Acura: Sales, Marketing, and Financial News
03-12-2014, 08:32 PM
#2441
Azine Jabroni
Honda has fucked up it's Acura strategy.
Currently, the Acura auto brand is only available in a handful of countries, thus the low global sales volume.
If Honda had had globalized the Acura brand, there would be a lot more demand for (RWD) Acura vehicles worldwide.
Also, with dedicated worldwide sales channel for the Acura brand, the Honda auto brand wouldn't be able to sell Honda-rebadged RWD Acura vehicles even if it wanted to.
Then this is guarantee to put distance between the premium Acura brand and the economy Honda brand.
In other words, every person on earth would only see Acura NSX, but NEVER Honda NSX.
But unfortunately, without a global Acura presence, the existence of the upcoming Honda NSX will continue to erode the image of the supposingly more premium Acura auto brand.
Currently, the Acura auto brand is only available in a handful of countries, thus the low global sales volume.
If Honda had had globalized the Acura brand, there would be a lot more demand for (RWD) Acura vehicles worldwide.
Also, with dedicated worldwide sales channel for the Acura brand, the Honda auto brand wouldn't be able to sell Honda-rebadged RWD Acura vehicles even if it wanted to.
Then this is guarantee to put distance between the premium Acura brand and the economy Honda brand.
In other words, every person on earth would only see Acura NSX, but NEVER Honda NSX.
But unfortunately, without a global Acura presence, the existence of the upcoming Honda NSX will continue to erode the image of the supposingly more premium Acura auto brand.
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VR1 (03-12-2014)
03-13-2014, 03:37 AM
#2442
03-13-2014, 12:11 PM
#2443
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Not going to say your wrong. We could go through the last few years of Honda/Acura annoucements and comments from upper management but I'm my mind it's pretty clear that they were off the rails as far back as 08. When the new TL and to a lesser extent TSX were released/shown. Maybe Acura didn't realize it but most people around here and in auto forums did. We're obviously seeing the timelines much differently.
But yes, they seem to be on the right path with the TLX. I think we know the V6 will be a pretty good car to drive, as the 4th gen is. I just really hope they deliver with the 4 cylinder as well. I'll be very disappointed in another 205HP version to be honest. Time to up the ante.
But yes, they seem to be on the right path with the TLX. I think we know the V6 will be a pretty good car to drive, as the 4th gen is. I just really hope they deliver with the 4 cylinder as well. I'll be very disappointed in another 205HP version to be honest. Time to up the ante.
Again, all I am saying is that, Acura seems to be turning the corner. The RLX was off to a bad start obviously. However, the upcoming TLX, eSH-AWD, 9AT, VTEC turbo, 8-DCT, etc all sound pretty positive to me.
OK, 2 action after so many years of inactivity, and they are to be used only on ONE SINGLE Acura model - namely the most expensive top-of-the-range and also hybrid-only model, with which the factory price list has yet to come out, let alone seeing one inside Acura dealerships.
For God's sake, the SH-AWD is already 9 years old. Many potential Acura buyers have long since defected to other competitor brands.
Another thing is that what action(s) has been done to non-hybrid Acura's, for those who don't want to buy hybrids ?
Where are the DCT FWD RLX/TL/TLX/TSX/ILX ? Presumably still in the work ? Again, let the talk flies.
It is already too little, too late for the Acura sedan line.
For God's sake, the SH-AWD is already 9 years old. Many potential Acura buyers have long since defected to other competitor brands.
Another thing is that what action(s) has been done to non-hybrid Acura's, for those who don't want to buy hybrids ?
Where are the DCT FWD RLX/TL/TLX/TSX/ILX ? Presumably still in the work ? Again, let the talk flies.
It is already too little, too late for the Acura sedan line.
What other innovations have other brands made in that same period, besides turbocharged/supercharged engines and DCT? I struggle to name any significant innovations from other brands other than those.
Like I said earlier, Acura lost focus in the past several years, and now they are playing catch up. All I am saying is, things look much more positive than a few years ago for the brand. We have seen eSH-AWD and 7-DCT in use. We have also seen weight reduction technologies being used on new Acura products, namely the MDX. And we will be seeing the TLX, 9AT, 8-DCT, and 2nd gen SH-AWD (not to be confused with eSH-awd) shortly.
Let's face it, Acura was in bad shape in the past several years. Is it realistic to expect Acura to be flying high with the latest and greatest cars and technologies now that they seem to know where they are heading?
