WTF.Acura

I live in the Greater Miami Area and there are a lot of Acura’s down here.

fiatlux

I finally saw a 2G TLX on the street tonight, in the Haight of all places no less.

neuronbob

I've seen zero outside of the dealership, here in the Cleveland area. But RDXs are EVERYWHERE.

CheeseyPoofs McNut

Same here. I see the occasional 1st Gen TLX and new RDX but have yet to see a new TLX. This is Buick/Ford/Chevy country so not a huge surprise.

neuronbob

We have a Buick Enclave SUV in our driveway doing Mommymobile duty, so your comment hits hard...I tried to convince my wife to let me buy her a MDX...she wasn't having any of that... It's our road trip warrior.

iforyou

iTrader: (1)

Some comparison figures for Q1 2021:

3series 9,426 -11.2%
TLX 6,141 +15%
IS 6,028 +128.3%
A4 5,071 +28%
Q50 4,302 -22.8%
CT4 2,627
Stinger 2,444
Giulia 2,065 +17%
G70 1864
MKZ 1,238 -64.4%

ACCURATEin

I FINALLY saw a new tlx on the road. I was pissed because I had to stop at the red light, but then I saw this car coming off the highway and was like what is that? I kept looking at it and realized it was the tlx after i looked in the mirror and saw the tail lights. I was like oh shoot that was the TLX! It was dark but I think it was a black one.

ELIN

Wonder where the C Class stacks up in all this?

What would cause the big jump in IS sales? Is +128% a typo?

fiatlux

Refreshed model.

Legend2TL

Wow, didn't realize all luxury small sedans are taking that much a drop in sales. Know it's a SUV/CUV market these days but even the 3 series is not that impressive.
Gotta look at GCBC to see how much of this is the chip shortage impact and how much is SUV/CUV impact

ELIN

I don't think the 2022 is out yet.

fiatlux

The refresh is for the 2021 MY.

ELIN

I see that now. More of a mid-cycle refresh than a full redesign. Whatever changes they made seem to be helping!

F23A4

I actually attribute that to the fact that there are tons of northeastern (i.e.: NYC/NJ/CT area) transplants in the Miami area; With Acura products selling very,very well in the NYC area, I have no doubt regarding your observations.

Nexx

But I thought Audi is the bestest car evar?!!? How could all mighty A4 sell less than the crappiest vehicle in its class, TLX?

leomio85

Second only to the C8 Corvette, the refreshed IS 350 was the fastest selling vehicle in February 2021, spending only an average of 14.5 days on the dealer lots. IS 300 is selling quickly too. Obviously, this doesn't tell the whole story, as Lexus likely isn't producing a whole lot (for good reason), but I think it has a lot to do with Lexus underestimating how much of a hit this vehicle would be.

pyrodan007

Easy, high inventory at Acura dealerships plus increased discounts. Unless things are different in the US, inventory is very low for A4/A5, and even less for S'.

Flapjackura

I strongly considered the refreshed IS 350 but no dealers in the Chicago area were stocking them in blue, whereas all the Acura dealerships had the A Spec in blue. When I went to test drive the A Spec and saw it "in person", my thinking, briefly, was to go test drive an IS 350 in whatever color and special order, and wait an unGodly number of weeks. Basically my thinking looked kind of like this:

iforyou

iTrader: (1)

I still can't find any sales data for Mercedes...so no C Class data.

Lexus IS had its worse quarter in well over a decade for 2020 Q1. In fact, the whole first half of 2020 was terrible for the IS, a lot worse than previous years. I'm not sure what was the issue for 2020. But there was a huge jump for Dec 2020, even compared to Nov 2020:

Aug 2020: 1212
Sep 2020: 1531
Oct 2020: 1362
Nov 2020: 2289

Right now, Lexus and Acura are running a lease deal where you can pay $369/month for 36 months for a IS350 F Sport (MSRP $44k) and a base TLX 2.0T FWD (MSRP ($38.5k). Down for both is just under $4k. IMO, Lexus' offer is a bit more aggressive. I'd imagine most cars in this segment have money on the hood. I mean there are folks here who bought M340i with $10k off.

Tony Pac

These numbers are fake lol! Secretly A4 outsold all of these cars. What you will hear now is the following:
- Acura is offering high discounts
- Lower rate
- Inventory issue
- TLX got good reviews
- and the list goes on...


All of the above are not true as Q5 had an amazing quarter and doing super well.

Tony Pac

We all know Germans are always been aggrieves with discounts and low lease rates. Acura and Lexus were horrible historically. I think they are changing now. I have to say infiniti is copying more the German brands. I always see $8-$10K off on Q50 Red Sport and $4-$6K on Q50.

Hope Acura continues providing good discounts...They got a great lineup but need to be careful with their pricing. At the end of the day, people won't pay the same price for a TLX as 3Series.

ELIN

The problem for Acura is they can only imitate so much. Acura is a true small-market car company that only serves the US and Canadian market. Volkswagen/Audi is the 2nd largest car maker in the world and can afford to have many little paper cuts while Acura cannot.

Acura needs continued success from MDX/RDX in order to subsidize and support sales of the sedans. If the MDX were to lose its 3-row luxury crown, it's probably game over...

