Acura: Sales, Marketing, and Financial News
#3441
You'll Never Walk Alone
iTrader: (1)
Join Date: Jun 2005
Location: Vancouver, BC, Canada
Age: 37
Posts: 9,521
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Yea, I think the Accord coupe was Honda's solution for the Prelude. What's nice about it is that it has a dash to axle ratio that is similar to a conventional FR car, despite being FF with a transversely mounted engine. But it still had a long front overhang...haha
#3442
Racer
yeah I agree you are prob right.... Honda was competing with itself with so many cars in the same segment....
I don't think the accord replaced the prelude per se... they just phased it out.... they had accord coupes in the early 90's hatchback in the 80's the aerodeck.... etc
but then again the accord and prelude have been around for a while... preludes dated back to the 70's correct? or early 80's? and accords about the same...
#3443
You'll Never Walk Alone
iTrader: (1)
Join Date: Jun 2005
Location: Vancouver, BC, Canada
Age: 37
Posts: 9,521
Received 846 Likes
on
526 Posts
You are right that Honda Accord coupe has been around for quite awhile.
Yea, when the sales is down to below 1000 units, and the Accord coupe was there, I guess it makes business sense to kill it....it's too bad for the fans though.
Yea, when the sales is down to below 1000 units, and the Accord coupe was there, I guess it makes business sense to kill it....it's too bad for the fans though.
#3444
Ha, ha!
Doesn't take any more than a little logic applied to facts to blow huge holes thru the stuff that the resident troll tries to spew as gospel.
Now, this certainly doesn't mean that H/K haven't had have their missteps (such as their relatively late response to adding production of the crossovers they do have, much less expanding their CUV lineup) or that Honda doesn't do many things right.
But over the past few years, Honda (and the other Japanese automakers) has been aided by a very favorable exchange rate (not to mention govt. action - Bank of Japan adopted a negative interest rate) and a thriving US auto market.
H/K and Honda could sell exactly what the sold in 2015 for 2016 and H/K's profits would increase and Honda's decrease just due to the weakening Won and the strengthening Yen.
http://www.autonews.com/article/2016...e-stronger-yen
And while the thriving US auto market has been a boon to Honda of recent, eventually, it will cool off and the auto markets in the BRIM countries will recover - and when that occurs, Honda's over dependence on the US market will become a negative.
Doesn't take any more than a little logic applied to facts to blow huge holes thru the stuff that the resident troll tries to spew as gospel.
Now, this certainly doesn't mean that H/K haven't had have their missteps (such as their relatively late response to adding production of the crossovers they do have, much less expanding their CUV lineup) or that Honda doesn't do many things right.
But over the past few years, Honda (and the other Japanese automakers) has been aided by a very favorable exchange rate (not to mention govt. action - Bank of Japan adopted a negative interest rate) and a thriving US auto market.
H/K and Honda could sell exactly what the sold in 2015 for 2016 and H/K's profits would increase and Honda's decrease just due to the weakening Won and the strengthening Yen.
TOKYO (Bloomberg) -- Japanese automakers may have run out of the fuel that’s driven profits higher for four years: the weaker yen.
These estimates may still be too optimistic. Changes in foreign exchange rates reduced operating income at Nissan Motor Co., Honda Motor Co. and Mazda Motor Corp. in the three months through December and provided the smallest boost to Toyota’s quarterly profit in more than three years. With the yen soaring last week to the strongest level since October 2014, earnings may fall next fiscal year, according to analysts at TIW Inc. and Mitsubishi UFJ Morgan Stanley Securities Co.
“Japanese automakers won’t be able to achieve their growth targets if we take the current spot rate of the yen,” Koichi Sugimoto, a Tokyo-based analyst at Mitsubishi UFJ Morgan Stanley, said by phone. “Profit will decline against previous years,” dropping by more than 10 percent for some companies, he estimates.
“Japanese automakers won’t be able to achieve their growth targets if we take the current spot rate of the yen,” Koichi Sugimoto, a Tokyo-based analyst at Mitsubishi UFJ Morgan Stanley, said by phone. “Profit will decline against previous years,” dropping by more than 10 percent for some companies, he estimates.
