Acura: Sales, Marketing, and Financial News

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Old 12-01-2015, 06:50 PM
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2,987 TLX's sold vs 4,233 a year ago... down 29.4%. What the hell happened? Was the 5,777 sold in Oct 2015 just a fluke?

120 RLX's sold. Down 46.7%. Lowest full month sales number. Sub 100 for Dec 2015?

Last edited by AZuser; 12-01-2015 at 07:02 PM.
Old 12-01-2015, 07:08 PM
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Originally Posted by AZuser
Of course, when faced w/ data which goes against his perverted agenda, he summarily dismisses it b/c he knows better. lol

And oh, for all his talk earlier - H/K is up over 7% YTD whereas HMC is down over 5% and that's w/ HMC adding to its model lineup which H/K did not do.

Over the past 5 months, the K900 is selling about double that of the RLX and that's w/o AWD and the K900 sales should increase (even before the next gen model) w/ the addition of the V6 model.

Last edited by YEH; 12-01-2015 at 07:11 PM.
Old 12-01-2015, 11:39 PM
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Originally Posted by YEH
Of course, when faced w/ data which goes against his perverted agenda, he summarily dismisses it b/c he knows better. lol

And oh, for all his talk earlier - H/K is up over 7% YTD whereas HMC is down over 5% and that's w/ HMC adding to its model lineup which H/K did not do.

Over the past 5 months, the K900 is selling about double that of the RLX and that's w/o AWD and the K900 sales should increase (even before the next gen model) w/ the addition of the V6 model.
HRV/Fit has global demand. so not much too sell. Pilot is supply deficiient. Civic is just new introduced.
Honda has the smallest model range.

Honda Canada Sets New All-Time November Sales Record | Business Wire
Honda Canada Sets New All-Time November Sales Record
Old 12-01-2015, 11:45 PM
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Originally Posted by SSFTSX
HRV/Fit has global demand. so not much too sell. Pilot is supply deficiient. Civic is just new introduced.
Honda has the smallest model range.

Honda Canada Sets New All-Time November Sales Record | Business Wire
Honda Canada Sets New All-Time November Sales Record
Grasping at straws, nobody care about Canadian market, too small like your IQ. Bad attempt, try again.
Old 12-02-2015, 04:11 AM
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First, the new Honda Pilot is stealing sales from the MDX, and now the new Honda Accord is stealing sales from the TLX.

This is not good at all.

But how comes Toyota never steal sales from Lexus, and VW never from Audi !?

Acura is supposingly more advanced and superior than Honda.

But there are simply too many similarities in features and technologies that are shared between Honda and Acura.
Old 12-02-2015, 12:04 PM
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Yup, I said it before that I'd be concerned about the 2016 TLX sales:

1.) New models from the competitions - IS200T, new A4
2.) 2016 Accord
3.) Very little (if any) improvement was made to the 2016 TLX

With Acura getting rid of the remaining 2015 TLX's for the past few months and probably not much deal going on for the 2016 TLX, it's kinda easy to see why the TLX had such decline. I suspect that may continue for the next little while unless Acura goes for aggressive incentives soon and/or making an early facelift.
Old 12-02-2015, 12:08 PM
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Originally Posted by Flipster23
I went to Acura a few months back. $0 down, on a TLX base... they dropped the car from 32k to 28k $312 a month. If I wanted a tech it went from 36k to 32k and it was $350ish a month.
get another 1000 off and you will be at 280/month. and being in December, there should be more manufacture incentives.

If you really want it, PM me.
Old 12-02-2015, 12:11 PM
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TLX sales of 43,572 units through the first 11 months of 2015 has now nearly tripled the 2014 combined sales total of the TLX and the outgoing TL and TSX models it replaced.
Old 12-02-2015, 12:13 PM
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Originally Posted by Edward'TLS
First, the new Honda Pilot is stealing sales from the MDX, and now the new Honda Accord is stealing sales from the TLX.

This is not good at all.