Honda has fucked up it's Acura strategy.
Currently, the Acura auto brand is only available in a handful of countries, thus the low global sales volume.
If Honda had had globalized the Acura brand, there would be a lot more demand for (RWD) Acura vehicles worldwide.
Also, with dedicated worldwide sales channel for the Acura brand, the Honda auto brand wouldn't be able to sell Honda-rebadged RWD Acura vehicles even if it wanted to.
Then this is guarantee to put distance between the premium Acura brand and the economy Honda brand.
In other words, every person on earth would only see Acura NSX, but NEVER Honda NSX.
But unfortunately, without a global Acura presence, the existence of the upcoming Honda NSX will continue to erode the image of the supposingly more premium Acura auto brand.
Currently, the Acura auto brand is only available in a handful of countries, thus the low global sales volume.
If Honda had had globalized the Acura brand, there would be a lot more demand for (RWD) Acura vehicles worldwide.
Also, with dedicated worldwide sales channel for the Acura brand, the Honda auto brand wouldn't be able to sell Honda-rebadged RWD Acura vehicles even if it wanted to.
Then this is guarantee to put distance between the premium Acura brand and the economy Honda brand.
In other words, every person on earth would only see Acura NSX, but NEVER Honda NSX.
But unfortunately, without a global Acura presence, the existence of the upcoming Honda NSX will continue to erode the image of the supposingly more premium Acura auto brand.
03-13-2014, 04:16 PM
#2444
2G TLX-S
Other than force-induction motor and DCT, I can think of DI, 7/8 speeds auto tranny, performance hybrid.
Acura just introduced DI motors last year, whereas most major automakers have been using DI for years.
Acura is playing catchup now on 7/8 speeds auto tranny and performance hybrid, with a yet-to-be-released top-line sedan.
03-13-2014, 05:29 PM
#2445
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Agree. 2 actions are better than none. But once again, it's too little, too late; given the shape the Acura sedan division is in now.
Other than force-induction motor and DCT, I can think of DI, 7/8 speeds auto tranny, performance hybrid.
Acura just introduced DI motors last year, whereas most major automakers have been using DI for years.
Acura is playing catchup now on 7/8 speeds auto tranny and performance hybrid, with a yet-to-be-released top-line sedan.
Other than force-induction motor and DCT, I can think of DI, 7/8 speeds auto tranny, performance hybrid.
Acura just introduced DI motors last year, whereas most major automakers have been using DI for years.
Acura is playing catchup now on 7/8 speeds auto tranny and performance hybrid, with a yet-to-be-released top-line sedan.
DCT is nice, and that's what I'd called a nice invention. Like SH-AWD, it's been out there for like 9 years or so. And like I said before, I don't think Lexus or Infiniti have DCT at this moment. I would say these are major companies.
I'm not sure if you get my point. I see Acura bringing its own fair share of new inventions. I see SH-AWD 9 years ago. Then obviously they wasted several years with the whole tier-1 thing. But now they are coming back with new inventions again, namely eSH-AWD and DCT with torque converter. I see solutions to real world problems here.
AWD was known hurt straight line performance and fuel economy. eSH-AWD improves both straight line performance and fuel economy. Not only that, it also improves handling.
DCT works very well and improves performance once the car is moving by banging off super fast shifts. However, even the best DCTs nowadays still suffer from some jerkiness at very low speeds. They are simply not as smooth as a proper AT with torque converter. The DCT with torque converter solves this issue.
With other companies, I just see them copying inventions from others. BMW and Audi are definitely the leading companies in turbocharging/supercharging technologies these days. And these powerplants actually do well in the real world by offering some serious performance and decent fuel economy. But other companies that also started using boost, such as Ford, Hyundai, GM, etc, their real world results haven't been as successful. The same can be said with their attempts at making DCT's, which IMO have been laughable.
In many cases, Honda's old technologies are still outperforming many competitors. I think what we all want to see is Honda/Acura coming up with technologies that actually deliver real world benefits, not just to be "cool" and "trendy," like some other manufacturers. A good example would be the Accord V6 versus the Kia Optima 2.0T. They both have around the same hp (274hp vs 278hp) but the Optima has a bit more torque. Their power to weight ratios are similar. They both use 6AT. One car uses an outdated SOHC V6 engine, while the other uses the latest and greatest 2.0 turbocharged engine with DI and all the goodies. The above specs and numbers would tell you that the Optima should be the faster car. But in reality, the Accord is significantly faster.
