Acura: Sales, Marketing, and Financial News
#4321
AZ Community Team
^ same here, I get most of my parts online. Wonder if it was strongly encouraged/suggested at Acura corporate? The original dealership at both places was never 1st tier, and the one I went to yesterday was definitely tier 1 at least in terms of the building and interior design.
#4322
American Honda Reports January Sales Results - Sales - Honda News
Feb 1, 2018 - TORRANCE, Calif.
American Honda Motor Co., Inc. (AHM) today reported January sales of 104,542 Honda and Acura vehicles, a decrease of 1.7 percent versus January 2017. Honda Division sales were down 1.6 percent on sales of 95,634, with Honda cars narrowly down 1.3 percent on sales of 45,224, and inventory constraints leading trucks to slip 1.8 percent on sales of 50,410 units. Total Acura Division sales declined slightly in January, recording a 3.2 percent drop on sales of 8,908 units. However, passenger car sales gained 9.3 percent on sales of 2,979 vehicles.
Honda
Following a record year for Honda trucks, Pilot continued to show its true market strength as improved supplies helped it to a 61.8 percent increase, with HR-V recording a double-digit gain. Civic enjoyed a notable gain for the month, while overall car sales lagged a bit behind January 2017.
"With a strong and fresh product line-up, we're confident in the fundamental competitiveness of our products in their segments," said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales.
Acura
After a strong December — its best month of 2017 — Acura Division sales were relatively flat in January. However, Acura cars bucked the downward trend for luxury sedan sales with a gain of 9.3% for the month.
"Led by the TLX A-Spec, we're pleased to see our efforts with Acura sedans paying off in the face of a challenging market for luxury cars," said Jon Ikeda, vice president & general manager of Acura Sales. "We're looking forward to showing the 2019 RDX Prototype in Chicago next week, as the auto show circuit comes to one of Acura's strongest markets."
- Honda Pilot notches 5th straight monthly gain with 62% jump in January
- Honda HR-V hits new January record as sales climb 10% for the month
- Honda Civic rises 2.8% on heels of all-time annual record
- TLX and RLX lead Acura cars to 9.3 percent gain in January, bucking industry trend
American Honda Motor Co., Inc. (AHM) today reported January sales of 104,542 Honda and Acura vehicles, a decrease of 1.7 percent versus January 2017. Honda Division sales were down 1.6 percent on sales of 95,634, with Honda cars narrowly down 1.3 percent on sales of 45,224, and inventory constraints leading trucks to slip 1.8 percent on sales of 50,410 units. Total Acura Division sales declined slightly in January, recording a 3.2 percent drop on sales of 8,908 units. However, passenger car sales gained 9.3 percent on sales of 2,979 vehicles.
Honda
Following a record year for Honda trucks, Pilot continued to show its true market strength as improved supplies helped it to a 61.8 percent increase, with HR-V recording a double-digit gain. Civic enjoyed a notable gain for the month, while overall car sales lagged a bit behind January 2017.
- Pilot sales jumped 61.8 percent on sales of 11,619 in January, its 5th straight monthly increase.
- HR-V set a new January record, gaining a robust 10 percent on sales of 6,259 for the month, continuing as one of the segment's hottest selling vehicles.
- Civic sales were up 2.8 percent in January, while all-new Accord begins to gain momentum with the just-launched national marketing campaign.
"With a strong and fresh product line-up, we're confident in the fundamental competitiveness of our products in their segments," said Henio Arcangeli, Jr., senior vice president of the Automobile Division & general manager of Honda Sales.
Acura
After a strong December — its best month of 2017 — Acura Division sales were relatively flat in January. However, Acura cars bucked the downward trend for luxury sedan sales with a gain of 9.3% for the month.
- Led by TLX and bolstered by the recently refreshed RLX, Acura car sales were up 9.3 percent on sales of 2,979.
- With the TLX A-Spec increasing showroom traffic, sales gained 13.2 percent in January.
"Led by the TLX A-Spec, we're pleased to see our efforts with Acura sedans paying off in the face of a challenging market for luxury cars," said Jon Ikeda, vice president & general manager of Acura Sales. "We're looking forward to showing the 2019 RDX Prototype in Chicago next week, as the auto show circuit comes to one of Acura's strongest markets."
