Acura: Sales, Marketing, and Financial News
#3801
Midnight Marauder
#3802
![Drag](https://acurazine.com/forums/images/smilies/drag.gif)
#3803
Team Owner
I heard the package shifts the engine about a foot back and also adds twin turbos to it.
![Drag](https://acurazine.com/forums/images/smilies/drag.gif)
#3804
6G TLX-S
.....
I said earlier this year that the TLX is gonna suffer. It's not a new vehicle anymore, MY2017 didn't receive any upgrades, and others got some big updates. The TLX has to rely on incentives. And the 2016 Accord has been improved too - less reason to buy TLX.
The other Acura sedans are just old now. The ILX is in its last year, and the RLX was DOA.
Acura sedan line = DEAD, DEAD, DEAD, until the next major model cycle product(s) kicks in.
#3807
2024 Honda Civic Type R
Refresh, refine, and update. Look at what the new A4, Q50, and Maxima are doing. It's funny, I have been seeing quite a few new Maximas on the road, which makes sense given the chart. Seems a bit crazy to me because I find that car pretty ugly.
Acura is boring.
Acura is boring.
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TacoBello (10-04-2016)
#3808
Team Owner
I think the sedan business is unsustainable in this era. Sure, the new maxima is selling well... because it is new. By year 3, the sales numbers will be cut in half. People just don't have love for sedans like they used to. It's a shame, really.
#3809
You'll Never Walk Alone
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#3810
Team Owner
Until Audi fixes their leasing program, Audi's volume will never be anywhere close to the other 2. It has very little to do with the cars themselves. The #s just don't make sense when compare to BMW and Benz.
#3812
Team Owner
For reference purposes, the lease payment on an A4 (well equipped) is about the same as a 340 with similar packages. or you can lease a fucking M5 for the same $ as an S6. (competitor with 550i)
So it is kinda obvious where the problem is with Audi.
So it is kinda obvious where the problem is with Audi.
#3813
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lol wtf, that's crazy....it's impressive that the A6 is second place in its segment last month, behind the E Class, but in front of the XTS, CTS, 5 series, GS, Q70, G80.
#3814
Team Owner
i am not surprised about the others except for the 5 series. What were the #s?
F10 5 series being a 7 years old model has ran its course but i thought it would still sell more than A6.
US Market:
2016 A6 YTD - 13709
2016 5 series YTD - 27705
Based on those #s, something must had happened for A6 to outsell 5 series in Sept.
F10 5 series being a 7 years old model has ran its course but i thought it would still sell more than A6.
US Market:
2016 A6 YTD - 13709
2016 5 series YTD - 27705
Based on those #s, something must had happened for A6 to outsell 5 series in Sept.
#3815
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A6 1,599 -6.7%
5series 1,521 -62.5%
The current 5 series and A6 were both introduced in 2010 (January and November respectively). So the A6, while newer, is still quite old.
I wonder what changed either....
5series 1,521 -62.5%
The current 5 series and A6 were both introduced in 2010 (January and November respectively). So the A6, while newer, is still quite old.
I wonder what changed either....
#3816
Team Owner
Announcement of a new 5 series?
![Shrug](https://acurazine.com/forums/images/smilies/shrug.gif)
#3817
Team Owner
yah that is part of it, but most of the general public don't know shit about the new 5. it should not account for 63% drop.
i thought they had depleted their 2016 5 series inventory since 2016 5 sedan are not even on BMW's website anymore But my local dealers still have a lot of 2016 5 series on their lot. Dont know.
i thought they had depleted their 2016 5 series inventory since 2016 5 sedan are not even on BMW's website anymore But my local dealers still have a lot of 2016 5 series on their lot. Dont know.
#3818
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yea if there are a lot of 5 series on the lot, I'd imagine dealers want to get rid of them asap to create room for new generation. May be September was just an anomaly....
#3819
Audi S6 is better car than M5. look at its C&d test.
#3821
Team Owner
Justn won the internet that day. Well done. Well done!
![rofl](https://acurazine.com/forums/images/smilies/rofl.gif)
#3822
Japan carmakers on a roll in China; Honda's sales up 46%- Nikkei Asian Review
Japan carmakers on a roll in China; Honda's sales up 46%
Japan carmakers on a roll in China; Honda's sales up 46%
Reliant on discounting, Hyundai remains stuck in neutral - AutoSpies Auto News
Reliant on discounting, Hyundai remains stuck in neutral
Once a symbol of economic growth in South Korea, Hyundai Motor is now struggling to get out from under weak earnings, damaging worker strikes and a lackluster product lineup.
