Acura: Sales, Marketing, and Financial News

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Old 11-28-2004, 04:36 PM
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Not surprising that Acura is setting new records...still wondering if and when they'll replace the NSX. Will be interesting to see what Acura displays at the NAIAS in January.


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Old 11-28-2004, 05:10 PM
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For those of you who think (like me) that the RL looks a bit plain...check this out:

http://www.mugen-power.com/street/LEGEND0410/m1.html


Pretty sweet HID fogs!
Old 11-28-2004, 08:14 PM
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Good news I guess.

I wonder how they'll do next year, since the RL will be known to all.
Old 11-28-2004, 08:47 PM
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I think the RL will do really well....as for Honda sales of the Accord are dropping, while Civic sales are flat and won't reach 300k this year.
Old 11-29-2004, 12:19 AM
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Props to Acura. They are getting ther with the pretty dynamic trio of RL, TL, TSX.
Old 11-29-2004, 12:27 AM
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Indeed, only if they had a sports-luxury Coupe that sells at around 35~45k.
Old 11-29-2004, 01:05 AM
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I thought this was a bit early for the monthly sales thread.

That best selling sedan record for the TL must be awfully close with the 3 series - I guess out of that 10K/mo there must be a lot of coupes/convertables/wagons.
Old 11-29-2004, 03:47 PM
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The 3-series lineup sold 8,714 in October, which is 12 models. The 330i sedan was 844 of those and 330xi was 434.
Old 11-29-2004, 03:59 PM
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Originally Posted by sauceman
Props to Acura. They are getting ther with the pretty dynamic trio of RL, TL, TSX.


It's those TSX and TL sales that are setting those records. Excellent products should always sell themselves.
Old 11-29-2004, 04:04 PM
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Originally Posted by CGTSX2004


It's those TSX and TL sales that are setting those records. Excellent products should always sell themselves.
Yeah, but it seems that the new RL is selling well too and so is the aging MDX...
Old 11-29-2004, 04:08 PM
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Originally Posted by heyitsme
The 3-series lineup sold 8,714 in October, which is 12 models. The 330i sedan was 844 of those and 330xi was 434.
That's it? I always thought the 330i sedan was carrying the load of the 3-Series' sales number while all the other body stylings rode the coat tail.
Old 11-29-2004, 04:25 PM
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Originally Posted by Agent_Chen
Yeah, but it seems that the new RL is selling well too and so is the aging MDX...
True, though the RL hasn't been on the market long enough so I didn't want to include it just yet. You're right about the MDX though. I totally forgot about how well they're selling, despite the fact that my dad just got one.
Old 11-29-2004, 05:17 PM
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Originally Posted by phile
That's it? I always thought the 330i sedan was carrying the load of the 3-Series' sales number while all the other body stylings rode the coat tail.
no, b/c all the posers are snapping up the 323s

me likes bmw....m3 of course
Old 11-29-2004, 07:14 PM
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I get awfully tired of all the bmw lovers with constant hard ons for rwd. I'll take 9/10ths the performance of a 330 at 7/10ths the price (plus greater reliability to boot) any day of the week.

Sounds like a riskless arbitrage play to me.


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Old 11-29-2004, 09:09 PM
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Originally Posted by mg7726
no, b/c all the posers are snapping up the 323s
But I didn't want to throw that out there, cause who knows, maybe the 330i's do outsell the 323's...
Old 11-30-2004, 02:59 AM
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Originally Posted by phile
But I didn't want to throw that out there, cause who knows, maybe the 330i's do outsell the 323's...
On average, the 325 out sells the 330 by about 4 to 1 (3358 vs 844 for October). That's for the sedan. The other versions are a bit closer although the lower model always outsells the upper model. The overall numbers are down for the 3 series - as a whole they used to sell around 10K/mo - now it's down to about 8500-9000. Out of those about 4000-4500 are sedans - hence the TL beats it.

I noticed the 5 series had a healthy jump in October to 4229 units (from 3574 in Sept) - the month one would have thought they would take a hit cause everyone was going over and buying the new RL.
Old 11-30-2004, 06:42 AM
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Good job Acura.
Old 01-06-2005, 06:14 PM
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Five of Six Acura Models Win Consumer Guide(R) Automotive Accolades

http://hondanews.com/CatID3000?mid=2...38689&mime=asc

Torrance, Calif. 01/04/2005 -- Three Acura models, the TL performance luxury sedan, the TSX sports sedan and the MDX luxury SUV were named "Best Buys" the highest rating possible, as part of Consumer Guide(R) Automotive's annual listing of Best Buy and Recommended vehicles. The RSX sports coupe and the RL luxury performance sedan were named "Recommended" (vehicles that also represent outstanding values, but fall just short of "Best Buy" status) in their respective categories.

