Acura: Sales, Marketing, and Financial News

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Old 07-03-2018, 05:47 PM
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The A3 and maybe the CLA come to mind. But I’d be hard pressed to opt for the ILX over those two, unless I was a hardcore Hondaphile. Even then, I’d have to consider a Civic Touring.
Old 07-03-2018, 06:19 PM
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as of right now. Civic is cheaper, faster and better looking.... with better tech and more features..... why would anyone still buy ILX is beyond me... The sale # should be 0.
Please dont say Acura brand is worth $xxxx, no it is not.

Why is 2 series on that list? It is a coupe... naturally, there will be significantly less people buying it... but it has about the same sales # as ILX... being a coupe.

Last edited by oonowindoo; 07-03-2018 at 06:21 PM.
Old 07-04-2018, 12:22 AM
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I was at my local Acura dealership and there was a 2017 ILX which is brand new. My dad asked the salesperson why it's still there several times and the salesman just said oh this dosen't happen often and it's a great deal....lol.
Old 07-04-2018, 04:20 AM
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Hyundai Motor America Reports June 2018 Sales | Markets Insider

Monthly drill for Yeh.
G90 sales are now approaching RLX. G80 has greatest collapse in its segment.
Old 07-04-2018, 07:08 AM
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Originally Posted by iforyou
I was at my local Acura dealership and there was a 2017 ILX which is brand new. My dad asked the salesperson why it's still there several times and the salesman just said oh this dosen't happen often and it's a great deal....lol.
my dealer had one in the showroom for quite some time as well. But they weren’t as coy as your dealer, confirming that ILXs have been slow movers since inception. Unless Honda makes the 2G into a solid 2 series/A3 competitor, they should go back to making it a Canada-only model like its CSX/EL predecessors.


Last edited by F23A4; 07-13-2018 at 04:31 AM.
Old 07-04-2018, 09:35 AM
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Hey, hey, hey... we don't want no garbage!!!
Old 07-05-2018, 09:20 AM
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Originally Posted by SSFTSX
Hyundai Motor America Reports June 2018 Sales | Markets Insider

Monthly drill for Yeh.
G90 sales are now approaching RLX. G80 has greatest collapse in its segment.
Here’s an article on Honda/Acura (really the 2019 RDX sales) and if they keep flying off the lots...it could mean no better discounts anytime soon.

Acura RDX Snaps Multiple Sales Records Amidst 2019 Model Launch - Honda News
Old 07-05-2018, 10:45 AM
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As much as that sucks for the current consumer, this bodes very well for the future of Acura and all subsequent models it produces.
Old 07-05-2018, 11:35 PM
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Originally Posted by F23A4

my dealer had one in the showroom for quite so time as well. But they weren’t as coy as your dealer, confirming that ILXs have been slow movers since inception. Unless Honda makes the 2G into a solid 2 series/A3 competitor, they should go back to making it a Canada-only model like its CSX/EL predecessors.
lol MSRP is CAD$34k and they are selling it for $27k...which is actually not bad I guess.

Originally Posted by TacoBello
As much as that sucks for the current consumer, this bodes very well for the future of Acura and all subsequent models it produces.
For sure, though how many of those were 2018 RDX? But ya, the new RDX is really nice inside!
Old 07-08-2018, 04:32 PM
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Hyundai Motor America Reports June 2018 Sales | Markets Insider

Monthly drill for Yeh.
G90 sales are now approaching RLX. G80 has greatest collapse in its segment.
Your attempts at trolling are more pathetic than ever.

YTD sales

G90 - 1,616
RLX/RL - 922 (geeze, there are still RLs on the lots for sale!)

And that's not even taking into account that the G90 starts $13.5k higher than the RLX.

Also, Hyundai has paid for the development and tooling costs for the G90 just on Korean sales, alone.

In its 1st year of sale, had 13k in pre-orders within the first month of sale (had to double planned production in order to meet demand) and is still selling at around a 1k clip monthly.

What do you think RLX, er Honda Legend, sales are like in Japan?

Heck, the new K9/K900 has been doing 1,700 a month sales clip in Korea.

And a face-lifted G90 should launch within a year.

Not only that, Kia has been selling 1,500-1,700 Stingers a month in the US w/ about 50% of buyers opting for the GT (so a good bit higher ATP than the TLX).

Heck, in Australia, 90% of Stinger buyers have opted for the GT and 80% for the most expensive trim.

