Acura: Sales, Marketing, and Financial News

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Old 10-21-2015, 11:31 AM
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they figured out that lying (yeah, it's that kind of thrill) doesnt get far.

they harp on what is really true. safety.

and this I can get behind
Old 10-21-2015, 04:03 PM
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Originally Posted by Tonyware
(BTW, the Tesla S fanboys, i.e. Consumer Reports, now say Tesla S is not all that reliable. Whatever floats their boat, I guess - insert roll eyes here).
Did CR ever say the Tesla S was reliable? From what I can recall, all the praise they've given it was for its engineering because it had good build quality and fit and finish, and it drove very well.

Correct me if I'm wrong but I think this is the 1st time they've ever come out with a reliability rating for it.



And this won't sit well with a certain someone.


Last edited by AZuser; 10-21-2015 at 04:10 PM.
Old 10-21-2015, 04:51 PM
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quit using the bat signal
Old 10-21-2015, 04:54 PM
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Yeah but Kia will never match Honda's exemplary ground clearance
Old 10-21-2015, 10:37 PM
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What ranking is Acura ?
Old 10-22-2015, 12:28 AM
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Originally Posted by Edward'TLS
What ranking is Acura ?
Acura: Sales, Marketing, and Financial News-z7tdvm6.jpg
Old 10-24-2015, 10:16 AM
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Ouch...
Old 10-24-2015, 01:38 PM
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this chart is a joke. Look at Audi/Kia/Buick. Except for Lexus the rest is not worth mentioning.
Old 10-24-2015, 04:06 PM
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Originally Posted by SSFTSX
this chart is a joke because it does not align with my own prejudices. Look at Audi/Kia/Buick..
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Old 10-25-2015, 02:08 AM
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Hey look BMW is considered reliable, wow, what will the fanboys do now?
Old 10-25-2015, 02:48 AM
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German cars have same reliability as cars built with illegal labor in US.

States of Repair ? Japanese and French brands top international league table of car reliability - Car Reliability Search | Reliability Index | How reliable is your car?
Japanese and French brands produce Europe’s most reliable cars, according to new research by Warranty Direct’s Reliability Index.
‘German reliability’ is an oft-used phrase, but as demonstrated here, the country’s output as a whole doesn’t match up to its close neighbours, the French, whose cars as a whole are more reliable.”
https://www.toyota.com.cy/articles/tuv_report_2014.json
Toyota is the most successful brand in the 2014 TÜV Report for the fourth consecutive year. In the latest edition of the report released today by Germany’s leading technical inspection agency - TÜV, no less than 15 Toyota models were taking Top 10 positions and the Prius the number one spot in two categories for vehicles aged four to five years and six to seven years.
Old 10-25-2015, 03:55 AM
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Originally Posted by SSFTSX
German cars have same reliability as cars built with illegal labor in US.
Well, this is a new turn of events.
Old 10-26-2015, 09:20 PM
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Originally Posted by biker
Well, this is a new turn of events.
Do you have any idea what he's talking about?
Old 10-27-2015, 02:55 AM
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Originally Posted by SSFTSX
German cars have same reliability as cars built with illegal labor in US.
Well then why was BMW ranked 11 and Acura 18? Oops, can't read can we now?
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Old 10-27-2015, 06:05 AM
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Originally Posted by kurtatx
Do you have any idea what he's talking about?
No, but it's not unusual for him to go off on tangents - that's what makes it entertaining.
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Old 11-03-2015, 09:42 AM
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Arrow Oct 2015


