Acura: Sales, Marketing, and Financial News
Safety Car
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The RDX is a compact CUV whereas the RX is a midsize (albeit on the smaller side), while the MDX is a 3-row midsize CUV.
The RX is about the size of the previous BMW X5 which is why it sells well - a midsizer for the price of an X3.
Supposedly, the next RX will get larger as Lexus will add a compact CUV to its lineup - so will likely see more alignment with the RDX and MDX in size (Lincoln will be doing the same as well).
The RX is about the size of the previous BMW X5 which is why it sells well - a midsizer for the price of an X3.
Supposedly, the next RX will get larger as Lexus will add a compact CUV to its lineup - so will likely see more alignment with the RDX and MDX in size (Lincoln will be doing the same as well).
RX is also heavy and inefficient.
What Acura needs to do is create SUV based on Honda Fit Platform. with 4 cylinder Accord engine. it sells very rocket.
Also RDX and MDX need hybrid engines for greater performance/efficiency. Acura need to be 3 SUV company. Ideally 4 SUV with one larger in MB GL class.
You'll Never Walk Alone
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It's always been that way, the X5's cabin has to make room for the inline engine so there's a sacrifice. That's why I compared the RX to the RDX. Yeah Acura bills it as the entry level SUV compared to the MDX, but size-wise it's about the same as the Lexus (which is not to say Lexus bills the RX as its entry level, but simply because due to its age it's behind the times when it comes to the size of what's now considered a midsize).
If you've ever checked out the X5's third row, you quickly will conclude it is damn near useless other than for five year olds. Probably the main reason we crossed it off the shopping list.
Back on topic, looks like the RDX is selling well but I bet it might sell better after an MMC upgrade to jewel eyes. I still strongly dislike that Acura subtracted the SH-AWD from it. But it really makes even more sense for the Acura sedans (and coupes *echo chamber) to have the SH-AWD option.
Back on topic, looks like the RDX is selling well but I bet it might sell better after an MMC upgrade to jewel eyes. I still strongly dislike that Acura subtracted the SH-AWD from it. But it really makes even more sense for the Acura sedans (and coupes *echo chamber) to have the SH-AWD option.
The front of the RDX looks a bit too bland....jewel eyes would probably fix that up.
While I understand the reason for getting rid of SH-AWD, it would be nice if there's another trim that adds the MDX's engine + SH-AWD. The RDX is selling so well, why not offer a sportier trim and keep the momentum growing?
Team Owner
Joined: Feb 2001
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From: Los Angeles
Good point regarding the I6 engine...I didn't think about that.
How does the third row of the X5 compare to the MDX's? It's kinda cramped in the MDX but I have never sat in a X5 with the 3rd row so I can't compare.
The front of the RDX looks a bit too bland....jewel eyes would probably fix that up.
While I understand the reason for getting rid of SH-AWD, it would be nice if there's another trim that adds the MDX's engine + SH-AWD. The RDX is selling so well, why not offer a sportier trim and keep the momentum growing?
How does the third row of the X5 compare to the MDX's? It's kinda cramped in the MDX but I have never sat in a X5 with the 3rd row so I can't compare.
The front of the RDX looks a bit too bland....jewel eyes would probably fix that up.
While I understand the reason for getting rid of SH-AWD, it would be nice if there's another trim that adds the MDX's engine + SH-AWD. The RDX is selling so well, why not offer a sportier trim and keep the momentum growing?
Sportier trim? we are talking about Acura here. When was the last time Acura offered anything "Sporty"?
I feel the need...
Joined: May 2004
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From: Motown
My first gen TSX was modestly upgraded w/ A-spec suspension, where are those options now? Stands to reason that anyone buying a manual transmission probably has some reasonable interest in "sportiness", so why not give them some upgraded suspension and brake goodies and call it a "Type-S". A cheap marketing ploy without having to go through expensive power updates.
As Moogs would say, time to put the tinfoil "fanboi" hat away and move on.
_
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Acura: 2nd from the bottom in J.D. Power's Sales Satisfaction Index for Luxury Brands
J.D. Power 2013 U.S. Sales Satisfaction Index (SSI) Study
11/14/2013
Rankings
Rankings are based on the experiences of both buyers and rejecters. Overall sales satisfaction improves 9 points year over year to 673 in 2013.
