Poor sales?

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Old 05-03-2021, 01:27 PM
  #601  
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I think something underrated here is the supply of the competition vs. the supply of the TLX.

These sites aren't perfect but here are some nationwide inventory numbers from autotrader.com:

Acura TLX: 8,669
Audi A4: 1,502
BMW 3 series: 5,409
Cadillac CT5: 1,441
Genesis G70: 1,348
Lexus ES: 3,031

Especially in the luxury market where people are constantly coming off lease - like sure a lot of people are moving to SUVs but if you really want to stay in a sedan right now the TLX is presenting buyers with the most inventory and therefore the most color/trim combos. I think this is sort of just now starting to matter and I think as we get into the summer it could matter a lot more given that the news just seems to keep getting worse when it comes to supply.
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Old 05-03-2021, 01:48 PM
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Originally Posted by iutodd
I think something underrated here is the supply of the competition vs. the supply of the TLX.

These sites aren't perfect but here are some nationwide inventory numbers from autotrader.com:

Acura TLX: 8,669
Audi A4: 1,502
BMW 3 series: 5,409
Cadillac CT5: 1,441
Genesis G70: 1,348
Lexus ES: 3,031

Especially in the luxury market where people are constantly coming off lease - like sure a lot of people are moving to SUVs but if you really want to stay in a sedan right now the TLX is presenting buyers with the most inventory and therefore the most color/trim combos. I think this is sort of just now starting to matter and I think as we get into the summer it could matter a lot more given that the news just seems to keep getting worse when it comes to supply.
All this inventory is going to have to be sold sooner or later, so at some point it'll start to make its way onto the sales reports. The only question is how much cash Acura needs to put on the hood to move these cars to clear them out.
Old 05-03-2021, 03:53 PM
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While Acura sales have increased which is great, I can firmly say a majority of those MDX sales were left overs models to make room for the new MDX. As some members here have stated, a lot of dealership got flooded with 2020 MDX's.

As for the TLX, at this point it's likely more of the new TLX vs left overs, but nobody knows for sure since sales numbers don't break down specific details on which year models.

Last thing to take into consideration, last year in April Covid has shut down most of the country. It's best to look at 2019 sales vs 2021 to make a "fair" comparison.
Old 05-05-2021, 07:11 AM
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April numbers still trickling in, but the TLX appears to be selling well...

Acura TLX: 2848
Lexus IS: 2414
Volvo S60: 1076
Genesis G70: 801
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Old 05-05-2021, 10:56 AM
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Originally Posted by bilirubin
April numbers still trickling in, but the TLX appears to be selling well...

Acura TLX: 2848
Lexus IS: 2414
Volvo S60: 1076
Genesis G70: 801
Agreed! Things are shaping up! I mean the new TLX Type S is creating insane buzz. As we see it here or in facebook groups. Fans or haters, everyone is curious to know and the TYPE S brand has a great history that everyone is excited to experience.
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Old 05-27-2021, 11:24 PM
  #606  
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Originally Posted by Tony Pac
Agreed! Things are shaping up! I mean the new TLX Type S is creating insane buzz. As we see it here or in facebook groups. Fans or haters, everyone is curious to know and the TYPE S brand has a great history that everyone is excited to experience.
Yup, they want it to be like the 00s. But its turned out not to be.
Old 05-28-2021, 12:24 AM
  #607  
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Some numbers will not come in till July. BMW 3 series is now reporting sales quarterly. Through March they sold 9,425 cars. The TLX through April sold 8989 cars.
Old 06-02-2021, 12:10 PM
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Thumbs up May 2021


https://acuranews.com/en-US/releases...-record-in-may

American Honda Sets All-time Monthly Sales Record in May

June 2, 2021
  • American Honda set an all-time sales record for any month on sales of 176,815 in May
  • Honda brand light trucks set new all-time monthly sales record, helping the brand to record May sales
  • Honda HR-V posts best-ever monthly sales, topping 15,200 for the month
  • Honda CR-V, Pilot and Passport each set new May sales records
  • Strong car sales continue with Accord and Civic combining to surpass 62,000 sales in May
  • Acura posts best month of sales in almost 15 years, with over 18,000 deliveries
  • Both all-new MDX and RDX notch best-ever May sales, delivering Acura a new May truck sales record
  • TLX achieves best sales month since launch of all-new model last year and best month in over two years
  • ILX posts best sales month in five years, also netting a May sales record, as the gateway of Acura lineup

American Honda Total

176,815
+46.2%

Cars

70,548
+37.9%

Trucks

106,267
+52.2%

Total

18,152
+75.5%

Cars

5,248
+103.2%

Trucks

12,905
+66.3%

Total

158,662
+43.4%

Cars

65,300
+34.4%

Trucks

93,362
+50.5%



See accompanying spreadsheet for complete results.