0-60: 5.5s vs 6.4s
1/4 mile ET: 14.1s vs 15s
1/4 mile Trap Speed: 101mph vs 96mph
The actual performance numbers confirm that the Accord is a much quicker car despite using outdated technologies. So the question is, do you want the latest and greatest technologies, or do you want better real world performance? We are not even getting into things such as NVH where V6 is traditionally better than I4.
03-13-2014, 06:15 PM
#2446
I drive a Subata.
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Oh jeez.
03-14-2014, 02:04 AM
#2447
2G TLX-S
Iforyou, due to the length of your post, I won't re-quote it here.
We're talking about different things.
You're talking about new inventions and then moving onto performance numbers and NVH; whereas I'm talking about any mainstream technology that will help promoting the "high tech" and "advance" image of the Acura brand, regardless of it being a novice technology or a "follow-others" technology.
My main point is not to let the Acura brand to fall behind the industry's best in terms of auto and engine technologies.
In reality, outdated technology is outdated technology. It also gives the auto brand an undesirable outdated image.
As reflected by the alarming Acura sedan sales figures, it looks like premium sedan buyers don't buy outdated technologies that tend to give the Acura brand the image of a stagnant auto brand.
We're talking about different things.
You're talking about new inventions and then moving onto performance numbers and NVH; whereas I'm talking about any mainstream technology that will help promoting the "high tech" and "advance" image of the Acura brand, regardless of it being a novice technology or a "follow-others" technology.
My main point is not to let the Acura brand to fall behind the industry's best in terms of auto and engine technologies.
In reality, outdated technology is outdated technology. It also gives the auto brand an undesirable outdated image.
As reflected by the alarming Acura sedan sales figures, it looks like premium sedan buyers don't buy outdated technologies that tend to give the Acura brand the image of a stagnant auto brand.
03-14-2014, 09:31 AM
#2448
Iforyou, due to the length of your post, I won't re-quote it here.
We're talking about different things.
You're talking about new inventions and then moving onto performance numbers and NVH; whereas I'm talking about any mainstream technology that will help promoting the "high tech" and "advance" image of the Acura brand, regardless of it being a novice technology or a "follow-others" technology.
My main point is not to let the Acura brand to fall behind the industry's best in terms of auto and engine technologies.
In reality, outdated technology is outdated technology. It also gives the auto brand an undesirable outdated image.
As reflected by the alarming Acura sedan sales figures, it looks like premium sedan buyers don't buy outdated technologies that tend to give the Acura brand the image of a stagnant auto brand.
We're talking about different things.
You're talking about new inventions and then moving onto performance numbers and NVH; whereas I'm talking about any mainstream technology that will help promoting the "high tech" and "advance" image of the Acura brand, regardless of it being a novice technology or a "follow-others" technology.
My main point is not to let the Acura brand to fall behind the industry's best in terms of auto and engine technologies.
In reality, outdated technology is outdated technology. It also gives the auto brand an undesirable outdated image.
As reflected by the alarming Acura sedan sales figures, it looks like premium sedan buyers don't buy outdated technologies that tend to give the Acura brand the image of a stagnant auto brand.
03-14-2014, 12:06 PM
#2449
2G TLX-S
^^^^^
You know, this "adjustable damping system" (=adjustable suspension) is a good thing, with which Lexus and BMW are using in more and more of their vehicle lineups.
However, Acura did have an adjustable suspension feature in the 2G MDX and ZDX, but now decided not to use it in any Acura products (including the latest 3G MDX).
Also, the current RDX has lost the advance SH-AWD, only to be given a low-tech, non-advance conventional AWD system.
Now, if these aren't a backward shift in the Acura's "Advance" image, I don't know what is.
You know, this "adjustable damping system" (=adjustable suspension) is a good thing, with which Lexus and BMW are using in more and more of their vehicle lineups.
However, Acura did have an adjustable suspension feature in the 2G MDX and ZDX, but now decided not to use it in any Acura products (including the latest 3G MDX).
Also, the current RDX has lost the advance SH-AWD, only to be given a low-tech, non-advance conventional AWD system.
Now, if these aren't a backward shift in the Acura's "Advance" image, I don't know what is.
03-14-2014, 12:36 PM
#2450
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Edward, we are definitely talking about different things here.
