Acura: Sales, Marketing, and Financial News
#441
Team Owner
Originally posted by provench
3585 ... That's insane So much for that 15,000 per year projection ... that marketing guy is gonna get fired
3585 ... That's insane So much for that 15,000 per year projection ... that marketing guy is gonna get fired
#442
Senior Moderator
Acura Shatters All-Time Sales Record
Torrance, Calif. 06/02/2004 -- Acura set a new all-time single month record, selling 18,547 vehicles and shattering the previous record of 17,285 set in March 2004 by 7.3 percent and finishing 16.8 percent ahead of last May, the division announced today. Year-to-date, Acura sales rose to 80,556, up 20.2 percent versus 2003.
The TL performance luxury sedan and the TSX sports sedan both set new monthly sales records. The TL was Acura's top-selling vehicle for the eighth straight month, setting a new May record of 7,177 units, eclipsing the existing record of 5,825 set in May 2002 and surpassing May 2003 by 52.6 percent. TL has set four consecutive monthly records and year-to-date sales are up 44.0 percent at 32,508 units, surpassing last year by 9,931 vehicles. The TSX sports sedan also set a new all-time monthly sales record. Up 63.6 percent compared to last year, TSX sales of 3,585 units surpassed the previous record of 2,938 vehicles set in July 2003.
"The TL continues to set new records and along with strong sales of the TSX and MDX, has propelled us way ahead of last year's record-setting pace," said Dick Colliver, executive vice president, sales. "With the economy and consumer spending picking up during the last quarter, we should see strong sales throughout the rest of the year."
Continued strong demand for the MDX luxury SUV helped boost monthly sales to 4,909 with year-to-date sales of 23,967, up 4.1 percent from last year.
Additional Acura information and downloadable high-resolution images are available at www.acuranews.com.
The TL performance luxury sedan and the TSX sports sedan both set new monthly sales records. The TL was Acura's top-selling vehicle for the eighth straight month, setting a new May record of 7,177 units, eclipsing the existing record of 5,825 set in May 2002 and surpassing May 2003 by 52.6 percent. TL has set four consecutive monthly records and year-to-date sales are up 44.0 percent at 32,508 units, surpassing last year by 9,931 vehicles. The TSX sports sedan also set a new all-time monthly sales record. Up 63.6 percent compared to last year, TSX sales of 3,585 units surpassed the previous record of 2,938 vehicles set in July 2003.
"The TL continues to set new records and along with strong sales of the TSX and MDX, has propelled us way ahead of last year's record-setting pace," said Dick Colliver, executive vice president, sales. "With the economy and consumer spending picking up during the last quarter, we should see strong sales throughout the rest of the year."
Continued strong demand for the MDX luxury SUV helped boost monthly sales to 4,909 with year-to-date sales of 23,967, up 4.1 percent from last year.
Additional Acura information and downloadable high-resolution images are available at www.acuranews.com.
TSX is smokin hot 3,585
#443
Toyota Announces Best-Ever Sales Month In 47 Years Of Business In The U.S.
June 2, 2004 - Torrance, CA - Toyota Motor Sales (TMS), U.S.A., Inc., today reported its best-ever sales month in 47 years of business in the U.S. with May sales of 202,420, an increase of 12.6 percent. The record-setting month marks the second time Toyota has recorded at least 200,000 sales in a single month, topping the previous high set in August 2003. Calendar-year-to-date (CYTD) sales stand at 834,270, up 11.6 percent over the same period last year.
"Industry sales have remained strong despite higher gas prices," said Jim Press, TMS executive vice president and COO. "We have not seen a major shift to smaller, more fuel-efficient cars and the light truck segment is still showing its strength."
The Toyota Division celebrated its best-ever sales month with 176,265, up 12.3 percent. The Lexus Division recorded best-ever May sales with 26,155 units sold, an increase of 13.9 percent.
Toyota Division passenger cars posted an all-time sales record of 98,000, up 11.3 percent over the same period last year. Camry, the number-one-selling car in America, led the charge with strong May sales of 45,375, up 7.7 percent. The Corolla recorded an all-time best-ever sales record of 36,894, an increase of 6.6 percent. The Prius gas-electric hybrid mid-size sedan posted best-ever May sales of 3,962.
Scion, the new line of vehicles from Toyota, reported its fourth-consecutive best-ever sales month with 6,173 units sold. The popular xB subcompact led Scion sales, recording its best-ever selling month with 3,759 units sold. The xA subcompact also posted its best-ever sales month with 2,414 units sold. CYTD sales for Scion total 23,055.
