Acura: Sales, Marketing, and Financial News
#4242
Team Owner
Just as RLX had the same supply issue. Next ILX will have supply issue.
#4243
Senior Moderator
TLX continued to sell well in July with the A-Spec model drawing showroom interest, but tight supplies due to strong sales the past two months limited total TLX sales in July.
#4245
Team Owner
It is kinda a vicious cycle, because the dealers are not selling a lot of them, they want to take advantage of every TLX they sell.... but at the same time, because they dont want to deal, that is why it is not selling....
#4246
You'll Never Walk Alone
iTrader: (1)
Join Date: Jun 2005
Location: Vancouver, BC, Canada
Age: 37
Posts: 9,492
Received 834 Likes
on
518 Posts
I expect them to start facing the reality within the next month or so haha. The improvements are exactly what the TLX needed but they aren't exactly ground breaking. The TLX should have been like that from day 1.
#4247
Team Owner
To be honest, i have a few friends working for local Acura dealer. They are just as frustrated as some of us here and this has been going out for a several years already, i think ever since TLX first came out.
The sales and the dealers are all willing to deal but Acura/Honda does not provide enough incentives, so their deals are not competitive in the segment regardless what the MSRP says. There is only so much discount a dealer can offer from their own pocket.
The sales and the dealers are all willing to deal but Acura/Honda does not provide enough incentives, so their deals are not competitive in the segment regardless what the MSRP says. There is only so much discount a dealer can offer from their own pocket.
#4249
Team Owner
If the TLX were truly the value play that Acura thinks it is, they wouldn't need incentives to sell it in the desired volumes. The regular price would stand on its own.
#4250
Senior Moderator
#4251
Team Owner
#4253
Team Owner
The value play of offering outdated tech in an uninspired design in general isn't working for them. The sales numbers really do speak for themselves.
The standout exception is the MDX.
#4254
You'll Never Walk Alone
iTrader: (1)
Join Date: Jun 2005
Location: Vancouver, BC, Canada
Age: 37
Posts: 9,492
Received 834 Likes
on
518 Posts
I'm not sure if I am understanding correctly, but my point is that, MSRP vs MSRP, Acura's have always been cheaper and that there's a certain price gap. When others do deals, to maintain that price gap, Acura gotta offer incentives to maintain that gap too.
For the TLX we are talking about here though, based on the feedback on the TLX subforum, Acura currently isn't offering much, if any deals on the 2018 model. Specifically, many have been complaining that the lease payment is even higher than the German brands.
For the TLX we are talking about here though, based on the feedback on the TLX subforum, Acura currently isn't offering much, if any deals on the 2018 model. Specifically, many have been complaining that the lease payment is even higher than the German brands.
#4255
6 Forward 1 Back
They've got something seriously wrong with their production and product planning. I put a deposit in June for my Blue TLX and nothing was being sent out to California till now. No idea what they're doing.
#4256
Team Owner
$2000 on a slow selling $40k car......
#4257
You'll Never Walk Alone
iTrader: (1)
Join Date: Jun 2005
Location: Vancouver, BC, Canada
Age: 37
Posts: 9,492
Received 834 Likes
on
518 Posts
They do offer incentives. They have been since June. $750-$2750 depending if you purchase or lease. I got $2000 off my A-Spec last week. If you go into a dealer knowing about the factory to dealer incentives they'd be insane to not give you something off msrp because there's another dealer that will.
They've got something seriously wrong with their production and product planning. I put a deposit in June for my Blue TLX and nothing was being sent out to California till now. No idea what they're doing.
They've got something seriously wrong with their production and product planning. I put a deposit in June for my Blue TLX and nothing was being sent out to California till now. No idea what they're doing.
#4258
Safety Car
LawSuit
https://www.carcomplaints.com/news/2...-lawsuit.shtml
Acura HandsFreeLink Class-Action Lawsuit Moves Forward
Judge dismisses most of Acura HandsFreeLink lawsuit that says the systems drain car batteries.Posted in News
August 21, 2017 — An Acura HandsFreeLink class-action lawsuit will proceed after a federal judge allowed a few claims to continue while dismissing the majority of the class-action lawsuit.
The HandsFreeLink lawsuit has 12 named plaintiffs alleging they purchased new or used Acura vehicles equipped with defective Bluetooth and HandsFreeLink systems that caused a “parasitic drain” on their electrical systems.
Acura advertised the systems as a way for customers to connect their phones to the vehicles and enjoy hands-free phone calls and other advantages, all at a premium price.