Honda missed analysts’ estimates for net income, operating profit and revenue, and cut its fiscal year sales forecast by 50 billion yen. Honda Executive Vice President Tetsuo Iwamura declined to comment on “violent fluctuations” in the value of the yen during a Jan. 29 press conference.
And while the thriving US auto market has been a boon to Honda of recent, eventually, it will cool off and the auto markets in the BRIM countries will recover - and when that occurs, Honda's over dependence on the US market will become a negative.
Last edited by YEH; 02-19-2016 at 01:58 AM.
#3445
And while the thriving US auto market has been a boon to Honda of recent, eventually, it will cool off and the auto markets in the BRIM countries will recover - and when that occurs, Honda's over dependence on the US market will become a negative
Honda is growing faster than Hyundai in China. it takes a bit time for emerging market to wake up to reliable brand.
#3446
Team Owner
Quit spreading propaganda. People go to jail for that shit.
#3447
AZ Community Team
IIRC, when Honda phased out the Prelude they alluded to the Accord Coupe replacing it in the lineup, whereas they made some subtle sporty changes to the styling and such.
#3450
Racer
bleh... I prefer the BB4 92-96 prelude.... best of them all IMO.... dash looked like a cockpit.... instrumentation across the whole thing... .loved it... 92-96 had more character... the BB6 looked like Honda's version of a S14 from the back
#3451
Team Owner
to each their own... I loved the BB6 way more than the BB4. I hated that dash.
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Mugen.Justice (02-24-2016)
#3453
AZ Community Team
If I had to pick a favorite, it had to be the 3G Si in Yellow.
I know someone who had the last three gens, all were kinda unique with their interiors. I liked them all, even the vacuum florescent temp and fuel gauges.
Last edited by Legend2TL; 02-25-2016 at 08:07 AM.
#3454
American Honda Sets New February Record; New Civic and Honda Division Lead with Second Consecutive Monthly Records - Sales - Honda News
American Honda Sets New February Record; New Civic and Honda Division Lead with Second Consecutive Monthly Records
Mar 1, 2016 - TORRANCE, Calif.
American Honda Motor Co., Inc. today reported record February sales of 118,985 Honda and Acura vehicles, an increase of 12.8 percent. Honda Division set a new February record with 106,212 units sold, up 14.9 percent; Honda car sales reached 57,267 while record February truck sales totaled 48,945 for the month. Acura sales totaled 12,773 with sedan sales of 4,683 and trucks reaching 8,090 units in February.
Honda
Fresh off of a record January and led by record sales of the all-new 2016 Civic Sedan and the CR-V along with a strong performance by the Accord, the Honda brand set a new February sales mark.
"Led by the all-new Civic, Honda cars are defying industry trends, even as our light truck models are red hot this winter," said Jeff Conrad, senior vice president and general manager of the Honda Division. "With more versions of the Civic yet to go on sale and an all-new Ridgeline on the way, Honda is primed for an incredibly strong start to the year."
Acura
While overall sales were down slightly for February, strong sales of the ILX, the brand's gateway model; the launch of the Acura NSX online vehicle configurator in late February and a refreshed MDX set to debut at the New York Auto Show this month portend a strong year as the Acura brand approaches its 30th anniversary in late March.
"As we approach the 30th anniversary of the Acura brand in March and the launch of the NSX this spring, it's encouraging to see the same kind of excitement associated with the early days of the brand," said Jon Ikeda, vice president and general manager of the Acura division. "With a strong gateway model attracting new customers to the brand in the ILX, and an updated MDX about to debut at the New York auto show, it's not simply cliché to say that the best is yet to come."
Mar 1, 2016 - TORRANCE, Calif.
