Apple: Hardware News and Discussion Thread
02-27-2024, 11:00 PM
#4041
Apple finally cancels its EV plans ....for good.
Project Titan shelved......
https://superchargednews.com/2024/02...c-car-project/
SHAREApple has reportedly decided to completely cancel and shelf its bold endeavor to launch an electric vehicle in favor of focusing its efforts on generative AI development, according to a new Bloomberg report.
The company has shelved all plans and engineering work on the now-canceled electric car project, which reportedly has been in development for more than a decade and racked up billions of dollars in research and development. Teams working on “Project Titan” are being disbanded, with many engineers being relocated to work on generative AI features instead.
Apple informed teams working on Project Titan of its intentions today via its Chief Operating Officer Jeff Williams and Kevin Lynch, who was the last executive to oversee work over the project. The news reportedly came as a shock to over 2,000 employees working on the electric car project, which kicked off a decade ago back in 2014. Apple’s top executives authorized plans to cancel the project earlier this month, the report adds.
Some engineers within the project will be offered the chance to relocate to the company’s artificial intelligence and machine learning group under the leadership of John Giannandrea, where they will be mainly working on generative AI. However, automotive and mechanical engineers and designers will reportedly be laid off. They will be offered the chance to relocate to other hardware engineering groups within Apple, but layoffs seem inevitable at this point.
An earlier Bloomberg report detailed ongoing problems within the project. The most recent one was the downgrade from pursuing a Level 4 autonomous capability to a more crude Level 2+ which is closer to what other automakers including Tesla are currently achieving with their vehicles. Senior Apple executives were also concerned about the amount of revenue margin the company could’ve generated from its electric vehicle, which was targeted to be priced at around $100,000.
The report also detailed some pressure from Apple’s board of directors on CEO Tim Cook and other senior executives to figure out a new direction for the project, which suffered multiple delays and internal rounds of layoffs before today’s complete cancelation. The apparent lack of progress within the project and ballooning costs were a real concern for Apple’s board, which may have ultimately forced the company’s top brass to shelf the project for good.
Project Titan shelved......
https://superchargednews.com/2024/02...c-car-project/
Apple cancels “Project Titan” electric car project as company shifts focus to generative AI
OMAR MOHARRAM
- FEBRUARY 27, 2024
- LAST UPDATED: 12:08 PM
SHAREApple has reportedly decided to completely cancel and shelf its bold endeavor to launch an electric vehicle in favor of focusing its efforts on generative AI development, according to a new Bloomberg report.
The company has shelved all plans and engineering work on the now-canceled electric car project, which reportedly has been in development for more than a decade and racked up billions of dollars in research and development. Teams working on “Project Titan” are being disbanded, with many engineers being relocated to work on generative AI features instead.
Apple informed teams working on Project Titan of its intentions today via its Chief Operating Officer Jeff Williams and Kevin Lynch, who was the last executive to oversee work over the project. The news reportedly came as a shock to over 2,000 employees working on the electric car project, which kicked off a decade ago back in 2014. Apple’s top executives authorized plans to cancel the project earlier this month, the report adds.
Some engineers within the project will be offered the chance to relocate to the company’s artificial intelligence and machine learning group under the leadership of John Giannandrea, where they will be mainly working on generative AI. However, automotive and mechanical engineers and designers will reportedly be laid off. They will be offered the chance to relocate to other hardware engineering groups within Apple, but layoffs seem inevitable at this point.
An earlier Bloomberg report detailed ongoing problems within the project. The most recent one was the downgrade from pursuing a Level 4 autonomous capability to a more crude Level 2+ which is closer to what other automakers including Tesla are currently achieving with their vehicles. Senior Apple executives were also concerned about the amount of revenue margin the company could’ve generated from its electric vehicle, which was targeted to be priced at around $100,000.
The report also detailed some pressure from Apple’s board of directors on CEO Tim Cook and other senior executives to figure out a new direction for the project, which suffered multiple delays and internal rounds of layoffs before today’s complete cancelation. The apparent lack of progress within the project and ballooning costs were a real concern for Apple’s board, which may have ultimately forced the company’s top brass to shelf the project for good.
03-02-2024, 01:17 PM
#4042
Sanest Florida Man
03-13-2024, 11:05 PM
#4043
Sanest Florida Man
03-18-2024, 01:09 PM
#4044
Sanest Florida Man
03-21-2024, 01:52 PM
#4045
Sanest Florida Man
05-28-2024, 04:01 PM
#4046
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06-02-2024, 03:02 PM
#4047
Go Giants
Apple is giving me $250 for my last gen iPad 10.9 so I pulled a trigger on the 12.9inch air. I'll use it mostly for sheet music.
06-02-2024, 11:47 PM
#4048
Senior Moderator
06-03-2024, 12:19 PM
#4049
Sanest Florida Man
06-03-2024, 01:26 PM
#4050
Go Giants
Originally Posted by #1 STUNNA
How's it going with the Apple Vision Pro?
06-03-2024, 01:27 PM
#4051
Go Giants
Originally Posted by #1 STUNNA
How's it going with the Apple Vision Pro?
06-03-2024, 01:27 PM
#4052
Go Giants
Originally Posted by Whiskers
With the divorce and move I haven't used it much but I'm going to pull it out for the marvel thing and whatever happens at WWDC. Been watching Fallout which I should probably watch on the Vision Pro.
06-03-2024, 03:14 PM
#4053
Senior Moderator
The following users liked this post:
Mizouse (06-03-2024)
06-03-2024, 04:58 PM
#4055
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Wait you don’t have the pro model of the iPad?? 
who are you and what have you done with Whiskers?!
who are you and what have you done with Whiskers?!
06-03-2024, 05:05 PM
#4056
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Sadly rumored no hardware will be announced. 
06-10-2024, 01:04 PM
#4057
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but if the rumors of no hardware are true then why is the store down?
06-10-2024, 03:05 PM
#4058
Go Giants
Updated Laptop, Ipad and Vision Pro so far and nothing exploded and the AI hasnt killed me yet.
06-12-2024, 09:06 PM
#4059
Sanest Florida Man
MKBHD is never getting another Apple Exec interview after this.
06-12-2024, 09:26 PM
#4060
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08-27-2024, 03:07 PM
#4061
Sanest Florida Man
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