2009 RL (press releases and pics pages 41-3)
#241
I wanted to lease my RL but the numbers didn't make any sense at all. The 5-year lone worked-out much better for my situation. Even the finance manager at my dealer agreed that the lease wasn't good.
#242
Go Big Blue!
Originally Posted by gavine
I wanted to lease my RL but the numbers didn't make any sense at all. The 5-year loan worked-out much better for my situation. Even the finance manager at my dealer agreed that the lease wasn't good.
I have gone both ways depending on the deal and my intentions with the car at the time. But in this case I bought my RL. Took out a 6% 4 year loan. Financing was significantly better then the lease rate with my local bank. Seems I saved several thousand $ this way and gave myself that backend flexibility. I like having options
#243
Realize that given the constraints imposed by wind resistance at speed, there's basically going to be similarities among all cars, and when they come out of the same family, are built on similar platforms, and share parts bins... they're going to look more and more alike.
Sadly, ever since Ford started selling jellybeans in the mid 80's, pretty much every car maker has moved in that direction.
Sadly, ever since Ford started selling jellybeans in the mid 80's, pretty much every car maker has moved in that direction.
#244
Trolling Canuckistan
Originally Posted by synth19
I stopped reading this thread when I read "my buddy at the dealership said..." We hear this time and time again on car forums without any substantiated facts. 2cents.
The only thing I know about the future of Acura that most of you don't already know is they should have "one pay leases" starting next month........I know thats the news every one wanted to hear....
#245
My only car is a Bus
Join Date: Sep 2005
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Originally Posted by GoHawks
Look at the rear of a Camry and an ES350, and now the ES, GS and LS all have familial lines.
Originally Posted by GoHawks
The point though is that for some reason, people more closely identify Honda and Acura, and as a result, the similarities, than they do other cars. Perhaps it's because Honda was the first Japanese maker to dip into the luxury segment. Whatever the reasons, it doesn't seem to negatively impact Toyota, or Nissan.
Up until recently, all Acuras still had Honda stamped on all the glass, which wasn't the case with other makers. Not that I care mind you. The car is what it is, but for the fashion concious car buyer it does make a big deal.
Up until recently, all Acuras still had Honda stamped on all the glass, which wasn't the case with other makers. Not that I care mind you. The car is what it is, but for the fashion concious car buyer it does make a big deal.
It was a big deal with the first cars started to arrive with 'Acura' stamped on them. Made the brand seem more of its own in a way.
In reference to 'One Pay' you've always been able to do that. You're just pre-paying a lease is all.
#246
Originally Posted by acuralvr1
What would RWD do better than SH-AWD?
Well SH-AWD weighs more which changes basicly everything. (Weight, handling, 0-60...ect.)
Also RWD has less friction then AWD so better MPG. I still think Acura should release a RWD MDX with 6-gears.
#247
Originally Posted by CL6
In reference to 'One Pay' you've always been able to do that. You're just pre-paying a lease is all.
#248
One payment leases are good when you own-outright a high-value trade and don't want to worry about holding the money to make payments. They use the trade-in as the one lease payment and you're off the hook for three years. Doesn't make sense to most, but I'm sure there are people who love it.
#249
My only car is a Bus
Join Date: Sep 2005
Location: Republik of Kalifornia
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Originally Posted by noobie
Why would anyone want to do that? Is there gap insurance provided with this? Why wouldn't you just buy down the money factor with multiple security deposits?
#250
Burning Brakes
Thread Starter
Now that the '08 RL is being displayed on the Acura website with no apparent changes are some of you naysayers beginning to believe that the '09 model will actually be the 3rd Generation?
#251
Senior Moderator
Nope.
Of course, Acura did take seven years between MMCs on the RL the last time, so who knows? Maybe they'll surprise us and go only four years this time. I doubt it, though.
Of course, Acura did take seven years between MMCs on the RL the last time, so who knows? Maybe they'll surprise us and go only four years this time. I doubt it, though.
#252
AcurAdmirer
I always enjoy it when people say such-and-such a financial arrangement is "smart" or "not smart".
The truth is that what is not smart for you may be just the ticket for some else with a different financial situation or different needs. Face it - not everyone has the same tax status, investment positions, cash flow requirements, etc., etc., that YOU have. Therefore, it's a little presumptuous to make blanket statements like that.
