Acura: NSX News
05-01-2008, 04:19 AM
#1363
Race Director
I see another loss leader coming from Acura - at those prices they won't get anywhere the volume to make up for its development or production costs. Joe rich guy will not plunk down 180 large when he can go down the street and get the same thing with a better known badge. Getting the car down to 100K and under cutting the LF-A should have been the plan. 
05-01-2008, 08:27 AM
#1364
Racer
Acura's goal is to be a top tier luxury make, there shouldn't be a better known badge right down the street. That's the plan at least, and I don't think a sports car that is cheap (relative to its competitors) is going to help get them there.
05-01-2008, 08:36 AM
#1365
Senior Moderator
Hopefully the RL TL and any other car they have planned all get the Tier 1 treatment at the same time so that they become more credible
05-01-2008, 09:27 AM
#1367
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Originally Posted by 2000TaffetaTL
I think the idea of the new NSX being $180k is reasonable, provided Acura can deliver a product that is very competitive.
05-01-2008, 09:55 AM
#1368
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Originally Posted by PG2G
Acura's goal is to be a top tier luxury make, there shouldn't be a better known badge right down the street. That's the plan at least, and I don't think a sports car that is cheap (relative to its competitors) is going to help get them there.
05-01-2008, 10:21 AM
#1370
Originally Posted by 2000TaffetaTL
I think the idea of the new NSX being $180k is reasonable, provided Acura can deliver a product that is very competitive.
i just don't think acura will deliver.
05-01-2008, 11:03 AM
#1371
Racer
Originally Posted by mrdeeno
Yeah, but an automaker has to earn an image as a top-tier luxury make (and that's all being a top-tier luxury make is...an image). One does not simply design a $100k car, say "Merry Christmas!", and become a top-tier luxury make.
05-01-2008, 12:21 PM
#1372
Race Director
Lexus is still earning that image after years of success with cars like the LS. At these lofty price levels the car itself is just part of the equation. Lexus is still dicking around with the details of the LF-A. I don't think Acura paid enough attention to why the Phateon failed. Of course Acura could say they're only aiming to sell 100 of these a year and when they sell 500 call it a huge success (when the break even point is like 3000). 
05-01-2008, 01:59 PM
#1374
I was expecting the new NSX to crack the 100k barrier, but I wasn't exactly expecting 180K...that's a lot of money for any car. And in this price range, it's not what the actual product is that counts, it's the name. And we all know how shitty Acura's marketing crew is, so that right there kinda sets the stage already.
05-01-2008, 02:29 PM
#1375
Despite rumors, next Acura NSX won't be priced around $200k
http://www.autoblog.com/2008/05/01/d...d-around-200k/
http://www.autoblog.com/2008/05/01/d...d-around-200k/
05-01-2008, 02:30 PM
#1376
The sizzle in the Steak
Originally Posted by Mansa24
Despite rumors, next Acura NSX won't be priced around $200k
http://www.autoblog.com/2008/05/01/d...d-around-200k/
http://www.autoblog.com/2008/05/01/d...d-around-200k/
Vaporware FTL
05-01-2008, 03:07 PM
#1378
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Originally Posted by Mansa24
Despite rumors, next Acura NSX won't be priced around $200k
http://www.autoblog.com/2008/05/01/d...d-around-200k/
http://www.autoblog.com/2008/05/01/d...d-around-200k/
.Had he been fired or demoted something, it would have been punishment for having leaked something close to the truth.
05-01-2008, 04:15 PM
#1380
6G TLX-S
Originally Posted by biker
Lexus is still earning that image after years of success with cars like the LS. At these lofty price levels the car itself is just part of the equation. Lexus is still dicking around with the details of the LF-A. I don't think Acura paid enough attention to why the Phateon failed. Of course Acura could say they're only aiming to sell 100 of these a year and when they sell 500 call it a huge success (when the break even point is like 3000).
05-01-2008, 05:07 PM
#1381
Some dude
Originally Posted by PG2G
Would you pay $180k for a Lexus?
05-01-2008, 05:36 PM
#1384
Racer
Originally Posted by mikeschicagoRL
Not sure if anyone has or would do this, but you could buy a fully loaded LS600h for a cool $120k. So if there are people willing to do that then $180k isn't too far off. From $50k to $180k is a whole different story.
Of course, its all under the assumption that Acura is successful in bringing the brand upmarket. I don't think anyone here can say whether they will or won't be, we'll just have to wait and see. Its definitely not impossible, look how quickly things turned for Infiniti.
