Record Truck Deliveries and Strong Car Sales Boost American Honda to February Records and 2020 Gains

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• American Honda trucks set new February record as both Honda and Acura Divisions set new benchmarks
• American Honda sales were up 4.2%, with trucks gaining 6% and passenger cars up 2% for the month
• Record Honda truck sales lifted the brand 4.7% in February, with multiple models seeing double-digit gains
• Honda Civic sales climbed 11.5% in February, with Fit sales jumping 63.5%
• Acura RDX set a new February best to push division February truck record; cars led gains, with ILX up 3.4%

American Honda

BRAND REPORT

• Honda trucks gained 6.6% for best February sales: CR-V rose 7.5%, HR-V set a new record with sales up 14.4%, Ridgeline climbed 46.8%, Odyssey led its segment; and Passport posted an all-time best February, combining with stablemate Pilot to match Feb. 2019 sales.
• With sales rising 11.5% in February, Civic showed impressive sales strength in what has been a tough market for cars.
• Honda’s hybrid sedans—Accord and Insight—both gained in February, with Accord Hybrid up 10.7% and Insight gaining 1.6% for the month.

BRAND REPORT

• February sales of 4,982 units put RDX back in the record books and Acura’s stalwart MDX delivered 3,858 sales—the two combining for a new Acura February truck sales record.
• ILX led gains for Acura in February, with a 3.4% gain on sales of 1,083 units—it’s best February since 2016.
• TLX also gained for the month, up 2.2% on sales of 2,263 vehicles.

Honda, Acura Adjust Marketing In Reaction To COVID-19

• by Tanya Gazdik , Yesterday

American Honda Reports March Auto Sales in the Face of Difficult Market Conditions

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• Considering the severe market impact, most Honda and Acura products continued to perform well in March.
• However, combined with declining demand from cautious consumers, hundreds of Honda and Acura dealers were closed in the 2nd half of March in compliance with mandates imposed on businesses by state and local governments.
• Honda and Acura dealers that were able to remain open did so, focusing their efforts on taking care of existing customers through vehicle service, maintenance, and repair, while preserving the health and safety of their employees.

• Honda is initiating a comprehensive new effort to harness the spirit of community in responding to the challenge of the COVID-19 pandemic.
• This includes a $1 million pledge to address the immediate needs of communities across the U.S., Canada and Mexico in providing the most vulnerable with access to food.
• Other initiatives include the donation of Personal Protective Equipment and use of 3D printers in Honda operations to produce protective face shields for healthcare providers and other actions to help people combat the COVID-19 pandemic. For more information, click here.
• As the COVID-19 pandemic can add financial stress to the lives of our customers, Honda and Acura have offered to help customers who have financed their vehicle through Honda Financial Services or Acura Financial Services with payment extensions and deferrals, as well as available late fee waivers.
• Honda is also providing an industry-first special offer for first responders and medical professionals, out of respect for their contribution to our communities across the country