Acura: Sales, Marketing, and Financial News

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Old 07-16-2015, 12:27 AM
  #3001  
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^^ Let's go back to the original issue at hand - simply atrocious RLX sales.

Despite all the talk about being competition for the 5 Series/E Class - the RLX's real competition is the Cadillac XTS and Lincoln MKS (other full-size, FWD-based luxury sedans sold at the mid-price segment).

The RLX's best sales yr was its very 1st where it barely broke 5k in sales.

This yr, it's on track to sell a whopping 4,200 copies.

In contrast, the XTS sold 32,600 in 2013 and is on track to sell 23k for the year even tho it shares the mid-price point-point with the CTS (altogether, Cadillac will do over 40k in sales at this price-point - which is 10x what Acura will do.

The MKS is not much better than a tarted up Ford Taurus and yet even Lincoln managed to sell over 17k of them in its best sales yr and is still on track to handily outsell the RLX.
Old 07-16-2015, 01:46 AM
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Originally Posted by YEH
^^ Let's go back to the original issue at hand - simply atrocious RLX sales.

Despite all the talk about being competition for the 5 Series/E Class - the RLX's real competition is the Cadillac XTS and Lincoln MKS (other full-size, FWD-based luxury sedans sold at the mid-price segment).

The RLX's best sales yr was its very 1st where it barely broke 5k in sales.

This yr, it's on track to sell a whopping 4,200 copies.

In contrast, the XTS sold 32,600 in 2013 and is on track to sell 23k for the year even tho it shares the mid-price point-point with the CTS (altogether, Cadillac will do over 40k in sales at this price-point - which is 10x what Acura will do.

The MKS is not much better than a tarted up Ford Taurus and yet even Lincoln managed to sell over 17k of them in its best sales yr and is still on track to handily outsell the RLX.
the thread is about Acura/Honda financial not RLX financial. RLX is not damaging Honda as company. while H/K wasting money on RWD/V8 on Equus/Genesis are now in panic.
Old 07-16-2015, 02:20 AM
  #3003  
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^ Um, there are posts specifically talking about RLX sales, just as there are posts talking specifically about TLX sales (often in relation to TSX and TL sales).

And if this thread should only be limited to Acura sales in general (which is stupid), then why did you bring up the Genesis/Equus out of the blue?


Originally Posted by SSFTSX
now where is the so called RWD and V8 models like Genssis/Equus boost. Yeh will come with capacity constraint.
Once again, no cigar and talking out both sides of your mouth.

Funny (but typical), no comment from you on Cadillac and Lincoln doing so much better than Acura in the same sedan segment as the RLX.

And Lincoln should do better with the new Continental than what they have done with the MKS.

While being FWD-based is not ideal for the higher end luxury sedan segments, it can be mitigated by striking sheetmetal and upping the luxury quotient for the interior - which Lincoln seems to be doing w/ the Continental (being pretty close to the concept in production execution).

That is what Honda needed to do for the RLX, but as everyone here but you knows, they didn't (you, otoh, kept talking about how great PAWS and the Sport hybrid would be, along with the side mirrors).

Last edited by YEH; 07-16-2015 at 02:22 AM.
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Old 07-17-2015, 04:21 PM
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Originally Posted by YEH
^ Um, there are posts specifically talking about RLX sales, just as there are posts talking specifically about TLX sales (often in relation to TSX and TL sales).

And if this thread should only be limited to Acura sales in general (which is stupid), then why did you bring up the Genesis/Equus out of the blue?




Once again, no cigar and talking out both sides of your mouth.

Funny (but typical), no comment from you on Cadillac and Lincoln doing so much better than Acura in the same sedan segment as the RLX.

And Lincoln should do better with the new Continental than what they have done with the MKS.

While being FWD-based is not ideal for the higher end luxury sedan segments, it can be mitigated by striking sheetmetal and upping the luxury quotient for the interior - which Lincoln seems to be doing w/ the Continental (being pretty close to the concept in production execution).