On a macro scale, I might think it's "not smart" for Warren Buffet to give away $50 million to some university, or for Brad Pitt to spend $4 million on a boat that sits in a marina in Florida, but in many cases people save more money by spending it than they do by keeping it ... it's called tax brackets. For us mere mortals, that's not a huge consideration, but even we have different situations that affect our finances.
I have a friend who does indeed do prepaid leases. And he is a retired Daimler-Chrysler executive, so he understands the car business inside out. I don't understand all of it myself, but it involves
1. a lower interest rate than a standard lease,
2. accelerated depreciation benefits,
3. cash flow for higher-yield investment,
4. other personal financial considerations
So keep in mind these options exist not because people are stupid and will fall for them, but because they fulfill the needs (or wants) of the people who utilize them.
End of sermon.
.
.
The truth is that what is not smart for you may be just the ticket for some else with a different financial situation or different needs. Face it - not everyone has the same tax status, investment positions, cash flow requirements, etc., etc., that YOU have. Therefore, it's a little presumptuous to make blanket statements like that.
On a macro scale, I might think it's "not smart" for Warren Buffet to give away $50 million to some university, or for Brad Pitt to spend $4 million on a boat that sits in a marina in Florida, but in many cases people save more money by spending it than they do by keeping it ... it's called tax brackets. For us mere mortals, that's not a huge consideration, but even we have different situations that affect our finances.
I have a friend who does indeed do prepaid leases. And he is a retired Daimler-Chrysler executive, so he understands the car business inside out. I don't understand all of it myself, but it involves
1. a lower interest rate than a standard lease,
2. accelerated depreciation benefits,
3. cash flow for higher-yield investment,
4. other personal financial considerations
So keep in mind these options exist not because people are stupid and will fall for them, but because they fulfill the needs (or wants) of the people who utilize them.
End of sermon.
.
.
#254
Torch & Pitchfork Posse
Making a financial decision, researched, meeting your expectations and options considered is smart.
Making a financial decision based solely on other's opinions (or overly weighted) is not smart.
It is your money.
Cut and paste 'financial decision' with 'car purchase', 'home prurchase', or general life decision.
Making a financial decision based solely on other's opinions (or overly weighted) is not smart.
It is your money.
Cut and paste 'financial decision' with 'car purchase', 'home prurchase', or general life decision.
#255
Safety Car
Hopefully this is a way to get the conversation back on thread, though some may consider it off thread. Take a look at this link
http://www.caranddriver.com/carnews/...i-genesis.html
of the 09 Hyundai Genesis, which is a RWD 4.6L V-8, luxury sedan aimed at the BMW 5 and MB E Class, among others, which is kind of where most have been saying Acura needs to go. Ironic that Hyundai appears to be there already. Hyundai's fast product development cycles continue to astound me.
Acura needs to be careful to make sure they have a winner with the 09 RL or it will be lost in the crowd even more as the press reviews the 09 Hyundai, noting some obvious deficiences, but concluding "Hey for $20K less, who cares?".
http://www.caranddriver.com/carnews/...i-genesis.html
of the 09 Hyundai Genesis, which is a RWD 4.6L V-8, luxury sedan aimed at the BMW 5 and MB E Class, among others, which is kind of where most have been saying Acura needs to go. Ironic that Hyundai appears to be there already. Hyundai's fast product development cycles continue to astound me.
Acura needs to be careful to make sure they have a winner with the 09 RL or it will be lost in the crowd even more as the press reviews the 09 Hyundai, noting some obvious deficiences, but concluding "Hey for $20K less, who cares?".
#256
Go Big Blue!
Originally Posted by Chas2
Hopefully this is a way to get the conversation back on thread, though some may consider it off thread. Take a look at this link
http://www.caranddriver.com/carnews/...i-genesis.html
of the 09 Hyundai Genesis, which is a RWD 4.6L V-8, luxury sedan aimed at the BMW 5 and MB E Class, among others, which is kind of where most have been saying Acura needs to go. Ironic that Hyundai appears to be there already. Hyundai's fast product development cycles continue to astound me.
Acura needs to be careful to make sure they have a winner with the 09 RL or it will be lost in the crowd even more as the press reviews the 09 Hyundai, noting some obvious deficiences, but concluding "Hey for $20K less, who cares?".
http://www.caranddriver.com/carnews/...i-genesis.html
of the 09 Hyundai Genesis, which is a RWD 4.6L V-8, luxury sedan aimed at the BMW 5 and MB E Class, among others, which is kind of where most have been saying Acura needs to go. Ironic that Hyundai appears to be there already. Hyundai's fast product development cycles continue to astound me.
