March 5, 2025

PRESS RELEASE

Apple unveils new Mac Studio, the most powerful Mac ever, featuring M4 Max and new M3 Ultra

With Thunderbolt 5, up to 512GB of unified memory, and an up to 16TB SSD, all in a compact design, the ultimate pro desktop delivers even more performance

CUPERTINO, CALIFORNIA Apple today announced the new Mac Studio, the most powerful Mac ever made, featuring M4 Max and the new M3 Ultra chip. The ultimate pro desktop delivers groundbreaking pro performance, extensive connectivity now with Thunderbolt 5, and new capabilities in its compact and quiet design that can live right on a desk. Mac Studio can tackle the most intense workloads with its powerful CPU, Apple’s advanced graphics architecture, higher unified memory capacity, ultrafast SSD storage, and a faster and more efficient Neural Engine. It provides a big boost in performance compared to the previous generation, and a massive leap for users coming from older Macs.

Mac Studio is a powerhouse for AI, capable of running large language models (LLMs) with over 600 billion parameters entirely in memory, thanks to its advanced GPU and up to 512GB of unified memory with M3 Ultra — the most ever in a personal computer. It’s also built for Apple Intelligence, the personal intelligence system that transforms how users work, communicate, and express themselves, while protecting their privacy. The new Mac Studio is available to pre-order today, with availability beginning March 12.

“The new Mac Studio is the most powerful Mac we’ve ever made,” said John Ternus, Apple’s senior vice president of Hardware Engineering. “A complete game-changer for pros around the world — powering both home and pro studios — Mac Studio sits in a class of its own, offering a staggering amount of performance in a compact, quiet design that fits beautifully on your desk. With this new Mac Studio, we’re delivering even more extreme performance with M4 Max and M3 Ultra, support for half a terabyte of unified memory, up to 16TB of superfast storage, and Thunderbolt 5 connectivity. Mac Studio truly is the ultimate pro desktop.”

Mac Studio with M4 Max: A Performance Juggernaut

The new Mac Studio with M4 Max is the perfect choice for video editors, colorists, developers, engineers, photographers, creative pros, and other users who need to blaze through intensive workflows. It delivers phenomenal single-threaded CPU performance with the world’s fastest CPU core, along with outstanding multithreaded CPU performance for complex workloads. Featuring an up to 16-core CPU, an up to 40-core GPU, over half a terabyte per second of unified memory bandwidth, and a Neural Engine that is over 3x faster than M1 Max, Mac Studio with M4 Max can run on-device AI models incredibly fast. Mac Studio with M4 Max is up to 3.5x faster than Mac Studio with M1 Max, and is up to 6.1x faster than the most powerful Intel-based 27-inch iMac.1

The GPU in M4 Max also brings Apple’s advanced graphics architecture to Mac Studio for the first time, including dynamic caching, hardware-accelerated mesh shading, and a second-generation ray-tracing engine for more seamless content creation and gaming. Mac Studio with M4 Max starts at 36GB of unified memory, with support for up to 128GB, so users can do everything from sorting through thousands of images with speed and precision, to producing complex compositions with hundreds of tracks, plug-ins, and virtual instruments, all played in real time. And with the powerful Media Engine in M4 Max, which features two ProRes accelerators, Mac Studio performance is outstanding for videographers who can effortlessly work with multiple streams of 4K ProRes.

Mac Studio with M4 Max enables:1

• Up to 1.6x faster image processing in Adobe Photoshop when compared to Mac Studio with M1 Max, and up to 2.9x faster when compared to the 27-inch iMac with Core i9.

• Up to 2.1x faster build performance when compiling code in Xcode when compared to Mac Studio with M1 Max, and up to 3.1x faster when compared to the 27-inch iMac with Core i9.

• Up to 1.2x faster ProRes transcode performance in Compressor when compared to Mac Studio with M1 Max, and up to 2.8x faster when compared to the 27-inch iMac with Core i9.