Like I said, they have just wasted several years by pursuing tier-1 and then cancelling it (and developments associated with it such as V10, RWD, V8). It is what it is now.
I'm just glad that things are turning around now.
How's the new IDS compared to the old ADS in the MDX? The new IDS is still an adjustable suspension setup but it's a reactive system (which is supposed to be not as good as an active setup).
I hope there will be a RDX-S or something with SH-AWD. I know it's selling like hot cakes now but like you are saying, the RDX doesn't seem to be fit the "Advance" image very well. It's a bread and butter entry level luxury CUV.
Like I said, they have just wasted several years by pursuing tier-1 and then cancelling it (and developments associated with it such as V10, RWD, V8). It is what it is now.
I'm just glad that things are turning around now.
How's the new IDS compared to the old ADS in the MDX? The new IDS is still an adjustable suspension setup but it's a reactive system (which is supposed to be not as good as an active setup).
I hope there will be a RDX-S or something with SH-AWD. I know it's selling like hot cakes now but like you are saying, the RDX doesn't seem to be fit the "Advance" image very well. It's a bread and butter entry level luxury CUV.
03-14-2014, 05:42 PM
#2451
2G TLX-S
^^^^^
According to Acura, the IDS, as used on the 2014 MDX, adjusts steering effort, throttle response, SH-AWD torque distribution, and active sound to suit the tastes of the driver.
It DOES NOT alter the suspension damping factor at all.
The Amplitude Reactive Damper, as used on the 2014 MDX, is basically the same-O-dumb conventional damper unit but supported by two springs, each with a different spring rate.
There is nothing to it, just some fancy marketing name that doesn't really do much. The MDX still rows and sways excessively when cornering, but rides rough on less than perfect roads.
The previous generation (2G) had the "Active Magneto-Rheological Damper Suspension" available as an upgrade option. But Acura has dropped it altogether on the latest 3G MDX. A very bad move indeed.
In addition, I don't find the IDS any useful, because the steering effort in any mode other than "SPORT" is so overly assisted that the driver can virtually turn the steering wheel from lock to lock with just 1 finger. Maybe it's calibrated for drivers with arthritis issues.
According to Acura, the IDS, as used on the 2014 MDX, adjusts steering effort, throttle response, SH-AWD torque distribution, and active sound to suit the tastes of the driver.
It DOES NOT alter the suspension damping factor at all.
The Amplitude Reactive Damper, as used on the 2014 MDX, is basically the same-O-dumb conventional damper unit but supported by two springs, each with a different spring rate.
There is nothing to it, just some fancy marketing name that doesn't really do much. The MDX still rows and sways excessively when cornering, but rides rough on less than perfect roads.
The previous generation (2G) had the "Active Magneto-Rheological Damper Suspension" available as an upgrade option. But Acura has dropped it altogether on the latest 3G MDX. A very bad move indeed.
In addition, I don't find the IDS any useful, because the steering effort in any mode other than "SPORT" is so overly assisted that the driver can virtually turn the steering wheel from lock to lock with just 1 finger. Maybe it's calibrated for drivers with arthritis issues.
03-14-2014, 07:08 PM
#2452
2012 Cadillac CTS-V Coupe
My restructuring would be a bit more extreme:
4. Drop the RLX entirely and bring back the Legend. A large RWD ONLY halo sedan packing 450+hp. Don't expect it to be a volume seller, expect it to get asses in the dealership excited about an Acura. (think CLS and A7)
More Michael Bolton.
4. Drop the RLX entirely and bring back the Legend. A large RWD ONLY halo sedan packing 450+hp. Don't expect it to be a volume seller, expect it to get asses in the dealership excited about an Acura. (think CLS and A7)
More Michael Bolton.
Like what Cadillac is talking about with it's future flagship!!
500 hp V8!
http://www.caranddriver.com/news/cad...-and-info-news
03-14-2014, 09:35 PM
#2453
Senior Moderator
^^^^^
You know, this "adjustable damping system" (=adjustable suspension) is a good thing, with which Lexus and BMW are using in more and more of their vehicle lineups.
However, Acura did have an adjustable suspension feature in the 2G MDX and ZDX, but now decided not to use it in any Acura products (including the latest 3G MDX).
Also, the current RDX has lost the advance SH-AWD, only to be given a low-tech, non-advance conventional AWD system.
