Hyundai: Equus News
10-27-2010, 01:27 PM
#362
Team Owner
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Agreed.
I never thought I'd say it, but when the wifey's car is due for replacement, I think I may encourage her to consider looking at Hyundai's as well.
The Sonata gets my vote.
But if I had my way, she'd be in an A3 if we could afford another Audi.
I never thought I'd say it, but when the wifey's car is due for replacement, I think I may encourage her to consider looking at Hyundai's as well.
The Sonata gets my vote.
But if I had my way, she'd be in an A3 if we could afford another Audi.
10-27-2010, 02:48 PM
#363
Burning Brakes
Yeah, I've seen the new Sonata on the road a few times and it looks pretty good in person. It definitely doesn't feel bland like the old one did. And the front end looks a lot better than it does in pictures.
10-27-2010, 03:09 PM
#364
Senior Moderator
Im probably going to replace the TL with the Genesis sedan next year. Im hoping that their new 5.0 will make its way into it soon 
10-27-2010, 05:37 PM
#365
hail to the victors
10-27-2010, 06:38 PM
#367
Senior Moderator
I like.
10-28-2010, 06:31 AM
#369
My first Avatar....
I don't understand the hood ornament. For who, for what? 
10-28-2010, 09:57 AM
#371
אני עומד עם ישראל
To seem "elite" and an excuse for SSFTSX to say look how much CD is lost through placing stupid objects on the hood. Only an inferior manufacturer would put hood ornaments on their cars....
10-28-2010, 10:32 AM
#372
hail to the victors
obviously Hyundai knew hood ornament won't work in the U.S, so they got rid of it.
anyway, when a normal people sees this, they would think this is a new 100k luxury sedan especially with no H badge on it. that's what they are trying to accomplish.
anyway, when a normal people sees this, they would think this is a new 100k luxury sedan especially with no H badge on it. that's what they are trying to accomplish.
10-28-2010, 11:19 AM
#373
My first Avatar....
So, they don't believe in their own "H"? = Not too good.
10-28-2010, 11:57 AM
#374
Safety Car
Thread Starter
^ why is it not good?
i mean even some of people in this forum won't give credit just because it's "hyundai"
same reason why toyota came out with lexus, nissan with infiniti, right?
i mean even some of people in this forum won't give credit just because it's "hyundai"
same reason why toyota came out with lexus, nissan with infiniti, right?
10-28-2010, 12:56 PM
#375
אני עומד עם ישראל
wow I must be nuts, but I don't think that DUB edition Equus looks half bad...
10-28-2010, 01:11 PM
#376
My first Avatar....
You would think that Hyundai would want to take ownership of their "flagship" model. It just sends a really bad message.
10-28-2010, 01:17 PM
#377
אני עומד עם ישראל
Kinda like when Oldsmobile came out with the Alero and Intrigue over a decade ago. Both were okay cars, but in their first year you didn't see the name "Oldsmobile" only the "swoosh circle" that nobody recognized. One model year later a tiny "Oldsmobile" plague was on the trunk lid.
10-28-2010, 01:30 PM
#379
My first Avatar....
That's what it basically amounts to.
10-28-2010, 04:16 PM
#381
Senior Moderator
It may be part of the division they are wanting to move to in the future to separate the cars they are building. My dads Genesis has the winged logo on the back.
10-28-2010, 06:32 PM
#382
The sizzle in the Steak
Luxury cars are about image first....hence why the badge is important.
Features and performance are second.
This is why Hyundai is trying to distance themselves from their high end product.
VW failed to understand this when they sold the Phaeton in the U.S.
Fantastic car....wrong badge.....and the badge means everything in this segment.
Features and performance are second.
This is why Hyundai is trying to distance themselves from their high end product.
VW failed to understand this when they sold the Phaeton in the U.S.
Fantastic car....wrong badge.....and the badge means everything in this segment.
10-28-2010, 06:51 PM
#383
Honda entered US market with 1973 Civic and within 13 year Acura brand launched and by that time Honda was near to the top quality rankings.
http://www.thehyway.com/Hyundai_History.htm
With the Excel, Hyundai finally earned their much sought approval to enter the United States automotive market in 1985.