Reliant on discounting, Hyundai remains stuck in neutral
Once a symbol of economic growth in South Korea, Hyundai Motor is now struggling to get out from under weak earnings, damaging worker strikes and a lackluster product lineup.
#3823
Safety Car
![Arrow](https://acurazine.com/forums/images/icons/icon2.gif)
Car and Truck Balance Continues to Power American Honda Sales in October - Acura NewsCar and Truck Balance Continues to Power American Honda Sales in October
Nov 1, 2016 - TORRANCE, Calif.
Honda
Honda light trucks enjoyed the largest gains for the month, setting a new October record with CR-V also reaching a record high and HR-V posting a substantial gain. The new Ridgeline also continued to gather strength as inventory continues to grow. Civic remained on pace to post a new annual record while Fit sales jumped in triple digits, and Accord had a strong month with over 25,000 sales in the challenging mid-size segment.
Acura
Acura light trucks set a new October sales record, led by the redesigned MDX with a double digit gain, even with 2 fewer selling days in the month. RDX returned to its record ways, surpassing its previous best October (2015) for another new record. The new NSX supercar posted its best month to date as the Performance Manufacturing Center, the exclusive global home for the only supercar made in America, continues to work to meet demand for this customized model.
![](http://acuranews.com/media_storage/JPG/16ctsaleschart.jpg)
- American Honda trucks set new October sales record with both Honda and Acura trucks setting new October benchmarks
- Honda CR-V has best-ever October sales
- Honda Civic remains on pace for best annual sales in model history
- Powering Acura's October truck record, RDX also set a new October mark and MDX jumped 14.7 percent
Honda
Honda light trucks enjoyed the largest gains for the month, setting a new October record with CR-V also reaching a record high and HR-V posting a substantial gain. The new Ridgeline also continued to gather strength as inventory continues to grow. Civic remained on pace to post a new annual record while Fit sales jumped in triple digits, and Accord had a strong month with over 25,000 sales in the challenging mid-size segment.
- Honda trucks gained 1.1 percent on sales of 56,573 for a new October record.
- CR-V also set a new October record with an increase of 4.4 percent on sales of 30,306 units.
- HR-V sales climbed 46.5 percent on sales of 6,596 units.
- The best-selling Civic sales crested 26,000 in October to stay on pace for a record year, buoyed by the new Civic Hatchback.
- Fit sales leaped 240.5 percent on sales of 4,641 vehicles, while Accord posted another competitive month with sales of more than 25,000 units.
Acura
Acura light trucks set a new October sales record, led by the redesigned MDX with a double digit gain, even with 2 fewer selling days in the month. RDX returned to its record ways, surpassing its previous best October (2015) for another new record. The new NSX supercar posted its best month to date as the Performance Manufacturing Center, the exclusive global home for the only supercar made in America, continues to work to meet demand for this customized model.
- Acura trucks climbed 8.4 percent with sales of 8,996 to set a new October record.
- The new MDX posted a gain of 14.7 percent on sales of 5,052 in October.
- RDX had it best October in history, rising 1.4 percent on sales of 3,944 vehicles.
![](http://acuranews.com/media_storage/JPG/16ctsaleschart.jpg)
Last edited by TSX69; 11-01-2016 at 10:16 AM.
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Legend2TL (11-01-2016)
#3824
Wow. TLX went from -38.82% in September to -53.02% in October.
ILX sales under 1,000 for 2nd month (in a row). -46.3%
RLX sales broke under 100 again (2nd time this year). -34.5%
![facepalm](https://acurazine.com/forums/images/smilies/facepalm.gif)
Let's see how others did against the TLX....
Only Audi and Infiniti did well.
