Acura: Sales, Marketing, and Financial News
#641
Senior Moderator
Originally Posted by MSZ
They are 3 different dealer networks who sell different Honda models.
These are their websites:
Primo http://www.honda.co.jp/PRIMO/
Clio http://www.honda.co.jp/CLIO/
Verno http://www.honda.co.jp/VERNO/
These are their websites:
Primo http://www.honda.co.jp/PRIMO/
Clio http://www.honda.co.jp/CLIO/
Verno http://www.honda.co.jp/VERNO/
I guess some of the models are available from all 3 dealer networks, but some are only available thru each one
I would so rock a That's...
#642
Lola
Originally Posted by GreenMonster
MSZ, I can't read japanese, so what's the difference between them... looks like one division for the sportscars( NSX, S2000, RSX ) one for the cars (Accord/TSX, Legend/RL) and one for the Van and utility vehicles...
I guess some of the models are available from all 3 dealer networks, but some are only available thru each one
I guess some of the models are available from all 3 dealer networks, but some are only available thru each one
Primo = K-car/compact car
Clio = everyday car but more expensive than the compacts
Verno = sporty
And yes, some of the models are available from all 3 dealers.
#643
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Do you really think Acura will build an S class/7 series competitor? They can't even sell a 50k car, (42kish now). I love acura and all but they dropped the ball on the RL
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I think this is a big step for Acura. With the introduction of Acura in Japan, I expect the next generation of Acura cars to be even more world-class. The next generation of Acura automobiles will now probably have a much greater influence from Japan through out the development process, instead of mostly US designers like for the NA only TL and MDX. Afterall, Japan will be Acura's second largest market (not sure if Mexico will still be bigger). Japan will WANT to be involved in the development of the next generation of Acura's. With Japan being more involved, chances are good that Acura of NA automobiles will be even more desireable. Honda is not a stupid company. They know what it will take to make Acura a winner in Japan. Im fairly certain Honda is working on a few big secret projects right now that will move the Acura brand up to a new level before the start of the next decade.
#645
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Originally Posted by SeCsTaC
Do you really think Acura will build an S class/7 series competitor? They can't even sell a 50k car, (42kish now). I love acura and all but they dropped the ball on the RL
Thats what I'm sayin, they don't have the confidence to go ahead with it. They will most likely run with what is already doing well, like the RSX, TSX, and TL.
#646
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Originally Posted by SeCsTaC
Do you really think Acura will build an S class/7 series competitor? They can't even sell a 50k car, (42kish now). I love acura and all but they dropped the ball on the RL
One of the major things the RL is missing is proper PR and marketing. ALL magazines that have compared the RL to the Lexus GS have claimed the RL to be the better car (more power, more technology, better build quality and materials, etc...), yet the Lexus sells in double the numbers. Why? Lexus just does a better job of marketing itself as a luxury car. Aside from that, there is no difference between Lexus and Acura. Most people know this but are WAAAAY to biased to admit it. Additionally, the RL should have been sold NOT fully loaded with a lower starting MSRP. This in turn would have attracted more buyers into the showroom and they could have tailored the RL to their own specific needs and wants.
#647
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Originally Posted by vtecracer
I think this is a big step for Acura. With the introduction of Acura in Japan, I expect the next generation of Acura cars to be even more world-class. The next generation of Acura automobiles will now probably have a much greater influence from Japan through out the development process, instead of mostly US designers like for the NA only TL and MDX. Afterall, Japan will be Acura's second largest market (not sure if Mexico will still be bigger). Japan will WANT to be involved in the development of the next generation of Acura's. With Japan being more involved, chances are good that Acura of NA automobiles will be even more desireable. Honda is not a stupid company. They know what it will take to make Acura a winner in Japan. Im fairly certain Honda is working on a few big secret projects right now that will move the Acura brand up to a new level before the start of the next decade.