• Up to 1.6x faster video processing performance in Topaz Video AI when compared to Mac Studio with M1 Max, and up to 5x faster when compared to the 27-inch iMac with Core i9.

Mac Studio with M3 Ultra: The Pinnacle of Pro Performance

Mac Studio with M3 Ultra pushes demanding workflows to a whole new level. It delivers nearly 2x faster performance than M4 Max in workloads that take advantage of high CPU and GPU core counts, and massive amounts of unified memory.2 Mac Studio with M3 Ultra is up to 2.6x faster than Mac Studio with M1 Ultra, and up to 6.4x faster than the 16-core Intel Xeon W-based Mac Pro.1 With the new M3 Ultra, Mac Studio features an up to 32-core CPU with 24 performance cores, 50 percent more than any previous Ultra chip and the most CPU cores ever in a Mac. It also offers an up to 80-core GPU, more than any Apple silicon chip; a powerful 32-core Neural Engine for on-device AI and machine learning (ML); and a high-bandwidth memory architecture that delivers over 800GB/s of unified memory bandwidth.

Mac Studio with M3 Ultra starts with 96GB of unified memory, which can be configured up to 512GB — the most unified memory ever in a personal computer — and up to 16TB of ultrafast SSD storage, so content and data can be kept locally. That’s enough storage for over 12 hours of 8K ProRes video. The advanced graphics architecture brings Dynamic Caching, along with hardware-accelerated mesh shading and ray tracing, so graphics workflows like GPU-based renderers are up to 2.6x faster than Mac Studio with M1 Ultra.

Mac Studio with M3 Ultra enables:1

• Up to 16.9x faster token generation using an LLM with hundreds of billions of parameters in LM Studio when compared to Mac Studio with M1 Ultra, thanks to its massive amounts of unified memory.

• Up to 2.6x faster scene rendering performance in Maxon Redshift when compared to Mac Studio with M1 Ultra, and up to 6.4x faster when compared to the 16-core Intel-based Mac Pro with Radeon Pro W5700X.

• Up to 1.1x faster basecalling for DNA sequencing in Oxford Nanopore MinKNOW when compared to Mac Studio with M1 Ultra, and up to 21.1x faster when compared to the 16-core Intel-based Mac Pro with Radeon Pro W5700X.

• Up to 1.4x faster 8K video rendering performance in Final Cut Pro when compared to Mac Studio with M1 Ultra, and up to 4x faster when compared to the 16-core Intel-based Mac Pro with Radeon Pro W5700X.

Thunderbolt 5 for High-Bandwidth Accessories and Expansion

The new Mac Studio features Thunderbolt 5 ports that deliver transfer speeds up to 120 Gb/s, up to 3x faster than the prior generation, enabling faster external storage, expansion chassis, and powerful hub solutions. For those who rely on PCIe expansion cards for their workflows, Thunderbolt 5 allows users to connect an external expansion chassis with higher bandwidth and lower latency. And with M3 Ultra, Mac Studio now drives up to eight Pro Display XDRs at the full 6K resolution. Mac Studio also offers a wide array of connectivity within easy reach for pros, including a 10Gb Ethernet port, an HDMI port, an SDXC card slot on the front to conveniently import photos and video, along with built-in Wi-Fi and Bluetooth.

Built for Apple Intelligence

Mac Studio helps pros push the boundaries of what they can do, and Apple Intelligence elevates those experiences even further. Writing is even more dynamic with Writing Tools, which can help users rewrite, proofread, or summarize — whether they are responding to emails or using summarization to draft an abstract in seconds in apps like Scrivener. Pros can minimize unnecessary distractions with Priority Notifications and use live transcription in Notes to record and easily recap important meetings. With new Siri improvements, users can move fluidly between spoken and typed requests to accelerate tasks throughout their day, and Siri can answer thousands of questions about Mac features and settings, with step-by-step instructions like how to combine PDF files in Preview. With access to ChatGPT seamlessly integrated into Writing Tools and Siri, users can tap into ChatGPT’s expertise, so they can get things done even faster and easier. Users can choose to enable ChatGPT integration, and are in full control of when to use it and what information is shared with ChatGPT. Users can also explore creative new ways to express themselves visually with Image Playground, and drop their original image right into their paper, mood board, or Keynote presentation. Whether users are researching their next project, editing a video, creating new designs, or preparing for their next lecture, these new tools will help pros be even more productive.