Acura needs to be careful to make sure they have a winner with the 09 RL or it will be lost in the crowd even more as the press reviews the 09 Hyundai, noting some obvious deficiences, but concluding "Hey for $20K less, who cares?".
I wish them luck, bit, I still think their moving too fast . Sedan buyers get snobby about their brands in the $40-50k price range (as Acura well knows). You've gotta build image along with (or slightly ahead) of these moves to a new price point. Image is large part of the total package at this price.
I think their overreaching here and gonna get a cold splash of reality next year.
By the way, I'm not so sure the RL is getting a FMC in 09. In fact, I'd bet against it if I had to lay my money on the table.
#257
Torch & Pitchfork Posse
Originally Posted by Chas2
of the 09 Hyundai Genesis, which is a RWD 4.6L V-8, luxury sedan aimed at the BMW 5 and MB E Class, among others, which is kind of where most have been saying Acura needs to go. Ironic that Hyundai appears to be there already. Hyundai's fast product development cycles continue to astound me.
Acura needs to be careful to make sure they have a winner with the 09 RL or it will be lost in the crowd even more as the press reviews the 09 Hyundai, noting some obvious deficiences, but concluding "Hey for $20K less, who cares?".
Acura needs to be careful to make sure they have a winner with the 09 RL or it will be lost in the crowd even more as the press reviews the 09 Hyundai, noting some obvious deficiences, but concluding "Hey for $20K less, who cares?".
Genesis has potential to be the new contender of Asian luxury value. A new premium brand name supports that idea.
#258
AcurAdmirer
Originally Posted by TampaRL
IMHO, reading between the lines the Hyundai Genesis model is lookin to displace Acura and specifically the RL as the 'first step to gain recognition as the Asian 'value' alternative in this particular luxury segment. And since the RL has not cemented that position, the Genesis could potentially get on the radar of this market segment's cross shoppers and win the excitement and attention (something Acura has lost) by undercutting cost by a deeper margin.
Genesis has potential to be the new contender of Asian luxury value. A new premium brand name supports that idea.
Genesis has potential to be the new contender of Asian luxury value. A new premium brand name supports that idea.
I went with my mother-in-law to look at the Santa Fe SUV the other day, and it is a jaw-dropper. Fully decked out, with V-6, AT, leather, power everything and third-row seating (lacking only nav, which is due in a few months), it stickered for only $28k. On top of that, they currently have a $2,500 rebate and another $1500 if you use their balloon note program. That means you can get this baby for $24k or less.
It has grown in size to very nice proportions, looks good, and is built like a tank. It drove beautifully, had good power (242hp, but not enormous weight), and had nary a rattle or shiver over big bumps. Held the road nicely at highway speeds, was very comfy, rode well, and had good materials in the interior. I was really astonished at how good a vehicle it is, especially at that price point.
Given that, the Genesis may indeed be a winner. The problem is, as I told the salesman, Hyundai has a ways to go to outlive its reputation as a cheap Korean car, whether deserved or not. He agreed.
.
.
#259
Torch & Pitchfork Posse
Originally Posted by Mike_TX
You
Given that, the Genesis may indeed be a winner. The problem is, as I told the salesman, Hyundai has a ways to go to outlive its reputation as a cheap Korean car, whether deserved or not. He agreed.
.
.
Given that, the Genesis may indeed be a winner. The problem is, as I told the salesman, Hyundai has a ways to go to outlive its reputation as a cheap Korean car, whether deserved or not. He agreed.
.
.
If there is any benefit of Genesis and a potential new 3d tier Hyundai brand....is that it lights a fire under Acura's ass.
#260
Originally Posted by Rexorg
Now that the '08 RL is being displayed on the Acura website with no apparent changes are some of you naysayers beginning to believe that the '09 model will actually be the 3rd Generation?
#262
2012 Cadillac CTS-V Coupe
Originally Posted by White92
There will only be 2 new sedans next year. The 09 TL and 09 TSX.
And if the TL does have SH-AWD as has been rumored, the gap between the RL and TL will shrink even further. The RL will truly be a lame duck model.
#263
Burning Brakes
Originally Posted by White92
There will only be 2 new sedans next year. The 09 TL and 09 TSX.