Tony Pac

100% agreed! if you see I always say that. It's unfair to compare Acura to Audi. Audi is giant.

But I am sure Acura offer discounts and rebates. It doesn't need to be like infiniti by offering $10K off but something to attract customers. Lexus can afford but as you said Acura cannot afford to offer these heavy discounts 12 months a year.

Nexx

Audi also sells to rental companies. Acura and Honda do not. If fleet sales are in included in the Audi numbers its not even apples for apples.

YEH

Keep in mind that the 4 Series GC has taken some 3 Series sales, in addition to the X3.


Also, the A4 is getting a bit long in the tooth (went into production in 2015).



Exception generally being Audi, which is why its higher-end models sell (well, lease) at a fraction of the volume of MB and BMW.

BEAR-AvHistory

Two other things product was in short supply with plant shut downs. Also some migration up the line. In the same quarter the 5 series sedan sold 6,434 units a little more than the TLX 6141. FWIW its a low volume unit but the Z4 was out of stock for most of the summer. 2020/2021 change over was due in the spring 2020 but 2021 product did not arrive till the fall 2020. I got one of the last 2020 units in my area. A January build in March.

WTF.Acura

Today was the first time I saw an a-spec TLX (blue) with the body kit. I think Acura should make the side underbody spoiler standard on the a-spec and type-s. I got a picture from the back, but it’s very low quality and it doesn’t show the side underbody spoiler.

ELIN

Similar to this one?

https://acurazine.com/forums/2g-tlx-...dy-kit-991669/

WTF.Acura

Yes, the body kit made the car look a lot more aggressive and the roundness of the car is sharpened by the body kit.

Tony Pac

MB is killing it. Beats BMW and Lexus in terms of sales numbers.

Acura TL Builder

Nope

“It was introduced to Hong Kong in 1991 (lasting until 2009), Mexico in 2004,[2]China in 2006, Russia in 2014 (no longer available in Russia) and Kuwait in 2015, and was also sold in Ukraine (until 2018).“

https://en.m.wikipedia.org/wiki/Acura

ELIN

How many Canada+US sales compared to China+Mexico+Kuwait?

Here's a headstart:

2019 US Acura sales = 157,385
2019 China Acura sales = 14,781

Acura TL Builder

Did you type “only” or “sales volume”?

ELIN

If we're going to mince words, then yes, I should have said by "sales volume" instead of "only." Point is, Acura doesn't design and produce their cars based on the Chinese/Mexican/Kuwaiti market.

loki

Nothing wrong with some of those new Buicks. I low key wish I got the Regal TourX when they were brand new. It's a rebadged Opel Insignia Sports Tourer imported from Germany. It has a 2.0T AWD 8AT which checks every box and it looks just amazing (I'm a big fan of European wagons).

TSX69

https://acuranews.com/en-US/releases...cords-in-april

Honda and Acura Light Trucks Drive Continued American Honda Sales Momentum Setting Multiple Records in April

• Release
• Photos

May 3, 2021

• American Honda and Honda brand light trucks set new all-time sales records
• Honda cars and trucks combine for best April sales in brand history
• HR-V and Passport record best-ever sales, while CR-V and Pilot each set April records
• Civic and Accord combine to top 49,000 deliveries in April
• Acura posts best April truck sales in history, and best April overall sales in five years, as new models continue to build momentum
• Acura MDX follows record month in March with 2nd best month in model history, sets new April mark

American Honda Total

156,452
+171%
Cars

57,654
+125.1%
Trucks

98,828
+207.5%
Total

16,459
+226.2%
Cars

4,198
+168.9%
Trucks

12,261
+251.8%
Total

140,023
+165.7%
Cars

53,456
+122.3%
Trucks

86,567
+202.1%

"As the entire auto industry continues to rebound from the challenge of a global pandemic, Honda and Acura are gaining both momentum and market share," said Dave Gardner, executive vice president of Automobile Sales for American Honda Motor Co., Inc. "We're excited to have significant all-new products on the way in the form of the 2022 Honda Civic and 2021 Acura TLX Type S, but it's the strength of our existing product lineup that is driving our record sales."





See accompanying spreadsheet for complete results.

Pens Fan

So all the doom and gloom about TLX sales seems premature, another strong month in April-2,848 following March which was 3,041.

As we can see from the new buyers posting here the car seems to be gaining traction. As those of us who drive it already know it may not be for everybody but it has many positive attributes and is the best Acura sedan I have ever driven.

frainc

I agree, this car is a joy to drive.

Tony Pac

Things are shaping up once the Type S is and RDX refreshed are released, we will see higher numbers

fiatlux

I'm not quite so sure I would be taking a victory lap yet. Yes, 2,848 is better than when the car first came out, but note that's still down 6% compared to last month. That might not seem like much, but for the month both the Accord and ILX saw a 5% gain, and the final model year Civic saw a whopping 16% gain. That's an 11-22% swing. Now, I'll acknowledge that as a whole Acura sales were down about 8% this month. Maybe there are some external factors or shifting market dynamics affecting the premium/luxury car space, so we'll need to see how it compares relative to the competition. Perhaps everyone else was also down 5% (or more), too.