"It's a tremendous honor for five out of six Acura models to be recognized as either a "Best Buy" or "Recommended" vehicle by Consumer Guide." said Dick Colliver, executive vice president, sales. "Consumer Guide is a trusted consumer resource for auto buyers and being honored is reassuring to Acura buyers."

Consumer Guide Automotive's editors tested over 200 vehicles throughout the course of the year in a variety of settings including, stop-and-go driving, long trips and commuting and evaluated them on their ability to meet everyday driving needs. Vehicles were judged on attributes including performance, economy, reliability, ease of use, comfort and price. On the basis of this testing, "Best Buys" and "Recommended" choices were designated in 17 vehicle
classes. Vehicles judged to offer the most overall value when compared to their direct competition were designated "Best Buys."

The TL has been honored in the Premium Midsize Car category for each of the past six years. The MDX was named a "Best Buy" in the Premium Midsize Sport-Utility Vehicle segment for the fifth straight year. In its first eligible year, the TSX was named "Best Buy" in the Premium Compact Car segment.

Acura is having a pretty good year. Hope this isn't a
Old 01-06-2005, 06:55 PM
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I guess they don't count the EL.
Old 01-06-2005, 06:57 PM
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The what?
Old 01-06-2005, 07:01 PM
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The Extreme Luxury.

I guess you guys south of the border just weren't worthy of such elegence.
Old 01-06-2005, 07:01 PM
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Hmm, I guess they don't account for models sold in the 51st state
Old 01-06-2005, 07:01 PM
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Originally Posted by Dan Martin
The Extreme Luxury.

I guess you guys south of the border just weren't worthy of such elegence.
The Canadian Luxury Civic
Old 01-06-2005, 07:02 PM
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Originally Posted by Dan Martin
The Extreme Luxury.

I guess you guys south of the border just weren't worthy of such elegence.
I heard they're putting a V6 in that before the TSX
Old 01-06-2005, 07:03 PM
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Originally Posted by jcg878
I heard they're putting a V6 in that before the TSX
If they did, I'd buy it.
Old 01-07-2005, 04:11 PM
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Originally Posted by Dan Martin
If they did, I'd buy it.
No torque steer, guaranteed.
Old 01-07-2005, 04:13 PM
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Originally Posted by Dan Martin
The Extreme Luxury.

I guess you guys south of the border just weren't worthy of such elegence.

Old 01-07-2005, 04:18 PM
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What is the 6th model they don't count?
Old 01-07-2005, 04:18 PM
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Oh, must be NSX.
Old 01-07-2005, 04:23 PM
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Originally Posted by bigwilliestyle
Oh, must be NSX.

I'm sure it would have won the "Best 28 year old Sports Car" if they had that category.
Old 01-07-2005, 04:27 PM
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Yeah, the NSX is getting long in the tooth. But it's still a cool looking car. I wouldn't mind owning one.
Old 01-07-2005, 07:50 PM
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Considering Acuras appeal among buyers its kinda strange Acura hasn't been more aggressive in releasing new models.
Old 01-11-2005, 05:21 AM
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i'm not too surprised with the lack of effort towards the nsx
its not a money maker
Old 01-11-2005, 10:31 AM
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I’m not surprised at this. Acura/Honda are at the top of their game right now.
Old 01-12-2005, 01:03 PM
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NAIAS Acura Booth Video

Courtesy of Honda ... good flyover of the NAIAS Acura booth:

http://world.honda.com/NAIAS2005/videos/acura-booth/

If you look carefully you can see is behind the wheel of the RDX
Old 01-12-2005, 01:11 PM
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provench, thanks for the link.

That was a pretty cool video.
Old 01-12-2005, 01:13 PM
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Cool vid. Makes me wanna go this weekend but it will be crazy busy. I'm going to the NAIAS some time next week ... if only I could take a day off work!!! Will post pics when I come back ...
Old 01-12-2005, 01:16 PM
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Shweet! I wonder what that display with the tire is all about...
Old 01-12-2005, 01:24 PM
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Originally Posted by TSX 'R' US
Shweet! I wonder what that display with the tire is all about...
I think it was to demo the SH-AWD.

I wish I had some of that Acura coffee though
Old 01-12-2005, 03:23 PM
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Nice link. Seems as though the MDX is definitely showing its age. (still looks nice though)


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