Jaguar ranks highest among luxury brands in satisfaction with the new-vehicle buying experience with a score of 740. Among luxury brands, Volvo improves the most (+30 Index points) and moves up in the rankings to 9th in 2013 from 11th in 2012.
For a fourth consecutive year, MINI ranks highest among mass market brands, with a score of 718, a 6-point increase from 2012. Among mass market brands, Kia improves the most (+33 index points) and ranks 11th in 2013, up from 16th in 2012.
The 2013 U.S. Sales Satisfaction Index (SSI) Study is based on responses from 29,040 buyers who purchased or leased their new vehicle in April or May 2013. The study is a comprehensive analysis of the new-vehicle purchase experience and measures customer satisfaction with the selling dealer (satisfaction among buyers). The study also measures satisfaction with brands and dealerships that were shopped but ultimately rejected in favor of the selling brand and dealership (satisfaction among rejecters) and was fielded between July and September 2013.
http://www.jdpower.com/content/press...-ssi-study.htm
11/14/2013
Rankings
Rankings are based on the experiences of both buyers and rejecters. Overall sales satisfaction improves 9 points year over year to 673 in 2013.
Jaguar ranks highest among luxury brands in satisfaction with the new-vehicle buying experience with a score of 740. Among luxury brands, Volvo improves the most (+30 Index points) and moves up in the rankings to 9th in 2013 from 11th in 2012.
For a fourth consecutive year, MINI ranks highest among mass market brands, with a score of 718, a 6-point increase from 2012. Among mass market brands, Kia improves the most (+33 index points) and ranks 11th in 2013, up from 16th in 2012.
The 2013 U.S. Sales Satisfaction Index (SSI) Study is based on responses from 29,040 buyers who purchased or leased their new vehicle in April or May 2013. The study is a comprehensive analysis of the new-vehicle purchase experience and measures customer satisfaction with the selling dealer (satisfaction among buyers). The study also measures satisfaction with brands and dealerships that were shopped but ultimately rejected in favor of the selling brand and dealership (satisfaction among rejecters) and was fielded between July and September 2013.
http://www.jdpower.com/content/press...-ssi-study.htm
Burning Brakes
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RDX has more rear legroom/headroom than RX. thats what all matter in this category of 5 seaters. so how can RDX is compact and RX is mid size.
RX is also heavy and inefficient.
RX is also heavy and inefficient.
Toyota opted for style rather than a traditional box shape so the RX gives up quite a bit in the interior room dept. despite being on a midsize platform.
The Ford Taurus is a full-size sedan even tho it gives up a lot in interior room due to its design compared to the Avalon, Impala, Cadenza, etc.
The new RAV-4 based CUV will be the compact entry for Lexus and will compete against the MDX and Lincoln MKC.
The next RX will lose its sloping roofline and gain a good bit in interior room.
I feel the need...
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From: Motown
Safety Car
Joined: Mar 2008
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Again, the RX is 188 inches in length while the is 184 in length.
Toyota opted for style rather than a traditional box shape so the RX gives up quite a bit in the interior room dept. despite being on a midsize platform.
The Ford Taurus is a full-size sedan even tho it gives up a lot in interior room due to its design compared to the Avalon, Impala, Cadenza, etc.
Toyota opted for style rather than a traditional box shape so the RX gives up quite a bit in the interior room dept. despite being on a midsize platform.
The Ford Taurus is a full-size sedan even tho it gives up a lot in interior room due to its design compared to the Avalon, Impala, Cadenza, etc.
The new RAV-4 based CUV will be the compact entry for Lexus and will compete against the MDX and Lincoln MKC.
The next RX will lose its sloping roofline and gain a good bit in interior room.
Safety Car
Joined: Dec 2004
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From: NC
AutoNews
Tetsuo Iwamura, CEO of American Honda Motor Co., says that for him, "The big challenge is Acura."
He said Acura has a "very strong lineup" of SUVs and crossovers. But in reviewing the brand's sedans, he said, "We need to improve a lot."
He said of the Acura ILX, for example, "So far, volume is not meeting our expectations. We could have done better."