- Honda Division sets new February benchmark on sales of 106,212 vehicles
- All-new 2016 Honda Civic sets a new monthly record for the second month in a row with sales up 31.7 percent; with all-new Civic Coupe set to go on sale mid-March
- Acura ILX, the brand's entry point and most youthful model, was up 56.4 percent
American Honda Motor Co., Inc. today reported record February sales of 118,985 Honda and Acura vehicles, an increase of 12.8 percent. Honda Division set a new February record with 106,212 units sold, up 14.9 percent; Honda car sales reached 57,267 while record February truck sales totaled 48,945 for the month. Acura sales totaled 12,773 with sedan sales of 4,683 and trucks reaching 8,090 units in February.
Honda
Fresh off of a record January and led by record sales of the all-new 2016 Civic Sedan and the CR-V along with a strong performance by the Accord, the Honda brand set a new February sales mark.
- Civic, relying only on sales of the Sedan, was the brand's best-selling model for the month, setting a new February record, with sales up 31.7 percent to 27,707 units; the All-new Civic Coupe will accelerate that momentum when it goes on sale in mid-March.
- Also bucking the light truck trend, Accord was up 19.3 percent on sales of 25,785 units.
- CR-V, America's best-selling SUV, was up 13.2 percent on record February sales of 25,250 vehicles.
- Odyssey had a double digit gain, up 11.4 percent with 8,994 units sold for the month.
- In high demand but short supply, Pilot sold 9,572 units, a strong month, but a 24.2 percent decrease compared to February 2015, when high inventories and aggressive sell-down efforts of the prior generation model led to near-record sales.
"Led by the all-new Civic, Honda cars are defying industry trends, even as our light truck models are red hot this winter," said Jeff Conrad, senior vice president and general manager of the Honda Division. "With more versions of the Civic yet to go on sale and an all-new Ridgeline on the way, Honda is primed for an incredibly strong start to the year."
Acura
While overall sales were down slightly for February, strong sales of the ILX, the brand's gateway model; the launch of the Acura NSX online vehicle configurator in late February and a refreshed MDX set to debut at the New York Auto Show this month portend a strong year as the Acura brand approaches its 30th anniversary in late March.
- ILX followed up on a strong January result, rising an impressive 56.4 percent on sales of 1,500 units in February.
- MDX, challenged by low inventory levels, was the brand's best-selling model for the month with sales of 4,292 units in February, down 5.7 percent.
"As we approach the 30th anniversary of the Acura brand in March and the launch of the NSX this spring, it's encouraging to see the same kind of excitement associated with the early days of the brand," said Jon Ikeda, vice president and general manager of the Acura division. "With a strong gateway model attracting new customers to the brand in the ILX, and an updated MDX about to debut at the New York auto show, it's not simply cliché to say that the best is yet to come."
#3455
Senior Moderator
Meanwhile RLX......................................
#3456
#3458
6G TLX-S
^^^^^
What the heck does "HYUNDAI strategy" have anything to do in this "ACURA-sales-marketing-financial-news" thread ?????
What the heck does "HYUNDAI strategy" have anything to do in this "ACURA-sales-marketing-financial-news" thread ?????
#3459
Burning Brakes
RLX needs to be completely scrapped and Honda/Acura need to go back to the drawing board. An RLX that is just a gussied up Accord will always fail in this category. The TLX is more competitive now because it's a pretty good looking car. Refining the transmission in the TLX will make it even more competitive.
#3461
hyundai BRIC strategy falling apart.
Things go in cycles - the EU auto market was in doldrums, but is now seeing some good growth; the US auto market is probably nearing its peak and will see a step-back down the road; eventually oil prices will go back up and the Russian auto market recover as will the economies in China and Brazil.
And while the auto market has shrunk in Russia, H/K, while seeing lower sales, have been gaining market-share.
India is a market where H has a strong presence (#2) and continues to see growth.
And growth in other markets make up for areas w/ struggling economies.
For instance, Kia, in Feb., saw growth of 12.2%, 11% and 10.5% in NA, Europe and Korea respectively, while China and its General Markets regions saw declines.
Can easily pick and choose when it comes to Honda as well.
Honda saw a 19% decline in sales in Japan for Jan. (2nd straight month of declining sales) and Feb. probably saw a decline as well.