Within a few years of purchase, the plaintiffs allegedly began to experience electronic issues with their vehicles, especially with premature dead batteries. The plaintiffs claim they were forced to purchase several new batteries at their own expense and make other costly repairs.
According to the lawsuit, the electronic systems were failing because the HandsFreeLink systems drained the batteries at unusually high rates and affected other electronic devices, such as the alternator.
The plaintiffs say Acura was aware of defects in the HandsFreeLink system because in June 2005, Honda issued a technical service bulletin (TSB) to dealers that allegedly said the HandsFreeLink system “does not work” and may cause a dead or low battery.
In addition, the problem “effectively elude[d] diagnosis" and “once the HandsFreeLink™ defect compromises the battery, the system can ‘reset,’ hiding the problem until the system gets stuck again.” More bulletins were sent to dealers in 2008 and 2012 telling dealers the only way to fix the problem was to replace the HandsFreeLink systems.
The plaintiffs also claim the problem is a safety hazard because vehicles can stop operating while on the road.
The original lawsuit was filed in 2016 and then an amended lawsuit was filed alleging 69 counts under 11 state laws related to the HandsFreeLinks problems. Acura filed its motion to dismiss all the claims because they are untimely or fail as a matter of law.
The court granted Acura's motion to dismiss implied warranty claims under Delaware, Kansas, New Hampshire, Ohio, Texas and Virginia law considering the statutes of limitations for claims arising from a contract for sale is 4 years starting from the time of sale. The judge ruled none of the claims were brought within 4 years of purchasing their vehicles and are therefore untimely.
Except for one plaintiff, the California Legal Remedies Act and Unfair Competition Law claims are dismissed without prejudice, and the Delaware, Kansas, New Hampshire, Virginia, Texas and Florida consumer protection claims are dismissed without prejudice. The consumer protection claim under Ohio is also dismissed, but with prejudice.
However, the judge did rule certain claims related to California consumer protection laws and fraudulent concealment can proceed.
The Acura HandsFreeLink lawsuit was filed in the U.S. District Court for the Northern District of California - Mark Gerstle, et al., v. American Honda Motor Company, Inc.
The plaintiffs are represented by Hagens Berman Sobol Shapiro LLP, Seeger Weiss, Carella, Byrne, Cecchi, Olstein, Brody & Agnello, P.C. and Baron & Budd, P.C.
The HandsFreeLink lawsuit has 12 named plaintiffs alleging they purchased new or used Acura vehicles equipped with defective Bluetooth and HandsFreeLink systems that caused a “parasitic drain” on their electrical systems.
Acura advertised the systems as a way for customers to connect their phones to the vehicles and enjoy hands-free phone calls and other advantages, all at a premium price.
Within a few years of purchase, the plaintiffs allegedly began to experience electronic issues with their vehicles, especially with premature dead batteries. The plaintiffs claim they were forced to purchase several new batteries at their own expense and make other costly repairs.
According to the lawsuit, the electronic systems were failing because the HandsFreeLink systems drained the batteries at unusually high rates and affected other electronic devices, such as the alternator.
The plaintiffs say Acura was aware of defects in the HandsFreeLink system because in June 2005, Honda issued a technical service bulletin (TSB) to dealers that allegedly said the HandsFreeLink system “does not work” and may cause a dead or low battery.
In addition, the problem “effectively elude[d] diagnosis" and “once the HandsFreeLink™ defect compromises the battery, the system can ‘reset,’ hiding the problem until the system gets stuck again.” More bulletins were sent to dealers in 2008 and 2012 telling dealers the only way to fix the problem was to replace the HandsFreeLink systems.
The plaintiffs also claim the problem is a safety hazard because vehicles can stop operating while on the road.
The original lawsuit was filed in 2016 and then an amended lawsuit was filed alleging 69 counts under 11 state laws related to the HandsFreeLinks problems. Acura filed its motion to dismiss all the claims because they are untimely or fail as a matter of law.
The court granted Acura's motion to dismiss implied warranty claims under Delaware, Kansas, New Hampshire, Ohio, Texas and Virginia law considering the statutes of limitations for claims arising from a contract for sale is 4 years starting from the time of sale. The judge ruled none of the claims were brought within 4 years of purchasing their vehicles and are therefore untimely.
Except for one plaintiff, the California Legal Remedies Act and Unfair Competition Law claims are dismissed without prejudice, and the Delaware, Kansas, New Hampshire, Virginia, Texas and Florida consumer protection claims are dismissed without prejudice. The consumer protection claim under Ohio is also dismissed, but with prejudice.
