Acura: NSX News
#3161
Acura need to make a roadster version just like this one. Looks so
#3162
אני עומד עם ישראל
Figured this would get more traction in the NSX thread.
http://autos.yahoo.com/blogs/motoram...180921100.html
Seinfeld’s Acura ad for Super Bowl sought “not too dark” black actor for dealer role
By Justin Hyde | Motoramic – 2 hours 38 minutes ago
The ad for the new Acura NSX featuring Jerry Seinfeld was one of the biggest hits of this year's Super Bowl ad parade -- but according to a tipster to TMZ, the company that cast the ad sought a black actor for the role of a dealer by specifying someone "not too dark." Moments ago, Acura issued an apology, saying it was unaware of the restriction.
TMZ says the call sheet for the ad was provided by another actor who was passed over for the role and angered by the casting company's description. In the sheet, the firm says the role of a dealer who tells Seinfeld the first Acura NSX has already been sold should be "nice looking, friendly. Not too dark."
The ad was created by an ad firm called "rp&," a division of the RPA firm that creates ads for Acura's parent Honda. (One might suggest updating their news page, which currently features several angry tweets about the racial choices of its Acura ad).
The real question: Why would the commercial specify a race for any of its minor characters? Outside of Seinfeld, Jay Leno and the Soup Nazi, there's nothing so dramatically essential in a 60-second spot to require such specificity. Other parts of Hollywood have adopted "non-traditional" casting -- considering the part without regard to an actor's ethnicity -- but advertising has been loathe to give up what it considers a need to target a demographic group, even if their appearance lasts a few seconds.
Since Super Bowl ads represent the zenith of Madison Avenue's creative skills and a multimillion-dollar boon, advocacy groups closely monitor how they use and portray minorities. Last year, the Institute for Diversity and Ethics in Sport at the University of Central Florida analyzed all Super Bowl ads and found that of 66 spots that aired, only eight had a non-white actor in the lead role. The report also criticized the diversity behind the camera; of the 58 ads for which it could gather data, all but four were overseen by creative directors who were white men.
In a statement, Acura apologized for the sheet, saying the actor was chosen based on talent, not skin color:
We apologize to anyone offended by the language on the casting sheet used in the selection of actors for one of our commercials.
We sought to cast an African-American in a prominent role in the commercial, and we made our selection based on the fact that he was the most talented actor.
The casting sheet was only now brought to our attention. We are taking appropriate measures to ensure that such language is not used again in association with any work performed on behalf of our brand.
By Justin Hyde | Motoramic – 2 hours 38 minutes ago
The ad for the new Acura NSX featuring Jerry Seinfeld was one of the biggest hits of this year's Super Bowl ad parade -- but according to a tipster to TMZ, the company that cast the ad sought a black actor for the role of a dealer by specifying someone "not too dark." Moments ago, Acura issued an apology, saying it was unaware of the restriction.
TMZ says the call sheet for the ad was provided by another actor who was passed over for the role and angered by the casting company's description. In the sheet, the firm says the role of a dealer who tells Seinfeld the first Acura NSX has already been sold should be "nice looking, friendly. Not too dark."
The ad was created by an ad firm called "rp&," a division of the RPA firm that creates ads for Acura's parent Honda. (One might suggest updating their news page, which currently features several angry tweets about the racial choices of its Acura ad).
The real question: Why would the commercial specify a race for any of its minor characters? Outside of Seinfeld, Jay Leno and the Soup Nazi, there's nothing so dramatically essential in a 60-second spot to require such specificity. Other parts of Hollywood have adopted "non-traditional" casting -- considering the part without regard to an actor's ethnicity -- but advertising has been loathe to give up what it considers a need to target a demographic group, even if their appearance lasts a few seconds.
Since Super Bowl ads represent the zenith of Madison Avenue's creative skills and a multimillion-dollar boon, advocacy groups closely monitor how they use and portray minorities. Last year, the Institute for Diversity and Ethics in Sport at the University of Central Florida analyzed all Super Bowl ads and found that of 66 spots that aired, only eight had a non-white actor in the lead role. The report also criticized the diversity behind the camera; of the 58 ads for which it could gather data, all but four were overseen by creative directors who were white men.