Sep 2015 vs Sep 2016 : Acura TLX = 4,753 --> 2,908 (-38.82%)
Oct 2015 vs Oct 2016 : Acura TLX = 5,777 --> 2,714 (-53.02%)
Sep : Audi A4 = 2,482 --> 3,457 (+39.28%)
Oct : Audi A4 = 2,896 --> 3,864 (+33.43%)
Sep : BMW 3 series = 9,145 --> 7,432 (-18.73%)
Oct : BMW 3 series = 11,012 --> 5,215 (-52.64%)![what](https://acurazine.com/forums/images/smilies/what.gif)
Sep : BMW 4 series = 2,726 --> 2,289 (-16.03%)
Oct : BMW 4 series = 3,295 --> 2,853 (-13.41%)
Sep : Buick LaCrosse = 3,880 --> 1,909 (-50.80%)
Oct : Buick LaCrosse = 2,977 --> 2,500 (-16.02%)
Sep : Cadillac ATS = 2,295 --> 1,770 (-22.88%)
Oct : Cadillac ATS = 2,528 --> 1,593 (-36.99%)
Sep : Cadillac CTS = 1,319 --> 1,503 (+13.99%)
Oct : Cadillac CTS = 1,567 --> 1,024 (-34.65%)
Sep : Infiniti Q50 = 3,557 --> 4,359 (+22.55%)
Oct : Infiniti Q50 = 3,811 --> 3,689 (-3.20%)
Sep : Infiniti Q60 = 258 --> 497 (+92.64%)
Oct : Infiniti Q60 = 273 --> 725 (+165.57%)
Sep : Lexus IS = 3,152 --> 2,678 (-15.04%)
Oct : Lexus IS = 2,950 --> 2,523 (-14.47%)
Sep : Lexus ES = 5,195 --> 4,543 (-12.55)
Oct : Lexus ES = 5,426 --> 4,190 (-22.78%)
Sep : Mercedes C Class = 7,660 --> 6,600 (-13.84%)
Oct : Mercedes C Class = 7,283 --> 6,227 (-14.50%)
Sep : Nissan Maximia = 3,871 --> 6,569 (+69.70%)
Oct : Nissan Maximia = 4,903 --> 3,908 (-20.29%)
ILX sales under 1,000 for 2nd month (in a row). -46.3%
RLX sales broke under 100 again (2nd time this year). -34.5%
![facepalm](https://acurazine.com/forums/images/smilies/facepalm.gif)
Let's see how others did against the TLX....
Only Audi and Infiniti did well.
Sep 2015 vs Sep 2016 : Acura TLX = 4,753 --> 2,908 (-38.82%)
Oct 2015 vs Oct 2016 : Acura TLX = 5,777 --> 2,714 (-53.02%)
Sep : Audi A4 = 2,482 --> 3,457 (+39.28%)
Oct : Audi A4 = 2,896 --> 3,864 (+33.43%)
Sep : BMW 3 series = 9,145 --> 7,432 (-18.73%)
Oct : BMW 3 series = 11,012 --> 5,215 (-52.64%)
![what](https://acurazine.com/forums/images/smilies/what.gif)
Sep : BMW 4 series = 2,726 --> 2,289 (-16.03%)
Oct : BMW 4 series = 3,295 --> 2,853 (-13.41%)
Sep : Buick LaCrosse = 3,880 --> 1,909 (-50.80%)
Oct : Buick LaCrosse = 2,977 --> 2,500 (-16.02%)
Sep : Cadillac ATS = 2,295 --> 1,770 (-22.88%)
Oct : Cadillac ATS = 2,528 --> 1,593 (-36.99%)
Sep : Cadillac CTS = 1,319 --> 1,503 (+13.99%)
Oct : Cadillac CTS = 1,567 --> 1,024 (-34.65%)
Sep : Infiniti Q50 = 3,557 --> 4,359 (+22.55%)
Oct : Infiniti Q50 = 3,811 --> 3,689 (-3.20%)
Sep : Infiniti Q60 = 258 --> 497 (+92.64%)
Oct : Infiniti Q60 = 273 --> 725 (+165.57%)
Sep : Lexus IS = 3,152 --> 2,678 (-15.04%)
Oct : Lexus IS = 2,950 --> 2,523 (-14.47%)
Sep : Lexus ES = 5,195 --> 4,543 (-12.55)
Oct : Lexus ES = 5,426 --> 4,190 (-22.78%)
Sep : Mercedes C Class = 7,660 --> 6,600 (-13.84%)
Oct : Mercedes C Class = 7,283 --> 6,227 (-14.50%)
Sep : Nissan Maximia = 3,871 --> 6,569 (+69.70%)
Oct : Nissan Maximia = 4,903 --> 3,908 (-20.29%)
#3827
Team Owner
It was killed by Trump, since it was going to be built outside of the US.
![Shrug](https://acurazine.com/forums/images/smilies/shrug.gif)
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oonowindoo (11-01-2016)
#3828
Team Owner
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StealthTL-S (11-03-2016)
#3833
I would be happy with the omission of the electric motors, as much merit as their inclusion would provide.
#3834
You'll Never Walk Alone
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I think the motors will be an option? A cheaper version with may be a detuned 2.0T with 280hp or so at about 2800lb. And a sport hybrid version with the same 280hp 2.0T engine plus the motors for may be around 350hp at 3200lb.
#3835
Team Owner
the 350hp, 3200 lbs one might be faster than the NSX
![rofl](https://acurazine.com/forums/images/smilies/rofl.gif)
#3838
Safety Car
![Lightbulb](https://acurazine.com/forums/images/icons/icon3.gif)
http://www.dispatch.com/content/stories/business/2016/11/12/acura-hopes-design-changes-boost-sluggish-sales.html
Acura hopes design changes boost sluggish sales
![](http://www.dispatch.com/content/graphics/2016/11/12/1007732804-oh-col-bz-acura-.jpg?__scale=w:660,h:440,t:1,c:ffffff,q:80,r:1)
Request to buy this photoAcura Wieck
Acura feels it has established a foundation for future success with its Precision Concept, a prototype introduced in January that includes new design elements, including a “diamond pentagon” grille.