Last edited by YEH; 07-08-2018 at 04:47 PM.
Old 07-10-2018, 09:00 PM
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you not including the free at home maintaince for G90 in its price comparison. plus G90 is much deeply discounted.
sales in Asia irrelevant as we don't know what kind of subsidy involved. lt is like K car and motorbikes of Honda.

The basic point. G90 and G80 has completely flopped in 3rd year of there sales. much deeper than RLX/TLX.
RLX/TLX hasn't introduced latest Honda technology yet. it will show up in comping quarterly earnings.
Old 07-10-2018, 10:02 PM
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Originally Posted by SSFTSX
you not including the free at home maintaince for G90 in its price comparison. plus G90 is much deeply discounted.
sales in Asia irrelevant as we don't know what kind of subsidy involved. lt is like K car and motorbikes of Honda.

The basic point. G90 and G80 has completely flopped in 3rd year of there sales. much deeper than RLX/TLX.
RLX/TLX hasn't introduced latest Honda technology yet. it will show up in comping quarterly earnings.
Unless "attractive style" is the latest Honda technology, Acura doesn't stand a chance among sedans.
Old 07-11-2018, 12:13 AM
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you not including the free at home maintaince for G90 in its price comparison. plus G90 is much deeply discounted.
sales in Asia irrelevant as we don't know what kind of subsidy involved. lt is like K car and motorbikes of Honda.

The basic point. G90 and G80 has completely flopped in 3rd year of there sales. much deeper than RLX/TLX.
RLX/TLX hasn't introduced latest Honda technology yet. it will show up in comping quarterly earnings.
You sure are forgetful, or is that just conveniently ignoring?




And that's from 4 years ago.

For the 2018MY, buyers have been getting over $8k in lease incentives for the RLX Sport.

Which is what the lease incentive on the G90 Ultimate has been (which is at a higher price).

So the RLX Sport can be had for $630/month - which is actually a lower payment than what many lessees of the Stinger GT2 have gotten.

And Kia sells more GT2s than Acura does the RLX entirely.

As for things like maintenance - that's the type of amenities that lux brands provide.

Lexus quickly overtook Acura b/c they provided a higher level of service and amenities (in addition to having higher-end products).

And such an amenity doesn't come anywhere close to the price difference btwn the G90 and RLX.

And again, you're wrong.

The Genesis/G80 is actually nearing the end of its life-cycle (went on sale in 2014) w/ a new model due in about a year and a half.

And you're also wrong about Asian sales being irrelevant.

Asian and worldwide sales go into an automaker's calculation of whether a model (and the platform and powertrains that go along w/ it) is worth further investment based on ROI.

In SKorea, alone, Genesis and Kia (RWD models) will do a combined 80k in sales.

What are Acura, er, Honda+ sales in Japan?

And sorry, your message/excuses is getting old.

Previously, it was just wait until the RLX Sport hybrid model arrives - which will really boost RLX sales (nope - didn't happen).

But then again, I though Honda wanted low RLX sales; you know, for the exclusivity factor?

Last edited by YEH; 07-11-2018 at 12:28 AM.
Old 07-11-2018, 08:03 AM
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The basic point is Honda quarterly earnings are 4 times larger than H/K group. and revenues are almost twice with market cap 3 times. so unless H/K group sell bargain basement products or deep discounts to higher value products. how can you say H/K group products are of higher value. how long you can continue with this joke?

Honda just release insight hybrid. It hasn't introduced Hybrids across SUV lineup on larger scale. Honda has much much higher go in earnings and market cap.

Last edited by SSFTSX; 07-11-2018 at 08:09 AM.
Old 07-11-2018, 07:14 PM
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^ We're not talking about H/K and Honda, but Genesis and Acura.

And the 2 major reasons why H/K earnings have been down has been due to the Chinese boycott and lack of CUVs (in addition to suppl) that fit the US market.

The Chinese boycott has been subsiding and H/K are in the midst of totally revamping their CUV line-up (started w/ the Kona and will continue w/ the new Santa Fe and the upcoming Palisdade, Telluride and new Soul w/ AWD).

But aside from light trucks, the real $$ in the automotive industry is in the luxury market (Audi and Porsche bringing in most of the profits for VW Group).

Last month, Kia sold more of the 3,3TT V6 Stinger in Australia (which is a much, much smaller market) than Acura did the RLX here.

Going forward, the prospects for Acura are more limited than for Genesis.