Designed to protect users’ privacy at every step, Apple Intelligence uses on-device processing, meaning that many of the models that power it run entirely on device. For requests that require access to larger models, Private Cloud Compute extends the privacy and security of Mac into the cloud to unlock even more intelligence. When using Private Cloud Compute, users’ data is never stored or shared with Apple; it is used only to fulfill their request.

macOS Sequoia: An Unrivaled Experience

macOS Sequoia completes the new Mac Studio experience with a host of exciting features, including iPhone Mirroring, which allows users to wirelessly interact with their iPhone, its apps, and notifications directly from their Mac.3 Pros can now move files, photos, and videos between iPhone and Mac as easily as they can drag and drop between apps on Mac. Easier window tiling means users can stay organized with a window layout that works best for them. The all-new Passwords app gives convenient access to passwords, passkeys, and other credentials, all stored in one place. And users can apply beautiful built-in backgrounds for video calls, which include a variety of color gradients and system wallpapers, or upload their own photos. Safari, the world’s fastest browser,4 now surfaces relevant information on sites in Highlights; summarizes articles in the redesigned Reader; keeps videos front and center in a new Video Viewer; and lets users hide distracting items with Distraction Control. Gaming gets even more immersive with features like Personalized Spatial Audio and improvements to Game Mode, along with a breadth of exciting titles, including Cyberpunk 2077: Ultimate Edition by CD PROJEKT RED, Assassin’s Creed Shadows, and more.

Next month, macOS Sequoia 15.4 will make it easier than ever to set up the new Mac Studio with iPhone.5 By simply bringing iPhone close to Mac, users can quickly and conveniently sign in to their Apple Account to get their files, photos, messages, passwords, and more on their new Mac Studio.

The Ultimate Studio Setup

Mac Studio, together with Studio Display, empowers creative users to build the studio of their dreams. Studio Display perfectly pairs with Mac Studio with its expansive 27-inch 5K Retina display, 12MP Center Stage camera, studio-quality three-mic array, and six-speaker sound system with Spatial Audio. For users working on HDR workflows, Pro Display XDR offers a 32-inch Retina 6K display with up to 1600 nits of peak HDR brightness. Customers can also add matching Magic accessories — including Magic Keyboard with Touch ID, Magic Trackpad, and Magic Mouse — that beautifully complement the elegant design of Mac Studio and Studio Display.

Better for the Environment

The new Mac Studio is designed with the environment in mind. As part of Apple 2030, the company’s ambitious goal to be carbon neutral across its entire carbon footprint by the end of this decade, Apple is transitioning to renewable electricity for its manufacturing, and investing in wind and solar projects around the world to address the electricity used to power all Apple products, including Mac Studio. Today, all Apple facilities run on 100 percent renewable electricity — including the data centers that power Apple Intelligence.

To achieve Apple 2030, the company is designing products with more recycled and renewable materials, which further drives down the carbon footprint. Mac Studio features over 30 percent recycled content overall, including 100 percent recycled aluminum in the enclosure and 100 percent recycled rare earth elements in all magnets. Mac Studio uses far less energy and materials than desktops in its class, and is free of mercury, brominated flame retardants, and PVC. The packaging is entirely fiber-based, bringing Apple closer to its goal to remove plastic from all packaging by the end of 2025.6

Pricing and Availability

• Customers can pre-order the new Mac Studio starting today on apple.com/store and in the Apple Store app in 28 countries and regions, including the U.S. It will begin arriving to customers, and will be in Apple Store locations and Apple Authorized Resellers, starting Wednesday, March 12.

