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Acura: Sales, Marketing, and Financial News

 
Old 07-10-2019, 03:25 AM
  #4721  
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Why does the resident troll keep posting pics of the RLX?

That's not going to change people's minds that the RLX is bland and that its interior is outdated and outclassed, or the fact that Car & Driver ranks the RLX 15th/dead last in its midsize lux car rankings.


Toyota is world leader in gasoline V8 engines.
Yeah, they're such a world leader that the LS 500 isn't available w/ a V8 and the German FI V8's absolutely crush anything Toyota has to offer (not to mention their V12's).


when Acura was launched in 1986. it had robust dealer network. your bargain basement Genesis cannot afford dealership. only Acura can afford to develop NSX.
If you weren't so clueless about the auto industry, you'd know that independent businesses build and own the franchised dealerships, not the automakers (w/ a few, rare exceptions).

Also, if you knew anything about the history of the Acura brand, you'd know that it is simply a separate sales distribution network for the US and Canadian markets and was an intercept brand - meaning a brand meant to intercept those buyers btwn mainstream vehicles and the luxury brands like the Germans.

And the birth of Acura was done on a bargain basis; I had already posted this some years ago, but not surprisingly w/ your pea brain, you (conveniently) forgot.


Acura's bargain birth



On a shoestring budget and a leap of faith, trailblazing Acura introduced Japanese luxury to the U.S. 25 years ago.


"It was designed to be an intercept brand, to capture owners of Japanese products before they moved up to BMW and Mercedes," Elliott said.

Acura never reached the prestige or sales levels achieved by Lexus, Mercedes-Benz and BMW, which have battled for luxury-brand leadership in recent years. Acura peaked at 209,610 units in 2005, but then went into a four-year slide before rebounding 26 percent last year to 133,606.
Elliott took Honda's dealer council to Japan in 1984 to look at the 1986 Honda and Acura model lineups. The idea was to demonstrate the separation of the two product lines. The dealers were so enthusiastic about the Acura cars that when Honda announced that only 50 dealers would initially get to sell the Acura line, there was a frenzy.
https://www.autonews.com/article/201...-bargain-birth

Yeah, 50 dealerships is such a ROBUST dealer network. lol!

Are you ever correct about anything?



How much luxury?

Compared with today's lavish brand campaigns, Honda's launch of Acura was cheap, with just two weeks of teaser commercials before Acura went live.

"Frankly we didn't have time to stop and think about it," Taylor said. "We were working jillion-hour days, six days a week, with a very modest budget."

The 1986 Legend started at $19,543, including shipping, but that was with a manual transmission and cloth seats. That was more than twice the price of Honda's Accord. Still, from the opening weekend, Acura showrooms were crowded.

"People were ready for it," Wright said. "They wanted to move up a little bit, but didn't want the pricing jump of the Germans, Cadillac and Lincoln." At the time, BMW's 5-series offerings were straddling $30,000, depending on the model, and Mercedes' mid-range E-class models were pushing $40,000.

Smart luxury

Once Acura was launched with a complete field organization, it still kept its lean structure. Acura had been on the market for three years in 1989, while Toyota was still in the launch phase for its rival Lexus brand. Yet Lexus already had more employees.

"We didn't have a blank check to do it," Taylor said.

Maybe it was Lexus' depth of resources. Maybe it was Toyota's decision to go to the top of the luxury ladder, unlike Acura's more modest aspirations. But Acura quickly found itself passed by its Japanese rival.

So not only did Honda launch Acura on a budget, they also did it the cheap on the product end by not developing a RWD platform and V8.

Which is why Acura got quickly passed by Lexus when it comes to brand cachet and prestige (and pricing power).



When Honda's Acura brand shows off its new flagship RLX sedan at the Los Angles Auto Show on Wednesday, it will be confronted with a marketing conundrum — how to brand the car as a luxury rival to BMW or Lexus rather than just a more expensive Honda.

It's a problem of Honda's own making. When it launched Acura back in 1986, Honda conceived an "intercept" brand.

"It was to be the next step for the Accord owner," said John Mendel, executive vice president of American Honda Motor Co., "a place to move up without going to the European luxury models."

That proved successful for years. Acura sales peaked at nearly 210,000 in 2005, according to automotive website MotorIntelligence. But as luxury car competition grew more varied and fierce, Acura became what Mendel called a "tweener" brand: upscale but not quite luxury. Sales plummeted to barely 123,000 last year — about half the annual volume of each of the top luxury makes: BMW, Mercedes-Benz and Lexus.