Nov 3, 2015 - TORRANCE, Calif.
Total American Honda vehicle sales break October record with 131,651 units
Honda brand sets new October record, rising 9.3 percent on sales of 115,572 vehicles
Best-ever October American Honda truck sales of 64,226 vehicles, up 15.3 percent
Honda Pilot has 2nd best ever October with sales of 12,913 units, up 63.4 percent
Acura RDX breaks October record on sales of 3,891 units, an increase of 22.4 percent
Honda Accord and Civic post double-digit percentage increases of 11.0 and 15.0
Strong Acura sedan sales include a 15.0 percent gain for ILX and record TLX sales
American Honda Motor Co., Inc. today reported record-breaking October sales of 131,651 Honda and Acura vehicles, an increase of 8.6 percent. Honda Division sales rose to an October record of 115,572 units, up 9.3 percent, with truck sales rising 18.5 percent on sales of 55,930 for another October record and car sales reaching 59,642, up 1.8 percent. Acura sales were also up with total sales of 16,079, a rise of 4.2 percent, with Acura car sales gaining 12.5 percent on sales of 7,783 units.

Honda
Sales of Honda trucks continued to rise in October, to a record 55,930 units, with the all-new Pilot and HR-V adding to the continued strength of CR-V and Odyssey. Sales of Accord and Civic continued to buck the trend toward light trucks, posting strong gains in the passenger car segment.
Civic posted a 15.0 percent increase in October with sales of 27,789 units, as Honda plants in North America begin to ramp up production of the 2016 Civic Sedan.
Accord posted a gain of 11.0 percent on sales of 30,121 cars.
Sales of the all-new Pilot shot up 63.4 percent in October to 12,913 units, 51 units shy of a record for its 2bd best October ever.
HR-V continues to win over new customers with robust sales of 4,502 units.
Coming off its best month of all-time in August and best September of all-time, CR-V posts sales of 29,032 units, on its way to 6 straight years of increasing sales.
Up 5.7 percent on sales of 8,746 units, Odyssey remains a solid sales performer.
"With demand continuing to outstrip supply for the all-new Pilot and HR-V it really shows the incredible potential for our lineup of Honda light trucks," said Jeff Conrad, Honda Division senior vice president and general manager. "With the critically acclaimed 2016 Civic Sedan set to launch this month we expect a really strong finish to this Year of Honda."

Acura
All-time record sales of the TLX, shooting well past the 5,000 unit mark for the 1st time, and the record breaking October sales of the ILX pushed Acura sedan sales over the 7,000 unit threshold. With a double-digit sales gain, RDX sales rose to an October record of 3,891.
RDX sales shot up 22.4 percent on sales of 3,891 units in October.
Sales of MDX remained robust at 4,405 for the month despite limited supply.
Acura cars posted a 12.5 percent gain on sales of 7,783 units on the strength of record breaking TLX sales of 5,777units (up 18.1 percent) and 1,860 units of the ILX (up 15.0 percent).
"We continue to strengthen the foundation of the Acura brand on the growing strength of sedan sales," said Jon Ikeda, vice president and general manager of the Acura division. "Our balanced lineup of passenger cars and light trucks has Acura on track this year for our best annual sales total in almost a decade."
Old 11-03-2015, 10:34 AM
  #3257  
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Acura
All-time record sales of the TLX, shooting well past the 5,000 unit mark for the 1st time, and the record breaking October sales of the ILX pushed Acura sedan sales over the 7,000 unit threshold. With a double-digit sales gain, RDX sales rose to an October record of 3,891.
  • RDX sales shot up 22.4 percent on sales of 3,891 units in October.
  • Sales of MDX remained robust at 4,405 for the month despite limited supply.
  • Acura cars posted a 12.5 percent gain on sales of 7,783 units on the strength of record breaking TLX sales of 5,777units (up 18.1 percent) and 1,860 units of the ILX (up 15.0 percent).
Expected TLX sales to be strong, but 5,777 units strong is pretty darn good. Those incentives to clear out remaining 2015's to make room for the 2016's must really be helping to drive sales. Congrats to Acura. At this rate, they'll hit 50K by the end of the year.