However, the judge did rule certain claims related to California consumer protection laws and fraudulent concealment can proceed.
The Acura HandsFreeLink lawsuit was filed in the U.S. District Court for the Northern District of California - Mark Gerstle, et al., v. American Honda Motor Company, Inc.
The plaintiffs are represented by Hagens Berman Sobol Shapiro LLP, Seeger Weiss, Carella, Byrne, Cecchi, Olstein, Brody & Agnello, P.C. and Baron & Budd, P.C.
#4259
Race Director
I wish there was a fix for it - it would be nice to have a HF system again.
Biker, who simply disconnected his HF system to keep from buying batteries every two years.
Biker, who simply disconnected his HF system to keep from buying batteries every two years.
#4260
Safety Car
August Sales
American Honda Reports August 2017 Auto Sales - Honda News
American Honda Reports August 2017 Auto Sales
Sep 1, 2017 - TORRANCE, Calif.
Honda
Honda cars showed no signs of slowing in August, with Civic grabbing a strong 11.2 percent gain versus 2016 and Accord holding steady in the final year of its current form, despite all-new competition. With the exception of HR-V, which set a new August record close to its best month ever, Honda trucks were still feeling the pinch of tight supplies in August.
Acura
The ILX, Acura's gateway model, again led Acura sales gains in August as the luxury sedan market saw many luxury carmakers continuing to pour on the incentives in a bid to find sales. On the truck side, the Acura RDX continued to show sales strength, setting a new August record in one of the industry's hottest segments.
- Honda HR-V sets yet another new monthly record in August
- Sporty models boost Honda Civic to strong increase
- Honda core products Accord, Civic and CR-V all top 30,000 in sales in August
- Acura RDX sets new August sales record
- Acura ILX gains again, up 17.7 percent in August
Honda
Honda cars showed no signs of slowing in August, with Civic grabbing a strong 11.2 percent gain versus 2016 and Accord holding steady in the final year of its current form, despite all-new competition. With the exception of HR-V, which set a new August record close to its best month ever, Honda trucks were still feeling the pinch of tight supplies in August.
- HR-V set a new August sales record, jumping 26.7 percent on sales of 9,603, just 176 shy of its best month ever.
- Civic sales again topped 36,000, for a gain of 11.2 percent in August.
- Accord crested 30,000 sales for the month as it continued to buck the downward sedan sales trends among other manufacturers.
Acura
The ILX, Acura's gateway model, again led Acura sales gains in August as the luxury sedan market saw many luxury carmakers continuing to pour on the incentives in a bid to find sales. On the truck side, the Acura RDX continued to show sales strength, setting a new August record in one of the industry's hottest segments.
- ILX sales were up for the 3rd month in a row, gaining 17.7 percent in August on sales of 1,380.
- RDX set a new August sales record, gaining 11.2 percent on sales of 4,679 for the month.
Last edited by TSX69; 09-01-2017 at 09:45 AM.
#4261
No chart. No mention of TLX sales. Must be bad.
#4262
Yup. Bad TLX sales. Only sold 2,410. Down 33%.
Why you try to hide it, Honda?
Why you try to hide it, Honda?
#4266
Maybe he's going to go back to being an Audi or BMW fanboy.
#4267
#4268
#4269
Team Owner
The following users liked this post:
jwong77 (09-01-2017)
#4270
Jan - Aug 2015 = 20,048
Jan - Aug 2016 = 21,464
Jan - Aug 2017 = 23,960
#4271
Team Owner
That MMC sales bump didn't last very long at all.
#4272
Senior Moderator
we should have a press briefing from them in short time about how the supply is still limited and this recent hurricane will set them back even further with supply and they will somehow come up with a spin to make the sales figures look to be good.
#4273
Senior Moderator
American Honda Reports August 2017 Auto Sales - Honda News
American Honda Reports August 2017 Auto Sales
Sep 1, 2017 - TORRANCE, Calif.
Honda
Honda cars showed no signs of slowing in August, with Civic grabbing a strong 11.2 percent gain versus 2016 and Accord holding steady in the final year of its current form, despite all-new competition. With the exception of HR-V, which set a new August record close to its best month ever, Honda trucks were still feeling the pinch of tight supplies in August.