• Mac Studio starts at $1,999 (U.S.) and $1,799 (U.S.) for education. Additional configure-to-order options are available at apple.com/store.

• More information on Studio Display, Pro Display XDR, and Magic accessories is available at apple.com/shop/buy-mac.

• Apple Intelligence is available on all Mac models with M1 and later, in localized English for Australia, Canada, Ireland, New Zealand, South Africa, the UK, and the U.S. Additional languages — including French, German, Italian, Portuguese (Brazil), Spanish, Japanese, Korean, Chinese (simplified), English (Singapore), and English (India) — will be available in April, with more languages coming over the course of the year, including Vietnamese. Some features, applications, and services may not be available in all regions or all languages.

• With Apple Trade In, customers can trade in their current computer and get credit toward a new Mac. Customers can visit apple.com/shop/trade-in to see what their device is worth.

• AppleCare+ for Mac provides unparalleled service and support. This includes unlimited incidents of accidental damage, battery service coverage, and 24/7 support from the people who know Mac best.

• Every customer who buys directly from Apple Retail gets access to Personal Setup. In these guided online sessions, a Specialist can walk them through setup, or focus on features that help them make the most of their new device. Customers can also learn more about getting started with their new device with a Today at Apple session at their nearest Apple Store.

• Customers in the U.S. who shop at Apple using Apple Card can pay monthly at 0 percent APR when they choose to check out with Apple Card Monthly Installments, and they’ll get 3 percent Daily Cash back — all up front. More information — including details on eligibility, exclusions, and Apple Card terms — is available at apple.com/apple-card/monthly-installments.

About Apple Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

1. Testing was conducted by Apple in January and February 2025. See apple.com/mac-studio for more information.
2. Results are compared to Mac Studio systems with Apple M4 Max, 16-core CPU, 40-core GPU, 128GB of RAM, and 8TB SSD.
3. Available on Mac computers with Apple silicon and Intel-based Mac computers with a T2 Security Chip. See requirements on apple.com/macos/macos-sequoia. Some iPhone features (for example, camera and microphone) are not compatible with iPhone Mirroring.
4. Testing was conducted by Apple in August 2024. See apple.com/safari for more information.
5. Available next month on macOS Sequoia 15.4 with iPhone and iPad running iOS 18.4, iPadOS 18.4, or a later version.
6. Based on retail packaging as shipped by Apple. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from calculations of plastic content and packaging weight.

Press Contacts

Michelle Del Rio

Apple

mr_delrio@apple.com

Starlayne Meza

Apple

starlayne_meza@apple.com

Apple Media Helpline

media.help@apple.com

March 5, 2025

PRESS RELEASE

Apple introduces the new MacBook Air with the soaring performance of the M4 chip, a gorgeous new sky blue color, and a lower starting price of $999

The world’s most popular laptop delivers more value than ever with greater performance, up to 18 hours of battery life, a 12MP Center Stage camera, and enhanced external display support — all in its strikingly thin and light design

CUPERTINO, CALIFORNIA Apple today announced the new MacBook Air, featuring the blazing-fast performance of the M4 chip, up to 18 hours of battery life,1 a new 12MP Center Stage camera, and a lower starting price. It also offers support for up to two external displays in addition to the built-in display, 16GB of starting unified memory, and the incredible capabilities of macOS Sequoia with Apple Intelligence — all packed into its strikingly thin and light design that’s built to last. The new MacBook Air now comes in an all-new color — sky blue, a metallic light blue that joins midnight, starlight, and silver — giving MacBook Air its most beautiful array of colors ever. It also now starts at just $999 — $100 less than before — and $899 for education, making it an incredible value for students, business professionals, or anyone looking for a phenomenal combination of world-class performance, portability, design, and durability. With two sizes to choose from, the new 13- and 15-inch MacBook Air are available to pre-order today, with availability beginning Wednesday, March 12.