I see the RLX also broke a record. Lowest unit sales number ever. Down 45.4%.
Old 11-03-2015, 10:43 AM
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I wish they'd build a CLX, finally.
Old 11-03-2015, 11:54 AM
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Originally Posted by AZuser
Expected TLX sales to be strong, but 5,777 units strong is pretty darn good. Those incentives to clear out remaining 2015's to make room for the 2016's must really be helping to drive sales. Congrats to Acura. At this rate, they'll hit 50K by the end of the year.

I see the RLX also broke a record. Lowest unit sales number ever. Down 45.4%.
Yah I heard there are FINALLY some decent inventives on the TLX now.

My friend just leased one for less than 300 a month
Old 11-03-2015, 12:11 PM
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What are the incentives like for the IS in the US? Here in Canada we get $6k off right off the bat, without any negotiation.
Old 11-03-2015, 05:07 PM
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Originally Posted by iforyou
What are the incentives like for the IS in the US? Here in Canada we get $6k off right off the bat, without any negotiation.
If you have not noticed. We dont care about Canada.

IS base, 6k off? no. Fully loaded, Yes.

You can get a 2015 leftover 335i with 8k off

i think TLX was the only one that did not have a lot of incentives and they were wondering why they were not selling as many as they hoped. :rollingeye:

Last edited by oonowindoo; 11-03-2015 at 05:09 PM.
Old 11-03-2015, 05:18 PM
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Originally Posted by oonowindoo
If you have not noticed. We dont care about Canada.

IS base, 6k off? no. Fully loaded, Yes.

You can get a 2015 leftover 335i with 8k off

i think TLX was the only one that did not have a lot of incentives and they were wondering why they were not selling as many as they hoped. :rollingeye:
lol i know u guys don't care about Canada...just wanted to know what incentives are like in the US....thx for the info though.
Old 11-04-2015, 06:41 PM
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Originally Posted by oonowindoo
Yah I heard there are FINALLY some decent inventives on the TLX now.

My friend just leased one for less than 300 a month
how much down though? I know with an initial down of $2000, it averaged out to like $340 per month for a base...Which is pretty ridiculous.

Not even scion would let you lease a FR-S for anything under $350, or Ford with a Stang.
Old 11-04-2015, 07:25 PM
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$0. i mean $0 DRIVE OFF.
Old 11-04-2015, 07:26 PM
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$600 drove off. $280 a month
Or $0 drive off, $300 a month.

Pick 1.

of course.. This varies based on locations.

There is $2500 incentive on TLX base. and you can get $2000 below MSRP, OUT THE DOOR.

so that is how you get the low payments.
Old 11-05-2015, 05:37 PM
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Originally Posted by CAgine
how much down though? I know with an initial down of $2000, it averaged out to like $340 per month for a base...Which is pretty ridiculous.

Not even scion would let you lease a FR-S for anything under $350, or Ford with a Stang.
From what I see here:
Lexus Special Offers

You can drive off with a brand new IS300AWD $370/month for 36 months. Probably even less if you do 48 months or something. The $1.5k down payment, along with the monthly payment can probably be further negotiated.

And that's for a car with a MSRP of over $41k.

So a TLX for $280-$300/month, I'd say it's very likely, given that it's like $10k cheaper than the IS300 AWD.
Old 11-11-2015, 06:29 AM
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Wink AutoGuide


Acura is in the midst of rediscovering itself. For the past several years, Honda’s luxury division has had decent offerings, but nothing that set the world on fire the way names like NSX, Integra and Legend did during Acura’s heyday in the 1990s. But Acura promises things are about to change.

During the 2015 SEMA show, we had a chance to sit down with Jon Ikeda, vice-president and general manager of the Acura division to discuss the NSX, Ludacris and where Acura is heading in the future.

Q: Why restore Ludacris’ Acura Legend?

A: The guy is obviously so passionate about the brand and the car. When we talked to him, it became very clear to us that he was very attached to this car. I can relate to that, being a car guy myself. I’m sure a lot of people understand the emotional attachment that can build up with a car.