But how comes Toyota never steal sales from Lexus, and VW never from Audi !?

Acura is supposingly more advanced and superior than Honda.

But there are simply too many similarities in features and technologies that are shared between Honda and Acura.
That is what we said in the TLX section and TLX fanboys refused to believe the obvious common sense because their car is quieter.

The fact that TLX has A LOT of incentives and dealers are very aggressive to push them off the lot, shit load of inventory but still somehow got 2xxx units in November = something else is happening.
Old 12-02-2015, 12:19 PM
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Originally Posted by oonowindoo
get another 1000 off and you will be at 280/month. and being in December, there should be more manufacture incentives.

If you really want it, PM me.
I'm debating. I went to Honda yesterday, Thinking about just snagging an Accord.
Old 12-02-2015, 12:29 PM
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you can't go wrong with either.

You will have to do some research and analytical work because I think the price between a TLX and the 16 accord EX-L 4 banger is very minimal in reality.

I would get the TLX and retrofit Accord Sport's exhaust tips to the bumper actually i probably could retro fit the Accord rear bumper + the exhaust tips all together.

Last edited by oonowindoo; 12-02-2015 at 12:33 PM.
Old 12-02-2015, 12:36 PM
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Originally Posted by oonowindoo
you can't go wrong with either.

You will have to do some research and analytical work because I think the price between a TLX and the 16 accord EX-L 4 banger is very minimal in reality.

I would get the TLX and retrofit Accord Sport's exhaust tips to the bumper actually i probably could retro fit the Accord rear bumper + the exhaust tips all together.

Yea, I'm doing my research. I've been going back and forth. Between TLX, 16 Accord, or 13-15 Accord Sport EX/L. Wife gave me the ok to purchase early next year. Have to make up my mind so she doesn't change her mind on me. Plus this car has to last me at least 10.
Old 12-02-2015, 05:43 PM
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You will get 10 from any one of them.

But why early next year? December is the month to buy!!!

Dealers have month end numbers, year end number, overall units to meet
Manufacture has quota to meet.
Sales department has number to meet
Finance has number to meet.

If you know for sure you are going to buy, dont wait till next year.

It is not everyday you can literally say "I am the boss" and rip them off for once.
If i were you, i will buy it on Dec/31 noon time.

Last edited by oonowindoo; 12-02-2015 at 05:46 PM.
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Old 12-02-2015, 05:54 PM
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Originally Posted by oonowindoo
That is what we said in the TLX section and TLX fanboys refused to believe the obvious common sense because their car is quieter.

The fact that TLX has A LOT of incentives and dealers are very aggressive to push them off the lot, shit load of inventory but still somehow got 2xxx units in November = something else is happening.
Not sure about the US, but at my local dealership, it seems like there's no more deal on 2015 TLX as they are pretty much all gone. They aren't offering much, if any incentives on the 2016 models...unlike the ILX and RDX, in which you get $1k and $2.5k off respectively.
Old 12-02-2015, 06:27 PM
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There are plenty here in so cal. Plenty....

Canada never get that much allocation anyways. Honda hates us but hates Canada even more.
Old 12-02-2015, 06:31 PM
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Originally Posted by iforyou
Not sure about the US, but at my local dealership, it seems like there's no more deal on 2015 TLX as they are pretty much all gone. They aren't offering much, if any incentives on the 2016 models...unlike the ILX and RDX, in which you get $1k and $2.5k off respectively.
There's probably a total in my area. We have 3 local Acura dealers. One in my area one south about 30 miles away and another up north about 30-40ish miles away. Combined they probably have at least 400 2015 TLX's. I believe my local dealer has about 100 on their lot.
Old 12-02-2015, 06:32 PM
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Originally Posted by oonowindoo
You will get 10 from any one of them.

But why early next year? December is the month to buy!!!

Dealers have month end numbers, year end number, overall units to meet
Manufacture has quota to meet.
Sales department has number to meet
Finance has number to meet.

If you know for sure you are going to buy, dont wait till next year.