Acura
The ILX, Acura's gateway model, again led Acura sales gains in August as the luxury sedan market saw many luxury carmakers continuing to pour on the incentives in a bid to find sales. On the truck side, the Acura RDX continued to show sales strength, setting a new August record in one of the industry's hottest segments.
- Honda HR-V sets yet another new monthly record in August
- Sporty models boost Honda Civic to strong increase
- Honda core products Accord, Civic and CR-V all top 30,000 in sales in August
- Acura RDX sets new August sales record
- Acura ILX gains again, up 17.7 percent in August
Honda
Honda cars showed no signs of slowing in August, with Civic grabbing a strong 11.2 percent gain versus 2016 and Accord holding steady in the final year of its current form, despite all-new competition. With the exception of HR-V, which set a new August record close to its best month ever, Honda trucks were still feeling the pinch of tight supplies in August.
- HR-V set a new August sales record, jumping 26.7 percent on sales of 9,603, just 176 shy of its best month ever.
- Civic sales again topped 36,000, for a gain of 11.2 percent in August.
- Accord crested 30,000 sales for the month as it continued to buck the downward sedan sales trends among other manufacturers.
Acura
The ILX, Acura's gateway model, again led Acura sales gains in August as the luxury sedan market saw many luxury carmakers continuing to pour on the incentives in a bid to find sales. On the truck side, the Acura RDX continued to show sales strength, setting a new August record in one of the industry's hottest segments.
- ILX sales were up for the 3rd month in a row, gaining 17.7 percent in August on sales of 1,380.
- RDX set a new August sales record, gaining 11.2 percent on sales of 4,679 for the month.
#4274
Aug. 2016 vs Aug 2017
Acura TLX = 3,595 --> 2,410 (- 32.96%)
Audi A4 = 2,965 --> 2,746 (- 7.39%)
BMW 3 series = 5,885 --> 5,379 (- 8.60%)
BMW 4 series = 2,285 --> 3,412 (+ 33.03%)
Buick LaCrosse = 1,598 --> 1,198 (- 25.03%)
Cadillac ATS = 2,477 --> 1,012 (- 59.14%)
Cadillac CTS = 1,426 --> 1,200 (- 15.85%)
Infiniti Q50 = 3,745 --> 2,541 (- 32.15%)
Infiniti Q60 = 169 --> 690 (+ 308.28%)
Lexus IS = 3,525 --> 2,445 (- 30.64%)
Lexus ES = 5,840 --> 6,404 (+ 9.66%)
Lincoln MKZ = 2,754 --> 2,160 (- 21.57%)
Lincoln Continental = 0 --> 816
Mercedes C Class = 6,125 --> 5,304 (- 13.40%)
Nissan Maxima = 6,064 --> 4,424 (- 27.04%)
Volvo S60 = 1,110 --> 1,125 (+ 1.35%)
Volvo S90 = 194 --> 918 (+ 373.20%)
Acura TLX = 3,595 --> 2,410 (- 32.96%)
Audi A4 = 2,965 --> 2,746 (- 7.39%)
BMW 3 series = 5,885 --> 5,379 (- 8.60%)
BMW 4 series = 2,285 --> 3,412 (+ 33.03%)
Buick LaCrosse = 1,598 --> 1,198 (- 25.03%)
Cadillac ATS = 2,477 --> 1,012 (- 59.14%)
Cadillac CTS = 1,426 --> 1,200 (- 15.85%)
Infiniti Q50 = 3,745 --> 2,541 (- 32.15%)
Infiniti Q60 = 169 --> 690 (+ 308.28%)
Lexus IS = 3,525 --> 2,445 (- 30.64%)
Lexus ES = 5,840 --> 6,404 (+ 9.66%)
Lincoln MKZ = 2,754 --> 2,160 (- 21.57%)
Lincoln Continental = 0 --> 816
Mercedes C Class = 6,125 --> 5,304 (- 13.40%)
Nissan Maxima = 6,064 --> 4,424 (- 27.04%)
Volvo S60 = 1,110 --> 1,125 (+ 1.35%)
Volvo S90 = 194 --> 918 (+ 373.20%)
#4275
Team Owner
That's not surprising. Adding the A-Spec just put a new trim near the top of the price range.. not many people buy the pricier trimmed cars.
Other than that, it's still the same car with revisions to aesthetics only (the non A-Spec).
Even when the 3G TL-S came out, that did little to hold TL sales up. That car was highly desirable at the time- way more than the A-Spec, and even it couldn't hold sales steady.
Other than that, it's still the same car with revisions to aesthetics only (the non A-Spec).