#264
Go Big Blue!
Originally Posted by TampaRL
Agreed. Hence the premium brand incarnation. Hyundai is rapidly reinventing itself and that alone is impressive. The Veracruz is already getting Lexus RX comparos in the press. If they hit the styling cues, and create a new brand excitement, they can prove to steal more of Acura's segment, not that the RL is holding up well in that segment.
If there is any benefit of Genesis and a potential new 3d tier Hyundai brand....is that it lights a fire under Acura's ass.
If there is any benefit of Genesis and a potential new 3d tier Hyundai brand....is that it lights a fire under Acura's ass.
Someone buying a $25k sedan has their priorities set on value as #1. Hyundai has clearly won that label. But someone buying a $45k sedan (to one degree or another) is interested in status along with value. They "wear" the car as much as they "drive" the car. Different mindset. That's one of the lessons Acura learned trying to move the RL into the $50k range. The brand can't support it. It doesn't matter that there is tremendous value.
Unless Hyundai rebrands these high end cars and markets the hell out of them, this will be a failure like so many others that have tried before them. 99% of the people with around $40k to spend will go buy a Lexus ES (or an Acura RL) before they're going to go buy a Hyundai Genesis. It just won't matter that the Hyundai is a better value like it matters in the $25k market.
Another way of looking at it is to ask; Who is the target market for this car? Who wil buy a $40k Hyundai? Is it a BMW 3 buyer? A Lexus buyer? Mercedes? (yea right!) Could you imagine someone trading in their MB C class for a "bigger" Hyundai? A Toyota, Honda, Mitsubishi, etc. buyer can't afford a $40k car. Someone still buying American Fords, Chevy's, etc., DEFINITELY won't buy a rice burner.
So, who's going to buy it? It's not a retorical question. I'd be interested in thoughts on who people think might be the typical $40k Hyundai sedan buyer. I think there are about 4 in the country
#265
Originally Posted by JeffS
Interesting. I assume this means the new TL will be moving into the RL's space. Any word of when and/or if there will be a new RL?
#266
2012 Cadillac CTS-V Coupe
Originally Posted by SpicyMikey
It all depends on the price they settle on. If they go into the $40k market I think they are in for some serious trouble. I think we're giving Hyundai too much credit. Competing (and succeeding) in the $20k+ market is one thing. To move into the lux market is another ballgame.
Someone buying a $25k sedan has their priorities set on value as #1. Hyundai has clearly won that label. But someone buying a $45k sedan (to one degree or another) is interested in status along with value. They "wear" the car as much as they "drive" the car. Different mindset. That's one of the lessons Acura learned trying to move the RL into the $50k range. The brand can't support it. It doesn't matter that there is tremendous value.
Unless Hyundai rebrands these high end cars and markets the hell out of them, this will be a failure like so many others that have tried before them. 99% of the people with around $40k to spend will go buy a Lexus ES (or an Acura RL) before they're going to go buy a Hyundai Genesis. It just won't matter that the Hyundai is a better value like it matters in the $25k market.
Another way of looking at it is to ask; Who is the target market for this car? Who wil buy a $40k Hyundai? Is it a BMW 3 buyer? A Lexus buyer? Mercedes? (yea right!) Could you imagine someone trading in their MB C class for a "bigger" Hyundai? A Toyota, Honda, Mitsubishi, etc. buyer can't afford a $40k car. Someone still buying American Fords, Chevy's, etc., DEFINITELY won't buy a rice burner.
So, who's going to buy it? It's not a retorical question. I'd be interested in thoughts on who people think might be the typical $40k Hyundai sedan buyer. I think there are about 4 in the country
Someone buying a $25k sedan has their priorities set on value as #1. Hyundai has clearly won that label. But someone buying a $45k sedan (to one degree or another) is interested in status along with value. They "wear" the car as much as they "drive" the car. Different mindset. That's one of the lessons Acura learned trying to move the RL into the $50k range. The brand can't support it. It doesn't matter that there is tremendous value.
Unless Hyundai rebrands these high end cars and markets the hell out of them, this will be a failure like so many others that have tried before them. 99% of the people with around $40k to spend will go buy a Lexus ES (or an Acura RL) before they're going to go buy a Hyundai Genesis. It just won't matter that the Hyundai is a better value like it matters in the $25k market.
