I have yet to see a new Tlx on the freeway or even one sell at the dealerships around me. Seems like a recipe for disaster.

Is it safe to say the hype wore off and now the TLX is Luke warm?

 

My local Acura dealer got 21 TLXs, and sold just 1 in 3 weeks.

How do I know? I go to website everyday, and see number of cars, and compare to VIN numbers I recorder earlier.

So yes, sales are slow...

 

I'm just waiting for the excuses from the usual suspects.

It's not the car's fault, it's great! Sales are low because...
- All sedans are selling poorly, crossovers are taking over
- COVID is killing sales
- Dealerships are discounting the 1G so much that it's a deal that can't be passed up
- Everyone is waiting for the Type S
- Acura hasn't been advertising it enough
- Everyone is waiting to see how the election plays out
- The AZ haters are scaring buyers away
- Mercury is in retrograde

Am I missing anything else?

 

Acura should just give up with regular sedans and only have a special Type S model with several ways to customize it. It's especially disturbing that Acura's CEO said there's room for another sedan in their lineup.

 

It depends on the market and area. Also people are waiting for the type s. My dealer had 2 and they sold instantly. One advance and a aspec.

 

Dealership I worked for sold 2 TLX in the last 3 weeks. To be fair, SUV's / crossovers are still the top choice in my area.

 

The car is obviously too good looking to be sold. They look much better in the showroom than in your messy garage where no one can see it.

 

They are too expensive for what you get. Not many people are going to pay that much money for an under performing car. Regardless of people making the excuse about "You can't use all the power on the street anyways".

 

I think people walk in, look at the TLX, test drive it, then leave with a RDX when considering price and size factor. It's the same car, just one is technically better and more practical than the other. And if the 20% rebates for RDX are true, a no brainer really.

 

Exactly! For the price they are asking, a RDX is a no brainer!

I wouldn't touch any sedan for over $40k.

 

But but but Acura is BACK, baby!

 

Make acura great again

 

This makes sense to me, as my dealer is doing well in general, especially with RDXs and MDXs, but not moving many TLXs (lots of interest in the Type S). Interestingly they could use more 18-20 models to sell. As for other reasons, I think the interest rate needs to come down.

 

Dear Lord, if that were a marketing slogan, I'd sell my TLX!

 

Covid is spiking. Unemployment is still around 10%. Holidays are upon us. There are a lot of factors for sure. It's an expensive car and people are struggling. If you were going to buy a car this year but now find yourself unemployed, you are not buying one now. Plus, I would venture to guess that 50-60% of the country is now working from home (not me). So the need to buy a car is much less with less miles being driven. But I also think the value equation for this car doesn't make sense either.

 

That's all True but BMW can't keep M340's on their lots. I had to special order mine because no dealer had much inventory and the ones that were there were base models with crappy options. They are not selling because you CAN get a much faster, better car like an M340i on a lease for less than you can a base TLX. If you're leasing it would make zero sense for anybody would get a TLX over any of the German options if prices are similar. You can get a 330 which is also a better car for less than a TLX. The worse part is this isn't even the Type S!

 

money factor on lease is a joke
$900 for a TLX 4-cylinder with a body kit (7500 miles a year) is criminal
I'll take a Genesis, or a gazillion other cars, for that price.

(or a fully-loaded Kia Telluride SX Prestige w/ 15k miles a year)

 

All True, but Acura made a big step with the TLX, but Acura will always be the orphaned step child. Add to all this they stopped just short of leap frogging everyone. Knowing the Type-S is less equipped that it should be, then look at the interior of the new 2022 Hyundai Tucson and the Genesis G80 and GV80 interiors. The Tucson has an beautiful interior, digital gauges, beautiful dash line and then that Infotainment center stack shows where they are headed. Acura always seems to release just what is competitive only for a short time as the competition is already on the next step forward. The MDX looks promising and hopefully that dash will trickle down to the RDX MMC hopefully next year, but the TLX will be at least 3 years. By then the Koreans will have killer interiors and tech. Acura still has handing dynamics in its favor, but again the Koreans are making amazing strides.

 

All this talk about waiting for Type S so not pulling the trigger on regular TLX is nonsense. People that are actually in the market for a Type S ain't going to buy the regular TLX. Type S will be a tiny slice of total sales. Also, I want to see what's going to happen once the actual price is released and Acura will not offer any discounts and most likely horrible rates. Those potential buyers are just going to drive over to the German dealers and you know the rest. The fact that they are barely selling right now is definitely not a good sign.

 

That's weird to do, honestly wtf 😳. Who does that

 

I can lease a Platinum Elite for $826 for 4 years at 20,000km (12K miles) in Canada, without my 2% discount, so I strongly doubt that you are paying 900 bucks in Georgia. I'm not suggesting that the rates aren't high now, but your numbers seem overstated.
In regards to an earlier post, a comparably equipped BMW with leatherette is $925 with current offers, taxes in. One must remember that BMW includes a 5k downpayment in their calculators for leases. These may still be more attractive options to some folks, but, lets be careful about the price comparisons.