With the Excel, Hyundai finally earned their much sought approval to enter the United States automotive market in 1985.
10-28-2010, 07:18 PM
#384
Senior Moderator
Hyundai is doing bigger things than Honda and Acura combined.
10-28-2010, 08:43 PM
#385
Big thing is to create smaller attractive and reliable cars.
lunching NSX was a very big step. Type R vehicles from Honda are big thing. Putting SH-AWD in 7 Seater SUV is big thing which Toyota/Nissan cant match it.
Hyundai is doing bigger things than Honda and Acura combined.
Honda was way smaller brand than Toyota/Nissan in 1986. It was putting first time V6 into a Saloon let alone V8. It is called bold step. Lunching premium brand with first V6 engine. and first time use of Variable geometry turbo charger called wing turbo.. Use of first time of using traction control in FWD car. There were alot of things in it like use of double wishbone both in front and rear.
There is absolutely nothing in EQ/Genesis that is already developed and available. Infact in both EQ/Genesis there is worst implementation of V8/6speed auto.
10-28-2010, 10:35 PM
#386
Punk Rocker
If launching the NSX was "a very big step" what was letting it twist on the vine for 20 years before unceremoniously dumping it without a replacement? More proof of Honda's utter world domination?
10-28-2010, 11:00 PM
#387
Evil Mazda Driver
There's a difference between doing it wrong and doing it right. VW rushed things and got it wrong whereas Hyundai is taking their time and so far, it seems like they've got it right. But then again with all of Honda's rear-wheel drive V8 sedan offerings, what's the point in Hyundai making one? 
10-29-2010, 12:08 AM
#388
Honda was not afraid of putting Honda badge on such expensive car for 1990 price. but these things dont make money on long term. YOu make one big impact on the world for very long time to come. and Honda did with NSX. They may drop similar big ideal once in decades time.
Hyundai already whole world knows that it is starting from the bottom and by staying near the bottom for so long. they will remain there.
10-29-2010, 12:11 AM
#389
Evil Mazda Driver
So what you're saying is basically Honda can now rest on their laurels while companies like Hyundai and Kia continue to surpass them in quality and engineering? Nice. That's a world-class car company.
10-29-2010, 12:24 AM
#390
Burning Brakes
Is it just me or is Hyundai always going to be plagued by their name "Hyundai". It sounds too similar to Honda and the H logo is just slanted.
General public doesnt care that Hyundai is making better cars, most people are just looking for the best deals these days. But I bet alot of people are just turned off by the name Hyundai before even stepping into a dealership....most people would still be embarrased to tell their friends they bought a "Hyundai". Its almost like a derogatory term to them
General public doesnt care that Hyundai is making better cars, most people are just looking for the best deals these days. But I bet alot of people are just turned off by the name Hyundai before even stepping into a dealership....most people would still be embarrased to tell their friends they bought a "Hyundai". Its almost like a derogatory term to them
10-29-2010, 09:13 AM
#391
Your trying to challenge wisdom of AAA rated company for decades with Quality and reliability that is near to top for very long time.
Hyundais moves are too slow. It abandoned V6 in Family sedan like Sonata.
there is market of V6 not just for family sedan but also using the same V6 sedan for use in SUVs.
Toyota even introduce V6 in RAV4 just to increase production of V6 so as to decrease its cost & warranty maintainance. Honda has done it with Crosstour.
Even Sonata Hybrid is slow in introduction. it is already 2011. and by 2012 summer next generation Honda Accord will be coming with new fuel economy and Hybrid technologies.
Geneis/Eq has no future. so no point in discussing it. they will be become stale and outdate within a year once newer products from other Asian brands like Lexus/Toyota comes out.
10-29-2010, 09:39 AM
#392
Senior Moderator
2010 RMR-Hyundai Signature Edition Equus
Press release...
Visitors to Hyundai’s SEMA booth will be treated to the latest customizations from Rhys Millen Racing as his modifications to the company’s new flagship sedan will be unveiled. The RMR Signature Edition Equus will include exterior, interior and performance upgrades that will enhance the already luxurious sedan
.