Another way of looking at it is to ask; Who is the target market for this car? Who wil buy a $40k Hyundai? Is it a BMW 3 buyer? A Lexus buyer? Mercedes? (yea right!) Could you imagine someone trading in their MB C class for a "bigger" Hyundai? A Toyota, Honda, Mitsubishi, etc. buyer can't afford a $40k car. Someone still buying American Fords, Chevy's, etc., DEFINITELY won't buy a rice burner.
So, who's going to buy it? It's not a retorical question. I'd be interested in thoughts on who people think might be the typical $40k Hyundai sedan buyer. I think there are about 4 in the country
Ain't gonna happen.
We can all then go on the future Hyundai Genesis forum and read all the posts from Genesis owners lamenting how the car buying public just doesn't understand the car, and how the public is just buying the brand.
Sound familiar?
#267
Go Big Blue!
That's true. Compare this situation to Honda. Honda has a GREAT reputation. Extremely well respected for their products, quality, and value. Would Honda be successful selling a $40k Genesis? It could be even BETTER then the Acura RL in value, they still would sell far less then if it had an Acura badge on it.
Maybe we're assuming wrong. Maybe this Genesis is going to be priced in the upper $20's right above the Azera
Maybe we're assuming wrong. Maybe this Genesis is going to be priced in the upper $20's right above the Azera
#268
Senior Moderator
Originally Posted by White92
The TL will very much be moving into RL territory. I don't know anything more about the future of the RL than what I've already posted previously.
I can't wait to see what Acura has up its sleeve the next two years. This could be truly a "make or break" time for the brand, and I'd dearly love to see Acura succeed again. The last true "home run" for Acura was the 3G TL, which is a phenomenal car.
I can only hope that the marketing muscle will be better than it's been, or the brand is sunk even before the new cars come out. Just like in my medical practice, you have to spend money to make money. Lexus is king at doing this, and hopefully Acura will do some things to follow suit for picky American consumers.
#269
Torch & Pitchfork Posse
Originally Posted by SpicyMikey
That's true. Compare this situation to Honda. Honda has a GREAT reputation. Extremely well respected for their products, quality, and value. Would Honda be successful selling a $40k Genesis? It could be even BETTER then the Acura RL in value, they still would sell far less then if it had an Acura badge on it.
Maybe we're assuming wrong. Maybe this Genesis is going to be priced in the upper $20's right above the Azera
Maybe we're assuming wrong. Maybe this Genesis is going to be priced in the upper $20's right above the Azera
From what I have read, Genesis will be priced upper 20s to mid 30s. The buyers who WILL buy want the content of the premium vehicles but not the price. This is their target market, not as much to woo away the existing Lexus/BMW/Mercedes brand buyers. The mentality of people who want that content without the price overlapps with ACURA's target market. Which if they succeed AND brand market wisely, I think they will do damage to Acura more than nick the Lexus/BMW/Mercedes market share. If they crat a new brand image differentiating it from Hyundai and offer the premium content for LESS than even Acura undercuts L/B/M already, I think they would make another stride up the brand ladder.
I don't see them taking on Lexus/BMW/Mercedes as much as stepping over Acura on the journey. And I do see Genesis as a potential alternative to a best value Asian premium sedan (read RL).
#270
Instructor
Join Date: Feb 2005
Location: Cedar Park, TX
Age: 66
Posts: 159
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Originally Posted by SpicyMikey
Unless Hyundai rebrands these high end cars and markets the hell out of them, this will be a failure like so many others that have tried before them. 99% of the people with around $40k to spend will go buy a Lexus ES (or an Acura RL) before they're going to go buy a Hyundai Genesis. It just won't matter that the Hyundai is a better value like it matters in the $25k market.
Another way of looking at it is to ask; Who is the target market for this car? Who wil buy a $40k Hyundai? Is it a BMW 3 buyer? A Lexus buyer? Mercedes? (yea right!) Could you imagine someone trading in their MB C class for a "bigger" Hyundai? A Toyota, Honda, Mitsubishi, etc. buyer can't afford a $40k car. Someone still buying American Fords, Chevy's, etc., DEFINITELY won't buy a rice burner.