In a statement, Acura apologized for the sheet, saying the actor was chosen based on talent, not skin color:
We apologize to anyone offended by the language on the casting sheet used in the selection of actors for one of our commercials.
We sought to cast an African-American in a prominent role in the commercial, and we made our selection based on the fact that he was the most talented actor.
The casting sheet was only now brought to our attention. We are taking appropriate measures to ensure that such language is not used again in association with any work performed on behalf of our brand.
#3163
Can't be any worse than that Golden Corral commercial where the black couple jumps out of the car when the white couple announces prices to another rstaurant that the black couple can't afford.
#3164
אני עומד עם ישראל
wasist commercial is wasist..
#3165
Maybe they just really wanted the amazing chocolate wonderfall
#3166
Safety Car
Detroit
Back in Detroit last year, Acura revealed a concept version of the reborn NSX supercar. During that Detroit show, Acura said a revived NSX would come to showrooms within 3 years.
It looks like we'll get to see the production version a bit sooner than that.
According to Auto Express, a Honda executive at the Sao Paulo Motor Show has confirmed the production version of the new Acura NSX will make its world debut at the 2013 Detroit Auto Show in January.
The Honda executive also revealed the styling of the production NSX will be nearly identical to that of the concept car.
While powertrain details have yet to be released, it's expected the new NSX will be a hybrid, with a direct-injected V-6 paired to a version of Acura's all-wheel-drive system. A dual-clutch transmission will send power to all 4 wheels with torque vectoring also factored in.
While no formal announcement has been made, a Honda executive has commented that the new NSX will be entered in some form of GT racing, potentially as early as 2014.
The new NSX is being engineered and will be built here in the U.S. The work is being handled by Honda's R&D Americas at a plant in central Ohio.
For more details on Acura's latest NSX, be sure to stay tuned for our Detroit Auto Show coverage. You can also read about the concept NSX, and check out the live gallery of photos here.
Last edited by TSX69; 10-22-2012 at 08:14 PM.
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ttribe (10-22-2012)
#3167
Moderator
Production version at the January 2013 Detroit Auto Show! Cool. I hope, I hope, I hope they get this car right.
#3168
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While I know people are drooling for this car I just dont feel the design...especially not in comparison to the OG NSX.
That said, its not a horrible looking car...just not something that says NSX to me. I'm sure the tech/performance aspect will be great.
That all said...Anyone else help but feel that Acura is resting their namesake on this car rather really trying to blow people out of the water on all fronts?
That said, its not a horrible looking car...just not something that says NSX to me. I'm sure the tech/performance aspect will be great.
That all said...Anyone else help but feel that Acura is resting their namesake on this car rather really trying to blow people out of the water on all fronts?
#3170
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#3171
#3172
Senior Moderator
Please be good...please be good...please be good...
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#3173
If they have the production version ready for Detroit show, maybe they'll move up the release date?
#3174
The RLX will mark the return of Acura to tier 1 status.
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#3176
#3177
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took me a minute to pull out the sarcasm...but the tier 1 comment did it
#3178
אני עומד עם ישראל
New NSX will do 0-60 in under 3 seconds. Audi R8 V10 is no competition. New NSX will drag race Hayabusa and win. New NSX unstoppable.
New performance standard set by Acura. GTR and 911 Turbo scared to compete with DI V-6 ED J-series Honda puts in new NSX with electric motors. Veyron owners sell cars for new NSX.
NSX 0-60 Sub 3 sec
RLX 0-60 Sub 4 sec
TLX 0-60 Sub 5 sec
Acura MDX new Cayenne Turbo killer.
New performance standard set by Acura. GTR and 911 Turbo scared to compete with DI V-6 ED J-series Honda puts in new NSX with electric motors. Veyron owners sell cars for new NSX.
NSX 0-60 Sub 3 sec
RLX 0-60 Sub 4 sec
TLX 0-60 Sub 5 sec
Acura MDX new Cayenne Turbo killer.