For the US market, Acura saw a decline for the past 2 months.
Every Acura model aside from the ILX has seen a decline YTD.
The still pretty new TLX is already seeing a decline and the RLX is down to a paltry 100 a month in sales.
With the ILX the only model seeing growth, Acura continues to lose buyers at the mid-tier segments (doesn't really have anything at the top tier) as Acura buyers continue to move downscale.
(See? Others can do that as well.)
Last edited by YEH; 03-08-2016 at 12:46 AM.
#3462
There's something called looking at the big picture and, of course, you wouldn't pick up on that.
Things go in cycles - the EU auto market was in doldrums, but is now seeing some good growth; the US auto market is probably nearing its peak and will see a step-back down the road; eventually oil prices will go back up and the Russian auto market recover as will the economies in China and Brazil.
And while the auto market has shrunk in Russia, H/K, while seeing lower sales, have been gaining market-share.
India is a market where H has a strong presence (#2) and continues to see growth.
And growth in other markets make up for areas w/ struggling economies.
For instance, Kia, in Feb., saw growth of 12.2%, 11% and 10.5% in NA, Europe and Korea respectively, while China and its General Markets regions saw declines.
Can easily pick and choose when it comes to Honda as well.
Honda saw a 19% decline in sales in Japan for Jan. (2nd straight month of declining sales) and Feb. probably saw a decline as well.
For the US market, Acura saw a decline for the past 2 months.
Every Acura model aside from the ILX has seen a decline YTD.
The still pretty new TLX is already seeing a decline and the RLX is down to a paltry 100 a month in sales.
With the ILX the only model seeing growth, Acura continues to lose buyers at the mid-tier segments (doesn't really have anything at the top tier) as Acura buyers continue to move downscale.
(See? Others can do that as well.)
Things go in cycles - the EU auto market was in doldrums, but is now seeing some good growth; the US auto market is probably nearing its peak and will see a step-back down the road; eventually oil prices will go back up and the Russian auto market recover as will the economies in China and Brazil.
And while the auto market has shrunk in Russia, H/K, while seeing lower sales, have been gaining market-share.
India is a market where H has a strong presence (#2) and continues to see growth.
And growth in other markets make up for areas w/ struggling economies.
For instance, Kia, in Feb., saw growth of 12.2%, 11% and 10.5% in NA, Europe and Korea respectively, while China and its General Markets regions saw declines.
Can easily pick and choose when it comes to Honda as well.
Honda saw a 19% decline in sales in Japan for Jan. (2nd straight month of declining sales) and Feb. probably saw a decline as well.
For the US market, Acura saw a decline for the past 2 months.
Every Acura model aside from the ILX has seen a decline YTD.
The still pretty new TLX is already seeing a decline and the RLX is down to a paltry 100 a month in sales.
With the ILX the only model seeing growth, Acura continues to lose buyers at the mid-tier segments (doesn't really have anything at the top tier) as Acura buyers continue to move downscale.
(See? Others can do that as well.)
H/K group has no pickup truck for North American market.
Honda fit is going to export from Japan. this will create more capacity in Mexico plant for honda HRV.
Honda wisely delayed its hybrid offerings due to low oil prices. while H/K group is mindlessly following Toyota Prius with latest POS.
#3463
Safety Car
AutoNews
While nearly the entire industry is in a light-truck tizzy, fortifying crossover, SUV and pickup lines and squeezing every last drop out of their production capacity, Acura is swimming upstream.
Its MDX and RDX crossovers sell great, thank you very much, accounting for 62% of the brand's 177,165 sales in 2015. It's the cars that Acura wants to work on, as well as a rebranding effort built around accentuating its performance heritage. The effort is spearheaded by the brand's new general manager, Jon Ikeda, and his boss, John Mendel, executive vice president of American Honda Motor Co.
And it all sits well with David Fabre, chairman of Acura's National Dealer Advisory Board and co-owner of Louisiana-based Fabre Group, which has an Acura store.
Watching Honda's success in motorsports has Fabre confident the automaker can deliver on its performance-oriented promise.