Last edited by YEH; 07-11-2018 at 07:20 PM.
Old 07-12-2018, 06:01 AM
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yeah sure Acura has less prospects than Genesis when Genesis cannot even afford the freaking dealership network.
Honda electrification will have positive impact on Acura revamp. There is no Clarity counterpart in Acura yet.
Honda has airbag problem but still its profits are way more than H/K group.
Genesis brand is already flopped.
Old 07-12-2018, 08:10 AM
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Originally Posted by SSFTSX
yeah sure Acura has less prospects than Genesis when Genesis cannot even afford the freaking dealership network.
Honda electrification will have positive impact on Acura revamp. There is no Clarity counterpart in Acura yet.
Honda has airbag problem but still its profits are way more than H/K group.
Genesis brand is already flopped.
Do they really need a dealership network separate from Hyundai? Seems like an unnecessary expenditure.
Old 07-12-2018, 05:11 PM
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yeah sure Acura has less prospects than Genesis when Genesis cannot even afford the freaking dealership network.
Honda electrification will have positive impact on Acura revamp. There is no Clarity counterpart in Acura yet.
Honda has airbag problem but still its profits are way more than H/K group.
Genesis brand is already flopped.
Do you know anything about the auto industry?

Auto manufacturers don't pay to build out a dealership network, other privates businesses do.

In fact, many large dealership groups own franchises from numerous brands (have seen a good # own both a Hyundai and Honda and/or Acura franchise or a Kia and Nissan or Toyota in addition to numerous other brands).

A separate Genesis dealership network is in the works.

There has been a delay b/c there was major push-back from dealership groups that own Hyundai franchises as the vast majority would have been excluded from getting a Genesis franchise (only about 80 of them getting awarded a Genesis store, with another 20 coming from dealership groups new to Hyundai/Genesis).

Under the revised plan (due to state franchise laws), all dealership groups owning a Hyundai store will have an opportunity to get a Genesis store - as long as they are capable and willing to meet the build-out requirements (which is around $10 million).

$10 million is a pretty hefty amount, but Genesis is requiring such a strenuous build-out req. as a means of cutting down on the # of dealership groups going ahead w/ a Genesis franchise.

The Genesis build-out req. is far more strenuous than what Acura had required at its beginning stages, which was pretty modest.

Did you forget this article?

http://www.autonews.com/article/2011...-bargain-birth

Lexus, which arrived in 1990, left Acura in the dust as Toyota poured far more resources into its luxury-brand project.

But Acura was the trailblazer.Once Acura was launched with a complete field organization, it still kept its lean structure. Acura had been on the market for three years in 1989, while Toyota was still in the launch phase for its rival Lexus brand.

Yet Lexus already had more employees."We didn't have a blank check to do it," Taylor said.

Maybe it was Lexus' depth of resources. Maybe it was Toyota's decision to go to the top of the luxury ladder, unlike Acura's more modest aspirations.

But Acura quickly found itself passed by its Japanese rival.As Acura lost its customer-service crown to Lexus' no-expense-spared effort, its product vision wandered with the Vigor sedan that debuted in the early 1990s.

Then the Japanese bubble burst, a global recession hit, the dollar swooned against the yen. Honda Motor, it seemed, was paying less attention to its America-only luxury brand.
"It was designed to be an intercept brand, to capture owners of Japanese products before they moved up to BMW and Mercedes," Elliott said.
Not only did Acura keep things lean on the corporate side, Acura dealerships weren't as luxurious or offered the amenities that Lexus dealerships offered.

As for electrification, who isn't doing that?

If anything, Hyundai is ahead of Honda when it comes to BEVs and Genesis has under development 2 BEV platforms.

Last edited by YEH; 07-12-2018 at 05:22 PM.
Old 07-12-2018, 05:29 PM
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I don't know what you mean by luxurious dealership. Luxury for my book mean good location and quick turn around time. Acura in far better situation than Lexus.
Unless you can prove Lexus dealers located in better location than Acura and there turn around time of service faster.
Acura constantly improving dealership.
https://www.oaklandacura.com/new-oak...a-facility.htm

Untill this point all your replies worthless as H/K group profits are far lower than Honda and H/K group does not have that deep R&D of Honda like NSX.
Old 07-12-2018, 05:41 PM
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https://www.tflcar.com/2018/07/genes...e-dealerships/
Over the past month, Genesis sales totaled 796 vehicles, the first time the brand’s sales have dipped below 1,000 units per month. On the surface, then, the two-year-old company seems to be struggling. Over the past six months, the Korean automaker’s sales figures have dropped over 50% year-over-year.
Old 07-12-2018, 05:41 PM
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Originally Posted by SSFTSX
I don't know what you mean by luxurious dealership. Luxury for my book mean good location and quick turn around time. Acura in far better situation than Lexus.
Unless you can prove Lexus dealers located in better location than Acura and there turn around time of service faster.
Acura constantly improving dealership.
https://www.oaklandacura.com/new-oak...a-facility.htm