"Acura is not defined, other than to be a step up from Honda," said Thilo Koslowski, an automotive analyst at research firm Gartner Inc. "It needs a place within the premium domain. They need to be unique and differentiated."

"Acura has always lived off the crumbs of Honda," Mendel said. "Now it needs to be a real destination brand."
https://www.latimes.com/business/la-...128-story.html


Straight from the horse's mouth - John Mendel (basically, the most influential Honda/Acura US exec over the past few decades).

.
Jeff Conrad, vice president of American Honda Motor's Acura division, concedes that dealers' expectations are high. He says Acura is working to improve its vehicles, marketing, and retail network. But achieving those goals will take time, he warns.

"Every product we launch becomes more of a Tier One product." Conrad says. "But you don't just snap your fingers and do it overnight. It is a long-term effort."

Acura dealers say they like the revamped TL. But T.Y. Lai, COO of the western region for DCH Auto Group, says sales of the redesigned model have been disappointing.

"We don't consider it luxury yet," says Lai, whose company owns four U.S. Acura dealerships. "I don't think the buyer considers it luxury."

Acura must offer vehicles in higher-priced segments if it wants to be considered a Tier 1 luxury brand
, says Tom Libby, senior director of industry analysis at J.D. Power and Associates.

Acura has formed a 25-person team of executives to define how it will achieve Tier 1 luxury status. John Mendel, executive vice president of automobile operations at American Honda, heads the team.
https://www.cnet.com/roadshow/news/a...league-luxury/

Last edited by YEH; 07-10-2019 at 03:39 AM.
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Old 07-10-2019, 03:48 AM
  #4722  
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Cont'd...

Too far too fast?

Some dealers warn Acura against trying to step up in class too quickly.

"They immediately say they want to be like BMW, like Mercedes, like Lexus," says John Hawkins, president of Great Metro Autogroup, a suburban Los Angeles dealership group that includes an Acura store. Instead, Hawkins says, Acura should aim first to "compare themselves with Infiniti and Audi."


So, even the Infiniti brand was seen as being higher by Acura's own dealers. lol


Image (wise), we're not quite there yet,” Dan Bonawitz, vice president-auto operations for American Honda Motor Co. Inc., says at the RDX media preview here.

Acura has yet to attain the luxury-vehicle status of the BMW, Mercedes-Benz and Lexus brands.

Honda is trying to emulate BMW by focusing on “more of a performance characteristic,” for Acura, “but (with) our own unique styling (and) unique application of technology,” Bonawitz says.

Acura's lack of a V-8 engine and rear-wheel-drive configuration in its high-volume models is cited by industry watchers as a reason the brand isn't considered among the Tier 1 luxuries.

Bonawitz does not discount a V-8 engine or RWD car in Acura's future.

“We fully intend to be a Tier 1 luxury manufacturer in our own way, and we understand those knocks,” he tells Ward's.
https://www.wardsauto.com/news-analy...-luxury-status
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Old 07-10-2019, 04:29 AM
  #4723  
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you problem is that you post worthless links. how exactly is RLX bland?
this looks like belong to 90s.
$15k discount after 400 mile drive.
https://sfbay.craigslist.org/sby/ctd...929268933.html
2019 Genesis G90 5.0 Ultimate sedan Casablanca White - $62880








Lexus is leader in V8. Just look at sales of Lexus GX/LandCruiser/LX etc and that NorthAmerica alone. you will find 20 year old Lexus V8 in used market but old MB/BMW belong to either junkyard or antique museum.

you can buy two year old BMW I8 at half price but you cannot buy 2 year old NSX at half price.

https://sfbay.craigslist.org/eby/ctd...925164124.html
2017 BMW i8 PROTONIC RED EDITION MSRP:$158,995.00 coupe Red
Sale Price: $82888
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Old 07-10-2019, 11:26 AM
  #4724  
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Originally Posted by YEH View Post
So not only did Honda launch Acura on a budget, they also did it the cheap on the product end by not developing a RWD platform and V8.
Or their own CUV/SUV.