And the TLX, he said, "could be a volume model for Acura" after it gets a redesign and rebadged from the TL "sometime spring next year."
Honda plans to showcase a number of new turbocharged engines and a new 8-speed dual-clutch transmission this week at the Tokyo Motor Show.
But Iwamura, speaking to reporters before the show, implied the carmaker would not use distinctive powertrain technologies to set Acura apart from the mass-market Honda brand.
3-motor hybrids
The 2014 Acura RLX Sport Hybrid, which will go on sale next spring, will come with Honda's 7-speed dual-clutch transmission and its new Sport Hybrid-All Wheel Drive linked to a 3.5-liter V-6 engine.
Iwamura said that Honda's 3-motor hybrid system will be unique to the Acura brand in the United States. Other than that, though, he did not single out any other technology as one that the automaker would reserve solely for Acura.
The 2014 Acura RLX Sport Hybrid, which will go on sale next spring, will come with Honda's 7-speed dual-clutch transmission and its new Sport Hybrid-All Wheel Drive linked to the 3.5-liter V-6 engine.
The SH-AWD system uses a 3-motor hybrid system to redirect power, when the car is turning, from the inner wheel to the outer 1 to improve handling and performance.
The rear wheels get one electric motor each, while the 3rd is integrated into the engine as a motor-generator.
U.S. 1st
Acura's U.S. sales have advanced 6 percent this year to 135,126, but still trail Mercedes-Benz, BMW, Lexus and Cadillac.
Iwamura also rejected the idea of following Lexus and Infiniti, 2 Japanese luxury brands that are seeking to become global brands after many years of being exclusively or primarily brands sold in the United States.
"For us, the main market is still the United States, and a bit of China," he said. "Rather than expanding Acura globally, we'd rather make Acura a strong brand in North America and China." After that, he said, Acura can "look globally."
Said Iwamura: "Make sedans strong. That's the next 5-year plan."
You'll Never Walk Alone
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Well, it's a bit late, but at least the boss recognizes the issue and is willing to change for the better. So there seems to be a 5-year plan. Let's see what Acura will offer in 2018 then.
kurtatx, while the TSX and TL are still the best selling sedans for Acuras, that really does not say much since both are well behind the competition, and the other two Acura sedans are doing poorly. If I remember correctly, TSX was selling at a rate of 3000-4000 units a month years ago while the TL was selling at around 6000+ a month. Nowadays, we are looking at 2000 units per model a month.
Acura is struggling to differentiate the TSX and TL. By combining the two into the TLX, Acura can finally have a car that competes directly with C, 3, A4, IS, ATS, etc. It can have multiple trim levels with several drivetrain choices (i.e. 2.4, 3.5, hybrid, 6MT, 6AT, CVT). The price range can be from $30k like the current TSX and goes all the way to $45k like the top-of-the-line TL. This should theoretically boast sales figure (i.e. sales won't be split between TSX and TL).
kurtatx, while the TSX and TL are still the best selling sedans for Acuras, that really does not say much since both are well behind the competition, and the other two Acura sedans are doing poorly. If I remember correctly, TSX was selling at a rate of 3000-4000 units a month years ago while the TL was selling at around 6000+ a month. Nowadays, we are looking at 2000 units per model a month.
Acura is struggling to differentiate the TSX and TL. By combining the two into the TLX, Acura can finally have a car that competes directly with C, 3, A4, IS, ATS, etc. It can have multiple trim levels with several drivetrain choices (i.e. 2.4, 3.5, hybrid, 6MT, 6AT, CVT). The price range can be from $30k like the current TSX and goes all the way to $45k like the top-of-the-line TL. This should theoretically boast sales figure (i.e. sales won't be split between TSX and TL).
Senior Moderator
Joined: Apr 2003
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From: Toronto, Canada
Tetsuo Iwamura, CEO of American Honda Motor Co., says that for him, "The big challenge is Acura."
He said Acura has a "very strong lineup" of SUVs and crossovers. But in reviewing the brand's sedans, he said, "We need to improve a lot."
He said of the Acura ILX, for example, "So far, volume is not meeting our expectations. We could have done better."
He said Acura has a "very strong lineup" of SUVs and crossovers. But in reviewing the brand's sedans, he said, "We need to improve a lot."