It is not everyday you can literally say "I am the boss" and rip them off for once.
If i were you, i will buy it on Dec/31 noon time.
True something to think about. I just hate having my registration due in December. Guess I could always pay it in October. LOL
Old 12-02-2015, 06:35 PM
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If you are really thinking about getting the TLX.... whatever price you get (realistic price), i can have someone beat it as long as you have proof.

I am not a acura sales person, so i am not playing the same trick as them. If they can't beat the price, i will drive down there and fly kick the GM.
Old 12-02-2015, 06:42 PM
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I'll send you a PM.
Old 12-02-2015, 06:51 PM
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Originally Posted by oonowindoo
If you are really thinking about getting the TLX.... whatever price you get (realistic price), i can have someone beat it as long as you have proof.

I am not a acura sales person, so i am not playing the same trick as them. If they can't beat the price, i will drive down there and fly kick the GM.
Can you come to canada and do the same?
Old 12-03-2015, 10:26 AM
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Originally Posted by TacoBello
Can you come to canada and do the same?

For the ILX?

Ohhhh for your RDX Elite nevermind.
Old 12-03-2015, 10:59 AM
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RDX Elite dont need my help to be sold.


Elite products speak for themselves.
Old 12-03-2015, 12:59 PM
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Originally Posted by Flipster23
There's probably a total in my area. We have 3 local Acura dealers. One in my area one south about 30 miles away and another up north about 30-40ish miles away. Combined they probably have at least 400 2015 TLX's. I believe my local dealer has about 100 on their lot.
Do you know if these are mostly 2015's or 2016's?

If 2015's, I'd imagine you can get a decent deal?
Old 12-03-2015, 01:09 PM
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2015s....
Old 12-03-2015, 04:45 PM
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Honda can't still be that out of touch and in denial? They are just going to do more the same for Acura and live with poor sales and lack of enthusiasm and still won't offer RWD cars when that is what people want when they pay for luxury cars. How are they going to answer for all the new cars coming out and more brands offering rwd vehicles. How are they going to answer to BMW M cars and Mercedes AMG cars or are they planning to just give up and not even try. The RLX gets its clock cleaned every month and they are going to do nothing about it but do the same basic thing? Who is steering the ship? Where is the same kind of passion from the builders of the NSX?
Old 12-03-2015, 05:25 PM
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M Cars and AMG cars?

They never even had an answer for 335(340), C450, S4 or 4 series, C coupe and A5.

Top of the line Non M, 3 series used to be 330, A4 3.2 and C350 and TL at least was competitive.

now the V6 TLX is only competitive with 328 that has a 4 banger turbo.
Old 12-03-2015, 05:38 PM
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Originally Posted by Knight Rider 357
Honda can't still be that out of touch and in denial? They are just going to do more the same for Acura and live with poor sales and lack of enthusiasm and still won't offer RWD cars when that is what people want when they pay for luxury cars. How are they going to answer for all the new cars coming out and more brands offering rwd vehicles. How are they going to answer to BMW M cars and Mercedes AMG cars or are they planning to just give up and not even try. The RLX gets its clock cleaned every month and they are going to do nothing about it but do the same basic thing? Who is steering the ship? Where is the same kind of passion from the builders of the NSX?
RWD is pretty much out of the equation.

RWD would be nice but then again, Audi has been pretty impressive dynamically without RWD.

Acura needs to get the exterior design right first. Volvo just showed us all that even with FWD and a transversely mounted engine, you can still get FR proportions. Then focus on the powertrain...interior...and all that.....
Old 12-03-2015, 06:11 PM
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Originally Posted by iforyou

.....

RWD would be nice but then again, Audi has been pretty impressive dynamically without RWD.

.....

And that's also the exact reason (= lack of RWD chassis) why Audi is never as successful in sales and in luxury marque status as the RWD luxury automakers BMW and MB.
Old 12-03-2015, 07:07 PM
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Originally Posted by iforyou
RWD is pretty much out of the equation.