Acura SLX a.k.a. re-badged Isuzu Trooper

https://www.thetruthaboutcars.com/2013/01/474891/

Of course, many of us know about some of Honda’s more widely publicized rebadge flops – but if you don’t, I suggest putting “Isuzu Oasis,” “Acura SLX,” and “Honda Passport” into Google Images. Sales were so poor, you certainly won’t find any on the road.
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Old 07-10-2019, 11:27 AM
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Originally Posted by SSFTSX View Post
you problem is that you post worthless links. how exactly is RLX bland?
this looks like belong to 90s.
$15k discount after 400 mile drive.
https://sfbay.craigslist.org/sby/ctd...929268933.html
2019 Genesis G90 5.0 Ultimate sedan Casablanca White - $62880
1) It's not a $15K discount. That's a RWD G90 (MSRP $73,850 + $995 destination), not the AWD G90 (MSRP $76,350 + $995 destination)

2) Still less "devalued brand" than RLX

G90 MSRP = $74,845 - $62,880 = devalued by $11,965 or 15.98%

RLX MSRP = $62,895 - $48,593 = devalued by $14,302 or 22.74%

https://www.autotrader.com/cars-for-...ckType=listing

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Old 07-10-2019, 11:47 AM
  #4726  
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When you use $$ to buy RLX, that $$ value is worth more than other $$s.... so you are wrong. The $48593 asking price is really $58311 (20% Hondalation Value added)
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Old 07-10-2019, 12:07 PM
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Originally Posted by oonowindoo View Post
When you use $$ to buy RLX, that $$ value is worth more than other $$s.... so you are wrong. The $48593 asking price is really $58311 (20% Hondalation Value added)
This would apply if it was RLX PMC Edition. But it's not.
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Old 07-10-2019, 12:49 PM
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PMC RLX, probably comes with secret Plaid mode, to further embarrass Model S Ludicrous drivers.
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Old 07-10-2019, 01:46 PM
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Originally Posted by AZuser View Post
1) It's not a $15K discount. That's a RWD G90 (MSRP $73,850 + $995 destination), not the AWD G90 (MSRP $76,350 + $995 destination)

2) Still less "devalued brand" than RLX

G90 MSRP = $74,845 - $62,880 = devalued by $11,965 or 15.98%

RLX MSRP = $62,895 - $48,593 = devalued by $14,302 or 22.74%

https://www.autotrader.com/cars-for-...ckType=listing

Hyundai is driven 400 miles. this is driven 1200 mile. at rate Hyundai is depreciating. it will be30% devaluation by the time it reach 1200 miles
I gave you NSX example. there used to be big discounts when buy new from Acura. but once in used market no other sports car can match the resale value of NSX. this is how it is perceived by the buyer.
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Old 07-10-2019, 02:02 PM
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Originally Posted by SSFTSX View Post
I gave you NSX example. there used to be big discounts when buy new from Acura. but once in used market no other sports car can match the resale value of NSX. this is how it is perceived by the buyer.
Wrong again, as usual

https://uk.motor1.com/news/308445/jb...va-car-values/

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Old 07-10-2019, 04:47 PM
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^but those dont have all season tires stock or aero mirrors, so they dont count.... not to mention they are not reliable... who cares about resale value if they are not reliable...

See what i did there
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Old 07-10-2019, 05:58 PM
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Originally Posted by AZuser View Post
you are becoming like second Yeh presenting un reliable links
in your Link 2013 911GT3 does not lose value
but there 2018 practically new lost 28$ k once you include $3k clear bra.
https://sfbay.craigslist.org/eby/ctd...922445890.html

2018 Porsche 911 GT3 Coupe LOADED w/ Options 650 miles Like New! - $174900 (concord / pleasant hill / martinez)
Original MSRP/Sticker was $171,170, has approx $28K in Options!


this Ferrari so unreliable that only driven 7k miles in 8 years and still lose $80k.
https://sfbay.craigslist.org/sfc/ctd...927429472.html
2011 Ferrari 458 Italia. White over Red. Carbon Seats. 7k Miles. - $189999
This incredible 458 was ordered in a unique and stunning color combination. It is in exceptional condition inside and out, has seen just 7k miles since new, and has never been tracked or abused. With an original sticker price just shy of $265k, the car is highly equipped with options


this limited out of production cars that you cannot buy in retail store.


As I said the cars you posted are either belong to junkyard or museum antiques. they are not road worthy.