“MacBook Air is by far the world’s most popular laptop, and today we’re giving everyone even more reasons to love it, including a big boost in performance with the M4 chip, a new Center Stage camera, and a beautiful new sky blue color,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Combined with its thin and light, fanless design, all-day battery life, and the incredible capabilities of macOS Sequoia with Apple Intelligence, MacBook Air is unlike any other laptop. And with a new lower starting price of $999, MacBook Air delivers more value to consumers than ever before, making this the perfect moment to upgrade or experience the Mac for the first time.”

A Fresh New Hue: Hello, Sky Blue

Adding a new choice to the lineup of MacBook Air colors is the all-new sky blue. A beautiful, metallic light blue that creates a dynamic gradient when light reflects off of its surface, sky blue joins midnight, starlight, and silver to complete the brilliant array of color choices for MacBook Air. All color options, including sky blue, come with a color-matched MagSafe charge cable.

M4: Performance to the Next Level

With M4 in MacBook Air, everything from daily activities like multitasking between apps to more demanding tasks like photo and video editing is faster and more fluid. The M4 chip features a powerful 10-core CPU, an up to 10-core GPU, and support for up to 32GB of unified memory, making the new MacBook Air up to 2x faster than the M1 model.1 When compared to the fastest Intel-based MacBook Air, the M4 model delivers up to 23x faster performance.1 With battery life on the new MacBook Air up to 18 hours, Intel-based upgraders will get up to six additional hours, so they can get more done on a single charge.1 The powerful Neural Engine in the M4 chip, which accelerates AI-based tasks, is also up to 3x faster than on MacBook Air with M1, significantly increasing speed in tasks like automatically enhancing photos and removing background noise from a video.

MacBook Air with M4 delivers a new level of performance:

• Spreadsheet calculation performance in Microsoft Excel is up to 4.7x faster than the fastest Intel-based MacBook Air, and up to 1.6x faster than the 13-inch MacBook Air with M1.1

• Video editing in iMovie is up to 8x faster than the fastest Intel-based MacBook Air, and up to 2x faster than the 13-inch MacBook Air with M1.2

• Photo editing in Adobe Photoshop is up to 3.6x faster than the fastest Intel-based MacBook Air, and up to 2x faster than the 13-inch MacBook Air with M1.1

• Web browsing is up to 60 percent faster when compared to a PC laptop with an Intel Core Ultra 7 processor, and more demanding tasks get up to 2x faster performance.1

Built for Apple Intelligence

MacBook Air is built for Apple Intelligence, unlocking exciting new capabilities that make Mac even more helpful and powerful. Users can explore creative new ways to express themselves visually with Image Playground, create the perfect emoji with Genmoji, and make their writing even more dynamic with Writing Tools. With new Siri improvements, users can move fluidly between spoken and typed requests to accelerate tasks throughout their day, and Siri can answer thousands of questions about Mac features and settings, with step-by-step instructions for how to do something on Mac. With access to ChatGPT seamlessly integrated into Writing Tools and Siri, users can choose to access ChatGPT’s expertise so they can get things done faster and easier than ever before. Users can access ChatGPT for free without creating an account, and privacy protections are built in — their IP addresses are obscured and OpenAI won’t store requests. Users can choose whether to enable ChatGPT integration, and are in full control of when they use it and what information is shared with ChatGPT.

Designed to protect users’ privacy at every step, Apple Intelligence uses on-device processing, meaning that many of the models that power it run entirely on device. For requests that require access to larger models, Private Cloud Compute extends the privacy and security of Mac into the cloud to unlock even more intelligence. When using Private Cloud Compute, users’ data is never stored or shared with Apple; it is used only to fulfill their request.

Always Camera-Ready

A new 12MP Center Stage camera with improved video quality keeps MacBook Air users looking their best, whether at home, school, or work. Center Stage automatically keeps users centered in the frame as they move around — great for connecting with friends and family over FaceTime or joining an important meeting. It also supports Desk View, which simultaneously displays the user and a top-down view of their desk, making video calls even more engaging for those who want to show off their latest DIY project or present a prototype at work.