Even when the 3G TL-S came out, that did little to hold TL sales up. That car was highly desirable at the time- way more than the A-Spec, and even it couldn't hold sales steady.
#4276
Team Owner
Acura is also hurting itself by not offering any incentives on the TLX. They literally are shooting themselves in the foot and wondering what the problem is.
#4278
Acura China sales. Honda reputation will make Acura success. they are aiming over 40k sales in China next year.
http://www.autonews.com/article/2017...67/china-acura
Acura will augment its competitiveness by adding local production of two other nameplates. In December, it plans to start local output of the TLX-L. Then, in 2018, it begins domestic production of the RDX, timed to the crossover's redesign and positioned to tap China's SUV boom.
Sales of the RDX alone should reach about 20,000 a year after local production kicks in, projects Tsuneyoshi Matsumura, manager of automobile sales for Acura in China.
http://www.autonews.com/article/2017...67/china-acura
Acura will augment its competitiveness by adding local production of two other nameplates. In December, it plans to start local output of the TLX-L. Then, in 2018, it begins domestic production of the RDX, timed to the crossover's redesign and positioned to tap China's SUV boom.
Sales of the RDX alone should reach about 20,000 a year after local production kicks in, projects Tsuneyoshi Matsumura, manager of automobile sales for Acura in China.
#4280
Safety Car
Sept 2017
Both Cars and Trucks Drive Record September Sales for American Honda - Acura NewsBoth Cars and Trucks Drive Record September Sales for American Honda
Oct 3, 2017 - TORRANCE, Calif.
Honda
Strong sales of both cars and trucks fired Honda brand sales gains in September, pushing the brand to new records for both. Civic stole the show, posting a 25.8 percent jump for a new September mark, while Accord gained nearly 10 percent for the month despite being at the end of its lifecycle. On the truck side, HR-V extended its streak of record sales months to 9, while Pilot enjoyed a double-digit gain helped by a recent increase in production volume. However, tight supplies of key models checked sales growth with the remainder of the Honda truck lineup.
Acura
Acura sales rose slightly in September, continuing a steady pace driven by the on-going strength of the Acura MDX and RDX and supplemented by continued recent gains by Acura's gateway sedan, the ILX, which has performed well above the industry in the segment. Acura trucks set a new September best, driven by the MDX which also set a September record.
- American Honda sets new September records for total vehicle sales (up 6.8%) and total truck sales (up 0.5%)
- Honda Division also nets September records for total vehicles (up 7.4%), cars (up 14.5%) and trucks (up 0.2%); Acura trucks also set new September record (up 2.4%)
- Honda Civic smashes previous best September, jumping 25.8% over 2016
- Honda HR-V sets ninth straight monthly record, gaining 17.1% for best September
- Honda core products Accord, Civic and CR-V combine for nearly 100,000 sales
- Acura MDX has record September as sales jump 8.9%
Honda
Strong sales of both cars and trucks fired Honda brand sales gains in September, pushing the brand to new records for both. Civic stole the show, posting a 25.8 percent jump for a new September mark, while Accord gained nearly 10 percent for the month despite being at the end of its lifecycle. On the truck side, HR-V extended its streak of record sales months to 9, while Pilot enjoyed a double-digit gain helped by a recent increase in production volume. However, tight supplies of key models checked sales growth with the remainder of the Honda truck lineup.
- Civic sales jumped 25.8 percent on sales of 35,452 to smash its previous September best.
- Accord posted a notable total 29,789 sales for the month, gaining 9.5 percent as it continues to buck industry sales trends even in its final days on the market.
- HR-V also set a new September mark, extending its 2017 record streak to 9 months with a gain of 17.1 percent on sales of 8,024 units.
- Sales of Honda's Pilot rose sharply in September, up 11.8 percent on sales of 10,295 while CR-V posted another strong month of 30,956 despite inventory issues.
Acura
Acura sales rose slightly in September, continuing a steady pace driven by the on-going strength of the Acura MDX and RDX and supplemented by continued recent gains by Acura's gateway sedan, the ILX, which has performed well above the industry in the segment. Acura trucks set a new September best, driven by the MDX which also set a September record.
- ILX sales gained for the fourth straight month, rising 33.4 percent on September sales of 1,222.
- With production of the MDX now transferred completely to Ohio, production increases are already reaping benefits as MDX gained 8.9 percent on sales of 5,368 for a new September record.
Last edited by TSX69; 10-03-2017 at 10:17 AM.