Toyota Division light trucks reported best-ever May sales of 78,265, an increase of 13.8 percent. The Sienna van led the way with its best-ever month of 16,273 units sold, up 84.3 percent. Sales of the Tacoma compact pickup increased 12.4 percent with 16,083 sold. The Highlander mid-size sport utility vehicle (SUV) recorded best-ever May sales of 13,103, an increase of 17.1 percent. RAV4 SUV sales totaled 7,180 units, up 6.3 percent.
Lexus Division passenger car sales were up 13.9 percent with total sales of 12,762. The ES 330 luxury sedan recorded best-ever May sales of 7,099, up 23.9 percent. The LS 430 flagship luxury sedan posted 2,763 units sold, up 55.3 percent.
Lexus light trucks recorded best-ever May sales of 13,393, up 13.9 percent. The RX 330 luxury SUV recorded best-ever May sales of 9,659 units, an increase of 17.7 percent. The GX 470 mid-size luxury SUV posted best-ever May sales of 3,007, up 6.2 percent over the same period last year. Sales of the LX 470 full-size luxury SUV were up 1.7 percent.
Sales of North American-built vehicles accounted for 66.6 percent of total May sales. There were 26 selling days this sales month compared to 27 last May.
not bad for the ES, despite being a few K's more expensive and lower hp figures, still almost identical sales to the new TL
Total Lexus vehicles sales of about 26,000 units
June 2, 2004 - Torrance, CA - Toyota Motor Sales (TMS), U.S.A., Inc., today reported its best-ever sales month in 47 years of business in the U.S. with May sales of 202,420, an increase of 12.6 percent. The record-setting month marks the second time Toyota has recorded at least 200,000 sales in a single month, topping the previous high set in August 2003. Calendar-year-to-date (CYTD) sales stand at 834,270, up 11.6 percent over the same period last year.
"Industry sales have remained strong despite higher gas prices," said Jim Press, TMS executive vice president and COO. "We have not seen a major shift to smaller, more fuel-efficient cars and the light truck segment is still showing its strength."
The Toyota Division celebrated its best-ever sales month with 176,265, up 12.3 percent. The Lexus Division recorded best-ever May sales with 26,155 units sold, an increase of 13.9 percent.
Toyota Division passenger cars posted an all-time sales record of 98,000, up 11.3 percent over the same period last year. Camry, the number-one-selling car in America, led the charge with strong May sales of 45,375, up 7.7 percent. The Corolla recorded an all-time best-ever sales record of 36,894, an increase of 6.6 percent. The Prius gas-electric hybrid mid-size sedan posted best-ever May sales of 3,962.
Scion, the new line of vehicles from Toyota, reported its fourth-consecutive best-ever sales month with 6,173 units sold. The popular xB subcompact led Scion sales, recording its best-ever selling month with 3,759 units sold. The xA subcompact also posted its best-ever sales month with 2,414 units sold. CYTD sales for Scion total 23,055.
Toyota Division light trucks reported best-ever May sales of 78,265, an increase of 13.8 percent. The Sienna van led the way with its best-ever month of 16,273 units sold, up 84.3 percent. Sales of the Tacoma compact pickup increased 12.4 percent with 16,083 sold. The Highlander mid-size sport utility vehicle (SUV) recorded best-ever May sales of 13,103, an increase of 17.1 percent. RAV4 SUV sales totaled 7,180 units, up 6.3 percent.
Lexus Division passenger car sales were up 13.9 percent with total sales of 12,762. The ES 330 luxury sedan recorded best-ever May sales of 7,099, up 23.9 percent. The LS 430 flagship luxury sedan posted 2,763 units sold, up 55.3 percent.
Lexus light trucks recorded best-ever May sales of 13,393, up 13.9 percent. The RX 330 luxury SUV recorded best-ever May sales of 9,659 units, an increase of 17.7 percent. The GX 470 mid-size luxury SUV posted best-ever May sales of 3,007, up 6.2 percent over the same period last year. Sales of the LX 470 full-size luxury SUV were up 1.7 percent.
Sales of North American-built vehicles accounted for 66.6 percent of total May sales. There were 26 selling days this sales month compared to 27 last May.
not bad for the ES, despite being a few K's more expensive and lower hp figures, still almost identical sales to the new TL
Total Lexus vehicles sales of about 26,000 units
#444
Senior Moderator
Go Honda
TSX is on Fire..........