So, who's going to buy it? It's not a retorical question. I'd be interested in thoughts on who people think might be the typical $40k Hyundai sedan buyer. I think there are about 4 in the country
Another way of looking at it is to ask; Who is the target market for this car? Who wil buy a $40k Hyundai? Is it a BMW 3 buyer? A Lexus buyer? Mercedes? (yea right!) Could you imagine someone trading in their MB C class for a "bigger" Hyundai? A Toyota, Honda, Mitsubishi, etc. buyer can't afford a $40k car. Someone still buying American Fords, Chevy's, etc., DEFINITELY won't buy a rice burner.
So, who's going to buy it? It's not a retorical question. I'd be interested in thoughts on who people think might be the typical $40k Hyundai sedan buyer. I think there are about 4 in the country
If Hyundai comes in at a much lower price point, say $35K, they can pick up the folks who want all the goodies that come with an RL, 5-series, or E-class but can't afford it. That could be a pretty good market.
#271
Go Big Blue!
Originally Posted by TampaRL
From what I have read, Genesis will be priced upper 20s to mid 30s. The buyers who WILL buy want the content of the premium vehicles but not the price. This is their target market, not as much to woo away the existing Lexus/BMW/Mercedes brand buyers. The mentality of people who want that content without the price overlapps with ACURA's target market. Which if they succeed AND brand market wisely, I think they will do damage to Acura more than nick the Lexus/BMW/Mercedes market share. If they crat a new brand image differentiating it from Hyundai and offer the premium content for LESS than even Acura undercuts L/B/M already, I think they would make another stride up the brand ladder.
I don't see them taking on Lexus/BMW/Mercedes as much as stepping over Acura on the journey. And I do see Genesis as a potential alternative to a best value Asian premium sedan (read RL).
I don't see them taking on Lexus/BMW/Mercedes as much as stepping over Acura on the journey. And I do see Genesis as a potential alternative to a best value Asian premium sedan (read RL).
Regarding it being a threat to the RL. I don't really see that if their price point is upper 20's to low 30's. The current RL is a mid 40's car. Besides, if the writing on the wall is any indication, this next gen RL will be a step up from this one. Like so many have pointed out, the TL and TSX are moving up a bit in this next gen. We have to assume the RL isn't going to sit there bumping up against the TL for much longer. It's the only reason why I wonder if maybe Acura IS going to remake the RL for 09 rathern then the following year. It goes against history but next year we have a new TSX, a new TL (both with SH-AWD) and an aging RL that never seemed to catch on. If they don't change it in 09 it will certainly be a "lame duck" for that year as someone else already said. Imagine three new sedans in one year. That would create a lot of buzz!
By the way, has anyone else noticed a lot more Acura commercials lately (especially the TL)?
#272
Safety Car
This is way OT, but when the first 2008 RL went up on the Acura website, ironically, the headlines about 2008 RL Ahead of the Curve, etc was in white against white clouds, and you could not read it. I complained to them via the Contact Us, and it was changed to black in 36 hours. Now maybe it was not me, but I like to think I can have some influence on them...
#273
Burning Brakes
Thread Starter
Originally Posted by Chas2
This is way OT, but when the first 2008 RL went up on the Acura website, ironically, the headlines about 2008 RL Ahead of the Curve, etc was in white against white clouds, and you could not read it. I complained to them via the Contact Us, and it was changed to black in 36 hours. Now maybe it was not me, but I like to think I can have some influence on them...
#274
Originally Posted by neuronbob
This all gibes with Acura's stated desire to move upmarket, which started with the TL-S at $39k sticker and the MDX at its current, higher sticker this MY.
I can't wait to see what Acura has up its sleeve the next two years. This could be truly a "make or break" time for the brand, and I'd dearly love to see Acura succeed again. The last true "home run" for Acura was the 3G TL, which is a phenomenal car.
I can only hope that the marketing muscle will be better than it's been, or the brand is sunk even before the new cars come out. Just like in my medical practice, you have to spend money to make money. Lexus is king at doing this, and hopefully Acura will do some things to follow suit for picky American consumers.
I can't wait to see what Acura has up its sleeve the next two years. This could be truly a "make or break" time for the brand, and I'd dearly love to see Acura succeed again. The last true "home run" for Acura was the 3G TL, which is a phenomenal car.
I can only hope that the marketing muscle will be better than it's been, or the brand is sunk even before the new cars come out. Just like in my medical practice, you have to spend money to make money. Lexus is king at doing this, and hopefully Acura will do some things to follow suit for picky American consumers.
As mentioned before, 2008 will show the introduction of both the redesigned 2009 TL and TSX. 2008MY will also be the last time you see an Acura for under $30k. After the TL and TSX will be the new RL and around the same time we will see the NSX replacement.
