Is BMW Targeting Acura
06-01-2006, 05:51 AM
#1
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Is BMW Targeting Acura
06-01-2006, 06:44 AM
#2
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Wont matter since SH-AWD will be/is Acura's marketing tool.
06-01-2006, 06:53 AM
#3
GEEZER
Fuck BMW. I mean really.
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06-01-2006, 08:18 AM
#11
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I prefer the Subaru commercials that have the cars riding around either leaning forward or backward on only two wheels. 
I think its good for BMW. Showing off their assets...no different than Acura showing off their bluetooth and Navi in their ads.
And at the people upset about it.
I think its good for BMW. Showing off their assets...no different than Acura showing off their bluetooth and Navi in their ads.
And
at the people upset about it.
06-01-2006, 08:33 AM
#12
Burn some dust here
That is a great ad.Kinda OT but am I the only that gets a kick out of the term "SH-AWD?" Why not just call it "SDH-AWD: Super Duper Handling All Wheel Drive" or "CNTAH-AWD: Chuck Norris Totally Awesome Handling All Wheel Drive?"
06-01-2006, 08:36 AM
#13
GEEZER
To clairify..I'm not upset, I just don't care.
06-01-2006, 09:03 AM
#15
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Originally Posted by TSX69
....and
with SakiGT's post:
But the fact is RWD > FWD tho..... 
06-01-2006, 10:33 AM
#21
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Originally Posted by SakiGT
When Acura advertises their bluetooth is it because they are threatened? Or is it because they have a competitive advantage?
Pssst! Its the second one!
Pssst! Its the second one!
06-01-2006, 10:46 AM
#23
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Originally Posted by TL CHROMETIDE
But why would they attack FWD like that, they have to feel some sort of pressure from something
I can see where the Acura folks might be 'sensitive' to this campaign; particularly as MB, Infiniti and nearly all Lexus models (exc. ES and RX) are RWD, with Audi long touting Quattro (though FWD biased in the A3/A4/A6).
Most FWD brands are noteably downmarket from BMW.
06-01-2006, 10:47 AM
#24
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Originally Posted by TL CHROMETIDE
Good point but Acura isn't saying that the other wireless capabilities in other cars are whack or anythinig like that. BMW is poking fun at FWD, they are saying it sucks like hell. Who is Acura attacking when they advertise their bluetooth technology? They're not saying that all the other technologies are weaksauce.
It's like "dont look at what we can do, look how bad others are..."
06-01-2006, 10:52 AM
#26
how handsome I am
Originally Posted by cob3683
That is a great ad.Kinda OT but am I the only that gets a kick out of the term "SH-AWD?" Why not just call it "SDH-AWD: Super Duper Handling All Wheel Drive" or "CNTAH-AWD: Chuck Norris Totally Awesome Handling All Wheel Drive?"
06-01-2006, 10:53 AM
#27
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Leftlane News
Originally Posted by jmbnova
serious bullshit... When was this add released?
Just shows they are feeling the pressure....
Just shows they are feeling the pressure....
06-01-2006, 11:29 AM
#29
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EDIT ON MY LAST POST:
Saab and Volvo are likely the targets here, not Acura specifically.
Saab and Volvo are likely the targets here, not Acura specifically.
06-01-2006, 12:41 PM
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Originally Posted by F23A4
EDIT ON MY LAST POST:
Saab and Volvo are likely the targets here, not Acura specifically.
Saab and Volvo are likely the targets here, not Acura specifically.
Most people don't care if a car is FWD or RWD. I think they are trying to get people to think of RWD when they think of sporty...ie they are trying to get people to care about the difference, while at the same time telling people that they build RWD cars.
So in the end the message is: if you want sporty, you want RWD...and if you want RWD, BMW has it!
06-01-2006, 01:02 PM
#31
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Originally Posted by mrdeeno
i think it's just FWD in general, not any one manufacturer in particular.
Most people don't care if a car is FWD or RWD. I think they are trying to get people to think of RWD when they think of sporty...ie they are trying to get people to care about the difference, while at the same time telling people that they build RWD cars.
So in the end the message is: if you want sporty, you want RWD...and if you want RWD, BMW has it!
Most people don't care if a car is FWD or RWD. I think they are trying to get people to think of RWD when they think of sporty...ie they are trying to get people to care about the difference, while at the same time telling people that they build RWD cars.
So in the end the message is: if you want sporty, you want RWD...and if you want RWD, BMW has it!
"In the latest installment of its new aggressive ad campaign, BMW takes a shot at its competitors who use front-wheel-drive."
LINK
06-01-2006, 01:03 PM
#32
Suzuka Master
I think it's more of a dig at VW's "German engineered" cars. I feel bad for all the Mini owners who will feel that they are being shunned by the parent company.
BTW is anyone slightly put off by the negative tone of some of the ad's for BMW's and VW's lately?I'm not referring to this ad but there's the BMW ad that mocks all the corporate conformists who spout platitudes like "you presented some challenging ideas" with uncomfortable closeups of ugly people and the VW ad's that disparage buyers of other cars for shouting and overcompensating about their insecurites. Sometimes I get the idea that these companies lack anything positive to say about their own products or their just targeting mean-spirited people as prospective buyers.
BTW is anyone slightly put off by the negative tone of some of the ad's for BMW's and VW's lately?
I'm not referring to this ad but there's the BMW ad that mocks all the corporate conformists who spout platitudes like "you presented some challenging ideas" with uncomfortable closeups of ugly people and the VW ad's that disparage buyers of other cars for shouting and overcompensating about their insecurites. Sometimes I get the idea that these companies lack anything positive to say about their own products or their just targeting mean-spirited people as prospective buyers.
Last edited by SpeedyV6; 06-01-2006 at 01:06 PM.
06-01-2006, 01:10 PM
#33
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Originally Posted by F23A4
Specifically:
"In the latest installment of its new aggressive ad campaign, BMW takes a shot at its competitors who use front-wheel-drive."
LINK
"In the latest installment of its new aggressive ad campaign, BMW takes a shot at its competitors who use front-wheel-drive."
LINK
06-01-2006, 01:32 PM
#34
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Originally Posted by mrdeeno
the quote you provided is not what BMW stated. It is from Leftlanenews.com and it is one interpretation of the ad by leftlanenews.com. Much like the other interpretations we have offered. But if you want to take the interpretation of one person at leftlanenews.com as gospel, be my guest.
No offense but, it is pretty clear now that it is a shot at VW.
06-01-2006, 01:32 PM
#35
Drifting
bmw has always been pretty open about what they think of both front wheel drive and v6's as opposed to i6's (apparently v6=satan).
Not really suprisded by the add.
The odd thing to me is, the fwd luxury market is shrinking. Even acura now has a awd model, and so do saab and volvo. Though the saab is just a wrx. I don't see this add being as much of a thing to separate them from the competition as it would have in the late 90's.
Not really suprisded by the add.
The odd thing to me is, the fwd luxury market is shrinking. Even acura now has a awd model, and so do saab and volvo. Though the saab is just a wrx. I don't see this add being as much of a thing to separate them from the competition as it would have in the late 90's.
06-01-2006, 01:48 PM
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Originally Posted by JackieO
I dislike BMW's marketing as much as the next guy but; pressue from who? The 5 and 3 series are still selling as strong as ever despite better competition.
06-01-2006, 01:53 PM
#38
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06-01-2006, 02:18 PM
#40
I call 
That can't be real. Pretty funny though.
That can't be real. Pretty funny though.