Enhanced Display Support

MacBook Air can easily power a multi-display setup to make viewing and interacting with content a breeze, for anyone from business professionals at the office multitasking across multiple windows, to students in a dorm room tackling a big project across several apps. For users who like to spread their work out, MacBook Air now supports up to two 6K external displays, in addition to its built-in Liquid Retina display.

Everything Users Already Love

More people choose MacBook Air over any other laptop. In addition to what’s new, MacBook Air with M4 includes all of the useful features and capabilities that have made it so popular, including:

• Reliability and durability: The 13- and 15-inch MacBook Air feature a durable aluminum unibody enclosure that’s built to last, and are both less than half an inch thin, so users can work, play, or create from anywhere. The 13-inch model provides the ultimate in portability for users on the go, while the 15-inch model offers even more room to multitask.

• Touch ID and Magic Keyboard: With the advanced security of Touch ID, users can easily and securely unlock their MacBook Air, make online purchases with Apple Pay, and download apps. The comfortable and quiet Magic Keyboard is backlit and comes with a full-height function row.

• Gorgeous display: MacBook Air features a brilliant 13.6- or 15.3-inch Liquid Retina display with up to 500 nits of brightness, support for 1 billion colors, and up to 2x the resolution of comparable PC laptops. Content looks vivid with sharp detail, and text appears super crisp.

• Versatile connectivity: MacBook Air with M4 features fast Wi-Fi 6E and Bluetooth 5.3. It also includes MagSafe charging and two Thunderbolt ports for connecting accessories like external storage and security keys, along with a 3.5mm headphone jack.

• Mics and speakers: Users will sound their best with a three-mic array and enhanced voice clarity on audio and video calls. And with an immersive sound system that has support for Spatial Audio along with Dolby Atmos, users will enjoy a three-dimensional soundstage for music and movies.

An Unrivaled Experience: macOS Sequoia

macOS Sequoia completes the new MacBook Air experience with a host of exciting features, including iPhone Mirroring, allowing users to wirelessly interact with their iPhone, its apps, and notifications directly from their Mac.3 Safari, the world’s fastest browser,4 now surfaces relevant information on sites in Highlights; summarizes articles in the redesigned Reader; keeps videos front and center in a new Video Viewer; and lets users hide distracting items with Distraction Control. Gaming gets even more immersive with features like Personalized Spatial Audio and improvements to Game Mode, along with a breadth of exciting titles, including Civilization VII, Wuthering Waves, and more. Easier window tiling means users can stay organized with a window layout that works best for them. The all-new Passwords app gives convenient access to passwords, passkeys, and other credentials — all stored in one place. And users can apply new, beautiful built-in backgrounds for video calls, which include a variety of color gradients, or use their own photos.

Next month, macOS Sequoia 15.4 will make it easier than ever to set up the new MacBook Air with iPhone. By simply bringing iPhone close to Mac, users can quickly and conveniently sign in to their Apple Account to get their files, photos, messages, passwords, and more on their new MacBook Air.5

Better for the Environment

MacBook Air is designed with the environment in mind. As part of Apple 2030, the company’s ambitious goal to be carbon neutral across its entire carbon footprint by the end of this decade, Apple is transitioning to renewable electricity for manufacturing, and investing in wind and solar projects around the world to address the electricity used to charge all Apple products, including MacBook Air. Today, all Apple facilities run on 100 percent renewable electricity — including the data centers that power Apple Intelligence.