#4323
Team Owner
Led by the TLX A-Spec, we're pleased to see our efforts with Acura sedans paying off in the face of a challenging market for luxury cars," said Jon Ikeda, vice president & general manager of Acura Sales.
#4325
Jan 2017 vs Jan 2018
Acura TLX = 1,903 --> 2,155 (+13.24%)
Audi A4 = 1,737 --> 2,024 (+16.52%)
Audi A4 All Road = 222 --> 255 (+14.86%)
BMW 3 series = 4,032 --> 4,551 (+12.87%)
BMW 4 series = 1,944 --> 1,585 (-18.47%)
Buick LaCrosse = 1,307 --> 3,006 (+129.99%)
Cadillac ATS = 974 --> 1,155 (+18.58%)
Cadillac CTS = 691 --> 662 (-4.20%)
Infiniti Q50 = 3,206 --> 2,712 (-15.41%)
Infiniti Q60 = 732 --> 612 (-16.39%)
Lexus ES = 2,171 --> 2,640 (+21.60%)
Lexus IS = 1,423 --> 1,447 (+1.69%)
Lincoln MKZ = 2,090 --> 1,176 (-43.73%)
Lincoln Continental = 1,167 --> 815 (-30.16%)
Mercedes C Class = 6,453 --> 4,419 (-31.52%)
Volvo S60 = 593 --> 642 (+8.26%)
Volvo S90 = 223 --> 547 (+145.29%)
Acura TLX = 1,903 --> 2,155 (+13.24%)
Audi A4 = 1,737 --> 2,024 (+16.52%)
Audi A4 All Road = 222 --> 255 (+14.86%)
BMW 3 series = 4,032 --> 4,551 (+12.87%)
BMW 4 series = 1,944 --> 1,585 (-18.47%)
Buick LaCrosse = 1,307 --> 3,006 (+129.99%)
Cadillac ATS = 974 --> 1,155 (+18.58%)
Cadillac CTS = 691 --> 662 (-4.20%)
Infiniti Q50 = 3,206 --> 2,712 (-15.41%)
Infiniti Q60 = 732 --> 612 (-16.39%)
Lexus ES = 2,171 --> 2,640 (+21.60%)
Lexus IS = 1,423 --> 1,447 (+1.69%)
Lincoln MKZ = 2,090 --> 1,176 (-43.73%)
Lincoln Continental = 1,167 --> 815 (-30.16%)
Mercedes C Class = 6,453 --> 4,419 (-31.52%)
Volvo S60 = 593 --> 642 (+8.26%)
Volvo S90 = 223 --> 547 (+145.29%)
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RPhilMan1 (02-06-2018)
#4326
Team Owner
wtf is up with Buick? did we get more senior citizens overnight?
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F23A4 (02-03-2018)
#4328
Azine Jabroni
^Dead brand
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F23A4 (02-03-2018)
#4330
Team Owner
Yeah but it's another sedan... and less and less people want sedans. I'm not surprised it's doing little for them. It's also not exactly cheap either.
#4331
Safety Car
Yeah very true. Sedans in general are going down in sales, and as that post already listed....Soooooo many competition in the entry to mid level luxury market....probably very hard to gain marketshare easily...
#4332
Senior Moderator
Down 13%, I’m interested to see how the Accord sales will develop over time. I personally think they didn’t go in a good styling direction and that this generation will be what the 4G TL was to the TL/TLX lineup.
#4333
Camry sales were up.
Camry : 20,313 --> 24,638 (+21.3%)
Camry : 20,313 --> 24,638 (+21.3%)
#4334
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The styling is controversial, and I also heard on some forums where poeple find the front knee space a bit tight.But IMO, the styling is nowhere near 4G TL level....I'd be a bit surprised to say that's the main reason for the sales figures.
My understanding is that there are several reasons for the decline:
1. 2.0T came late and inventory for those is still low
2. No more Accord coupe. What was the ratio between sedans and coupes back then?
3. Not much, if any incentive, unlike the Camry
Right now Toyota has 0.9% APR for up to 72 months and a $209 36 month with $2799 down on the 18 Camry SE I4.