# # #
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Old 06-02-2021, 12:37 PM
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🚀

btw I created a new thread as this title of this one is just bad... lol
Old 06-02-2021, 12:41 PM
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I have still only seen a single 2G on the street, but maybe now I know why. I stopped by the local Acura dealership to take a look at the new MDX, and it was a ghost town. Even the receptionist wasn't around. No idea what was going on, but it was surreal being able to walk around inside dealership for 15 minutes with nobody home. I guess it might be hard to sell cars when there's nobody there to do the selling...
Old 06-02-2021, 01:41 PM
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^^^^^^^
That sounds like a dealership very low on the Type S priority list!
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Old 06-02-2021, 01:45 PM
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Originally Posted by ELIN
^^^^^^^
That sounds like a dealership very low on the Type S priority list!
lol true

On the other hand, I went to my Aura dealers in the last 2 weeks and I had to wait for a Rep, as the dealership was beyond busy. Non stop customers were testing the new MDX and TLX. The receptionist was so nice, she offered me coffee or water and told me I should have booked an appointment to avoid wait time. They have been very busy in the last 2 months. Honestly, MTL is not a massive city, we have 4 dealerships close to the center and I have been to all of them. I get nothing but best service.
Old 06-02-2021, 06:52 PM
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Originally Posted by fiatlux
I have still only seen a single 2G on the street, but maybe now I know why. I stopped by the local Acura dealership to take a look at the new MDX, and it was a ghost town. Even the receptionist wasn't around. No idea what was going on, but it was surreal being able to walk around inside dealership for 15 minutes with nobody home. I guess it might be hard to sell cars when there's nobody there to do the selling...
I have seen many lately in Bay Area, at least five in the past two weeks. The car is gaining traction if Acura can sustain ~3k/month throughout the summer that would be a huge win IMHO, considering RDX only touches 6k occasionally.
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Old 06-03-2021, 08:08 AM
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It's taken a few months but I am at the point where I have started to lose count of how many TLX-2's I have seen in the wild. Not that I see tons of them but for a while I would see one or two other ones a month. A few weeks ago I saw 3 on one 30 minute drive through the north Chicago suburbs. Now I usually see about 1 per week.
Old 06-03-2021, 08:56 AM
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Originally Posted by Flapjackura
It's taken a few months but I am at the point where I have started to lose count of how many TLX-2's I have seen in the wild. Not that I see tons of them but for a while I would see one or two other ones a month. A few weeks ago I saw 3 on one 30 minute drive through the north Chicago suburbs. Now I usually see about 1 per week.
For the first 2 months, I saw one and then nothing!

Now I see at least 1 a day. I go to work and it's 30KM from my house. So far, black color wins. I have seen the most is A-SPEC - black!
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Old 06-04-2021, 07:45 AM
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Originally Posted by Tony Pac
For the first 2 months, I saw one and then nothing!

Now I see at least 1 a day. I go to work and it's 30KM from my house. So far, black color wins. I have seen the most is A-SPEC - black!
Mostly seeing gray or silver ones, and 1 other apex blue one so far - but in the Chicago area silver and gray cars are kings. I think because in the winter the grime and slush doesn't stand out on their hides as much.
Old 06-04-2021, 07:48 AM
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Originally Posted by Flapjackura
Mostly seeing gray or silver ones, and 1 other apex blue one so far - but in the Chicago area silver and gray cars are kings. I think because in the winter the grime and slush doesn't stand out on their hides as much.
Make sense. I have seen a couple of Blues. But for some reasons in Montreal, the A-SPEC black is the winner
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