At that point, whether we fixed the car or not, he wasn’t going to throw it away, so I said, “C’mon, it’s the right thing to do. Let’s fix this guy’s car.”



Q: Acura always has a strong presence at SEMA. What is it about this show that’s important for Acura as a brand?

A: Our brand’s heritage goes back to precision-crafted performance, and I’m sure there are a lot of fans out there, whether it’s a new Acura or original Integra, who understand tuning and having fun with your vehicle.

I really feel strongly that it’s part of our heritage, this whole scene, and as long as we’re in it, we should be a big part of it.


Q: It must feel pretty good having the NSX on display at SEMA. How long until we start to see modified NSXs all over SEMA?

A: I have no idea exactly on when that will be, but I’m sure it will start to happen. To just get this car out in the hands of people who want to drive this vehicle, is an exciting time for the brand. It’s the epitome of precision-crafted performance for us.


Q: And speaking of the NSX, can you give us any details on the rumored baby NSX?

A: (laughs) We just got this NSX out, so I can’t talk about a baby NSX. We’re focusing on this [2016] NSX right now.

I will say this though. It’s really important to tie and leverage this vehicle and its performance to all the other core [Acura] models. Like the ILX on display here, with future sport variants and things, we want to really leverage what [the NSX] brings. That’s how we did it in the past, and I think Acura really needs to do that now.


Q: Honda is beginning to utilize turbocharging on its products in North America and Acura is with the NSX. Will we see more turbocharges from Acura in the future?


A: We can’t talk about specific engine layouts and things, but performance is what our brand is about. If it needs [turbochargers] to get the right performance for vehicles, then yeah, I could see that happening.
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Old 11-12-2015, 12:45 PM
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Like the ILX on display here, with future sport variants and things, we want to really leverage what [the NSX] brings
Ya about time damnit
Old 11-12-2015, 01:01 PM
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like years ago.
Old 11-30-2015, 07:59 AM
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http://www.autonews.com/article/2015...tronger-sedans

LOS ANGELES -- Unique rear-wheel-drive platforms. Massive investment. A condensed five-year timetable. Global sales.

That's the bold strategy underpinning Hyundai's newborn Genesis luxury marque. And nearly 30-year-old Acura -- the senior-most of the stand-alone Asian luxury brands -- wants no part of it, says John Mendel, executive vice president of American Honda.

Despite decades of muddled brand identity and mixed success with its vehicles, Acura has no plans to borrow a page from Hyundai's playbook, or any other luxury brand's, for that matter.

"They're going to do it the way they need to do it strategically, and it's certainly not going to change our strategy," Mendel told Automotive News at the Los Angeles Auto Show this month.

Instead, Acura needs to play to its own strengths in the crossover market while squarely addressing its weaknesses in sedans, Mendel said. This means resisting calls from dealers to keep up with rival Lexus by adding a bevy of new models or low-volume derivatives to its lineup, and trying to generate more volume and brand cachet from a streamlined lineup of well-made cars.

"I tell them, 'If you had three sedans that sold what Civic and Accord and CR-V sold every month, we wouldn't be having this conversation,'" Mendel said.

Overall, Acura is having a good year in the U.S., with 148,098 vehicles sold through October, putting it in fifth place in the luxury market behind Audi and ahead of Cadillac. But its sales mix is dominated by its two crossover models -- the MDX and RDX -- and its midsize TLX sedan, while its small and large sedans are laggards.

Acura General Manager Jon Ikeda has said sedans are a priority that his team is working on right now. The first peek at what exactly this means could come as early as January's Detroit auto show.

"We've struggled, candidly, with sedans," Mendel said. Though the recent success of the TLX has been encouraging, he said, the flagship RLX needs fixing.

Acura sold just 3,413 RLXs in 2014, and sales this year are down 35 percent through October. But volume isn't the only concern.

The full-size luxury sedan segment "doesn't sell a lot of cars," Mendel said "but it tends to define brands." That means the RLX, and Acura itself, are measured by the technology and prestige standards of the Mercedes S class and BMW 7 series.