That is what Honda needed to do for the RLX, but as everyone here but you knows, they didn't (you, otoh, kept talking about how great PAWS and the Sport hybrid would be, along with the side mirrors).
how you know lincoln and cadillac doing better than Acura. Do you know there cost structure and warranty claims of poor reliability.
FWD is ideal just look at Lexus ES sales.
Old 07-17-2015, 05:59 PM
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yah, the reason Lexus ES is successful is because it is FWD......
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Old 07-24-2015, 07:47 PM
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And if this thread should only be limited to Acura sales in general (which is stupid), then why did you bring up the Genesis/Equus out of the blue?
because there was person on this board who will post every month the great Hyundai-Kia sales. and will call it a monthly drill. I told him that time Hyundai is stagnating and this Equus-Genesis are completely wasted efforts. H-K group simply don't have global Landcruiser/Patrol kind of SUV to justifiy V8.


I have even doubts about the financial statements now. Only $20b quarterly sales in H-K with non functioning factories, long warranties, too many products and markets and still claiming more profits than Honda.
https://www.kyivpost.com/content/bus...er-394160.html
The Ukrainian unit of Hyundai invested $350 million to construct a production plant in Cherkassy. The factory is part of Bohdan Corporation, an automotive manufacturing company, and is able to produce 100,000 units annually. Ukraine’s high import duties – the bane of other car companies in the country – actually benefited Chetverukhin’s business, as he could rely on local assembly to produce cheaper, locally produced cars.

The factory closed in 2013. The more expensive imports that Hyundai sells takes a toll on profits.
Old 07-25-2015, 12:22 PM
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You're right. I'm sure Hyundai is completely frauding their financial statements. Because, you know, that will never catch up to them
Old 07-26-2015, 12:18 PM
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they are paying huge dividends to attract investment into share price. this will ultimately impact R&D and factory expansions. They are so terrified due mismanagement that they cant expand US factories.


Hyundai to pay its first ever interim dividend - fastFT: Market-moving news and views, 24 hours a day - FT.com
Hyundai Motor will pay out Won269m ($231m) to shareholders, in a first ever interim dividend aimed at assuaging investor concern over falling sales and a controversial $10bn land purchase last year
It had previously announced a full-year dividend for 2014 that was 50 per cent up from the year before, and accepted foreign investors' suggestion that it set up a board-level committee to protect shareholder rights.
Total value of Hyundai is now $85b
Conglomerates? stock value plunges W40tr
Hyundai Motor Group suffered a more serious loss. It sank 18.2 percent, or 22 trillion won, from 120.9 trillion won to 98.8 trillion won. The Hyundai units’ share in the bourse fell to 6.5 percent from 8.9 percent over the period.
Old 07-26-2015, 02:50 PM
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Originally Posted by oonowindoo
yah, the reason Lexus ES is successful is because it is FWD......
In Chicago, the age group that buys the Lexus ES is worried about driving in the snow and inclement weather and still subscribes to the idea that having RWD in the snow causes instant death.

So yes, some people do choose the Lexus ES for FWD, but not a lot of people.
Old 07-27-2015, 06:28 PM
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Mike Accavitti no more. Here is Acura posting some good results for June and he is gone? What happened?

http://www.autonews.com/article/2015...-post-at-acura

LOS ANGELES -- Mike Accavitti, vice president and general manager of Acura, has abruptly left the company and has been replaced by Jon Ikeda, American Honda Motor Co. said Monday.

Ikeda was formerly division director of auto design at Honda’s R&D Americas division and has been with Honda since 1989.

Accavitti, 56, joined American Honda as its chief marketing officer in 2011 before being promoted to his latest role at Acura in April 2014. Acura gave no reason for Accavitti’s departure.

“Jon Ikeda brings tremendous knowledge and talent to Acura," John Mendel, executive vice president of American Honda, said in a statement. "From deep r&d experience with the brand, he has emerged as the ultimate advocate for Acura and has built a record of solid achievement and success.”

The change in leadership at Acura comes as the brand's U.S. sales have advanced 12 percent so far in 2015, outpacing the market's overall gains. Acura has surpassed Cadillac in U.S. sales this year but still largely trails luxury leaders BMW, Mercedes-Benz, Lexus in volume.

The brand has also bucked an industry-wide trend of declining U.S. car demand over the first six months of 2015, with a 28 percent rise in sedan volume through June.