RWD would be nice but then again, Audi has been pretty impressive dynamically without RWD.

Acura needs to get the exterior design right first. Volvo just showed us all that even with FWD and a transversely mounted engine, you can still get FR proportions. Then focus on the powertrain...interior...and all that.....

Audi's are not huge sellers, I think Acura has beaten Audi most years in sales, Audi has a nicer lineup then Acura's but so does BMW and Mercedes.

Volvo has never been a real luxury player, doubt that Volvo sedan could possibly drive better then a RWD car or even a Acura.
Old 12-03-2015, 08:52 PM
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Originally Posted by Knight Rider 357
Audi's are not huge sellers, I think Acura has beaten Audi most years in sales...
Depends how far back you look.

If you're comparing U.S. sedan sales between Acura and Audi for the past 10 years, then Acura (759,703 sold) beats Audi (688,192 sold).

But if you compare sales from 2009 onward (when the 4G TL and 2G TSX came out), Audi (478,559 sold) beats Acura (457,694 sold) by 20,865 units or 4.55%

And if you look at an even short time period, say the past 5 years (2011 onward), Audi (377,940 sold) beats Acura (325,219 sold) by 52,721 units or 16.21%

Clearly Acura's been doing something wrong since approx. 2008 when Audi (541,442 sold) started selling more sedans than Acura (540,975 sold).


Last edited by AZuser; 12-03-2015 at 08:56 PM.
Old 12-04-2015, 02:16 AM
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Originally Posted by oonowindoo
M Cars and AMG cars?

They never even had an answer for 335(340), C450, S4 or 4 series, C coupe and A5.

Top of the line Non M, 3 series used to be 330, A4 3.2 and C350 and TL at least was competitive.

now the V6 TLX is only competitive with 328 that has a 4 banger turbo.
are you sure about it? what is 0-130mph TLX vs 335i despite TLX having crappy tires and big xsection.
Old 12-04-2015, 02:19 AM
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Originally Posted by AZuser
Depends how far back you look.

If you're comparing U.S. sedan sales between Acura and Audi for the past 10 years, then Acura (759,703 sold) beats Audi (688,192 sold).

But if you compare sales from 2009 onward (when the 4G TL and 2G TSX came out), Audi (478,559 sold) beats Acura (457,694 sold) by 20,865 units or 4.55%

And if you look at an even short time period, say the past 5 years (2011 onward), Audi (377,940 sold) beats Acura (325,219 sold) by 52,721 units or 16.21%

Clearly Acura's been doing something wrong since approx. 2008 when Audi (541,442 sold) started selling more sedans than Acura (540,975 sold).

Audi introduced too many vehicles and variations inside those vehicles.
like TSX never got SH-AWD or 6speed auto but A3/A4/A5 had almost every thing like A6/A7. Audi just become much bigger brand. It is same with Korean. they just went into too many segments too fast.
Honda only has two sedans. how many sedans H/K group has?
Old 12-04-2015, 07:50 AM
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Originally Posted by SSFTSX
Audi introduced too many vehicles and variations inside those vehicles.
they just went into too many segments too fast.
And they sold too many cars as well.
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Old 12-04-2015, 01:04 PM
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Originally Posted by Edward'TLS
And that's also the exact reason (= lack of RWD chassis) why Audi is never as successful in sales and in luxury marque status as the RWD luxury automakers BMW and MB.

Originally Posted by Knight Rider 357
Audi's are not huge sellers, I think Acura has beaten Audi most years in sales, Audi has a nicer lineup then Acura's but so does BMW and Mercedes.

Volvo has never been a real luxury player, doubt that Volvo sedan could possibly drive better then a RWD car or even a Acura.

Oh for sure, as Audi had its difficult moments a decade or 2 ago. Took a while to recover. More on that below.

Originally Posted by AZuser
Depends how far back you look.

If you're comparing U.S. sedan sales between Acura and Audi for the past 10 years, then Acura (759,703 sold) beats Audi (688,192 sold).