05-01-2008, 05:52 PM
#1385
6G TLX-S
Originally Posted by PG2G
Of course, its all under the assumption that Acura is successful in bringing the brand upmarket. I don't think anyone here can say whether they will or won't be, we'll just have to wait and see. Its definitely not impossible, look how quickly things turned for Infiniti.
On the other hand, Acura has lots and lots of catchup to do.
05-01-2008, 06:00 PM
#1386
Racer
Originally Posted by Edward'TLS
They don't sell cheap cars unlike Acura with the TSX and the Canadian CSX. They don't sell rebadged Nissan's like Acura with the European Honda Accord and European Honda Legend and the RIP'ed European Honda NSX. That's why things can turn quickly for Infiniti.
On the other hand, Acura has lots and lots of catchup to do.
On the other hand, Acura has lots and lots of catchup to do.
Infiniti QX4 was a rebadged Nissan
Infiniti I30 was pretty much a rebadged Maxima
Also, what happened to Infiniti's V8 flagship anyway?
And of course Acura sells rebadged Hondas, Acura doesn't exist in Asia or Europe. I don't see how you can call the RL a rebadged Legend but not call the G35 a rebadged Skyline or the M a rebadged Fuga.
Last edited by PG2G; 05-01-2008 at 06:05 PM.
05-01-2008, 06:31 PM
#1387
6G TLX-S
Originally Posted by PG2G
Infiniti G20 was cheap and a rebadged nissan
Infiniti QX4 was a rebadged Nissan
Infiniti I30 was pretty much a rebadged Maxima
Also, what happened to Infiniti's V8 flagship anyway?
And of course Acura sells rebadged Hondas, Acura doesn't exist in Asia or Europe. I don't see how you can call the RL a rebadged Legend but not call the G35 a rebadged Skyline or the M a rebadged Fuga.
Infiniti QX4 was a rebadged Nissan
Infiniti I30 was pretty much a rebadged Maxima
Also, what happened to Infiniti's V8 flagship anyway?
And of course Acura sells rebadged Hondas, Acura doesn't exist in Asia or Europe. I don't see how you can call the RL a rebadged Legend but not call the G35 a rebadged Skyline or the M a rebadged Fuga.
The QX4 is dead five years ago.
The I30 don't look identical to any Maxima, whereas the US-TSX/Europe Accord are exactly the same car.
M45 is currently the Infiniti V8 RWD flagship since Q45's departure. V8 RWD is Infiniti's flagship configuration since day 1. The smallest engine in Infiniti is a 3.5L-V6. In contrast, this is the same type of engine used in the latest Acura's top-line/flagship RL sedan.
05-01-2008, 06:57 PM
#1388
Racer
Your examples don't really disprove what I'm saying. I'm just using Infiniti as an example of how quickly change can happen.
Sure, Infiniti had a V8 RWD flagship, but they also had cheap cars and rebadged Nissans (not to mention a FWD car). With the exception of a V8 that didn't sell, they weren't much different than Acura is today. Even with a V8 RWD flagship, I don't think Infiniti was seen as being any more luxury than Acura until relatively recently.
Sure, Infiniti had a V8 RWD flagship, but they also had cheap cars and rebadged Nissans (not to mention a FWD car). With the exception of a V8 that didn't sell, they weren't much different than Acura is today. Even with a V8 RWD flagship, I don't think Infiniti was seen as being any more luxury than Acura until relatively recently.
05-01-2008, 09:52 PM
#1389
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Originally Posted by PG2G
I'm just using Infiniti as an example of how quickly change can happen.
But if the rumors prove true, it may yet show that Acura still has some useful balls left. And if the rumors do prove true, the hope is then that Acura does not squander whatever image "boost" it has and start resting on its laurels again...like it did after developing VTEC, the last gen. "Legend", the NSX, and the Integra.
Unless a brand has been around for as long as MB, BMW, Honda, Toyota, etc., image can be easily lost if not maintained. Look how long Cadillac was around in its hay-day, and look how quickly and easily it lost it's image because of moves like the "cimmaron" and switching to FWD and shiz. I don't even think Lexus has been around long enough to be safe if they let their guard down either.
05-02-2008, 09:01 AM
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Originally Posted by mrdeeno
And change can happen quickly when the right moves are played...which Acura has NOT been doing lately.
05-02-2008, 09:31 AM
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Originally Posted by Sly Raskal
Lately? They haven't been making the right moves for the last 5 years.
Like I said before, change happens quickly when the right moves are played...Acura has NOT changed in the past 5 years from the prior 5 years. They are STILL considered a near-luxury brand offering value and reliability with some performance and luxury...their image today is no better (if not worse according to some surveys) than it was 10 years ago, and definitely worse than it was in the early 90's. So it's pretty obvious to me they have not been making many right moves. The only one I can think of is the MDX with a new pricing structure, new options packages, and new trim lines.