#648
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Originally Posted by vtecracer
Here is something I have said in the past regarding RL sales:
One of the major things the RL is missing is proper PR and marketing. ALL magazines that have compared the RL to the Lexus GS have claimed the RL to be the better car (more power, more technology, better build quality and materials, etc...), yet the Lexus sells in double the numbers. Why? Lexus just does a better job of marketing itself as a luxury car. Aside from that, there is no difference between Lexus and Acura. Most people know this but are WAAAAY to biased to admit it. Additionally, the RL should have been sold NOT fully loaded with a lower starting MSRP. This in turn would have attracted more buyers into the showroom and they could have tailored the RL to their own specific needs and wants.
One of the major things the RL is missing is proper PR and marketing. ALL magazines that have compared the RL to the Lexus GS have claimed the RL to be the better car (more power, more technology, better build quality and materials, etc...), yet the Lexus sells in double the numbers. Why? Lexus just does a better job of marketing itself as a luxury car. Aside from that, there is no difference between Lexus and Acura. Most people know this but are WAAAAY to biased to admit it. Additionally, the RL should have been sold NOT fully loaded with a lower starting MSRP. This in turn would have attracted more buyers into the showroom and they could have tailored the RL to their own specific needs and wants.
#649
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Originally Posted by SeCsTaC
Do you really think Acura will build an S class/7 series competitor? They can't even sell a 50k car, (42kish now). I love acura and all but they dropped the ball on the RL
Americans are too caught up with brand names and status and when spending nearly $50k on a car, a lot of Americans make it their first priority to get a status symbol.
Realistically, having driven the RL and most of its competition, the RL competes incredibly well against its competitors in terms of ride and luxury, but in terms of brand recognition and status, it's closer to an Audi than an MB.
#651
Suzuka Master
Originally Posted by rondog
Thats what I'm sayin, they don't have the confidence to go ahead with it. They will most likely run with what is already doing well, like the RSX, TSX, and TL.
Since the RSX came out in 2001 as a 2002 model, Acura has definately made an attempt to revamp its brand image that the RSX doesn't seem to go along the lines of. The "Performace Luxury" aim of the Acura brand is a bit grown up for the RSX. Not that it's a bad car. It just serves a better purpose as a Honda. Too bad there's the Si to fill that segment.
As for the TSX, it has already been mentioned that it's the Accord everywhere outside of North America. Though we do get a few different features in the States, something tells me that it would be strange to offer it under the Acura brand. The TL may do well there, but I'm apprehensive because of its size. Though the RL isn't much bigger, it goes after a different buyer, and the Legend seems to sell well in Japan.
Basically, I think it's a gutsy/dangerous move for Honda. Though I do hope it works.
#652
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Originally Posted by 03TL-S
I agree it has alot to do with marketing, but you cant blame the sales on just that. There has to be something about the RL that just doesnt appeal to people buying in that class of cars; whether it be the styling or just the acura name. The Infiniti M is selling pretty well and it basically came from nothing. In the beginning, i saw alot of advertising for the M, but i havent seen anything recently. I have been seeing alot of RL advertising yet it is still not helping. If there was no big difference between lexus and acura, then more sales would be going to acura instead of infiniti right? The RL just doesnt have the appeal that a sport luxury sedan should have although i think it looks pretty nice.
The Infiniti M sells well because it's doing the same thing as Lexus, selling a base model with a low MSRP. Aside for Acura's pricing strategy, I believe the only other major reason for the low sales of the RL is it's conservative exterior. The GS and M are both more aggressive looking while the RL is the more conservative luxury looking car. If Acura built a base model RL starting at around $42,000 with a more agressive design, I have no doubt that it would be selling MUCH better than it is now. Additionally, the US market is way different than Japans. The Acura RL is the Honda Legend in Japan and it sells suprisingly well. Enough to where they have Legend Meets and an actual tuner market for the car. Another note: The Audi A6 in the US sells close to the same amount of numbers as the RL does here. However in Europe, the A6 is the number one selling luxury car outselling everything from Mercedes to Jaguar. Different markets can make a big difference. But aside from all this mumbo-jumbo I'm throwing out, I don't believe Honda would do something stupid like release the current RL out in Japan as an Acura when it is already being sold as a Honda. There is no way Honda is going to let the next RL be a flop. Honda has never had a flop for more than two generations. I expect Japan to receive the next generation Acura RL and no doubt it will (it HAS to be if Acura wants to be successfull in Japan AND the US) a force to be reckoned with.