"I know it hasn't been visible on the showroom floor, but it's coming," Fabre said. "The NSX is just a start. We're going to performance. In 4 years you're going to want an Acura franchise for sure."
Fabre: The NSX "is just a start."
Fabre also likes the idea of remodeling Acura's sedan lineup, which lacks a compelling flagship that can stand up to the Mercedes S class or Audi A8.
"Our SUVs are great; we need to make our sedans the best that they can be," Fabre said. "At the moment we need the best TLX possible and we need a flagship we can get behind."
Fabre is also looking forward to the inevitable addition of turbocharged engines to Acura's lineup, citing Infiniti's plan as an example. (Fabre Group also owns a pair of Infiniti stores in Louisiana.) Nissan's luxury arm will soon offer a turbocharged 4-cylinder when the QX30 crossover goes on sale this summer. And a twin-turbocharged V-6 is bolted under the hood of Infiniti's upcoming Q60 coupe.
"Everybody is going to have to go to turbos," Fabre said. "That's what we ought to do and that's the direction we're headed."
Granted, Fabre says, in a perfect world, the Acura brand would have 2 additional crossovers: something small and entry-level (which is possible if Acura did something based on Honda's HR-V) and something larger than the MDX.
"A lot of dealers would like a larger SUV and a smaller 1," Fabre said. "But as dealers you always want everything."
#3464
Azine Jabroni
The RLX redesign is key. If they screw it up, they have the ship going in the wrong direction.
But even then, Acura still needs some performance models.
But even then, Acura still needs some performance models.
#3465
Team Owner
They have ruined the RLX's name plate already.
Perception in that segment is as important as the product itself.
Perception in that segment is as important as the product itself.
#3466
Azine Jabroni
#3467
Team Owner
#3468
Team Owner
#3469
perfect world is about SUV. if they can manage a $100k SUV. Global sales will sky rocket.
Granted, Fabre says, in a perfect world, the Acura brand would have 2 additional crossovers: something small and entry-level (which is possible if Acura did something based on Honda's HR-V) and something larger than the MDX.
#3470
Team Owner
#3471
Senior Moderator
Random people approach me whie I'm out in the Legend (for I've rebadged my RLX long ago ) when Acura started making Legends again. The name is a legend, bring it back.
#3473
Senior Moderator
Yup. I think the name should be tossed out in favor of "Legend". I know Acura won't do it, but they should.
Random people approach me whie I'm out in the Legend (for I've rebadged my RLX long ago ) when Acura started making Legends again. The name is a legend, bring it back.
Random people approach me whie I'm out in the Legend (for I've rebadged my RLX long ago ) when Acura started making Legends again. The name is a legend, bring it back.
#3474
Senior Moderator
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TacoBello (03-31-2016)
#3475
Team Owner
Not if it has best in class aerodynamic.
#3476
Midnight Marauder
#3477
6G TLX-S
#3478
Team Owner
#3479
American Honda Reports March Auto Sales Increase: Trucks Set New March Record While Sedans Post Major Gains - Sales - Honda News
American Honda Reports March Auto Sales Increase: Trucks Set New March Record While Sedans Post Major Gains
Apr 1, 2016 - TORRANCE, Calif.
American Honda Motor Co., Inc. today reported March sales of 138,221 Honda and Acura vehicles, an increase of 9.4 percent for the month. AHM trucks set a new March benchmark, gaining 5.7 percent on sales of 64,453 units. Honda Division sales were up 10.5 percent with 123,369 units sold in March; Honda car sales reached 68,314, up 13.7 percent, while truck sales totaled 55,055, a 6.9 percent gain for the month. Acura sales totaled 14,852 in March, gaining 1.2 percent. Acura sedans were up 4.8 percent on sales of 5,454 while Acura trucks reached 9,398 sales for the month.
Honda
Continuing to buck U.S. sales trends with its core sedans—Civic and Accord—Honda sales easily moved past the previous March total with a record setting performance from Civic, backed by strong performances from Accord and HR-V. Core truck models CR-V, Pilot and Odyssey, maintained strong demand.