“This is the third consecutive year we’ve partnered with Hyundai to bring a must-see car to the SEMA Show,” said Rhys Millen, owner, Rhys Millen Racing. “The intelligent luxury platform of the new rear-wheel drive Equus is a perfect vehicle for tuners who have graduated from other segments and want to work with the best the automotive industry has to offer.”
The Equus will showcase exterior RMR Signature Edition components including carbon mirrors, and front chin and rear deck spoilers. A two-tone carbon fiber and Red Bull Racing blue satin clear paint by BASF and HRE 21-inch P40 wheels will appropriately round out the exterior.
Tuners aiming to get even more power from the stock 385 horsepower, V8 engine to the wheels will get a glance at a bolt-on RMR Signature Edition air intake and stainless exhaust that together will add another 30 horsepower. The RMR Signature Equus will also feature a 14-inch brake kit designed to tame the 415 horses.
The interior of the Equus will feature RMR Signature Edition embroidered headrests and floor mats, and ostrich hide leather seats with suede accents.
The RMR Signature Edition Equus will be shown in the Hyundai Booth along with other specially designed cars exclusively built for this year’s SEMA Show.
.
“This is the third consecutive year we’ve partnered with Hyundai to bring a must-see car to the SEMA Show,” said Rhys Millen, owner, Rhys Millen Racing. “The intelligent luxury platform of the new rear-wheel drive Equus is a perfect vehicle for tuners who have graduated from other segments and want to work with the best the automotive industry has to offer.”
The Equus will showcase exterior RMR Signature Edition components including carbon mirrors, and front chin and rear deck spoilers. A two-tone carbon fiber and Red Bull Racing blue satin clear paint by BASF and HRE 21-inch P40 wheels will appropriately round out the exterior.
Tuners aiming to get even more power from the stock 385 horsepower, V8 engine to the wheels will get a glance at a bolt-on RMR Signature Edition air intake and stainless exhaust that together will add another 30 horsepower. The RMR Signature Equus will also feature a 14-inch brake kit designed to tame the 415 horses.
The interior of the Equus will feature RMR Signature Edition embroidered headrests and floor mats, and ostrich hide leather seats with suede accents.
The RMR Signature Edition Equus will be shown in the Hyundai Booth along with other specially designed cars exclusively built for this year’s SEMA Show.
10-29-2010, 11:15 AM
#393
Back From The dead
personally, I don't dig it
10-29-2010, 12:55 PM
#394
Senior Moderator
You know im not sure i really know how to respond to something so stupid but im going to try.
Yes, because people looking at large 5 seat sedans want something smaller and more attractive.
Launching a premium division is a BIG STEP. That is what Hyundai is doing. Acura was NOT built in one day!
See above, It took Honda MANY years to create a premium division and it wasnt a success overnight. It took a while
And making 2 V8 sedans of large size and creating a great product with great materials, fit and finish, offering the best warranty in the industry Isnt a bold step? If not i would say honda hasnt taken a BOLD step in many many years and has actually gone backwards. Honda wants Acura to go up market yet it cant even figure out where in the market their cars actually place. They havent created a car to compete with the A8/7 series/Benz etc. I call that a Failure and being afraid to take BIG STEPS.
The turbo argument
one car with it and it some how makes them a world leader in turbo tech. Hell dodge has more experience with turbos than honda and wow, traction control in a FWD vehicle. Hondas TCS systems have been some of the worst i have ever driven. Try again.
Except Honda/Acura have nothing to offer or compete with it.
Explain to me how its the "worst" implementation of a V8/6 speed. They offered it before Honda, and still offer things that Acura doesnt. A V8 and RWD.
Both Toyota & Datsun had large saloons inside Japan decades ahead of there luxury brands. and it isnt consider a big thing.
Big thing is to create smaller attractive and reliable cars.
lunching NSX was a very big step. Type R vehicles from Honda are big thing. Putting SH-AWD in 7 Seater SUV is big thing which Toyota/Nissan cant match it.