Still, fixing the RLX doesn't mean emulating those brands with a rwd platform or a V-8 engine, Mendel said. Honda doesn't have either anywhere in its global portfolio, and there are no plans to change that.

Rather, he said, Acura plans to leverage its strength in front- and all-wheel-drive platforms as they become more common throughout the industry. The brand also will seek to capture a halo effect from the NSX hybrid supercar, especially as its tech-heavy features trickle down into more mainstream Acura models.

Such steps are important for not only luring new buyers to Acura, but keeping existing fans in the fold.

Unlike the new Genesis brand, "we do have things to lose," Mendel said. "We have a very loyal customer base with Acura. So moving them and evolving them along will be important."
Old 11-30-2015, 08:00 AM
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For some reason this is the first thing that came to mind
Old 11-30-2015, 08:02 AM
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Christ, we told them over 10 years ago.
Old 12-01-2015, 12:02 AM
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In short, even though Honda is aware of the underlying problems with its poor selling RLX flagship sedans, but Honda is not planning to do anything to remedy this situation.

This is one excellent business strategy.
Old 12-01-2015, 12:15 PM
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To me, it's totally a Honda decision to make a RWD platform. It doesn't seem like Honda wants to build any Honda RWD sedans at all, hence no RWD platform for Acura to use.

Lexus is able to make RWD cars like IS, GS, and LS because Toyota has the N platform readily available for Toyota vehicles such as Mark II, Mark X, Crown, Chaser, etc.
Old 12-01-2015, 01:15 PM
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Originally Posted by iforyou
To me, it's totally a Honda decision to make a RWD platform. It doesn't seem like Honda wants to build any Honda RWD sedans at all, hence no RWD platform for Acura to use.

Lexus is able to make RWD cars like IS, GS, and LS because Toyota has the N platform readily available for Toyota vehicles such as Mark II, Mark X, Crown, Chaser, etc.
I don't understand that, I mean doesn't Honda want/need the RWD platform to stay competitive with Toyota for the JDM market? I don't really understand that market much, but it seems common sense to have at least some model parity with your largest competitor. If Honda decides to stay competitive with Toyota in their home market, then it naturally creates a platform for Acura to stay competitive outside of JDM.
Old 12-01-2015, 06:03 PM
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Originally Posted by jwong77
I don't understand that, I mean doesn't Honda want/need the RWD platform to stay competitive with Toyota for the JDM market? I don't really understand that market much, but it seems common sense to have at least some model parity with your largest competitor. If Honda decides to stay competitive with Toyota in their home market, then it naturally creates a platform for Acura to stay competitive outside of JDM.
For 2014, Honda sold 848,753 vehicles in Japan. 402,403 of those were considered as "mini vehicles" (Mini vehicles = Kei cars).
Honda Worldwide | January 28, 2015 "Honda Sets All-Time Calendar Year Production Records for Automobile Production, Worldwide, Overseas, in North America, Asia, and China"

I don't have data for 2014, but for 2013, Toyota sold 2,295,222 vehicles in Japan.
https://en.wikipedia.org/wiki/Toyota

To me, Toyota sells nearly 3 times as much in Japan than Honda. It doesn't seem like Honda has any plan to build and sell large cars (RWD or not) in Japan. As such, there's really no "model parity" with Toyota for Honda...lol...
and so there's nothing for Acura to use.
Old 12-01-2015, 06:09 PM
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Originally Posted by oonowindoo
$600 drove off. $280 a month
Or $0 drive off, $300 a month.

Pick 1.

of course.. This varies based on locations.