#653
Senior Moderator
Originally Posted by kurt_bradley
As for the TSX, it has already been mentioned that it's the Accord everywhere outside of North America.
Though we do get a few different features in the States, something tells me that it would be strange to offer it under the Acura brand.
Coincedentally 2008 is when the all new Japan/Euro Accord/TSX should be ready so its a perfect time to differentiate the TSX from the Japan/Euro Accord.
#654
Originally Posted by CGTSX2004
You can't judge how a car like the RL will do based on how it sells in the US. The US market if very particular and is not even remotely representative of how the rest of the world thinks, especially when it comes to cars.
Americans are too caught up with brand names and status and when spending nearly $50k on a car, a lot of Americans make it their first priority to get a status symbol.
Americans are too caught up with brand names and status and when spending nearly $50k on a car, a lot of Americans make it their first priority to get a status symbol.
Acura should be working to improve their name as a luxury car company, not the other way around with consumers being expected to change how they view things-ex phaeton.
#655
Originally Posted by CGTSX2004
Plus, there have been rumors for a while that Honda has been working on a car to compete against the S-Class, 7-series, A8, and LS430. Introducing it in 2008 would work well to coincide with the introduction of Acura in Japan.
Also, this explains why the new Acuras all have glass that is labeled as Acura instead of Honda.
Also, this explains why the new Acuras all have glass that is labeled as Acura instead of Honda.
It's funny about the glass, cause though the glass says Acura on the RL, the LED turn signal has Honda still on it, as well as the gas cap.
#656
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The dealer distribution networks, like all other retail in Japan, are considered to be inefficient by most economists. Both Honda and Nissan are moving to clean their dealer network up.
Nissan wants to change how they sell cars in JDM:
http://forums.freshalloy.com/ubbthre...b=5&o=&fpart=1
WSJ did a writeup today in Section A about this move. I don't know what cars they sell, but the lineup and options will change prior to 2008. Obviously, moving forward, they have ideas in mind.
The only question is why Honda launched Acura in the US in 1986, followed 3-4 years later by Toyota's Lexus and Nissan's Infiniti, but in Japan, Honda waited until both Nissan and Toyota announced that Infiniti and Lexus would be sales brands in Japan. Yeah, I know, Honda is weaker in Japan than it is in the US [vis-a-vis Nissan but the margin in Japan is much wider between Honda and Toyota]. But it smacks of conservatism. I think American Honda is more daring than the home office.
Nissan wants to change how they sell cars in JDM:
http://forums.freshalloy.com/ubbthre...b=5&o=&fpart=1
WSJ did a writeup today in Section A about this move. I don't know what cars they sell, but the lineup and options will change prior to 2008. Obviously, moving forward, they have ideas in mind.
The only question is why Honda launched Acura in the US in 1986, followed 3-4 years later by Toyota's Lexus and Nissan's Infiniti, but in Japan, Honda waited until both Nissan and Toyota announced that Infiniti and Lexus would be sales brands in Japan. Yeah, I know, Honda is weaker in Japan than it is in the US [vis-a-vis Nissan but the margin in Japan is much wider between Honda and Toyota]. But it smacks of conservatism. I think American Honda is more daring than the home office.