Now, if these aren't a backward shift in the Acura's "Advance" image, I don't know what is.
You know, this "adjustable damping system" (=adjustable suspension) is a good thing, with which Lexus and BMW are using in more and more of their vehicle lineups.
However, Acura did have an adjustable suspension feature in the 2G MDX and ZDX, but now decided not to use it in any Acura products (including the latest 3G MDX).
Also, the current RDX has lost the advance SH-AWD, only to be given a low-tech, non-advance conventional AWD system.
Now, if these aren't a backward shift in the Acura's "Advance" image, I don't know what is.
^^^^^
According to Acura, the IDS, as used on the 2014 MDX, adjusts steering effort, throttle response, SH-AWD torque distribution, and active sound to suit the tastes of the driver.
It DOES NOT alter the suspension damping factor at all.
The Amplitude Reactive Damper, as used on the 2014 MDX, is basically the same-O-dumb conventional damper unit but supported by two springs, each with a different spring rate.
There is nothing to it, just some fancy marketing name that doesn't really do much. The MDX still rows and sways excessively when cornering, but rides rough on less than perfect roads.
The previous generation (2G) had the "Active Magneto-Rheological Damper Suspension" available as an upgrade option. But Acura has dropped it altogether on the latest 3G MDX. A very bad move indeed.
In addition, I don't find the IDS any useful, because the steering effort in any mode other than "SPORT" is so overly assisted that the driver can virtually turn the steering wheel from lock to lock with just 1 finger. Maybe it's calibrated for drivers with arthritis issues.
According to Acura, the IDS, as used on the 2014 MDX, adjusts steering effort, throttle response, SH-AWD torque distribution, and active sound to suit the tastes of the driver.
It DOES NOT alter the suspension damping factor at all.
The Amplitude Reactive Damper, as used on the 2014 MDX, is basically the same-O-dumb conventional damper unit but supported by two springs, each with a different spring rate.
There is nothing to it, just some fancy marketing name that doesn't really do much. The MDX still rows and sways excessively when cornering, but rides rough on less than perfect roads.
The previous generation (2G) had the "Active Magneto-Rheological Damper Suspension" available as an upgrade option. But Acura has dropped it altogether on the latest 3G MDX. A very bad move indeed.
In addition, I don't find the IDS any useful, because the steering effort in any mode other than "SPORT" is so overly assisted that the driver can virtually turn the steering wheel from lock to lock with just 1 finger. Maybe it's calibrated for drivers with arthritis issues.
Acura needs to come up with its own version of GMs Magnetorheological shocks or a 4 corner hydraulic suspension kinda like the new Mclaren
03-15-2014, 01:30 AM
#2454
2G TLX-S
03-15-2014, 01:48 PM
#2455
Senior Moderator
03-15-2014, 06:44 PM
#2456
I feel the need...
In addition, I don't find the IDS any useful, because the steering effort in any mode other than "SPORT" is so overly assisted that the driver can virtually turn the steering wheel from lock to lock with just 1 finger. Maybe it's calibrated for drivers with arthritis issues.
03-16-2014, 09:50 PM
#2457
2G TLX-S
.....
Over assisted, lack of feel, vague on-center is the biggest beef with my 6MT. IDS with "sport" setting will alleviate some of my complaints and it is on the next TLX. EPS is de facto new standard, so we'll have to get used to it. Even the luxo-barge fat pig BMW's are going the same route and lack of road feel is a standard feature on Audi's too. It is what it is.
The 2014 MDX's "Comfort" and "Normal" IDS modes are exactly just that - over assisted power steering setting.
But if most drivers are picking the "Sport" IDS mode, then this will defeat the purpose of having put in the extra lame IDS ("Comfort" and "Normal") modes.
03-17-2014, 05:58 AM
#2458
I feel the need...
Can't say that I disagree with you and "sport" setting is what my key is set to default to, but there is an audience out there (probably soccer moms) which loudly complained about the heavy steering effort of the 2G. What the percentage is, I dunno. Like you, I prefer the natural feel of hydraulic steering, but the market is clearly going in another direction.
03-17-2014, 12:20 PM
#2459
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IDS is really designed for different people. I wouldn't call the feature useless. Obviously for enthusiasts, they might find it useless since they will only use the sport mode. But for the MDX, there are many buyers who are just looking for a comfortable luxury SUV that can also haul 7 people. To them, sport mode would be a bit too much. So, the system can be useless for some, but useful for others. I personally wouldn't mind having this feature. Some days I may feel like going for a relaxing cruise, and on some days, I may want to have a more engaging ride.