On Honda web site, for an Accord 1.5t Sport CVT with $2799 down, you will need to pay $401 a month using Honda's "estimate payments" tool. Perhaps you can take $50-100 off that with dealer pricing, Even at $100 off, its still $100/month more than a camry...I'm surprised Honda is selling that many accords given the crazy lease deals on the camry...
My understanding is that there are several reasons for the decline:
1. 2.0T came late and inventory for those is still low
2. No more Accord coupe. What was the ratio between sedans and coupes back then?
3. Not much, if any incentive, unlike the Camry
Right now Toyota has 0.9% APR for up to 72 months and a $209 36 month with $2799 down on the 18 Camry SE I4.
On Honda web site, for an Accord 1.5t Sport CVT with $2799 down, you will need to pay $401 a month using Honda's "estimate payments" tool. Perhaps you can take $50-100 off that with dealer pricing, Even at $100 off, its still $100/month more than a camry...I'm surprised Honda is selling that many accords given the crazy lease deals on the camry...
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TacoBello (02-07-2018)
#4335
Team Owner
Just because Accord got a tiny turbo, all of a sudden Honda thinks they are more premium than Camry, = higher price !
But as long as it sells, that is all it matters. I would expect to drop when the market levels out for those 2 new cars, probably towards 2nd half of 2018.
But as long as it sells, that is all it matters. I would expect to drop when the market levels out for those 2 new cars, probably towards 2nd half of 2018.
#4336
Team Owner
The styling is controversial, and I also heard on some forums where poeple find the front knee space a bit tight.But IMO, the styling is nowhere near 4G TL level....I'd be a bit surprised to say that's the main reason for the sales figures.
My understanding is that there are several reasons for the decline:
1. 2.0T came late and inventory for those is still low
2. No more Accord coupe. What was the ratio between sedans and coupes back then?
3. Not much, if any incentive, unlike the Camry
Right now Toyota has 0.9% APR for up to 72 months and a $209 36 month with $2799 down on the 18 Camry SE I4.
On Honda web site, for an Accord 1.5t Sport CVT with $2799 down, you will need to pay $401 a month using Honda's "estimate payments" tool. Perhaps you can take $50-100 off that with dealer pricing, Even at $100 off, its still $100/month more than a camry...I'm surprised Honda is selling that many accords given the crazy lease deals on the camry...
My understanding is that there are several reasons for the decline:
1. 2.0T came late and inventory for those is still low
2. No more Accord coupe. What was the ratio between sedans and coupes back then?
3. Not much, if any incentive, unlike the Camry
Right now Toyota has 0.9% APR for up to 72 months and a $209 36 month with $2799 down on the 18 Camry SE I4.
On Honda web site, for an Accord 1.5t Sport CVT with $2799 down, you will need to pay $401 a month using Honda's "estimate payments" tool. Perhaps you can take $50-100 off that with dealer pricing, Even at $100 off, its still $100/month more than a camry...I'm surprised Honda is selling that many accords given the crazy lease deals on the camry...
#4337
AZ Community Team
I'm curious what Feb and Mar sales will bring, a friend bought a EX-L 2018 Accord in December and had to look around for the config/color combination he wanted. Most dealers in the mid MD area didn't have much stock.
#4338
Right now Toyota has 0.9% APR for up to 72 months and a $209 36 month with $2799 down on the 18 Camry SE I4.
On Honda web site, for an Accord 1.5t Sport CVT with $2799 down, you will need to pay $401 a month using Honda's "estimate payments" tool. Perhaps you can take $50-100 off that with dealer pricing, Even at $100 off, its still $100/month more than a camry...I'm surprised Honda is selling that many accords given the crazy lease deals on the camry...
On Honda web site, for an Accord 1.5t Sport CVT with $2799 down, you will need to pay $401 a month using Honda's "estimate payments" tool. Perhaps you can take $50-100 off that with dealer pricing, Even at $100 off, its still $100/month more than a camry...I'm surprised Honda is selling that many accords given the crazy lease deals on the camry...