 

I have a special order M340i with M performance parts. Only option I didn’t pay for was the Laser lights and Gesture control. MSRP 65k , sell Price 58k , base money factor and with taxes rolled in my payments and no down payment is $670 a month so you’re wrong. Some people on Bimmerpost post got much lower than me

 

BMW lease offers are very very generous and far below what is officially listed on the website. If you go to leasehackr you’ll see that people are regularly getting incredible deals on the M340i. It helps that BMW allows for MSD to lower the MF, whereas Acura doesn’t. And for whatever reason, BMW residuals tend to be really high. Plus they offer tons of lease incentives. All that leads to some pretty low lease payments. Plenty of people are getting under $600/month after tax on well equipped cars, some even under $500 with a nominal driveoff. TLX leases don’t come close, let alone the Type-S that’s supposed to compete with the M340i.

https://forum.leasehackr.com/t/signe...-36-12k/158857
https://forum.leasehackr.com/t/signe...as-7msd/210913
https://forum.leasehackr.com/t/signe...501-tax/217555
https://forum.leasehackr.com/t/signe...i-socal/173872
https://forum.leasehackr.com/t/signe...450-das/261667
https://forum.leasehackr.com/t/signe...a-socal/203650

 

As I mentioned previously but probably on another thread, Acura doesn’t plan on selling the TLX in any guise to people who actually have any inclination of buying the European brands. They sell the new TLX to previous TLX owners/lessors only. All the talk from Acura about comparing their car to the Germans are carefully curated to stroke the ego of people who for whatever reason are simply not going to consider anything else.

Of course the problem now is COVID-19, because the target market is so limited, any outside factor that materially impacts the timing of a new major purchase is going to significantly affect sales.

It’s just another one of many reasons the product planning and marketing divisions should be fired. Acura can do so much better if they had people with any real vision and gumption.

 

No money down it's about $680 a month with no discounts ballpark, at that number I would purchase.

 

Yeah, seems like those two things would greatly affect it.

Nice links but how come they don't post their "end of lease" buy-out amount ? Or, can it be calculated by what they DO post ?

 

Seems to me that the only model that is scarce, is the SH-AWD/ASPEC; most of the NEW YORK area dealers have one or two, & don't want to let go of them, cheap.
I'm looking at Gray Metallic/Red; will keep you posted when I pull the trigger; I'm anticipating a great lease deal, as always.
The dealers want to dump the FWD models, 1st, because the Winter is coming, & AWD is at a premium
Patience is a virtue; my lease expires 1st week in January; we'll see
BTW: have seen ONE new TLX, on the Belt Parkway in Brooklyn

 

Peoples leases still are up. So you would think some would be taking the TLX, but I don’t think they are

 

In southern Cal it appears the Advance and Aspec SHAWD models are selling. No dealer seems to have more than 3 of either on their lots or in transit.

 

In southern Cal it appears the Advance and Aspec SHAWD models are selling. No dealer seems to have more than 3 of either on their lots or in transit. I’m thinking that the FWD Advance at $47,000 has to be a particularly difficult sell.

 

I imagine most BMW lessees are not going to buy it out at the end given the high residuals and the fact that the next lease will be just as cheap.

 

Folks, please note that I am aware that you pay less for leases in the US. My post was to question the comparison provided between a TLX lease in Georgia and a BMW lease. The TLX number given was higher than Canada, and given our higher tax rates, that just seemed off. In most parts of Canada, certainly where I live the comparably equipped BMW will always cost you more. I have provided a link to our only BMW dealership with new 330s and 340s in stock, a few which are comparatively equipped to a Platinum Elite TLX. Honestly, there is less room to bargain than with Acura. Ive also given you the equivalent for new TLXs from my Acura dealership.

https://www.birchwoodbmw.ca/vehicles...es-m340ixdrive

https://www.crownacura.ca/new-vehicl...%5D=TLX&page=1

 

That’s great, but the majority of buyers live in the US where currently even M340is (let alone the regular 330i) can be had for less than the 2G TLX. If the BMW is more expensive in Canada than the TLX, then we should see better sales figures in Canada than the US.

 

Geez give me a break on the poor sales talk. This vehicle hasn’t even been out for 30 days. My dealer just got their batch about 3 weeks ago. I’m not saying the tlx will be a hit but it’s not fair to evaluate sales at this point in time.

 

wanna bet there will be more Broncos on the road in the same time frame?!
lol

 

Congrats man!

 

BMW gives away/leases/sells 3X as many 3series per year versus Acura TLX's per year....Some things won't change, that's not hard to understand...I think the TLX sales numbers should be compared to Audi A4, Cadillac CT5, Genesis G70, Infiniti Q50, and Lexus IS350...not the 3 series and C-class

 

Its not possible to compare lease or pricing terms in two different countries, I agree with Kense on his pricing. My $72,000 MSRP Z4 is under $700 a month for 36 months. Specific rates are low, current buy rate is 1.9% & residuals are high around 60%. I expect he got around 11% off the car at the end of the day. Mine was 16% after all the discounts, extra retention money & some unused mileage buyback.

Does not include free performance driving school, plant tour, comped hotel & meals for myself & guest while there.

BTW the lease terms quoted in the US are generally $2,500 down & most don't pay any of it because of rebates, dealer cash & various bonus for repeat buyers. Fine print on current BMW lease add. "Cash due at signing includes $2,515 down payment" Because its a lease you also will get hit with the first months payment, tax, tages whatever.

 

https://www.goodcarbadcar.net/2020-u...ures-by-model/

 

3-Series

total by year

2020 26.568
2019 47.827
2018 44.578
2017 59.449
2016 70.458
2015 94.527
2014 100.790

TLX

total by year

2020 15.121
2019 26.548
2018 30.468
2017 34.846
2016 37.156
2015 47.080
2014 19.127

2X as many 3 series vs TLX sold, not 3X. Pandemic 2020 has dropped all car sales/leases