But if you compare sales from 2009 onward (when the 4G TL and 2G TSX came out), Audi (478,559 sold) beats Acura (457,694 sold) by 20,865 units or 4.55%

And if you look at an even short time period, say the past 5 years (2011 onward), Audi (377,940 sold) beats Acura (325,219 sold) by 52,721 units or 16.21%

Clearly Acura's been doing something wrong since approx. 2008 when Audi (541,442 sold) started selling more sedans than Acura (540,975 sold).

I'd imagine Honda would be happy if they could sell as many RLX as the A6.

The worst year for A6 was better than the RL or RLX every year, except for 2006 when the RL was fresh.

Heck, for the the past 3 years, including this year, the Audi has sold well over 20k A6's. The RL/RLX never came close to that...lol

Since Honda is not likely to have a RWD platform, then at the very least, Honda should make sure its flagship looks good on the outside, with nice materials inside, and have decent powertrain options. Right now, the RLX has nice interior, but let down by fake wood. Its eSH-AWD system is nice too, but the FWD model needs to go. And obviously, the less said the better for the exterior.
Old 12-04-2015, 01:20 PM
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Originally Posted by SSFTSX
are you sure about it? what is 0-130mph TLX vs 335i despite TLX having crappy tires and big xsection.
Yes i am sure.

Bring a TLX and i will run you from 0-130, 20-100, 30-100 or 40-60 with my crappy run flat. Pretty much any speed you want. I can even beat you in reserve because my back up camera has high res than TLX.

Since now I drive automatic, it is a lot more consistent than 6mt.
Old 12-04-2015, 01:39 PM
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Originally Posted by biker
And they sold too many cars as well.
Not many relative to models and variations introduced. VW profits will be in tanks for many years to come as this over expansion will bite them.
Honda simply not offer more models.
Old 12-04-2015, 01:42 PM
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Originally Posted by AZuser
Depends how far back you look.

If you're comparing U.S. sedan sales between Acura and Audi for the past 10 years, then Acura (759,703 sold) beats Audi (688,192 sold).

But if you compare sales from 2009 onward (when the 4G TL and 2G TSX came out), Audi (478,559 sold) beats Acura (457,694 sold) by 20,865 units or 4.55%

And if you look at an even short time period, say the past 5 years (2011 onward), Audi (377,940 sold) beats Acura (325,219 sold) by 52,721 units or 16.21%

Clearly Acura's been doing something wrong since approx. 2008 when Audi (541,442 sold) started selling more sedans than Acura (540,975 sold).

The bolded part right there.
Old 12-04-2015, 01:46 PM
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Originally Posted by oonowindoo
Yes i am sure.

Bring a TLX and i will run you from 0-130, 20-100, 30-100 or 40-60 with my crappy run flat. Pretty much any speed you want. I can even beat you in reserve because my back up camera has high res than TLX.

Since now I drive automatic, it is a lot more consistent than 6mt.
higly unlikely. TLX is super fast and super quiet at higher speeds. and TLX does not have 310bhp engine of RLX.
Old 12-04-2015, 01:48 PM
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Originally Posted by SSFTSX
higly unlikely. TLX is super fast and super quiet at higher speeds. and TLX does not have 310bhp engine of RLX.
Your super stupid.

Do you listen to the BS you put out. I wish you lived in SoCal.....
Old 12-04-2015, 03:25 PM
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Originally Posted by SSFTSX
Audi introduced too many vehicles and variations inside those vehicles.
like TSX never got SH-AWD or 6speed auto but A3/A4/A5 had almost every thing like A6/A7. Audi just become much bigger brand. It is same with Korean. they just went into too many segments too fast.
Honda only has two sedans. how many sedans H/K group has?
Well, tough luck. Why Honda/Acura doesn't introduce more vehicles and more variations to capture more customers and more market share, then ?

If someone beat you in sales, you are beaten. It's this plain and simple.

Excuses don't help making more vehicle sales, only concrete actions to introduce more vehicles/variations will.


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