At 2 different dealers:
24 month lease, 12K miles per year @ $3,999 down, $199/month.
Or 36 month lease, 12K miles per year @ $1,998 down, $248/month
#4339
Safety Car
Wards Auto
Acura Aims for Slow and Steady Growth in 2018 and Beyond Industry content from WardsAuto
Acura Aims for Slow and Steady Growth in 2018 and Beyond
A senior brand official is hopeful refreshes and variants, as well as the 3rd-gen RDX, can stimulate sales.
NSX sales slow but volume not important, says Acura.
Acura is hopeful it can gain volume in 2018, after seeing U.S. sales dip 4.2% last year to 154,602 units.“We would definitely like to (grow),” Jon Ikeda, general manager of Acura in the U.S., tells WardsAuto in an interview, adding the brand’s mantra is to “(pace) ourselves and try to do better, every year.”
The Honda-owned near-luxury brand hit its high point in the U.S. in 2005 with 209,610 sales, WardsAuto data shows. Since the recession ended, it has hovered in the 150,000- to 200,000-unit range annually. Like many luxury brands, Acura is seeing a sharp falloff in car sales as more and more consumers embrace light trucks.
Acura sold 48,421 cars last year, down from 53,504 in 2016 and nearly 20,000 fewer than the 67,929 cars the brand sold in 2015 in the U.S.
The brand’s best-selling car, the midsize TLX sedan, slipped 6.5% in sales in 2017, to 34,846, while the compact ILX 4-door lost 19.5% of its 2016 volume, falling in 2017 to 11,757 deliveries.
Acura also saw a slight dip in sales of its 2-model light-truck lineup of the RDX and MDX CUVs. MDX sales slipped 1.1%, while RDX deliveries were down 2.0%.
The downward trend for the MDX and RDX continued into last month, when the CUVs fell 9.3% and 7.5%, respectively, on a volume basis.
Acura last year said aggressive incentivizing by competing midsize luxury CUVs hampered RDX, while a lack of inventory was a factor in MDX’s decline. Honda last year shifted MDX production to its East Liberty, OH, plant from Lincoln, AL, in hopes of keeping the pipeline for the CUV flowing.
Meanwhile, Acura car sales grew 9.3% in January, with a refreshed RLX flagship sedan up 67.5% on low volume of 134 units vs. 80 in January 2017.
A new A-Spec variant of the TLX (which has sporty appearance features such as a spoiler and unique wheels) is credited with boosting that car’s January sales 13.2%.
Acura’s other cars, the ILX and NSX supercar, fell 5.3% and 32.0% in January.
Ikeda is noncommittal when asked if the newer, sportier 10th-generation Honda Civic, with its performance-oriented Si and Type R models, is hurting the ILX.
“There’s all kinds of stuff (impacting ILX sales),” he says. “What we like to talk about in the context of being an Acura is, we want to be able to give an Acura experience. It’s not just about the car, you come into the family. You’re in a premium brand. Those are the things we discussed. ILX is ILX and we’re going to keep moving with the ILX.”
Ikeda is hopeful the sedan refreshes and variants, plus the 3rd-gen RDX and the refreshed-in-2017 MDX can stimulate brand sales in 2018. However, he notes the new RDX doesn’t arrive until summer.
“While we are definitely hoping to do well with this (vehicle), we are launching it halfway through the year,” he says, implying its impact on the sales charts may not be significant.
In a separate interview, Henio Arcangeli, senior vice president-Automobile Div. for American Honda, tells WardsAuto the automaker is expecting to sell about 50,000 RDXs in 2018, an annual volume it has seen for the past few years.An Acura spokesman says the brand wants to attract a wider swath of customers with the new RDX, while Ikeda says Acura has back-burnered studying the China-market small CDX CUV for the U.S.
“Some customers who look at smaller, entry premium CUVs will look at the RDX and see a bigger backseat, nice power, and say, ‘That’s a viable alternative” to an Audi Q3 or Mercedes GLA", the spokesman says.