He said of the Acura ILX, for example, "So far, volume is not meeting our expectations. We could have done better."
AZ Community Team
Joined: Nov 2004
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From: Maryland
On the RX vs X5, the RX has more leg room front and rear. The X5 has slightly more shoulder and head room, front and rear.
You'll Never Walk Alone
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Just curious, are the Honda fanbo.... err loyalists going to attack this guy and start sending him nasty emails? Many around here have been saying the same thing about Acura for years and have been told how wrong we are and how we just love to complain about anything Honda/Acura.
AZ Community Team
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From: Maryland
That solves the sports car dilemma, the sedans needs a serious new approach.
Safety Car
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From: NC
Spring for TLX
During a roundtable discussion with journalists at the 2013 Tokyo Motor Show, American Honda Motor Company CEO Tetsuo Iwamura said that his biggest challenge in the next 5 years will be fixing Acura.
In a surprisingly candid explanation, Iwamura said Acura’s brand image needs to be raised and acknowledged it’s not as strong globally as rivals Lexus and Infiniti (which have their own issues in global markets). Rather than try to expand Acura beyond its current markets in the U.S. and China, Iwamura said the priority is to grow the brand in those markets and make it as strong as possible. Only once the brand is strong enough in its core markets will Honda expand it into more markets, he said.
Growing Acura in the U.S. hinges on improving sales and market share of its sedans. The plan to fix Acura began with getting its SUVs right, Iwamura said, and as a result, the MDX and RDX are seeing big sales increases. Now the focus shifts to the brand’s sedan lineup. Iwamura admitted that ILX sales have not been as strong as the company predicted and that the RLX needs to perform better. He expressed optimism that the new 2014 RLX Sport Hybrid model (pictured), which promises V-8 performance with 4-cylinder fuel economy, would help bring in more customers.
Much of Acura's sedan revival, though, hinges on the new TLX sedan, which replaces the current TSX and TL sedans. That will whittle the lineup down to 3 distinct cars: 1 compact, 1 midsize, and 1 full-size. Iwamura confirmed that the all-new TLX will debut in the spring. The 2014 Acura RLX Sport Hybrid debuts at the 2013 Los Angeles auto show and is pictured below. Acura has updated its previous EPA fuel economy estimates to 28/32 mpg city/highway, and 30 mpg combined.
Acura sales are up 5.6 percent through the 1st 10 months of 2013. MDX and RDX have carried the brand, with the 2 vehicles combined accounting for nearly 60 percent of sales. ILX, TSX, and TL made up most of the rest, with RLX a small contributor and ZDX sales statistically insignificant. RDX sales are up 64 percent for the year, and although MDX sales are down 4.7 percent, that can be attributed to the changeover to the all-new model. Sales of the RLX and ILX are both up owing to low sales last year, as the old RLX was phased out and the ILX was just getting its start in the market. TL and TSX sales are down 28 percent and 38 percent, respectively.
How do you think Honda should improve the Acura brand?
6G TLX-S
Joined: Dec 2000
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From: YVR
That was why the V8, RWD, V10-NSX programs got started back in 2008 by then CEO Takeo Fukui.
The sole purpose of those ambitious programs was nothing but to jack up the Acura brand image towards the recognized luxury level.
However, when Takanobu Ito took over the CEO position, he cancelled everything set up previously by Mr. Fukui, and pulled his own set of strings that did nothing to help rescuing the limping Acura brand image, especially in the US.
Now, it looks like Mr. Ito is finally defeated, and is going back to reuse some of Mr. Fukui's original plans.
Senior Moderator
Joined: Aug 2002
Posts: 81,385
Likes: 3,068
From: Appleton WI
During a roundtable discussion with journalists at the 2013 Tokyo Motor Show, American Honda Motor Company CEO Tetsuo Iwamura said that his biggest challenge in the next 5 years will be fixing Acura.
In a surprisingly candid explanation, Iwamura said Acura’s brand image needs to be raised and acknowledged it’s not as strong globally as rivals Lexus and Infiniti (which have their own issues in global markets). Rather than try to expand Acura beyond its current markets in the U.S. and China, Iwamura said the priority is to grow the brand in those markets and make it as strong as possible. Only once the brand is strong enough in its core markets will Honda expand it into more markets, he said.