Big thing is to create smaller attractive and reliable cars.
lunching NSX was a very big step. Type R vehicles from Honda are big thing. Putting SH-AWD in 7 Seater SUV is big thing which Toyota/Nissan cant match it.
Launching a premium division is a BIG STEP. That is what Hyundai is doing. Acura was NOT built in one day!
Yes they are doing so big things that they cant lunch separate Premium brand after almost 3 decades in US market. Hyundai is mediocre company with mediocre approaches. thats why it is taking so long.
Honda was way smaller brand than Toyota/Nissan in 1986. It was putting first time V6 into a Saloon let alone V8. It is called bold step. Lunching premium brand with first V6 engine. and first time use of Variable geometry turbo charger called wing turbo.. Use of first time of using traction control in FWD car. There were alot of things in it like use of double wishbone both in front and rear.
The turbo argument
one car with it and it some how makes them a world leader in turbo tech. Hell dodge has more experience with turbos than honda and wow, traction control in a FWD vehicle. Hondas TCS systems have been some of the worst i have ever driven. Try again.
There is absolutely nothing in EQ/Genesis that is already developed and available. Infact in both EQ/Genesis there is worst implementation of V8/6speed auto
Explain to me how its the "worst" implementation of a V8/6 speed. They offered it before Honda, and still offer things that Acura doesnt. A V8 and RWD.
10-29-2010, 12:58 PM
#395
Senior Moderator
Whats wrong on resting on laurels?. Honda is still profitable despite super strong Yen. never in histroy has Yen become so strong in such short time. It gives Honda cash balance sheet enormous leverage to buy commodities & all the RWD brands of the world like JLR/Volvo/Chrysler and even Porsche if it want to do.
Your trying to challenge wisdom of AAA rated company for decades with Quality and reliability that is near to top for very long time.
Hyundais moves are too slow. It abandoned V6 in Family sedan like Sonata.
there is market of V6 not just for family sedan but also using the same V6 sedan for use in SUVs.
Toyota even introduce V6 in RAV4 just to increase production of V6 so as to decrease its cost & warranty maintainance. Honda has done it with Crosstour.
Even Sonata Hybrid is slow in introduction. it is already 2011. and by 2012 summer next generation Honda Accord will be coming with new fuel economy and Hybrid technologies.
Geneis/Eq has no future. so no point in discussing it. they will be become stale and outdate within a year once newer products from other Asian brands like Lexus/Toyota comes out.
Your trying to challenge wisdom of AAA rated company for decades with Quality and reliability that is near to top for very long time.
Hyundais moves are too slow. It abandoned V6 in Family sedan like Sonata.
there is market of V6 not just for family sedan but also using the same V6 sedan for use in SUVs.
Toyota even introduce V6 in RAV4 just to increase production of V6 so as to decrease its cost & warranty maintainance. Honda has done it with Crosstour.
Even Sonata Hybrid is slow in introduction. it is already 2011. and by 2012 summer next generation Honda Accord will be coming with new fuel economy and Hybrid technologies.
Geneis/Eq has no future. so no point in discussing it. they will be become stale and outdate within a year once newer products from other Asian brands like Lexus/Toyota comes out.
Show us PROOF that the Genesis/Equus has no future and will become outdated and stale. Id place money that even in its last year of production the Genesis will sell more per month than the current RL.
10-29-2010, 05:09 PM
#396
The sizzle in the Steak
2010 RMR-Hyundai Signature Edition Equus = 
10-29-2010, 05:24 PM
#397
Launching a premium division is a BIG STEP. That is what Hyundai is doing. Acura was NOT built in one day!
How many years Honda legend spent in Japan before it was lunched in US?
See above, It took Honda MANY years to create a premium division and it wasnt a success overnight. It took a while
And making 2 V8 sedans of large size and creating a great product with great materials, fit and finish, offering the best warranty in the industry Isnt a bold step? If not i would say honda hasnt taken a BOLD step in many many years and has actually gone backwards. Honda wants Acura to go up market yet it cant even figure out where in the market their cars actually place. They havent created a car to compete with the A8/7 series/Benz etc. I call that a Failure and being afraid to take BIG STEPS.