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#3179
^still waiting for him to show up
#3180
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is emo fob SSFTSX?
#3181
אני עומד עם ישראל
LOL, just a random fob. I had his pics and should've kept them, he kicks it conveniently with an Indian fob and Russian fob too. All H1B tech nerds.
I'm sure killer could find them
I'm sure killer could find them
#3182
I think this NSX rocks, and looks even better than the SLS, LF-A, R8, & McLaren MP4 (which I also love). I would just black out the beak.
Last edited by MTEAZY; 10-22-2012 at 11:39 PM.
#3183
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Well thats an interesting opinion because I would take an SLS, LF-A, or R8 over this things 7 days of the week, 52 weeks a year....
#3184
Good for you I'd take the McLaren over NSX but not the others.
#3185
אני עומד עם ישראל
^ Lambo powered R8 which screams to 8.5k+
You'd take an NSX over that?
You'd take an NSX over that?
#3186
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The NSX doesn't even exist yet. Not going to speculate until I've seen specs and driven one.
Specs don't necessarily tell us anything about how the car drives.
Specs don't necessarily tell us anything about how the car drives.
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Costco (10-23-2012)
#3187
אני עומד עם ישראל
I'm just on pins and needles for January though. This'll be good.
#3188
I like the NSX concept styling moreso than the LF-A anyway. I like the LF-A, it's just a bit too funky for me.
Last edited by Costco; 10-23-2012 at 01:21 AM.
#3190
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As for specs...I dont care. Im sure it will impress and be a blast to actually drive. But that doesnt change the fact its unattractive...to my eyes.
#3191
Where is beauty, after all?......
And here I was thinking you only bought one for it's fuel economy, and other for it's performance/power!
Last edited by vybzkartel; 10-23-2012 at 11:24 AM.
#3192
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Are you attempting to toss out insults over my stated opinion?
#3193
My point was that I understand your stated opinion, now. That you found both the Prius and Challenger(both fugly, IMHO) attractive enough to own them, but find a beauty that is the new NSX, unattractive! And that beauty really is in the eye of the beholder. Comprande?
Nothin personal, brah!
#3194
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How is that an insult?!
My point was that I understand your stated opinion, now. That you found both the Prius and Challenger(both fugly, IMHO) attractive enough to own them, but find a beauty that is the new NSX, unattractive! And that beauty really is in the eye of the beholder. Comprande?
Nothin personal, brah!
My point was that I understand your stated opinion, now. That you found both the Prius and Challenger(both fugly, IMHO) attractive enough to own them, but find a beauty that is the new NSX, unattractive! And that beauty really is in the eye of the beholder. Comprande?
Nothin personal, brah!
Im well aware of the idiom you were attempting in your prior post.
Youre free to find the Challenger ugly....but if you think I leased the Prius because I thought it was pretty you got some screw loose.
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vybzkartel (10-23-2012)
#3195
The sizzle in the Steak
She's nothing to drool over and sell your kidney for.
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Sarlacc (10-23-2012)
#3196
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And PS....as of 5:30PM today I no longer have the Prius ;-)
#3197
@ the looks of the NSX
Its striking for a Honda, but when compared to some of the supercar elite it doesnt grip me as hard ( i think its the front end )... heres hoping they nail the production version
Saw it in NY and its definitely got supercar stance though thats for sure
#3198
Whats up with RDX owners?
iTrader: (9)
And it was much smaller then I imagined. Personally, I love the way it looks. I just don't like that you can't row your own gears.
But DSGs are faster Dont care.
But DSGs are faster Dont care.
#3199
Suzuka Master
I like the looks, and if you think its too funky right now, it may be more conservative than this sarlacc when actual production version hits. Yea they say it will be similar but it always slightly changes to make building it easier and to abide by all the safety rules
#3200
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I like the looks, and if you think its too funky right now, it may be more conservative than this sarlacc when actual production version hits. Yea they say it will be similar but it always slightly changes to make building it easier and to abide by all the safety rules