05-02-2008, 09:59 AM
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Originally Posted by mrdeeno
What examples of right moves have they made in the past 5 years that dramatically changed them? Please, give us some examples!
I don't think they have changed much at all and that's because they haven't wanted to change. 
Originally Posted by mrdeeno
Like I said before, change happens quickly when the right moves are played...Acura has NOT changed in the past 5 years from the prior 5 years. They are STILL considered a near-luxury brand offering value and reliability with some performance and luxury...their image today is no better (if not worse according to some surveys) than it was 10 years ago, and definitely worse than it was in the early 90's. So it's pretty obvious to me they have not been making many right moves. The only one I can think of is the MDX with a new pricing structure, new options packages, and new trim lines.
05-02-2008, 10:08 AM
#1393
Originally Posted by mrdeeno
What examples of right moves have they made in the past 5 years that dramatically changed them? Please, give us some examples!
Like I said before, change happens quickly when the right moves are played...Acura has NOT changed in the past 5 years from the prior 5 years. They are STILL considered a near-luxury brand offering value and reliability with some performance and luxury...their image today is no better (if not worse according to some surveys) than it was 10 years ago, and definitely worse than it was in the early 90's. So it's pretty obvious to me they have not been making many right moves. The only one I can think of is the MDX with a new pricing structure, new options packages, and new trim lines.
Like I said before, change happens quickly when the right moves are played...Acura has NOT changed in the past 5 years from the prior 5 years. They are STILL considered a near-luxury brand offering value and reliability with some performance and luxury...their image today is no better (if not worse according to some surveys) than it was 10 years ago, and definitely worse than it was in the early 90's. So it's pretty obvious to me they have not been making many right moves. The only one I can think of is the MDX with a new pricing structure, new options packages, and new trim lines.
05-02-2008, 10:11 AM
#1394
Senior Moderator
deeno loves arguing. Even with those that agree with him. 
I see this new NSX as such a huge opportunity lost. They had such an unbelievable history with the first NSX. Why they choose to ignore that and go front engine/AWD is beyond me. There's a reason aside from cost that Corvette's are front engined and Porches rear. While the NSX doesn't have that same history it was pretty damn good.
I see this new NSX as such a huge opportunity lost. They had such an unbelievable history with the first NSX. Why they choose to ignore that and go front engine/AWD is beyond me. There's a reason aside from cost that Corvette's are front engined and Porches rear. While the NSX doesn't have that same history it was pretty damn good.
05-02-2008, 10:49 AM
#1395
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My bad, I thought he was asking my "They haven't made the right moves in the past 5 years?" as in he disagreed with me. Funny how misreading a punctuation (or just imagining it in my case) changes the entire sentence.
But yeah, I like having "discussions", or arguments if that's what you want to call them.
But yeah, I like having "discussions", or arguments if that's what you want to call them.
05-02-2008, 12:18 PM
#1396
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Originally Posted by dom
deeno loves arguing. Even with those that agree with him.
I see this new NSX as such a huge opportunity lost. They had such an unbelievable history with the first NSX. Why they choose to ignore that and go front engine/AWD is beyond me. There's a reason aside from cost that Corvette's are front engined and Porches rear. While the NSX doesn't have that same history it was pretty damn good.
I see this new NSX as such a huge opportunity lost. They had such an unbelievable history with the first NSX. Why they choose to ignore that and go front engine/AWD is beyond me. There's a reason aside from cost that Corvette's are front engined and Porches rear. While the NSX doesn't have that same history it was pretty damn good.
05-02-2008, 02:02 PM
#1398
My prediction: it will cost upwards of $140k and perform marginally better, if at all better than the GTR. 
05-02-2008, 02:16 PM
#1399
Senior Moderator
^ I won't make predictions since this "NSX replacement" is about 3 years overdue (at this point in time) and most Honda-philes have moved on.
Price point anywhere north of $100k seems out of the question since Acura has no history of being in this area and has no image of prestige at this time. Good luck ... I may sound like a hater but I'm not sure if Acura can command $180k for a car ... heck, Lexus will have a hard time selling a car at $180k.
The GT-R retails for $70k ... will the NSX replacement be twice a good as the GT-R?
Price point anywhere north of $100k seems out of the question since Acura has no history of being in this area and has no image of prestige at this time. Good luck ... I may sound like a hater but I'm not sure if Acura can command $180k for a car ... heck, Lexus will have a hard time selling a car at $180k.
The GT-R retails for $70k ... will the NSX replacement be twice a good as the GT-R?
05-02-2008, 05:47 PM
#1400