Despite slow sales, Ikeda praises the NSX for being the brand’s halo, drawing customers to Acura dealerships who may not otherwise walk through the door.
“The NSX is a product that’s not just about numbers,” Ikeda says. “What that car does for us as a brand is just huge. When we put that car in our marketing, it always rates higher than the same commercial we did without the car in there. We’re leveraging it more and more and will focus on selling more, and the more we get out there the better it is for our brand.”
Ikeda concedes NSX awareness isn’t where Acura would like it to be, noting some people who drive it at experiential events don’t know it can be ordered right now at dealerships. Of store stock, Ikeda says Acura is aiming for build-to-order but knows its dealers like to have floor models to attract interest or seal sales.
“For a dealer to sell a TLX A-Spec, (they may want) to give somebody a test drive in the NSX to close the deal on the TLX – it’s a sales tool for them,” he says.
Acura has bet its future on the mantra of “precision-crafted performance,” and still to come toward that goal are an exclusive-to-Acura twin-turbo V-6, as well as the return of the Type S performance sub-brand, both timed to launch in the next few years.
The Type S was last offered on the ’08 TL sedan and went beyond appearance items to include a track-tuned chassis, higher-output engine and bigger brakes.
“There’s a refocus on performance for us,” Ikeda says. “That’s why we invested in NSX, that’s why we’re racing.”
He calls the Type S the “final link to get our core models to link up with the true performance of the NSX.”
cschweinsberg@wardsauto.com
#4340
Ikeda is noncommittal when asked if the newer, sportier 10th-generation Honda Civic, with its performance-oriented Si and Type R models, is hurting the ILX.
“There’s all kinds of stuff (impacting ILX sales),” he says. “What we like to talk about in the context of being an Acura is, we want to be able to give an Acura experience. It’s not just about the car, you come into the family. You’re in a premium brand. Those are the things we discussed. ILX is ILX and we’re going to keep moving with the ILX.”
“There’s all kinds of stuff (impacting ILX sales),” he says. “What we like to talk about in the context of being an Acura is, we want to be able to give an Acura experience. It’s not just about the car, you come into the family. You’re in a premium brand. Those are the things we discussed. ILX is ILX and we’re going to keep moving with the ILX.”
Last edited by AZuser; 02-09-2018 at 10:09 AM.
#4341
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The 2.0T was late to the game, but it did arrive in late December, if I'm not mistaken. I think it was the start of the 3rd week of December when I took one out for test drive. Though maybe there were shortages, even though it is now available. It'll be interesting to see how the next five months go.
Probably because the new ILX is gonna be quite a bit different than the smart luxury themed ILX that is out in the market now.
#4342
Team Owner
From the above article...
Um.... what? I knew it was a single turbo forsure, but this is the first I've heard anything about it being a twin turbo. That must be an error. Even the patent drawings seemed to indicate a single turbo.
Acura has bet its future on the mantra of “precision-crafted performance,” and still to come toward that goal are an exclusive-to-Acura twin-turbo V-6, as well as the return of the Type S performance sub-brand, both timed to launch in the next few years.
#4343
Azine Jabroni
Yeah, I would think the second turbo is a bit superfluous if the car is going to compete with the 340i, S4, etc. Probably not worth the complexity
#4344
Racer
I would be interested in seeing that drawing. Twin turbo setups are common for v6 motors. Are they planning to have a single turbo hang off one bank of exhaust ports while the second bank is not utilized or will all six ports merge into an exhaust manifold powering the single snail?
#4345
Team Owner
I dont think it matters in a stock car application. I mean you can get the same # and performance with single or Twin with the V6... it all comes down to execution.
I think they can get to 350-370hp easily even with half a turbo
I think they can get to 350-370hp easily even with half a turbo
#4346
Team Owner
I would be interested in seeing that drawing. Twin turbo setups are common for v6 motors. Are they planning to have a single turbo hang off one bank of exhaust ports while the second bank is not utilized or will all six ports merge into an exhaust manifold powering the single snail?