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Old 07-10-2019, 06:10 PM
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61000 miles on odometer. most of cars on your list will fall apart at 61000 miles let alone any worth.
https://sfbay.craigslist.org/eby/cto...930021671.html
2004 Acura NSX Imola Orange Supercharged - $99950 (walnut creek)
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Old 07-10-2019, 06:23 PM
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So was i right or was it right?
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Old 07-11-2019, 12:49 AM
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Originally Posted by SSFTSX View Post
but once in used market no other sports car can match the resale value of NSX. this is how it is perceived by the buyer.
Originally Posted by SSFTSX View Post
61000 miles on odometer. most of cars on your list will fall apart at 61000 miles let alone any worth.
https://sfbay.craigslist.org/eby/cto...930021671.html
2004 Acura NSX Imola Orange Supercharged - $99950 (walnut creek)
Your proof of the NSX's unmatched resale value is a customized one-off example?

If you remove all the modifications which the seller spent over $30K on ("Over $30,000 has been spent on performance modifications."), car would be priced closer to $60K.

How about showing us stock from the factory examples of NSX's that have this supposedly unmatched resale value.

Car has to be reliable too? Okay. Is Lexus reliable enough for you?

https://www.cars.com/vehicledetail/d...1664/overview/




This one sold for $700,000

https://www.roadandtrack.com/car-cul...-lfa-for-sale/

There's a Bright Green Lexus LFA for Sale Right Now for $700,000

Sep 20, 2018

The market price for an LFA is currently hovering near the $500,000 range — well above the car's original $375,000 MSRP. It's safe to say these things are now collector items, which explains why the seller of this green example, CNC Motors in Upland, California, is asking a staggering $699,888. It's not like it's an ultra-rare hardcore Nurburgring Edition, either—it's just a normal production LFA. That means a 4.8-liter V10 making 553 horsepower sending power to the rear wheels via a six-speed single clutch automatic gearbox, and arguably the greatest engine noise on earth. The exhaust was tuned by Yamaha to make it particularly great, and it delivers. The only thing that makes this car stand out from the rest is its color.

It's rare to see an LFA in such a vibrant color, but is it worth the extravagant asking price? Well, that's up to the market to decide. This same exact car appeared on DuPont Registry in 2014 with an asking price of $399,900 and 745 miles on the clock. Now, it has nearly double the mileage, and a $300,000 higher asking price.
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Old 07-11-2019, 01:56 AM
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LFA is low production low mileage collector item. it is practically not used.
NSX does not depreciate at all when you consider the mileage on it.


this is like 50% depreciation at 15K miles.
https://sfbay.craigslist.org/eby/ctd...927435318.html
2019 BMW 740i, loaded, nav, driverassist, coldweather, 15k, MINT #4126 - $54900


show me 2019 RLX that depreciate 50% at 15K miles let alone NSX and those are not even new models.
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Old 07-11-2019, 03:20 AM
  #4737  
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Originally Posted by AZuser View Post
Or their own CUV/SUV.

Acura SLX a.k.a. re-badged Isuzu Trooper

https://www.thetruthaboutcars.com/2013/01/474891/

Pretty much everything the resident TROLL has claimed has (not surprisingly) been proven false.

1. Huge depreciation on the RLX (it it weren't so cheap to begin w/ the ILX would be included, as it's the #1 vehicle owners regret purchasing).
2. Huge incentives on the TLX (haven't checked, but sure the same applies to the RLX - as it has for a long while)
3. Below average reliability

Even Honda/Acura execs have acknowledged that Acura is behind even Infiniti and that Honda has basically starved it of any means to be considered a Tier 1 player.

"Acura has always lived off the crumbs of Honda," Mendel said. "Now it needs to be a real destination brand."
The Acura brand has been in existence for over 3 decades and Genesis barely 3 years, and yet Genesis is already sold in more countries than Acura.

And what does it say about a brand when it doesn't even exist in its HOME market?

Along w/ rebadging an Isuzu, Honda/Acura had a JV w/ Rover - which ended up w/ the Legend and the Rover 800 being mechanically related,

But the worst was selling what were essentially rebadged variants of the Civic such as the EL and CSX.

Why get the ILX when the Civic is better (being on a newer platform) and the ILX not having the performance chops of the CTR?

The launch of the 2G NSX was met w/ a resounding snore as it was overtaken by the launch of the Ford GT.

Despite being but a mere Ford, the GT has actually appreciated in value.