Untill this point all your replies worthless as H/K group profits are far lower than Honda and H/K group does not have that deep R&D of Honda like NSX.
No wonder.... you dont even know what luxury is.... Jiffy Lube must be as luxurious get it gets
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Old 07-12-2018, 09:04 PM
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Kwik Kar and Lube. Extra lube. The SSFTSX special
Old 07-13-2018, 01:11 PM
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Hyundai Motor's market cap hits 8-year low
SEOUL, July 5 (Yonhap) -- South Korea's top automaker Hyundai Motor Co. has seen its market capitalization touch an eight-year low as slumping global sales pound its share price, data showed Thursday.

Shares of Hyundai Motor closed at 119,500 won (US$107) on Wednesday, the lowest closing price since April 19, 2010, according to the data from the Korea Exchange.

Hyundai Motor's market cap stood at 26.9 trillion won ($24.1 billion), ranking sixth among the companies traded on South Korea's main stock market.
Old 07-13-2018, 01:55 PM
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Why are you so obsessed with Hyundai?

Even if Hyundai fails 1 day, what does that have to do with Acura?
Old 07-13-2018, 02:36 PM
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8 years ago (July 13, 2010), HMC (Honda Motor Co., Ltd.) stock price closed at $30.36.

HMC stock price today? $29.28
Old 07-16-2018, 05:48 PM
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Over the past month, Genesis sales totaled 796 vehicles, the first time the brand’s sales have dipped below 1,000 units per month. On the surface, then, the two-year-old company seems to be struggling. Over the past six months, the Korean automaker’s sales figures have dropped over 50% year-over-year.
Did you even other to read the (entire) article, much less others which have addressed this point?

Genesis has stopped shipping 2018MY G80s and G90s (none left in port) so that there will be a minimal # of 2018's on the lots when the 2019MY start arriving.
So dealerships will have to make do w/ the supply they have on hand to last them thru the next 2-3 months (in conjunction w/ this, Genesis has also cut back on incentives).



Note what Sofyan says at 20.22 (esp, at 21:08) about the Japanese competition.


And Alex at the 26:02 mark.

Last edited by YEH; 07-16-2018 at 05:54 PM.
Old 07-23-2018, 11:09 AM
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The G70 design doesn't do much for me. I love the look of the G80, but the G70 looks like they wanted to style it sporty, but were too conservative. With that said, a sporty derivative could look quite good.
Old 07-23-2018, 05:49 PM
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^ Agree; actually none of the current Genesis models do much for me design-wise; they're all decent and don't have any major issues (unlike some others), but nothing particularly striking (altho, the G80 Sport improves things a bit).

That should change when the Essentia-design language starts hitting production models (the G90, for its facelift, its getting some of the Essentia treatment, albeit, not the full-blown one which will have to wait for the next gen model).

As an aside (since someone likes to post about it, but only when the news suits his agenda) - Hyundai sales in China went up a whopping 147% last month (86,701).

Combined w/ Kia sales (27,004) - places H/K 3rd after Geely and ahead of Toyota (110,178).

(Like I had stated, sales were going to recover once the boycott died down.)

Honda was up 1% (120,059) - good for 2nd place behind VW (253,624).

Acura sales (623) - good for 68th and well behind Infiniti (3,492).

Note - sales figures only accounts for MiC vehicles.

Last edited by YEH; 07-23-2018 at 05:52 PM.
Old 07-24-2018, 08:14 AM
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500 of those Acuras they sold were CDXs. The rest of them were TLXL I guess. Things are going to improve when the locally built RDX hits dealers later on.

Hyundai has some interesting models in that market, I liked the Hyundai Mistra a lot when I first saw it during my trip there.
Old 07-26-2018, 02:00 AM
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https://www.reuters.com/article/us-h...-idUSKBN1KG0E7
July 25, 2018 / 10:20 PM / Updated an hour ago

Hyundai Motor profit disappoints on U.S. slump, slow China



Hyundai, which together with affiliate Kia Motors Corp (000270.KS) is the world’s fifth-biggest automaker, on Thursday reported a second-quarter net profit of 701 billion won ($626.79 million), versus 817 billion won a year prior. Consensus was for of 972 billion won, according to 17 estimates by Thomson Reuters I/B/E/S.