Oonowindoo is right, though. You can have either a single or twin turbo setup with a V6, and they can both make similar power. It really comes down to how the piping is done and what your ultimate goals are, though. I know for my 370z, there are single and twin turbo aftermarket kits. Each with its own inherent positives and negatives. Though they more or less make the same ultimate power.
#4348
Team Owner
Nowdays there are twin scroll single turbo (BMW) that spins at different speeds. Bascially it acts like a traditional twin turbo without the need of having the extra turbo.
Or you can have the traditional twin turbo set up...
Both set up can be tuned to act exactly the same.... So it really does not affect much either way. Unless Acura choose to use some out dated technology.
I personally prefer single twin scroll turbo, simply for 1 reason only. The less hardware i have, the less chance i will have issues and cheaper to fix.
Or you can have the traditional twin turbo set up...
Both set up can be tuned to act exactly the same.... So it really does not affect much either way. Unless Acura choose to use some out dated technology.
I personally prefer single twin scroll turbo, simply for 1 reason only. The less hardware i have, the less chance i will have issues and cheaper to fix.
#4349
Team Owner
One impeller though that spins of course at one speed.
#4350
Team Owner
^ Yah you are right.
Maybe spinning was not the right word. I was trying to say this
Maybe spinning was not the right word. I was trying to say this
The first inlet to the turbocharger is designed for lower engine speeds where exhaust gas flow rate is low and is therefore small in diameter. This will maximise pressure on the impeller blades where most conventional turbos would be struggling to spool. The second inlet is consequently larger in size to deal with a high flow rate of exhaust gases.
#4351
Senior Moderator
Nowdays there are twin scroll single turbo (BMW) that spins at different speeds. Bascially it acts like a traditional twin turbo without the need of having the extra turbo.
Or you can have the traditional twin turbo set up...
Both set up can be tuned to act exactly the same.... So it really does not affect much either way. Unless Acura choose to use some out dated technology.
I personally prefer single twin scroll turbo, simply for 1 reason only. The less hardware i have, the less chance i will have issues and cheaper to fix.
Or you can have the traditional twin turbo set up...
Both set up can be tuned to act exactly the same.... So it really does not affect much either way. Unless Acura choose to use some out dated technology.
I personally prefer single twin scroll turbo, simply for 1 reason only. The less hardware i have, the less chance i will have issues and cheaper to fix.
BMW uses an inline 6 with all 6 cyls on one side allowing easy exhaust plumbing and plenty of room, where as Acura will be using a V6 which would need much more exhaust plumbing, and one would assume more under hood heat to try to isolate. To me i would think it would be easier packaging to run TT vs a single. Plus running twins allows you to run smaller faster boost building like the Ecoboost V6s which are almost instant boost. Id much rather have twins.
#4352
Team Owner
it does not really matter with today's technology, they can achieve the same result with many different application. twin, single, single with a small battery pack. when a Honda's V6 can already get 300+hp, adding 1 or 2 tiny turbo will get 350-370hp easily without much lag. Now if they target is 500+, then they probably will have to think about this issue more carefully.
But IMO, the less hardware there is, the cheaper/less chance i will have things breaking down. At least that is the theory on paper.
But IMO, the less hardware there is, the cheaper/less chance i will have things breaking down. At least that is the theory on paper.
#4353
Team Owner
True... but you're also forgetting one thing: displacement.
The last 3.0L V6 Honda used was in the 03-07 Accord... and it made only 240hp... nowhere near 300hp.
Granted, that was an "appliance" V6- designed to run forever as opposed to being a race bred engine, but, still. You're right- getting 350hp out of 3.0L V6, utilizing a turbo, should be a cake walk.
The last 3.0L V6 Honda used was in the 03-07 Accord... and it made only 240hp... nowhere near 300hp.
Granted, that was an "appliance" V6- designed to run forever as opposed to being a race bred engine, but, still. You're right- getting 350hp out of 3.0L V6, utilizing a turbo, should be a cake walk.
#4354
Ifor Yeh. always talk about sales and market share.
https://www.cnbc.com/2018/02/21/slow...discounts.html
While Nissan's U.S. growth strategy boosted its market share to around 9.2 percent at the end of 2017, up from around 7.8 percent in 2010, it has also raised its marketing expenses to levels which are among the highest in the industry.