It's too bad the MDX no longer has active dampers though. Seems like the money went to other areas such as significant weight reduction.
It's too bad the MDX no longer has active dampers though. Seems like the money went to other areas such as significant weight reduction.
03-17-2014, 01:43 PM
#2460
AZ Community Team
With all of this doom and gloom talk you'd think we're talking about Saab here. While the sales numbers for the brand could be better, Acura still sells enough volume to make money - maybe not on individual models like the RLX, but overall. The reliability, interiors and performance is there, it's the just styling where there's been issues.
, Acura needs to solve the sedan styling and price point. Acura wallowed from 1986 until the late 90's when they got to a good product positioning with the 2G TL and 1G MDX. This was enhanced in the mid-2000's with the 3G TL, 1G TSX, 2G RL, 2G MDX and dropping the RSX. Went off-track with the sedans in the late 2000's. The SUV's are well positioned but now they need to execute on the sedans.
03-17-2014, 06:07 PM
#2461
I feel the need...
It's too bad the MDX no longer has active dampers though. Seems like the money went to other areas such as significant weight reduction.
03-18-2014, 01:56 AM
#2462
2G TLX-S
IDS is really designed for different people. I wouldn't call the feature useless. Obviously for enthusiasts, they might find it useless since they will only use the sport mode. But for the MDX, there are many buyers who are just looking for a comfortable luxury SUV that can also haul 7 people. To them, sport mode would be a bit too much. So, the system can be useless for some, but useful for others. I personally wouldn't mind having this feature. Some days I may feel like going for a relaxing cruise, and on some days, I may want to have a more engaging ride.
It's too bad the MDX no longer has active dampers though. Seems like the money went to other areas such as significant weight reduction.
It's too bad the MDX no longer has active dampers though. Seems like the money went to other areas such as significant weight reduction.
Only "active damping suspension" can transform a SUV from an easy-riding people hauler to a bone-jarring cornering machine and vice versa, or even something in between, with just a flip of a selection switch; in order to fulfill closer to the dual duty of relaxing cruising and also engaging ride.
I too agree that weight reduction is good, but at least make "active damping suspension" as available option, rather than not offering it at all on it's "ADVANCED" top-of-the-line SUV and top-of-the-line sedan.
03-18-2014, 11:56 AM
#2463
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Yea it just doesn't feel right to take away a feature that was once available.
I test drove both X5 35i and MDX last year at the Pitt Meadows Driving Centre. I spent quite a bit of time in each vehicle (weren't that many people there so I had the chance to test out different modes in each vehicle many times).
The X5 is a great SUV. It's pretty sporty and comfortable for what it is. It suffers from quite a bit of understeer but it's probably because it doesn't have all those extra options such as DPC.
The MDX is awesome as well. I thought it delivers a very good balance of handling and ride comfort. There were artificial bumps setup on the track so that we could test both handling and ride comfort. Will it out handle a X5 with all the handling options at the sportiest setting? Perhaps not. Is it as comfortable as a X5 with the softest setting? May be, may be not? However, the MDX is definitely one of the best in terms of balancing both handling and ride comfort. One could only imagine how much better it could have been with a proper active suspension system.
I test drove both X5 35i and MDX last year at the Pitt Meadows Driving Centre. I spent quite a bit of time in each vehicle (weren't that many people there so I had the chance to test out different modes in each vehicle many times).
The X5 is a great SUV. It's pretty sporty and comfortable for what it is. It suffers from quite a bit of understeer but it's probably because it doesn't have all those extra options such as DPC.
The MDX is awesome as well. I thought it delivers a very good balance of handling and ride comfort. There were artificial bumps setup on the track so that we could test both handling and ride comfort. Will it out handle a X5 with all the handling options at the sportiest setting? Perhaps not. Is it as comfortable as a X5 with the softest setting? May be, may be not? However, the MDX is definitely one of the best in terms of balancing both handling and ride comfort. One could only imagine how much better it could have been with a proper active suspension system.
03-18-2014, 01:31 PM
#2464
Safety Car
AutoNews
American Honda last week took a big symbolic step toward giving Acura a clearer direction by carving out a separate sales and marketing operation for the luxury brand.
