If anyone has been to grand central lately, its impossible to avoid the murano advertising EVERYWHERE. I usually just stare at the floor, but they put them there too!

Also, if anyones been to times square, there are 3-4 bilboards for the infinity fx-45. they are goin crazy!

meanwhile i dunno where acura is cause i have never seen an acura ad in either of those places

 

YOUR SPEED......WHOA!

 

Acura needs a new marketing dept.

 

Nissan/Infinity needs a marketing department. Honda/Acura doesn't, they can sell their cars without tons of advertising.

 

You look at the sales figures latley...

 

dude, marketing is low on honda/acura's need list, but i do agree, the comercials do need work. all hte Honda/Acura comercials are very subdued and develop, whereas the Nissan comercials are entertaining and inventive. TOYOTA doesnt need a marketing dept, they do fine on their own.

i like the nissan ads, some are artsy (the Z ads) some are just entertaining (Altima sounds techno mix) and they are quick and get the point across. although, i have noticed them using the same Q45 comercial for years.

 

At least Infiniti is including pics of their cars in the ads these days!

 

Have you? Some sales figures (all numbers have been rounded)...

Total sales for 2002 in North America
Honda/Acura - 1,247,000
Nissan/Infiniti - 793,000

Honda Accord - 399,000
Nissan Altima/Maxima (combined) - 300,000

Honda Civic - 313,000
Nissan Sentra - 106,000

Acura TL/CL (combined) - 72,000
Infiniti G35/I35/I30 (combined) - 60,000

Acura RL - 9,000
Infinit M45 - 1,000

Acura MDX - 53,000
Infiniti QX4 - 17,000

These are only some examples

Source: www.hondanews.com and www.nissannews.com

 

Nissan strategy is rolling out a bunch of new products and letting the world know about them. This strategy also includes dropping 1 engine in almost all the cars and making quality job #12. Heck, it's working. People want a new, fast car with the interior of a Yugo. Ghosen is looking like a genuis right about now. Let's see if he can do the same thing to Renault.

 

This is actualy not what i was geting at, im well aware that honda is out selling nissan by a wide margin, but im saying compared to last year almost all of hondas products have lost market share and all of nissans/infinitys have gained.

 

Frankly, I'm eager to see where sales will be in a few years. Nissan is taking market share from somewhere... whether it's Toyota or Acura/Honda, somebody is definitely buying em. Nissan was almost Bankrupt a few years back...maybe those agressive ads & new attitude are what saved them.

I agree they seem to be using alot of the same components in several of the cars(engine & frames). But atleast the VQ engine has some balls...

My $.02