TSX is on Fire..........
Torrance, Calif. 06/02/2004 -- American Honda posted ten new sales records including its best ever May with sales of 143,193 Honda and Acura vehicles, a 14.0 percent rise over the previous May record set last year. American Honda also recorded its best May sales for passenger cars, up 23.6 percent for the year to 93,887 units, topping the previous record of 84,203 set in May 1990.
American Honda passenger car sales for the year are up 4.6 percent to 354,939 versus last year, while total year-to-date sales of American Honda vehicles are up 2.0 percent over a year ago to 569,923 cars and light trucks. May records by Division include:
Record May sales for Honda Division
Record May sales of Honda Passenger Cars
All-time record sales of Civic Hybrid (third consecutive record month)
All-time record sales of Odyssey
Record May sales of Accord and Civic
All-time record sales for Acura Division
All-time record sales of Acura TSX
Record May sales of Acura TL
"With gas prices on the rise, consumers are looking for fuel efficient choices, and with the highest rated overall fuel economy rating in the industry, Honda and Acura products are more competitive than ever," said Dick Colliver, executive vice president of American Honda.
Honda Division posted a new May record on the way to its second best-ever sales month of 124,646 units, up 13.6 percent over year-ago totals including record May sales of Civic, up 26.9 percent to 35,608; and Accord, up 21.6 percent to 43,589 for the month. The Odyssey minivan also recorded its best month ever with sales of 16,682 units, up 8.4 percent for the month. Civic Hybrid posted its third consecutive record month with sales of 3,183 units. Year-to-date Civic Hybrid sales of 12,206 are up 19.6 percent over last-year's results.
"We're seeing unprecedented demand for our hybrid models, the Civic and Insight," said Colliver. "It's clear that consumer interest in hybrid technology is growing."
Acura Division posted a new all-time record month with sales of 18,547 cars and SUVs due to record sales of its TSX and TL sedans, up 63.6 and 52.6 percent for the month, respectively. Four consecutive monthly records have pushed sales for the all-new TL up 44.0 percent for the calendar year to 32,508. Acura year-to-date sales of 80,556 are up 20.2 percent over the 2003 record pace.
American Honda passenger car sales for the year are up 4.6 percent to 354,939 versus last year, while total year-to-date sales of American Honda vehicles are up 2.0 percent over a year ago to 569,923 cars and light trucks. May records by Division include:
Record May sales for Honda Division
Record May sales of Honda Passenger Cars
All-time record sales of Civic Hybrid (third consecutive record month)
All-time record sales of Odyssey
Record May sales of Accord and Civic
All-time record sales for Acura Division
All-time record sales of Acura TSX
Record May sales of Acura TL
"With gas prices on the rise, consumers are looking for fuel efficient choices, and with the highest rated overall fuel economy rating in the industry, Honda and Acura products are more competitive than ever," said Dick Colliver, executive vice president of American Honda.
Honda Division posted a new May record on the way to its second best-ever sales month of 124,646 units, up 13.6 percent over year-ago totals including record May sales of Civic, up 26.9 percent to 35,608; and Accord, up 21.6 percent to 43,589 for the month. The Odyssey minivan also recorded its best month ever with sales of 16,682 units, up 8.4 percent for the month. Civic Hybrid posted its third consecutive record month with sales of 3,183 units. Year-to-date Civic Hybrid sales of 12,206 are up 19.6 percent over last-year's results.
"We're seeing unprecedented demand for our hybrid models, the Civic and Insight," said Colliver. "It's clear that consumer interest in hybrid technology is growing."
Acura Division posted a new all-time record month with sales of 18,547 cars and SUVs due to record sales of its TSX and TL sedans, up 63.6 and 52.6 percent for the month, respectively. Four consecutive monthly records have pushed sales for the all-new TL up 44.0 percent for the calendar year to 32,508. Acura year-to-date sales of 80,556 are up 20.2 percent over the 2003 record pace.
#447
Old fart
Originally Posted by Agent_Chen
Wait till the new RL comes out. I think that will be a hot seller!
#448
Just dial 1911
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Originally Posted by jlukja
Year-to-Date Sales Up Over 20 Percent
The TSX sports sedan also set a new all-time monthly sales record.
Up 63.6 percent compared to last year, TSX sales of 3,585 units surpassed the
previous record of 2,938 vehicles set in July 2003.