There is $2500 incentive on TLX base. and you can get $2000 below MSRP, OUT THE DOOR.

so that is how you get the low payments.
I went to Acura a few months back. $0 down, on a TLX base... they dropped the car from 32k to 28k $312 a month. If I wanted a tech it went from 36k to 32k and it was $350ish a month.
Old 12-01-2015, 06:18 PM
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Honestly, I'm sure many of you would agree, if Acura started building RWD cars, many of us, even those who no longer drive Acuras, would be lining up to buy them again. I think the RLX would sell better too if it had a V8, for nothing more than brand prestige. Plus, they could market the hell out of it and garner attention- "Acura's first V8 in our flagship sedan..."

It just seems so short sighted of them. It's like they know what they have to implement to be successful, but they're trying to do anything and everything in their power to make less desirable products work.

We've been saying it for years on end, Honda/Acura, listen to what your customers want instead of telling them what they should want.

Just a broken record, going 'round and 'round...

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Old 12-01-2015, 06:24 PM
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I would return to Acura even if they build a FWD sedan with fake-FR proportion like the 2nd gen Legend had.

Have anyone seen the November sales number yet? TLX, which just entered its 2nd year, already dropped to less than 3000 units sold. lol epic fail.
Old 12-01-2015, 06:44 PM
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American Honda Reports November Car and Truck Sales - Sales - Honda News

American Honda Reports November Car and Truck Sales

Dec 1, 2015 - TORRANCE, Calif.
  • Robust Honda and Acura truck sales continue on record annual pace
  • Honda Pilot gains 19 percent as sales surpass 10,000 for the month
  • Acura RDX sets new November sales record, climbing 7.4 percent on sales of 3,691
  • All-new 2016 Honda Civic pushes 8.6 percent model gain as first customers take deliveries in mid-November
  • Accord, Civic and CR-V remain on pace to top 1 million units for the year


American Honda Motor Co., Inc. today reported November sales of 115,441 Honda and Acura vehicles, a decrease of 5.2 percent in a month with two fewer selling days and one less weekend vs. a record-setting November 2014. Honda Division sold 103,197 units, with car sales reaching 53,900 and truck sales totaling 49,297 for the month. Acura sales totaled 12,244, with sedan sales of 4,461 and trucks reaching 7,783 units in November.

Honda

Strong sales of the all-new Pilot and core Honda models kept Honda on track for an all-time annual sales record, with the Accord, Civic and CR-V on course to reach a combined one million units in sales for the third consecutive year.
  • Pilot sales climbed strongly, rising 19 percent on sales of 10,975 units putting the all-new Pilot on the verge of its best sales year since 2006.
  • Civic posted an 8.6 percent November increase on sales of 25,050 units, even as the production ramp up of the 2016 Civic Sedan continues at Honda plants in North America.
  • Accord posted a November increase of 1.2 percent to 25,566 units, boosting YTD 2015 sales to 320,501 units.
  • CR-V continued on pace as the industry's best-selling SUV, with sales of 25,931 units in November pushing its 2015 total over the 300,000-unit mark for the third consecutive year.

"It is incredibly gratifying to see our customers embrace the all-new Pilot and Civic," said Jeff Conrad, senior vice president and general manager of the Honda Division. "We are going to race to the finish in the effort to earn a record number of new customers this year."

Acura

Acura truck sales remain on pace for a record year with combined sales of MDX and RDX approaching the 100,000-unit mark for 2015, while Acura sedan sales are up more than 20% in 2015, topping 60,000 units for the first time since 2013.
  • Acura's athletic RDX set a new November record, climbing 7.4 percent on sales of 3,691 vehicles.
  • TLX sales of 43,572 units through the first 11 months of 2015 has now nearly tripled the 2014 combined sales total of the TLX and the outgoing TL and TSX models it replaced.

"With the Acura brand on track for our fifth consecutive year of increased sales and our best annual sales total since 2007 we continue to build strong momentum toward next year's celebration of Acura's 30th anniversary," said Jon Ikeda, vice president and general manager of the Acura division. "We also recognize and embrace the challenges of an ultra-competitive luxury market as we sharpen our portfolio with products like the technologically advanced NSX and continue to build the brand with highly desirable vehicles throughout the lineup."



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