"The power of Honda's well-balanced portfolio was on full display in March," said Jeff Conrad, senior vice president and general manager of the Honda Division. "Importantly, we will continue to strengthen both our car and truck lineups throughout the year, with new core and niche products to further extend the brand's appeal."
Acura
Acura enjoyed a balanced sales month, with the refreshed RDX SUV posting a remarkable 34 percent gain so set a new March record to lead the brand's sales gains, while Acura performance sedans maintained strong sales despite a luxury sedan market where competitors are relying heavily upon fleet sales and incentives.
"Acura posted a solid month even as we gained fresh momentum from the New York Auto Show debuts of the 2017 MDX and NSX GT3 racecar," said Jon Ikeda, vice president and general manager of the Acura division. "Our entire Acura team is excited by the market reaction to our new design direction and the preparation for delivery of the first all-new NSX."
Apr 1, 2016 - TORRANCE, Calif.
- Trucks and sedans push American Honda to robust March sales of 138,221 units, a gain of 9.4 percent for the month
- American Honda trucks set new sales record, climbing 5.7 percent on sales of 64,453
- New Honda Civic sets new March sales record, jumping 21.8 percent while Accord gains 17.3 percent
- RDX leads Acura trucks, setting new March record with 34 percent gain
- Acura TLX performance sedan climbs 9.9 percent in March
American Honda Motor Co., Inc. today reported March sales of 138,221 Honda and Acura vehicles, an increase of 9.4 percent for the month. AHM trucks set a new March benchmark, gaining 5.7 percent on sales of 64,453 units. Honda Division sales were up 10.5 percent with 123,369 units sold in March; Honda car sales reached 68,314, up 13.7 percent, while truck sales totaled 55,055, a 6.9 percent gain for the month. Acura sales totaled 14,852 in March, gaining 1.2 percent. Acura sedans were up 4.8 percent on sales of 5,454 while Acura trucks reached 9,398 sales for the month.
Honda
Continuing to buck U.S. sales trends with its core sedans—Civic and Accord—Honda sales easily moved past the previous March total with a record setting performance from Civic, backed by strong performances from Accord and HR-V. Core truck models CR-V, Pilot and Odyssey, maintained strong demand.
- With sales records set in each of the past three months, the Civic Sedan is dominating the compact car segment with essentially one body style as production of the newly on-sale Civic Coupe ramps up. Civic sales jumped 21.8 percent to a new March record of 32,855.
- Accord continued to demonstrate incredible market strength with an increase of 17.3 percent in March, with 30,523 units sold—focused on sales to individual customers.
- With production at the Celaya plant in Mexico focused primarily on HR-V, sales of the Honda gateway truck model topped 6,300 units in March.
"The power of Honda's well-balanced portfolio was on full display in March," said Jeff Conrad, senior vice president and general manager of the Honda Division. "Importantly, we will continue to strengthen both our car and truck lineups throughout the year, with new core and niche products to further extend the brand's appeal."
Acura
Acura enjoyed a balanced sales month, with the refreshed RDX SUV posting a remarkable 34 percent gain so set a new March record to lead the brand's sales gains, while Acura performance sedans maintained strong sales despite a luxury sedan market where competitors are relying heavily upon fleet sales and incentives.
- RDX showed renewed sales strength in March, leading Acura truck sales with a 34 percent gain on sales of 5,310 units.
- TLX continued to hold a strong sales position near the top of the mid-luxury sedan segment with 3,768 units sold in March, rising 9.9 percent despite aggressive competitor sales tactics.
"Acura posted a solid month even as we gained fresh momentum from the New York Auto Show debuts of the 2017 MDX and NSX GT3 racecar," said Jon Ikeda, vice president and general manager of the Acura division. "Our entire Acura team is excited by the market reaction to our new design direction and the preparation for delivery of the first all-new NSX."
#3480
Azine Jabroni
The TLX continues to be a strong offering, which is great for Acura. Now to fix the big holes in their lineup.