Figures from data and analytics company J.D. Power show that in 2017, Nissan offered incentives averaging 16.7 percent of the price of each vehicle sold — higher than an industry average around 10.6 percent.
Nissan discounts in 2017 were second highest only to Hyundai Motor's 18.6 percent, and were higher than 13.6 percent at Ford Motor and 14.1 percent at FCA. They were also significantly higher than 9.6 percent for Toyota Motor and 7.9 percent at Honda Motor.
While Nissan's U.S. growth strategy boosted its market share to around 9.2 percent at the end of 2017, up from around 7.8 percent in 2010, it has also raised its marketing expenses to levels which are among the highest in the industry.
Figures from data and analytics company J.D. Power show that in 2017, Nissan offered incentives averaging 16.7 percent of the price of each vehicle sold — higher than an industry average around 10.6 percent.
Nissan discounts in 2017 were second highest only to Hyundai Motor's 18.6 percent, and were higher than 13.6 percent at Ford Motor and 14.1 percent at FCA. They were also significantly higher than 9.6 percent for Toyota Motor and 7.9 percent at Honda Motor.
#4355
^ Eh, nothing surprising or new.
Nissan has also been dumping heavily into rental fleet, as has Toyota.
Nissan has also been dumping heavily into rental fleet, as has Toyota.
#4356
Safety Car
Feb
American Honda Reports February 2018 Sales Results - Acura News
American Honda Reports February 2018 Sales Results
Mar 1, 2018 - TORRANCE, Calif.
"As supplies of our light-truck offerings continue to grow, we've maintained a strong sales pace, notably with sharp increases to Pilot and HR-V," said Henio Arcangeli Jr., senior vice president of the Automobile Division & general manager of the Honda brand. "We're selling every CR-V we can build and it continues to lead the segment in average transaction price, which demonstrates its true retail demand."
Honda
Based entirely on retail sales, the new Accord performed strongly in a midsize segment that continues to be marked by heavy incentives and fleet sales. Pilot jumped nearly 50 percent in February as Honda's flagship SUV extended its winning streak to 6 straight months. Odyssey sidestepped the recent downward minivan trend, while HR-V moved ahead with a new February record.
Much as they did in January, Acura cars drove against the industry tide with a solid 17.4 percent gain in February.
- Honda HR-V sets new February sales record, gaining 6.9%
- Honda Pilot sales jump 49% in February, its 6th consecutive month of sales gains
- Honda Odyssey bucks minivan market trend as retail sales drive 3.4% increase
- Double-digit gains for TLX, ILX and RLX push Acura cars up 17.4% for the month
"As supplies of our light-truck offerings continue to grow, we've maintained a strong sales pace, notably with sharp increases to Pilot and HR-V," said Henio Arcangeli Jr., senior vice president of the Automobile Division & general manager of the Honda brand. "We're selling every CR-V we can build and it continues to lead the segment in average transaction price, which demonstrates its true retail demand."
Honda
Based entirely on retail sales, the new Accord performed strongly in a midsize segment that continues to be marked by heavy incentives and fleet sales. Pilot jumped nearly 50 percent in February as Honda's flagship SUV extended its winning streak to 6 straight months. Odyssey sidestepped the recent downward minivan trend, while HR-V moved ahead with a new February record.
- HR-V set a new February benchmark, rising 6.9 percent on sales of 6,791.
- Pilot sales jumped 48.9 percent on sales of 12,056, gaining for the 6th month in a row since production supply increased.
- Against a receding segment tide, Odyssey made a solid gain based on retail sales, rising 3.4 percent on sales of 7,034 in February.
Much as they did in January, Acura cars drove against the industry tide with a solid 17.4 percent gain in February.
- TLX sales were up 16.1 percent in February on sales of 2,794 units.
- ILX gained 22.3 percent on sales of 904 vehicles.
Last edited by TSX69; 03-01-2018 at 10:23 AM.