The turbo argument one car with it and it some how makes them a world leader in turbo tech. Hell dodge has more experience with turbos than honda and wow, traction control in a FWD vehicle. Hondas TCS systems have been some of the worst i have ever driven. Try again.
one car with it and it some how makes them a world leader in turbo tech. Hell dodge has more experience with turbos than honda and wow, traction control in a FWD vehicle. Hondas TCS systems have been some of the worst i have ever driven. Try again.
Except Honda/Acura have nothing to offer or compete with it.
when the world gets more wealthy for honda products. they will introduce it.
Your dealing with the world wealthiest Auto brand with strongest currency. There alot of brands with V8/RWD that will like Join with Honda like BMW.
Explain to me how its the "worst" implementation of a V8/6 speed. They offered it before Honda, and still offer things that Acura doesnt. A V8 and RWD.
10-29-2010, 07:42 PM
#399
Senior Moderator
Your still not fully understanding the issue. Japan in late 70s-80s. was extremely wealth country. It has the world Second largest Automarket for decades. Toyota/Datsun were making large vehicles. Honda could have joined them or bought any European brands. The company that built NSX/legend 1980s can certainly create large boats.
Acura was essentially created in single day. with new Car. Hyundai has been testing waters inside Korea with Genesis/Eguus for years.
How many years Honda legend spent in Japan before it was lunched in US?
how many years in creating Acura brand? what Hondas and how many years were sold in US market before rebadging them for Acura?
Bold and V8?. do u want me number the number of bankrupt and low quality brands having V8/RWD?. Cars equal to A8 does not make upmarket alone. it is very different process. Ferrari hasnt created A8 eqvilent
that is 1980s. Rmember Korea needed alot more years for its baby steps.
Honda does not want to compete in this useless segment for now.
when the world gets more wealthy for honda products. they will introduce it.
Your dealing with the world wealthiest Auto brand with strongest currency. There alot of brands with V8/RWD that will like Join with Honda like BMW.
Look at performance/handling/fuel economy/NVH. it practically falls apart for 2011 model year. and with #12 standing in reliability. it is hardly a good value for money.
Acura was essentially created in single day. with new Car. Hyundai has been testing waters inside Korea with Genesis/Eguus for years.
How many years Honda legend spent in Japan before it was lunched in US?
how many years in creating Acura brand? what Hondas and how many years were sold in US market before rebadging them for Acura?
Bold and V8?. do u want me number the number of bankrupt and low quality brands having V8/RWD?. Cars equal to A8 does not make upmarket alone. it is very different process. Ferrari hasnt created A8 eqvilent
that is 1980s. Rmember Korea needed alot more years for its baby steps.
Honda does not want to compete in this useless segment for now.
when the world gets more wealthy for honda products. they will introduce it.
Your dealing with the world wealthiest Auto brand with strongest currency. There alot of brands with V8/RWD that will like Join with Honda like BMW.
Look at performance/handling/fuel economy/NVH. it practically falls apart for 2011 model year. and with #12 standing in reliability. it is hardly a good value for money.
I wouldnt call the Hyundai unreliable. He has 55k on his 2010 And at this point with MY acura it had one transmission failure, a AC compressor failure, replaced rotors and pads. My dads genesis ZERO things to replace. I wouldnt call that falling apart.
Last edited by fsttyms1; 10-29-2010 at 07:49 PM.
10-29-2010, 07:53 PM
#400
surely i am not understanding it. Admitted it is British study with bias towards local brand like Jaquar. but it give you idea where the brands stands in neutral turf internationally.
Hyundai will need decades to built Honda quality reputition what Honda built in less than 10 year inside EU. Hyundai cannot do it in 25 years already.. personal stories dont count when discussing brands as a whole.
Hyundai will need decades to built Honda quality reputition what Honda built in less than 10 year inside EU. Hyundai cannot do it in 25 years already.. personal stories dont count when discussing brands as a whole.