Ikeda, a graduate of Art Center College of Design in Pasadena, Calif, led the design team on the 2004 Acura TL, and played a key role in the 2007 creation of a design studio for Acura, one separate from Honda’s on its Torrance, Calif., campus.

Prior to joining Honda, Accavitti was a consultant for Cisco Systems and earlier worked for Chrysler for more than 20 years. Sergio Marchionne named Accavitti CEO of Dodge in 2009, but Accavitti resigned just four months later.
Old 07-27-2015, 06:36 PM
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Acura: Sales, Marketing, and Financial News

Maybe we can get some decent design back at Acura. Ikeda did an awesome job leading the 3G TL team. He gets my vote of confidence.
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Old 07-27-2015, 06:48 PM
  #3012  
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Hopefully this is a good thing.

"Jon, put the power in the rear wheels." -everybody
Old 07-27-2015, 06:56 PM
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4G TL was also Jon Ikeda's design. It doesn't really mean much, just saying.
Old 07-27-2015, 07:32 PM
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About time. Maybe he was pressured out?
Old 07-27-2015, 07:33 PM
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Doubt this has anything to do with design. When people at that level leave a company they don't do it over night. So, maybe this is something other than design, or even sales numbers.

Now, I can think of far more talented executives out there for that top job. Looking at Ikeda's profile, yes he is a Honda/Acura dedicated guy, no doubt. Probably he knows where all the bodies are buried too But I am not sure if that extra edge required at executive positions will or should come from within the company. They should hire from the outside and hopefully someone who thinks 100% different than the rest of them in there!!! That was the Soichiro Honda philosophy. Otherwise there is a good chance we'll see more ZDX's out there eeek!

Time will tell...

PS. Still no word on Mike's official tweeter account or LinkedIn page.
Old 07-27-2015, 08:06 PM
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Acura really doesn't need another change in leadership right now, and they have complete radio silence about Accivitti's departure.

So the questions I have now are:

1) So what happens to Acura's "independence" from Honda now?
2) Rumors say that Honda is a bit low on money because of the recalls and can't put much into Acura now. Does that mean Acura remains "Tier 3" forever, with warmed over Accord platforms for everything?
3) Why this sudden change when Acura sales are improving?
4) Will the RLX finally die a mercy death? Folks on the RLX forum who have been shopping for 2016 Sport Hybrids have been told of limited availability in the same vein as for the 2014s.

We'll see what happens in the next few months.

Last edited by neuronbob; 07-27-2015 at 08:10 PM.
Old 07-27-2015, 08:16 PM
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More news

Acura replaces its chief amid turnaround

Originally Posted by USA Today
Acura replaces its chief amid turnaround

Honda has the replaced the head of its Acura luxury division even as it seemed to be finally hitting its stride with hot new models and a new strategy.

Mike Accavitti, a former Chrysler executive who came to Honda in 2011, is out. Acura said he has left the company.

He is being replaced by Jon Ikeda, the former head of auto design for Honda R&D America. Ikeda's title will be vice president and general manager for the Acura division, a job that includes sales, marketing and parts and service.

Ikeda is probably best known within Honda for having led the design team that created the 2004 Acura TL, the best-selling Acura ever.

The change comes as Acura appears to be the middle of a turnaround. After a few hard-luck years, sales were up 38.6% for June compared to the year before. For the first six month of the year, they were up 11.7%. The brand was seeing success with the new TLX midsize sedan and the smaller ILX, which had been revised to make it more appealing to buyers.

In an email to USA TODAY earlier this month, Accavitti talked of the changes. When he was appointed head of Acura 16 months ago, he said the division was plagued with "misaligned" product line up, unclear brand position and a dealer body and employee base that was in need of vision and inspiration.

He said he set out to make Acura stand out among luxury brand and to build pride. One of the keys was to "position the brand as more youthful and energetic while hitting our independent spirit target."

That means not being afraid of being edgy, an angle he says he tried push in the launch of the TLX sedan.

"While its too early for victory cigars," Accavitti wrote, "we have certainly turned a corner and are heading at full speed towards a very bright future."
Old 07-27-2015, 08:17 PM
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The radio silence is very interesting. It's not even on the HondaNews website yet.