#4357
Azine Jabroni
RLX made a killing
#4358
http://www.autonews.com/article/2018...sit-on-the-lot
Acclaimed 2018 Accords sit on the lot
March 12, 2018 @ 12:01 am
MARYSVILLE, Ohio — A 2018 Honda Accord moved methodically down the line at the Marysville Auto Plant here in February as workers in white uniforms carefully assembled and inspected the reigning North American Car of the Year.
The product features a bevy of enhancements, including a quieter ride thanks to spray foam injected into the body cavities. The sedan also provides a more solid driving experience, a byproduct of its first-ever use of a high-performance adhesive.
The new Accord, however, is leading a complicated life.
Dealers love the storied sedan, saying it's a formidable package that tops the rival Toyota Camry. Some even say it's Honda's most impressive car to date.
Even so, Honda dealers are struggling to sell it, as dealers everywhere struggle to sell midsize cars. Some have resorted to turning down shipments from Marysville.
The whirlwind of activity at the plant, therefore, is turning out to be the last action that many Accords see for some time. Once they reach dealer lots, Honda's award-winning sedans are forced to sit. Inventory levels stood at a 104-day supply on March 1 — high by any standards, let alone Honda's typical sparse count.
Consumers are looking for deals, but they aren't finding any for the Accord, an improved specimen that carries a higher sticker price — $24,460 with shipping — than the previous generation. This means consumers who leased a 2015 model, for instance, are returning to stores now to find that their monthly payments will be considerably higher if they want another one.
One dealer, who declined to be named, said Honda is abandoning buyers who only lease.
On its website, Honda lists a standard three-year Accord lease that calls for a $249 monthly payment with $3,199 down on the LX, its base trim, for well-qualified customers. But in Los Angeles, a Camry can be leased for $219 a month with $1,999 down. In Miami, the Camry deal is $199 per month with $3,198 down.
"Where lease is heavy, like Florida, New York, Ohio and California, that's where we're getting hurt," said Rick Case, CEO of Rick Case Automotive Group, which has Honda stores near Miami and in suburban Cleveland. "When you get two cars as close as they are, it's not that much better than the Camry that people are going to pay $50, $60 [or] $80 more a month."
Case said his Davie, Fla., location turned down some Accord deliveries in January and February. The store has more than 600 Accords in stock; it normally carries around 400.
"Where lease is heavy, like Florida, New York, Ohio and California, that's where we're getting hurt," said Rick Case, CEO of Rick Case Automotive Group, which has Honda stores near Miami and in suburban Cleveland. "When you get two cars as close as they are, it's not that much better than the Camry that people are going to pay $50, $60 [or] $80 more a month."
Case said his Davie, Fla., location turned down some Accord deliveries in January and February. The store has more than 600 Accords in stock; it normally carries around 400.
Stores, the dealer said, are having difficulty making any money right now. Although Honda paid attention to detail with the Accord, the quality message is a tough sell when consumers are leasing it for only a few years.
"The quality gap has narrowed between the domestics, Honda and Toyota," the dealer said. "When you're buying a car, you have a great story to tell a customer. When you're leasing, they say, 'Well, it has at least three years of warranty on it.' They're just renting it anyway. It is an uphill battle."
"The quality gap has narrowed between the domestics, Honda and Toyota," the dealer said. "When you're buying a car, you have a great story to tell a customer. When you're leasing, they say, 'Well, it has at least three years of warranty on it.' They're just renting it anyway. It is an uphill battle."
That's how the Altima and Sentra continue to sell in big nos.
But if Honda and Honda USA are willing to give up some sales (well, leases) in order to maintain fiscal discipline, then they need to better match production to demand.
Last edited by YEH; 03-12-2018 at 12:14 AM.
#4359
Even so, Honda dealers are struggling to sell it, as dealers everywhere struggle to sell midsize cars. Some have resorted to turning down shipments from Marysville.
Has to be a first.
#4360
AZ Community Team
NSX sales looks bad comparing 2018/2017 year to date numbers.
The early adopters and "wanna have it's" are done, and now it's transitioning to mainline customers.
Down -1/2 which is not a good sign.
The early adopters and "wanna have it's" are done, and now it's transitioning to mainline customers.
Down -1/2 which is not a good sign.