Auto buyers don’t seem terribly interested in sedans these days, and Acura is feeling that lack of love more than many other brands.
The Honda-owned brand’s U.S. sales are down 10.5 percent for the first 10 months of the year, which is a larger percentage decrease than any of its major rivals.
And that is bad news for central Ohio, where most of the sedans are made.
Analysts say Acura’s main problem is that its sport-utility vehicle sales have not risen nearly enough to counterbalance the drop for sedans. This is on top of the long-running criticism of the luxury brand — that it does not have a clear-enough identity.
“Acura has always struggled with its brand, what it stands for,” said Michelle Krebs, a senior analyst for AutoTrader.com.
Honda began selling Acura models in 1986. Current sales of 132,596 units are on track to fall below the performance in recent years, and well below the 2005 high of 209,610.
Running parallel to the discussion of current sales is the debut this year of the new Acura NSX supercar, which is assembled at a specialized plant in Marysville. The NSX’s pricing starts at $156,000, which means it has a limited audience and is more likely to sell in the hundreds than the thousands.
Looking at broader concerns about sales, Acura officials say that current problems are explainable and fixable.
“Of course, we’re never content with things,” said Matt Sloustcher, Acura’s manager of public relations. “This is a long-term game. Over the past year, we’ve put into place long-term, fundamental building blocks.”
Among those building blocks is the Precision Concept, a prototype introduced in January to show some new design elements, including a grille that Acura calls the “diamond pentagon.”
Aspects of the prototype are being integrated into the Acura line. The brand’s top-selling model, the MDX, got the diamond pentagon and other styling updates for the 2017 model, which went on sale earlier this fall.
The new design helped MDX, an SUV, post October sales that were up 14.7 percent from the prior-year month. That was a step toward digging out from what had been a down year for the model.
But MDX’s performance comes with a big caveat. Some dealers have said they couldn’t get enough of the model to meet demand this year. The supply was tight because it is assembled at a plant in Alabama that also makes two Honda models — the Pilot SUV and Ridgeline pickup.
The plant did not have enough capacity to meet demand for all of its models, Sloustcher said. This is one reason that Honda has announced plans to shift some production of the MDX to East Liberty, near Marysville, starting early next year.
But SUVs are not the main problem for Acura. The greatest drop in sales has been for sedans, such as the TLX, which is down 23 percent, and the ILX, down 16.2 percent. Both are assembled in the flagship Marysville plant that also makes the Honda Accord.
TLX is the brand’s top-selling sedan, and the current version was greeted warmly by many critics. And yet, the model finds itself on the wrong side of a trend, with consumers moving away from sedans.
1 of the beneficiaries of the trend has been the RDX, a compact SUV assembled in East Liberty whose sales are up 0.6 percent. It is the only 1 of Acura’s big sellers in positive territory. (The East Liberty plant also makes the Honda CR-V.)
The concern for Acura is that the MDX and RDX need to sell much better to counter the sales declines on the car side.
The brand also would be wise to expand its SUV lineup, said Ed Kim, director of industry analysis for AutoPacific in Tustin, California, a consulting and market-research firm.
1 option would be a U.S. version of the CDX, a subcompact SUV that Acura is introducing in the Chinese market.
“Personally, if I was the one running Acura, I would consider dropping (the ILX sedan) and picking up the CDX,” he said.
As Acura officials see it, the current slump doesn’t look so bad when you consider factors such as discount levels.
“The luxury market has had some very heavy incentives, and that’s not Honda’s game,” said Krebs of AutoTrader.
Other brands, such as BMW, Lincoln and Cadillac, have been more willing to mark down prices, especially in the struggling sedan categories, based on current advertised offers.
It should be noted, too, that the trends hurting Acura are also being felt by other automakers. BMW, with its sedan-heavy lineup, is one of the luxury brands feeling the most pain, with sales down 9 percent.
Sloustcher says Acura will continue to update its designs based on the Precision Concept. He says the shortcomings of 2016 sales need to be understood as being early in this transition.
In other words, stay tuned.
dgearino@dispatch.com
@dangearino
#3839
Looking at broader concerns about sales, Acura officials say that current problems are explainable and fixable.
“Of course, we’re never content with things,” said Matt Sloustcher, Acura’s manager of public relations. “This is a long-term game."
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