To achieve Apple 2030, the company is designing products with more recycled and renewable materials, which further drives down the carbon footprint. MacBook Air features over 55 percent recycled content overall, the most in any Apple product. This includes 100 percent recycled aluminum in the enclosure and 100 percent recycled rare earth elements in all magnets. The battery contains 100 percent recycled cobalt and — in a first for any Mac — over 95 percent recycled lithium. MacBook Air meets Apple’s high standards for energy efficiency, and is free of mercury, brominated flame retardants, and PVC. The packaging is entirely fiber-based, bringing Apple closer to its goal to remove plastic from all packaging by the end of 2025.6

Pricing and Availability

• Customers can pre-order the new MacBook Air with M4 starting today on apple.com/store and in the Apple Store app in 28 countries and regions, including the U.S. It will begin arriving to customers, and will be in Apple Store locations and Apple Authorized Resellers, starting Wednesday, March 12.

• The 13-inch MacBook Air with M4 starts at $999 (U.S.) and $899 (U.S.) for education, and the 15‑inch MacBook Air with M4 starts at $1,199 (U.S.) and $1,099 (U.S.) for education. Both are available in sky blue, midnight, starlight, and silver.

• Additional technical specifications, configure-to-order options, and accessories are available at apple.com/mac.

• Apple Intelligence is available on all Mac models with M1 and later, in localized English for Australia, Canada, Ireland, New Zealand, South Africa, the UK, and the U.S. Additional languages — including French, German, Italian, Portuguese (Brazil), Spanish, Japanese, Korean, Chinese (simplified), English (Singapore), and English (India) — will be available in April, with more languages coming over the course of the year, including Vietnamese. Some features, applications, and services may not be available in all regions or all languages.

• With Apple Trade In, customers can trade in their current computer and get credit toward a new Mac. Customers can visit apple.com/shop/trade-in to see what their device is worth.

• AppleCare+ for Mac provides unparalleled service and support. This includes unlimited incidents of accidental damage, battery service coverage, and 24/7 support from the people who know Mac best.

• Every customer who buys directly from Apple Retail gets access to Personal Setup. In these guided online sessions, a Specialist can walk them through setup, or focus on features that help them make the most of their new device. Customers can also learn more about getting started with their new device with a Today at Apple session at their nearest Apple Store.

• Customers in the U.S. who shop at Apple using Apple Card can pay monthly at 0 percent APR when they choose to check out with Apple Card Monthly Installments, and they’ll get 3 percent Daily Cash back — all up front. More information — including details on eligibility, exclusions, and Apple Card terms — is available at apple.com/apple-card/monthly-installments.

About Apple Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple leads the world in innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS, watchOS, visionOS, and tvOS — provide seamless experiences across all Apple devices and empower people with breakthrough services including the App Store, Apple Music, Apple Pay, iCloud, and Apple TV+. Apple’s more than 150,000 employees are dedicated to making the best products on earth and to leaving the world better than we found it.

1. Testing was conducted by Apple in January 2025. See apple.com/macbook-air for more information. Battery life varies by use and configuration. See apple.com/batteries for more information.
2. Results are compared to previous-generation MacBook Air systems with Apple M1, 8-core CPU, 8-core GPU, 16GB of RAM, and 2TB SSD; and 1.2GHz quad-core Intel Core i7-based MacBook Air systems with Intel Iris Plus Graphics, 16GB of RAM, and 2TB SSD.
3. Available on Mac computers with Apple silicon and Intel-based Mac computers with a T2 Security Chip. See requirements on apple.com/macos/macos-sequoia. Some iPhone features (for example, camera and microphone) are not compatible with iPhone Mirroring.
4. Testing was conducted by Apple in August 2024. See apple.com/safari for more information.
5. Available next month on macOS Sequoia 15.4 with iPhone and iPad running iOS 18.4, iPadOS 18.4, or a later version.
6. Based on retail packaging as shipped by Apple. Breakdown of U.S. retail packaging by weight. Adhesives, inks, and coatings are excluded from our calculations of plastic content and packaging weight.

Press Contacts

Starlayne Meza

Apple

starlayne_meza@apple.com

Lizette Viviana Du Pond

Apple

ldupond@apple.com

Apple Media Helpline

media.help@apple.com