It is also interesting that, in a year where Acura is running an 11.7% increase, their sales and marketing chief leaves.

Accavitti has a history of abrupt departures - he left Dodge after being the CEO for like four months.

It could also just mean a delay in everything - if the focus is going to be on "fixing" Honda over the next 3 years and Acura is just going to kind of run it's course with nothing major happening maybe Accavitti wanted out - he's 56.
Old 07-27-2015, 08:28 PM
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I'll add:

5) the relationship between Acura and RealTime racing with the TLX GT... ?

Went to buy windshield wiper refill at my local dealer and notice they were unloading off the truck a new RLX SH black on black with the plastic still on. I asked one of the sales guys if it was already sold, he said not yet and asked if I was interested... I froze for 5 seconds. That was the longest 5 seconds of my life

Last edited by Tonyware; 07-27-2015 at 08:31 PM.
Old 07-27-2015, 08:35 PM
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Accavitti wanted more R&D money from Japan, the new CEO wanted to keep milking the Accord platform(next Civic also rides on the same platform), and the rest is now history.

Looks like NSX's longitudinal V6 will not be shared with the rest of the Acura lineup.
Old 07-27-2015, 08:42 PM
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_Just saw this on Twitter. Maybe Accavitti is just going somewhere new and can't talk about it yet and all of our worries about Acura are somewhat unfounded?
Old 07-27-2015, 08:43 PM
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(Sorry for double post - Tweet didn't show up at first in my original post)
Old 07-27-2015, 08:59 PM
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(joking of course)

If he ends up at Dodge... we may see the NSX Hellcat ? But Mike needs to practice his burnouts first, its part of the job interview
Old 07-27-2015, 09:36 PM
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Originally Posted by iutodd
https://twitter.com/davidjkelly/stat...86889526751232

_Just saw this on Twitter. Maybe Accavitti is just going somewhere new and can't talk about it yet and all of our worries about Acura are somewhat unfounded?
He was snatch up by Apple. For the iCar.
Old 07-27-2015, 09:41 PM
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Originally Posted by AZuser
He was snatch up by Apple. For the iCar.
Looking at Jony Ive's rumored Car designs, "keen edge" would be a huge improvement over the Apple car.
Old 07-28-2015, 07:47 AM
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This is good news, never thought much of him.

I doubt he'd come back but Charlie Baker would be a good choice for Acura CEO, he's currently a Executive Director at GM. He was chief engineer at Honda/Acura over some of the more successful products of the late 1990's to mid 2000's.
Old 07-28-2015, 08:12 AM
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Originally Posted by neuronbob
Ikeda is probably best known within Honda for having led the design team that created the 2004 Acura TL, the best-selling Acura ever.


Old 07-28-2015, 08:16 AM
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excited to see what comes of this potential shift and where the brand goes from there..
Old 07-28-2015, 08:42 AM
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Originally Posted by Tonyware
Went to buy windshield wiper refill at my local dealer
Old 07-28-2015, 08:53 AM
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Originally Posted by MSZ
Accavitti wanted more R&D money from Japan, the new CEO wanted to keep milking the Accord platform(next Civic also rides on the same platform), and the rest is now history.

Looks like NSX's longitudinal V6 will not be shared with the rest of the Acura lineup.
If this is true, that's really bad news. The Accord platform isn't good enough going forward.
Old 07-28-2015, 09:09 AM
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I hope they milk a new Acura CL out of it!
Old 07-28-2015, 09:52 AM
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Originally Posted by TacoBello
I hope they milk a new Acura CL out of it!
It'd probably be called a CLX. And like the TLX it would still be inferior to 2G TSX with double wishbone suspension, tight turning circle, and chrome door handles.
Old 07-28-2015, 11:30 AM
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RolledaNsx from Temple of VTEC seems to be Honda insider. Most of his rumors are usually correct. If that's the case, then Acura is in trouble...here are quotes from him:

This answers where Acura is going. Not Tier 1!

Just AWD Accords

Honda +

The promise of giving them power to fix Acura was just a dream.