The new Acura Division will be headed by Mike Accavitti, 55, senior vice president of American Honda. Former Acura sales boss Jeff Conrad will take charge of the Honda Division as its general manager, while also being promoted to senior vice president at American Honda. John Mendel will oversee both Honda and Acura divisions as the head of American Honda Auto Division.
The realignment, which takes effect April 1, brings American Honda's sales and marketing structure closer to the model used by rival automakers with luxury channels, such as Toyota-Lexus and Nissan-Infiniti. It's also part of an effort to bolster Acura's appeal at a time when German brands such as Mercedes-Benz and Audi are reaching deeper into the entry-luxury market to pick off fans of more mainstream brands.
Acura who?
How Acura measures up to key competitors among consumers who plan to purchase a new vehicle in the next 12 months
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Advertising awareness Purchasing consideration
Percentage of consumers who say they have recently seen the brand's advertising: Percentage of consumers who say they would consider a given brand for their next vehicle purchase.
BMW 22% BMW 11%
Mercedes-Benz 20% Mercedes-Benz 11%
Audi 18% Audi 10%
Lexus 16% Lexus 9%
Volvo 10% Volvo 8%
Acura 6% Acura 7%
YouGov Brand Index, which measures consumer perception daily, says Acura trails BMW, Mercedes-Benz, Audi, Lexus and even Volvo in advertising awareness, purchase consideration and in the firm's key overall brand-perception metric among consumers who plan to buy a new car in the next year.
The good news is that Acura is much closer to its rivals in purchase consideration than in ad awareness and brand health. Its overall Brand Index score is also better than its low advertising awareness would suggest, which means Acura's brand is punching above the weight of its marketing budget, YouGov CEO Ted Marzilli said.
"There are things going for it. It's not a dog of a brand," Marzilli said. "So maybe with some more nurturing, love and marketing muscle and focus put behind the brand, it may have a shot."
03-18-2014, 04:45 PM
#2465
American Honda last week took a big symbolic step toward giving Acura a clearer direction by carving out a separate sales and marketing operation for the luxury brand.
The new Acura Division will be headed by Mike Accavitti, 55, senior vice president of American Honda. Former Acura sales boss Jeff Conrad will take charge of the Honda Division as its general manager, while also being promoted to senior vice president at American Honda. John Mendel will oversee both Honda and Acura divisions as the head of American Honda Auto Division.
And
@ not only keeping, but promoting someone who has done a poor job at driving Acura's sales and brand objective. 
Jeffrey L. Conrad is vice president, Acura National Sales of the Sales Division for American Honda Motor Co., Inc. He is responsible for the overall strategy and development of tactics to enable the Acura Division of American Honda Motor Company to support achievement in its sales, profit and brand objectives. Additionally, Conrad is responsible for strengthening Acura's internal and external communications, with specific emphasis on the enhancement of dealer relations strategies and tactics.
http://www.hondanews.com/channels/co...ffrey-l-conrad
http://www.hondanews.com/channels/co...ffrey-l-conrad
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ttribe (03-18-2014)
03-18-2014, 06:23 PM
#2466
2G TLX-S
Most importantly, Acura seriously needs it's own product development unit.
A dedicated Acura sales and marketing unit can only do so much or so little, especially when the Acura vehicles are not up to it.
A dedicated Acura sales and marketing unit can only do so much or so little, especially when the Acura vehicles are not up to it.
03-18-2014, 06:31 PM
#2467
I drive a Subata.
iTrader: (1)
American Honda last week took a big symbolic step toward giving Acura a clearer direction by carving out a separate sales and marketing operation for the luxury brand.
The new Acura Division will be headed by Mike Accavitti, 55, senior vice president of American Honda. Former Acura sales boss Jeff Conrad will take charge of the Honda Division as its general manager, while also being promoted to senior vice president at American Honda. John Mendel will oversee both Honda and Acura divisions as the head of American Honda Auto Division.
The realignment, which takes effect April 1, brings American Honda's sales and marketing structure closer to the model used by rival automakers with luxury channels, such as Toyota-Lexus and Nissan-Infiniti. It's also part of an effort to bolster Acura's appeal at a time when German brands such as Mercedes-Benz and Audi are reaching deeper into the entry-luxury market to pick off fans of more mainstream brands.
Acura who?