The TSX sports sedan also set a new all-time monthly sales record.
Up 63.6 percent compared to last year, TSX sales of 3,585 units surpassed the
previous record of 2,938 vehicles set in July 2003.
Glad I could help!
#451
I think the 300C is going to take a bite out of both TL and ES 330 sales very soon. As you can see Lexus/Toyota makes a tremendous profit by outselling most of the competition and doing it with more expensive cars.
Go Honda and Toyota.
Go Honda and Toyota.
#452
Originally Posted by TSX 'R' US
Hmmm..check out those CL numbers... anyone shocked??
#454
Old fart
Originally Posted by stejus
I can't believe dealers still have 03 CL's in their inventory.... I can't imagine the interest these dealers are paying to have these CL's sitting on their lot. I don't get it I guess these dealers don't want to have a crasy deal to move 'em out!
#456
Doin' da crack shuffle
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Originally Posted by TSX 'R' US
Hmmm..check out those CL numbers... anyone shocked??
Actually,..... yeah.
I can't believe they still have new CLS's on the lot. Who knew?
#458
Suzuka Master
Originally Posted by KingV
Acura sales should be up even higher once the new RL hits the streets. Personally, the current one doesn't even really stack up to the new TL, IMO
We'd all agree with you on that one. Though watch out for the volume of RLs too. Honda thinks they've got a serious car on their hands with it. They're moving up the volume from about 7500 of them annually to over 25000. I like that kind of confidence.
#460
Senior Moderator
I'd say 750 to 1000 sounds about right for the RL. There selling about 500 per month now, It would be hard to expect sales to double?, although the RL now caters to a hole new market with AWD.
#461
Race Director
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Originally Posted by joerockt
Glad I could help!
man, the accord and civic sales picked up! i recall every month before this month when someone posted that sales chart, the accord and civic had slumping sales. could it be to the numerous TV ads that I see? people are still buying the accord sedan no matter how ugly it looks. i feel bad that the RSX sales are getting worse.
#463
Outnumbered at home
^^^^ agreed their new products have been just better and better. The RL should continue the trend. Now if they would just throw AWD on everything they would be a monster
#464
Three Wheelin'
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Originally Posted by domn
I'd say 750 to 1000 sounds about right for the RL. There selling about 500 per month now, It would be hard to expect sales to double?, although the RL now caters to a hole new market with AWD.
#465
Race Director
The numbers for the RL depends on where one starts counting from. If compared to its heyday in the early 90s the numbers might not be so great but if you compare them to this coming August when no one will be buying them and Acura will sell like 200 then 1000 will look great.
Look at the M from Infiniti - they're selling like 150 a month of the current M45 whereas 1500 a month after the new M is introduced is a reasonable guess.
Look at the M from Infiniti - they're selling like 150 a month of the current M45 whereas 1500 a month after the new M is introduced is a reasonable guess.
#467
The v6 40+k sedans tend to pick up the majority of sales compared to the v8's - 525i/1600, 530i/1700, 545i/900. I think Acura will be able to pull off 2000+ sales a month due to the great content vs. price of their cars and also becuase they will be the first ones in the market ahead of the new Infiniti and Lexus cars. Also 467 really isn't that bad for the current RL, the GS300 sold pretty much the same in april with 417.
#471
I think it's fair to say that 1000+/month isn't asking too much from Acura. I honestly didn't expect the TSX to sell as well, and mind you, the number forecasted by Acura was pretty conservative. And now the new TL sold upwards of 7K in the last month - which surprised me because I wasn't expecting it to sell that well either.
#473
Originally Posted by heyitsme
The v6 40+k sedans tend to pick up the majority of sales compared to the v8's - 525i/1600, 530i/1700, 545i/900. I think Acura will be able to pull off 2000+ sales a month due to the great content vs. price of their cars and also becuase they will be the first ones in the market ahead of the new Infiniti and Lexus cars. Also 467 really isn't that bad for the current RL, the GS300 sold pretty much the same in april with 417.
I think they can pull off 1,000 a month not much more than that. The market is too saturated. It also depends a bunch of price, I hope the car is right around 45k and no more than 47k with NAV. People just don't buy expensive Acuras yet.
#474
Originally Posted by 1SICKLEX
Well the GS 300 was selling 3,000 units a month for the first couple years, and spiraled down as it got older. The RL has always been a slow seller.