Now, the NSX is still a very capable supercar (even if not garnering the same level of attention as the 1G model), but if I were to get one, would want it to be w/ the Honda badge.

The Honda badge means something (same reason why the GT-R remains a Nissan and the Century, a Toyota).



show me 2019 RLX that depreciate 50% at 15K miles let alone NSX and those are not even new models.

Unlike the NSX, the Ford GT has appreciated in value.


.

Last edited by YEH; 07-11-2019 at 03:25 AM.
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Old 07-11-2019, 06:27 AM
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so, why keep feeding the troll.

everyone put him on ignore, then he'll just get tired of talking to himself.
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Old 07-11-2019, 09:02 AM
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Originally Posted by YEH View Post
Pretty much everything the resident TROLL has claimed has (not surprisingly) been proven false.

1. Huge depreciation on the RLX (it it weren't so cheap to begin w/ the ILX would be included, as it's the #1 vehicle owners regret purchasing).
2. Huge incentives on the TLX (haven't checked, but sure the same applies to the RLX - as it has for a long while)
3. Below average reliability

Even Honda/Acura execs have acknowledged that Acura is behind even Infiniti and that Honda has basically starved it of any means to be considered a Tier 1 player.



The Acura brand has been in existence for over 3 decades and Genesis barely 3 years, and yet Genesis is already sold in more countries than Acura.

And what does it say about a brand when it doesn't even exist in its HOME market?

Along w/ rebadging an Isuzu, Honda/Acura had a JV w/ Rover - which ended up w/ the Legend and the Rover 800 being mechanically related,

But the worst was selling what were essentially rebadged variants of the Civic such as the EL and CSX.

Why get the ILX when the Civic is better (being on a newer platform) and the ILX not having the performance chops of the CTR?

The launch of the 2G NSX was met w/ a resounding snore as it was overtaken by the launch of the Ford GT.

Despite being but a mere Ford, the GT has actually appreciated in value.

Now, the NSX is still a very capable supercar (even if not garnering the same level of attention as the 1G model), but if I were to get one, would want it to be w/ the Honda badge.

The Honda badge means something (same reason why the GT-R remains a Nissan and the Century, a Toyota).




Unlike the NSX, the Ford GT has appreciated in value.


.
unlike Ford GT. NSX is real car that can drive. Even 10 years old Ford GT barely driven 10K miles. once you drive it like NSX the wheels will fall of it..
stop whinning now. your so called new Genesis brand depreciate as much as Acura RLX built on 15 year old platform with no latest infotainment system with no free maintainance and no 10 year powertrain warranty.

just look BMW I8 used prices when people actually drive those cars. this called discount brand.

NSX is built for all road conditions.

https://www.tflcar.com/2019/07/the-b...-vs-acura-nsx/
Acura NSX: Not only is the Acura NSX a marvel of science, it’s a joy to drive. It feels natural to drive, especially when it’s pushed. I’ve driven the NSX in many conditions on several roads. Despite having three electric motors and more computing power than NORAD, it feels almost organic.
The NSX screams when abused, but for all the right reasons.It sounds amazing too. You would be hard pressed to feel it when the electric power assists forward progress. It’s seamless.
As enjoyable as it was to drive in the wet AND dry, there’s nothing more rewarding than pushing it through a corner and stabbing the accelerator. The sound mixed with high G cornering is addictive.


this Acura own description now in 2019.w here it say in 2019 it is Honda plus unlike Hyundai that is following failed engineering model of Germanic industrial hedgpodge.
https://www.prnewswire.com/news-rele...300881345.html
About Acura

Acura is a leading automotive luxury nameplate that delivers Precision Crafted Performance – a commitment to Evocative styling, high performance and innovative engineering, all built on a foundation of quality and reliability.
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Old 07-11-2019, 12:10 PM
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Originally Posted by justnspace View Post
so, why keep feeding the troll.

everyone put him on ignore, then he'll just get tired of talking to himself.
I am glad he is back... Car talk hasnt been the same without him.....
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Old 07-11-2019, 12:11 PM
  #4741  
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Originally Posted by SSFTSX View Post
LFA is low production low mileage collector item. it is practically not used.
NSX does not depreciate at all when you consider the mileage on it.


this is like 50% depreciation at 15K miles.


show me 2019 RLX that depreciate 50% at 15K miles let alone NSX and those are not even new models.
you needs to check your math yo.. that is more like 40%... and i thought we were talking about Sport cars?
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