How Acura measures up to key competitors among consumers who plan to purchase a new vehicle in the next 12 months
PHP Code:
Advertising awareness Purchasing consideration
Percentage of consumers who say they have recently seen the brand's advertising: Percentage of consumers who say they would consider a given brand for their next vehicle purchase.
BMW 22% BMW 11%
Mercedes-Benz 20% Mercedes-Benz 11%
Audi 18% Audi 10%
Lexus 16% Lexus 9%
Volvo 10% Volvo 8%
Acura 6% Acura 7%
YouGov Brand Index, which measures consumer perception daily, says Acura trails BMW, Mercedes-Benz, Audi, Lexus and even Volvo in advertising awareness, purchase consideration and in the firm's key overall brand-perception metric among consumers who plan to buy a new car in the next year.
The good news is that Acura is much closer to its rivals in purchase consideration than in ad awareness and brand health. Its overall Brand Index score is also better than its low advertising awareness would suggest, which means Acura's brand is punching above the weight of its marketing budget, YouGov CEO Ted Marzilli said.
"There are things going for it. It's not a dog of a brand," Marzilli said. "So maybe with some more nurturing, love and marketing muscle and focus put behind the brand, it may have a shot."
03-18-2014, 08:03 PM
#2468
Azine Jabroni
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VR1 (03-18-2014)
03-19-2014, 11:10 AM
#2469
Senior Moderator
How do you figure it can only be good with the same people running the show that has gotten it to the point it is now. All they did was turn the chairs to face a different wall.
03-19-2014, 11:11 AM
#2470
Senior Moderator
03-19-2014, 12:28 PM
#2471
AZ Community Team
+1, so true. It's good to have parts bin engineering but also important to be independent. Porsche/Audi/VW have done it for decades, and it's worked well for them.
Last edited by Legend2TL; 03-19-2014 at 12:39 PM.
03-19-2014, 03:37 PM
#2472
Azine Jabroni
Tell me how this is worse, again? Separating Honda and Acura is brilliant. They need to be related, yet think for themselves. The Acura folks need to worry about and fight for Acura, not Honda.
03-19-2014, 03:51 PM
#2473
Senior Moderator
I think its a good move. The point others are I think trying to make is that they kept the same people in charge. Acura needs new blood and new ideas. Not the same people that had anything to do with the RLX and ILX.
03-19-2014, 03:58 PM
#2474
Azine Jabroni
That's a fair argument, but I see that still as a positive. The former VP of Honda North America is now in charge over Acura. He can't hide behind CR-V, Civic, and Accord sales; He is judged specifically based on how many cars go out with the calipers logo. Honda execs know the Acura sedan lineup requires improvement. I doubt Mr. Accavitti will be around if the sedan lineup doesn't turn around.
03-19-2014, 04:08 PM
#2475
I drive a Subata.
iTrader: (1)
dom is right. Yep. We all know separating the brands is a brilliant move. But they should have brought in someone from outside.
We'll see.
At the end of the day, we all want Honda/Acura to succeed.
We'll see.
At the end of the day, we all want Honda/Acura to succeed.
Last edited by JS + XES; 03-19-2014 at 04:11 PM.
03-19-2014, 06:40 PM
#2476
2G TLX-S
^^^^^
Honda has already succeeded, as an global economy brand.
It's only that Acura, even after 25+ years in existence, is still lacking the brand status to successfully sell $50+K sedans.
Honda has already succeeded, as an global economy brand.
It's only that Acura, even after 25+ years in existence, is still lacking the brand status to successfully sell $50+K sedans.
03-19-2014, 07:32 PM
#2477
Senior Moderator
03-19-2014, 07:34 PM
#2478
Senior Moderator
That's a fair argument, but I see that still as a positive. The former VP of Honda North America is now in charge over Acura. He can't hide behind CR-V, Civic, and Accord sales; He is judged specifically based on how many cars go out with the calipers logo. Honda execs know the Acura sedan lineup requires improvement. I doubt Mr. Accavitti will be around if the sedan lineup doesn't turn around.
03-19-2014, 07:38 PM
#2479
Senior Moderator
Join Date: May 2003
Location: Better Neighborhood, Arizona
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Did you love the 3G TL?
That was all him. He was head of President of R&D and was project leader for a lot of the GOOD stuff Acura did.
He's an American who loves Honda, what Honda has done and loves racing and sporty vehicles.
That is a gamechanger.
The REAL question is: Will Honda let him take Acura to the level it should and easily could be?