Also Accavitti would not kiss his Japanese bosses asses and always spoke his mind.

Honda is short on money again so something needs to be cut and Honda Japanese bosses just do not understand luxury(Western World view).

To them...adding eSh-AWD and pretty headlights to an Accord is luxury.

Lehman Bros collapse killed Acura Global Tier 1 and now Factory under capacity kills Acura tier 1.

No more factories will be built for awhile like what Toyota did to fix the ship and be more profitable.

The R&D money will be spent on fixing their core products the next 3 years.

This is the second American SR Manager to quit in the last two years.
So Honda + it is for Acura for the next little while....
Old 07-28-2015, 02:24 PM
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Originally Posted by iforyou
So Honda + it is for Acura for the next little while....
I think this is great news, as long as they are priced correctly. However, I have concerns when I look at the current global production capacity. If capacity is maxed, there is little incentive to better align Acura pricing to increase volume. If Accavitti were the guy responsible for 16 trims of the MDX, maybe it's good he's moving along?
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Old 07-28-2015, 02:35 PM
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Originally Posted by iforyou
RolledaNsx from Temple of VTEC seems to be Honda insider. Most of his rumors are usually correct. If that's the case, then Acura is in trouble...here are quotes from him:



So Honda + it is for Acura for the next little while....
Why is it that Nissan/Infinity and Toyota/Lexus execs get the whole "western luxury" thing, but Honda/Acura execs have their heads so far up their asses, all they see, hear, breathe and taste is dumb shit?
Old 07-28-2015, 02:41 PM
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Originally Posted by TacoBello
Why is it that Nissan/Infinity and Toyota/Lexus execs get the whole "western luxury" thing, but Honda/Acura execs have their heads so far up their asses, all they see, hear, breathe and taste is dumb shit?
Do you think that Honda's conservatism is because they saw Nissan, (which was larger than Honda at the time) spending money to catch Toyota/Lexus, only to end up nearly bankrupt and bought by Renault as a lesson?
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Old 07-28-2015, 02:43 PM
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Originally Posted by Colin
I think this is great news, as long as they are priced correctly.
Why do you "think this is great news?"
Old 07-28-2015, 02:53 PM
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because now you can buy Acura for a good price.. value!! yet they do not see the picture.

The more value Acura offers, the closer it will become/continue to be "Honda"
Soon enough, Acura will have no more value to offer vs. Honda.

Premium and values do not work together.
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Old 07-28-2015, 02:54 PM
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Originally Posted by ttribe
Why do you "think this is great news?"
You can't take the first half of the comment without including the second. It is great news if they use shared chassis' as long as they price the product accordingly (no pun intended). Acura's greatest sales success have been with shared chassis' priced right (Integras, 1G TSX, 2G and 3G TLs, MDX).
Old 07-28-2015, 02:57 PM
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Originally Posted by Colin
Do you think that Honda's conservatism is because they saw Nissan, (which was larger than Honda at the time) spending money to catch Toyota/Lexus, only to end up nearly bankrupt and bought by Renault as a lesson?
No, not at all.

What Honda is doing and what Honda has been doing for at least 20 years is NOT listen to what their customers want. Rather, Honda tells it's customers what they want. And a lot of the time they are wrong.

Look at the ZDX flop.
Look at the RLX flop.
Look at the Crosstour flop.
Look at the Element flop.
Look at the CR-Z flop.
Look at the Insight flop.

But they're too proud and ignorant to look/listen to what is happening around them. They are, by far, the most stubborn, narrow minded company I have ever come across.

I don't expect Honda/Acura to pick up its shoes and start chewing at BMWs heels, but offering something other than vanilla mobiles, using the same J-series and K-Series engine platforms for well over a decade and essentially offering no real differentiation between Acura and Honda besides an AWD option and nice headlights just doesn't cut it.

Acura did MUCH better when it first arrived on the scene and that was a HUGE gamble for Honda. What happened? The funny thing is, forums like these could provide a wealth of knowledge to a company like Honda. Granted, there's a bunch of nonsense and tomfoolery throughout, but there are some seriously valuable thoughts/wants/needs/desires, etc., from which Honda could benefit if they listened.


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