I think they can pull off 1,000 a month not much more than that. The market is too saturated. It also depends a bunch of price, I hope the car is right around 45k and no more than 47k with NAV. People just don't buy expensive Acuras yet.
I think they can pull off 1,000 a month not much more than that. The market is too saturated. It also depends a bunch of price, I hope the car is right around 45k and no more than 47k with NAV. People just don't buy expensive Acuras yet.
#475
Originally Posted by tsx-mdxman
What exactly is "expensive?" To me, both $45K and $47K are. As is $50 or $60K. If I wanted a more luxurious, capable, sporty sedan (that was also reasonably good looking) and had to choose between a $45K RL and a $60K LS the choice would be a no-brainer. Yer kidding yourself if you think the majority of fools driving LS' and RL's really differentiate the two cars as much as you do.
and most people buying 60k+ cars wont cross shop with a 45k car anyways. But what you choose or think doesnt matter anyways if 45k is expensive for you and you cant afford either of them anyways. Like a Bum would view 15bux for a meal as a lot when he can get free food at the shelter and he wont be able to tell the differnce btwn the two.
#476
Drifting
Gilbo, I think that Acura and Lexus have 2 different market segments - Acura appeals to the younger and sportier crowd, whereas Lexus appeals too the older and richer crowd who appreciates a more cushy ride.
If Lexus had a stronger line-up in the 30-40K segment, I would have bought one too. The 30-40K Lexus were so unappealing to me that I didn't even bother to go to their showroom when I was looking for a new car. Instead, Acura does much better in that segment. Having said that, Acura needs a stronger line-up in the 40+ segment too. Maybe the new RL will do that? Even the new RL though, will probably be competing with the new GS but not with the LS.
If Lexus had a stronger line-up in the 30-40K segment, I would have bought one too. The 30-40K Lexus were so unappealing to me that I didn't even bother to go to their showroom when I was looking for a new car. Instead, Acura does much better in that segment. Having said that, Acura needs a stronger line-up in the 40+ segment too. Maybe the new RL will do that? Even the new RL though, will probably be competing with the new GS but not with the LS.
#477
Originally Posted by gilboman
...and most people buying 60k+ cars wont cross shop with a 45k car anyways. But what you choose or think doesnt matter anyways if 45k is expensive for you and you cant afford either of them anyways. Like a Bum would view 15bux for a meal as a lot when he can get free food at the shelter and he wont be able to tell the differnce btwn the two.
60k car vs 45k car similar to $15 meal vs free meal
if i was using ur analogy, $60 meal is more exp than $45 meal...well yeah thats like 3 happy meals to the bums you are mentioning
#479
Drifting
Originally Posted by 1SICKLEX
I think the 300C is going to take a bite out of both TL and ES 330 sales very soon.
#480
Originally Posted by tsx-mdxman
What exactly is "expensive?" To me, both $45K and $47K are. As is $50 or $60K. If I wanted a more luxurious, capable, sporty sedan (that was also reasonably good looking) and had to choose between a $45K RL and a $60K LS the choice would be a no-brainer. Yer kidding yourself if you think the majority of fools driving LS' and RL's really differentiate the two cars as much as you do.
The LS 430 was the best selling import luxury car last year, selling over 20,000 copies. The RL sold maybe 4,000 last year. Clearly people differentiate the 2. The LS 430 is regarded as one of the finest sedans every made. THe RL can be had for $8,000 of list price at any Acura dealer.
The RL will now battle the GS series, which is below the LS. THe RL can't hold a candle to the LS. I remember a Motor Trend article on the new RL back in 1996. Acura gave em some RLs and a new LS 400 and GS 300 to compare it to. The editor wrote "Acura has confused confidence with chutpah", or something of that nature.
Gilbo, I think that Acura and Lexus have 2 different market segments - Acura appeals to the younger and sportier crowd, whereas Lexus appeals too the older and richer crowd who appreciates a more cushy ride.
That's hilarious but you may actually be right. Never underestimate the stupidity of the American consumer. That 300C is a pooch, but it's just not selling like it. Props to Mercedes, er Chrysler, for taking an atiquated platform and throwing in some "toroise-shell trim" and selling it as a $33K car. I saw it at the show and I thought it was a cheap-looking POS. But what do I know.
The 300C looks like a Bentley/Rolls Royce to many people. It is a big and imposing car. Starting at 23k, people can have a car that reminds them and others of a Bentley.
I do not blame car makers for designing cars that way. They sell like hotcakes.