#657
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Originally Posted by vtecracer
The Infiniti M sells well because it's doing the same thing as Lexus, selling a base model with a low MSRP. Aside for Acura's pricing strategy, I believe the only other major reason for the low sales of the RL is it's conservative exterior. The GS and M are both more aggressive looking while the RL is the more conservative luxury looking car. If Acura built a base model RL starting at around $42,000 with a more agressive design, I have no doubt that it would be selling MUCH better than it is now. Additionally, the US market is way different than Japans. The Acura RL is the Honda Legend in Japan and it sells suprisingly well. Enough to where they have Legend Meets and an actual tuner market for the car. Another note: The Audi A6 in the US sells close to the same amount of numbers as the RL does here. However in Europe, the A6 is the number one selling luxury car outselling everything from Mercedes to Jaguar. Different markets can make a big difference. But aside from all this mumbo-jumbo I'm throwing out, I don't believe Honda would do something stupid like release the current RL out in Japan as an Acura when it is already being sold as a Honda. There is no way Honda is going to let the next RL be a flop. Honda has never had a flop for more than two generations. I expect Japan to receive the next generation Acura RL and no doubt it will (it HAS to be if Acura wants to be successfull in Japan AND the US) a force to be reckoned with.
Japan will be a harder market to convince that acura is something more than just a honda. I think acura should have tried expanding to other markets first and then ultimately expand to the motherland like how infiniti and lexus are.
#658
Lola
Originally Posted by 03TL-S
Japan will be a harder market to convince that acura is something more than just a honda. I think acura should have tried expanding to other markets first and then ultimately expand to the motherland like how infiniti and lexus are.
#660
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Originally Posted by 03TL-S
You also have to understand that most M's and GS's have sticker prices of at least 46-48k. The M and GS may have base prices of around 42k, but most of them are not stripped down versions; they are nicely equipped. RL's currently can be bought for as low as 42k, which is a real bargain yet its still not selling that well.
#661
Race Director
Originally Posted by TL CHROMETIDE
I'm actually excited about this, what if our Acura's can be made and assembled in Japan now, that would be awesome.
Seems to me that if this is indeed the case, they must have cars on the drawing board (or even further along) for the launch. Maybe, finally, we'll get a real 3 series challenger in a RWD V6 6MT 4 dr sports sedan. Question is: are people going to pay the premium?
#662
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Originally Posted by biker
Maybe, finally, we'll get a real 3 series challenger in a RWD V6 6MT 4 dr sports sedan. Question is: are people going to pay the premium?
To answer your question: yes. But the product has to rock.
#664
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Originally Posted by TL CHROMETIDE
I just want something from Acura to go up against the G35Coupe. V6 RWD coupes are my favorite kind of cars and Acura really needs one.
#665
Senior Moderator
Autospies - Defense of Honda/Acura is needed
The discussion on the page below needs some defenders of Acura/Honda! These people have their heads up their asses IMO. They are saying that people who buy Japanese cars have lower expectations than German buyers, the cars are less sophisticated, and that there are no Japanese luxury brands. FOOLS!!
http://www.autospies.com/article/ind...&categoryId=21
(This link is to the article on the happiest drivers of particular brands)
Sorry if it's a repost, it just made me mad!! We must defend our beloved TSX and all of Honda/Acura!
http://www.autospies.com/article/ind...&categoryId=21
(This link is to the article on the happiest drivers of particular brands)
Sorry if it's a repost, it just made me mad!! We must defend our beloved TSX and all of Honda/Acura!
#668
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They aren't bashing Japanese cars except for the one that sarcasticaly mentioned that Japanese car buyers expect less, therefore are easier to please. The comment about there not being any Luxury Japanese cars was in reference to the article not mentioning them. He wasn't saying they don't exist.
#670
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autospies is a shit ass site. all they care about are audis, mb, and bmws...no surprise here. Japanese car owners have no expectations? I guess they're right - no expectations for any major breakdowns, malfunctions or reliability issues.
#671
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They've been called AutoLIES for years.. and there is a good reason for this.
#673
Lola
Originally Posted by LuvMyTSX
We must defend our beloved TSX and all of Honda/Acura!
#674
They just shoved heads up their's asses and too blind and overhyped to see the reality of unreliable german cars. Frigging Impala and Grand Prix have better reliability then mid-size/large sedans of MB, BMW, and Audi
#679
Senior Moderator
bunch of tools!
#680
Originally Posted by LuvMyTSX
Sorry if it's a repost, it just made me mad!! We must defend our beloved TSX and all of Honda/Acura!