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SHAREApple has reportedly decided to completely cancel and shelf its bold endeavor to launch an electric vehicle in favor of focusing its efforts on generative AI development, according to a new Bloomberg report.
The company has shelved all plans and engineering work on the now-canceled electric car project, which reportedly has been in development for more than a decade and racked up billions of dollars in research and development. Teams working on “Project Titan” are being disbanded, with many engineers being relocated to work on generative AI features instead.
Apple informed teams working on Project Titan of its intentions today via its Chief Operating Officer Jeff Williams and Kevin Lynch, who was the last executive to oversee work over the project. The news reportedly came as a shock to over 2,000 employees working on the electric car project, which kicked off a decade ago back in 2014. Apple’s top executives authorized plans to cancel the project earlier this month, the report adds.
Some engineers within the project will be offered the chance to relocate to the company’s artificial intelligence and machine learning group under the leadership of John Giannandrea, where they will be mainly working on generative AI. However, automotive and mechanical engineers and designers will reportedly be laid off. They will be offered the chance to relocate to other hardware engineering groups within Apple, but layoffs seem inevitable at this point.
An earlier Bloombergreport detailed ongoing problems within the project. The most recent one was the downgrade from pursuing a Level 4 autonomous capability to a more crude Level 2+ which is closer to what other automakers including Tesla are currently achieving with their vehicles. Senior Apple executives were also concerned about the amount of revenue margin the company could’ve generated from its electric vehicle, which was targeted to be priced at around $100,000.
The report also detailed some pressure from Apple’s board of directors on CEO Tim Cook and other senior executives to figure out a new direction for the project, which suffered multiple delays and internal rounds of layoffs before today’s complete cancelation. The apparent lack of progress within the project and ballooning costs were a real concern for Apple’s board, which may have ultimately forced the company’s top brass to shelf the project for good.
Not too late. I haven't sent back yet. Last years 10.9 with Touch ID on the side. Not sure what color it is but I have a few cases I'll throw in. It's only 64 GB. Let me know. Quickly
With the divorce and move I haven't used it much but I'm going to pull it out for the marvel thing and whatever happens at WWDC. Been watching Fallout which I should probably watch on the Vision Pro.
With the divorce and move I haven't used it much but I'm going to pull it out for the marvel thing and whatever happens at WWDC. Been watching Fallout which I should probably watch on the Vision Pro.
With that said, I would part with it for probably around $2500.
Not too late. I haven't sent back yet. Last years 10.9 with Touch ID on the side. Not sure what color it is but I have a few cases I'll throw in. It's only 64 GB. Let me know. Quickly
I think you're talking to me but quoted Stunna but I'm game, let's do it! @Whiskers
I’m waiting for the M4 Mac Mini that’s rumored for this week.
Want to replace my 2018 i7 Mac Mini.
im hoping that the base M4 chip will support 4K at 120hz.
for my use the base model chip is enough. I hated that I would be forced to get the M2 pro mini just to get 4k120hz. With the upgrades I wanted it was like $100-200 short of a Mac Studio too.
Last year Apple was arguing that 8GB was plenty. AI forced them to upgrade. At least now I can finally recommend a MacBook Air without any caveats. I talked my neighbor into getting one a couple months ago but made sure he got the 16GB upgrade at the time.
So how much RAM do these AI models use? Like is 16GB the new 8GB because half of the RAM is taken up AI models and now I should be recommending 24GB because 8GB is going to be used by AI?
probably be the same as the Mac Studio where it’s just NAND memory and the NVMe/SSD controller is built in to the SOC. Also for the Mac Studio the modules are firmware locked so can’t be used on a different machine.
Also Apple went back to using 2x 128GB memory chips for faster speeds.
I am waiting to see what deal Costco comes out with. Looks like they have an event starting Nov 18th. I have a 2019 MBP that crashes when the lid is closed. Tried reinstalling OS, both on a reset and an erase and reinstall the OS. Still crashes. Appears to be an issue with the 2019 MBP Intel models.
Not sure if I will go with the 15" Air (16/1TB) or the 14" MBP with same setup.
OMAR MOHARRAM