None of this info is any big secret, but it's all finally starting to happen.
#275
Go Big Blue!
Originally Posted by White92
You're exactly right. The next 2,3 and 4 years for Acura are going to be huge. It will all be moving more upscale while still focusing on performance.
Acura... At the intersection of Luxury and Performance
Acura... Where Luxury meets Performance
Acura... Advance to Luxury Performance
The last ones good because it builds off the current tag but it says more and (more importantly) makes you have a connection with the word Acura. Almost anything would probably be better. I'm sure we could think of a dozen good ones. Who are the people they pay to brand and market this company?
#276
AcurAdmirer
Originally Posted by SpicyMikey
They need a new tag line in the process. Acura....Advance is just to vague. It doesn't make you think of anything.
Acura... At the intersection of Luxury and Performance
Acura... Where Luxury meets Performance
Acura... Advance to Luxury Performance
The last ones good because it builds off the current tag but it says more and (more importantly) makes you have a connection with the word Acura. Almost anything would probably be better. I'm sure we could think of a dozen good ones. Who are the people they pay to brand and market this company?
Acura... At the intersection of Luxury and Performance
Acura... Where Luxury meets Performance
Acura... Advance to Luxury Performance
The last ones good because it builds off the current tag but it says more and (more importantly) makes you have a connection with the word Acura. Almost anything would probably be better. I'm sure we could think of a dozen good ones. Who are the people they pay to brand and market this company?
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#277
i picked up a motor trends magazine (june issue i think) and there was a mention that honda is testing a new V-10 engine on ridgeline which will later be fitted into RL... (and i think this has already been covered in this thread.. if so, my apologies)
#278
CLS 6MT Navi
I'm not that excited that Acura is 'going upscale'. I don't want to buy a $40k TL personally. Value pricing was a main lure of Acura for me. I would be forced to seriously consider other brands, mainly due to resale. BMW and maybe MB cost more but are more popular brands. Look at how fast the RL prices dropped and they can't even sell em.
Acura may be pricing itself out of my preferred car spending, $30-35k. If I were to spend over $40k I would probably go German. I have been shopping used RLs, but it is not worth over $35k to me.
Acura may be pricing itself out of my preferred car spending, $30-35k. If I were to spend over $40k I would probably go German. I have been shopping used RLs, but it is not worth over $35k to me.
#279
Go Big Blue!
Not sure I understand the rationale of just using price points as a deciding factor. Pound for pound you get a lot more car with asia then germany. PLUS, you have to factor in downtime and hassle from repairs, etc. When I add things up I can never justify buying german, ever, and believe me I've tried. The numbers just never add up.
Having said that, of course, I'd consider something else if Acura simply increased their price without adding features. I'm not sure that's the plan. if so, that would be foolish. If you add 10% to the cost of every Acura without changing anything else then you have Lexus pricing, which then makes them competitive in my eyes. To make german cars an option yuo'd have to increase the Acura price at least 25%
Having said that, of course, I'd consider something else if Acura simply increased their price without adding features. I'm not sure that's the plan. if so, that would be foolish. If you add 10% to the cost of every Acura without changing anything else then you have Lexus pricing, which then makes them competitive in my eyes. To make german cars an option yuo'd have to increase the Acura price at least 25%
#280
Torch & Pitchfork Posse
I still think in the $40K range the RL is the best car in the segment (for my taste)...even in its 3rd model year. I realize I am in the mimority, and I am OK with that.
An RL for $50K+ would have to be a substantially different vehicle to lure me at that pricepoint. But what would it take? Styling is subjective, content is an ante up race between manufacturers and the driving dynamics of the RL already far exceed my expectations. Other than a more reactive tranny, I have no major engineering wishes for the RL. I am fine with the current engine. Peppering new toys is great, but not worth a jump to $50K+
I cannot imagine there is much more I could want to justify a $50k+ RL.
An RL for $50K+ would have to be a substantially different vehicle to lure me at that pricepoint. But what would it take? Styling is subjective, content is an ante up race between manufacturers and the driving dynamics of the RL already far exceed my expectations. Other than a more reactive tranny, I have no major engineering wishes for the RL. I am fine with the current engine. Peppering new toys is great, but not worth a jump to $50K+
I cannot imagine there is much more I could want to justify a $50k+ RL.