Hyundai’s operating profit slumped 29 percent to 951 billion won and sales rose 2 percent to 24.71 trillion won.
Old 07-26-2018, 08:24 PM
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^ Is this the best you can do? lol

Much of what is in the article is outdated.

For the past couple of months, sales in the US and China have gone up (esp. China); and as stated before, there are numerous other variables that go into profit - a big one being currency valuation and the Koreans have been hit much harder there than the Japanese.

Meanwhile...



Acura is at the bottom when it comes to lux brands in the 2018 JDP APEAL study and below the luxury avg. (geeze, ranked below Chrysler! - which is comprised of a minivan and the ancient 300).

As had stated before, Honda/Acura are overly dependent on the US, Japan and China markets.

H/K have a large presence in more markets (EU, Middle East, India, Russia, Brazil, etc.) and are more easily able to absorb hits when a market or 2 hit a rough patch.

Genesis has launched in 2 of those markets (Saudi Arabia and Russia) and has done well; where's Acura?

Last edited by YEH; 07-26-2018 at 08:28 PM.
Old 07-26-2018, 09:20 PM
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is it joke comparing Acura with Geneiss which barely sales 1000 units a month and Acura that sells 12000 a month. I am not even sure what is execution appeal as totally worthless brands are up in ranking.
the income report is prior quarter ending June 30. not some old. so where are your claims of profitable sales increase in recent months?

without Civic and CRV Honda sales flying in India and you think It is only depended on US, China. what a joke.
https://auto.ndtv.com/news/honda-car...e-2018-1876198
Honda Cars India Sales Up 37.5 Per Cent In June 2018
At the 2018 Indian Auto Expo, Honda had announced that it will launch the new CR-V and more importantly, the highly anticipated and awaited new Honda Civic in India by the end of the financial year. The launch of the Civic should boost sales figures even further.



https://asia.nikkei.com/Business/Hon...s-in-Indonesia

Honda muscles into No. 2 spot among automakers in Indonesia

Leading Japanese brands' domination hits 73% market share
Old 07-31-2018, 10:16 AM
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https://www.businesslive.co.za/bd/co...earnings-rise/
Tokyo — Honda Motor raised its full-year forecast operating profit forecast on Tuesday, after posting a surprise rise in quarterly earnings due to higher vehicle sales in North America and a rise in motorcycle sales in Asia.

Japan’s number three car maker now expects an operating profit of ¥710bn for the year to March 2019, compared to an earlier view of ¥700bn, as it expects to take a smaller hit from a stronger domestic currency. The revised forecast represents a 15% decrease on the year.
Old 07-31-2018, 04:56 PM
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what are you trying to prove with those useless irrelevant #s? Are you suggesting that what we see and what we hear are fake news too?
Old 07-31-2018, 08:35 PM
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Originally Posted by oonowindoo
what are you trying to prove with those useless irrelevant #s? Are you suggesting that what we see and what we hear are fake news too?
They are not fake news. Both of you whiners are in denial of the two points made.

Hyundai Motor profit disappoints on U.S. slump, slow China

Honda muscles into No. 2 spot among automakers in Indonesia

Creating another diversion will be just it... another diversion.

Genesis is a joke and our local Hyundai just removed them from their banner with no replacement around. Never saw a Stinger on the road too.
Old 07-31-2018, 09:01 PM
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A Stinger just parked beside me at the gym. Battle ship grey. Looked fuggin awesome. I see them almost daily these days.

It's so awesome that a previoualy universally hated company like Hyundai can build a superior product to the mighty Acura...
Old 07-31-2018, 09:02 PM
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You know it's bad when Saintor starts talking about the superior Stinger in the Acura thread. The biggest form of flattery...
Old 07-31-2018, 10:45 PM
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Originally Posted by oonowindoo
what are you trying to prove with those useless irrelevant #s? Are you suggesting that what we see and what we hear are fake news too?
They are not useless. it showing that Honda despite selling less vehicles than H/K group has higher sales revenue and profits. creating niche vehicles like NSX or Honda Jet has practically no impact. so Yeh should shut up permanently about babbling about RLX costs to Honda.
for example. Honda Pilot is taller than Hyundai/Kia SUVs but it is still faster and efficient. not to mention multi terrain torque vectoring AWD system. this is called quality of R&D.



Old 07-31-2018, 10:48 PM
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I love this guy
Old 07-31-2018, 10:51 PM
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this so called Stinger is slower than Honda Accord.
https://www.caranddriver.com/reviews...wd-test-review


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