Growing Acura in the U.S. hinges on improving sales and market share of its sedans. The plan to fix Acura began with getting its SUVs right, Iwamura said, and as a result, the MDX and RDX are seeing big sales increases. Now the focus shifts to the brand’s sedan lineup. Iwamura admitted that ILX sales have not been as strong as the company predicted and that the RLX needs to perform better. He expressed optimism that the new 2014 RLX Sport Hybrid model (pictured), which promises V-8 performance with 4-cylinder fuel economy, would help bring in more customers.
Much of Acura's sedan revival, though, hinges on the new TLX sedan, which replaces the current TSX and TL sedans. That will whittle the lineup down to 3 distinct cars: 1 compact, 1 midsize, and 1 full-size. Iwamura confirmed that the all-new TLX will debut in the spring. The 2014 Acura RLX Sport Hybrid debuts at the 2013 Los Angeles auto show and is pictured below. Acura has updated its previous EPA fuel economy estimates to 28/32 mpg city/highway, and 30 mpg combined.
Acura sales are up 5.6 percent through the 1st 10 months of 2013. MDX and RDX have carried the brand, with the 2 vehicles combined accounting for nearly 60 percent of sales. ILX, TSX, and TL made up most of the rest, with RLX a small contributor and ZDX sales statistically insignificant. RDX sales are up 64 percent for the year, and although MDX sales are down 4.7 percent, that can be attributed to the changeover to the all-new model. Sales of the RLX and ILX are both up owing to low sales last year, as the old RLX was phased out and the ILX was just getting its start in the market. TL and TSX sales are down 28 percent and 38 percent, respectively.
How do you think Honda should improve the Acura brand?
Saying that it will have the power of a V8 and the economy of a 4 cyl doesnt get people in the door if the car is bland or uninspiring and they dont have a good marketing team. Both right now seem to be a big stepping stone for them.
Azine Jabroni
Joined: May 2013
Posts: 9,243
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From: Austin, TX
While im glad they are finally acknowledging they need to fix things, the real question is do they KNOW or UNDERSTAND what it is they need to fix?
Saying that it will have the power of a V8 and the economy of a 4 cyl doesnt get people in the door if the car is bland or uninspiring and they dont have a good marketing team. Both right now seem to be a big stepping stone for them.
Saying that it will have the power of a V8 and the economy of a 4 cyl doesnt get people in the door if the car is bland or uninspiring and they dont have a good marketing team. Both right now seem to be a big stepping stone for them.
Team Owner
Joined: Feb 2001
Posts: 23,362
Likes: 4,273
From: Los Angeles
During a roundtable discussion with journalists at the 2013 Tokyo Motor Show, American Honda Motor Company CEO Tetsuo Iwamura said that his biggest challenge in the next 5 years will be fixing Acura.
In a surprisingly candid explanation, Iwamura said Acura’s brand image needs to be raised and acknowledged it’s not as strong globally as rivals Lexus and Infiniti (which have their own issues in global markets). Rather than try to expand Acura beyond its current markets in the U.S. and China, Iwamura said the priority is to grow the brand in those markets and make it as strong as possible. Only once the brand is strong enough in its core markets will Honda expand it into more markets, he said.
Growing Acura in the U.S. hinges on improving sales and market share of its sedans. The plan to fix Acura began with getting its SUVs right, Iwamura said, and as a result, the MDX and RDX are seeing big sales increases. Now the focus shifts to the brand’s sedan lineup. Iwamura admitted that ILX sales have not been as strong as the company predicted and that the RLX needs to perform better. He expressed optimism that the new 2014 RLX Sport Hybrid model (pictured), which promises V-8 performance with 4-cylinder fuel economy, would help bring in more customers.
Much of Acura's sedan revival, though, hinges on the new TLX sedan, which replaces the current TSX and TL sedans. That will whittle the lineup down to 3 distinct cars: 1 compact, 1 midsize, and 1 full-size. Iwamura confirmed that the all-new TLX will debut in the spring. The 2014 Acura RLX Sport Hybrid debuts at the 2013 Los Angeles auto show and is pictured below. Acura has updated its previous EPA fuel economy estimates to 28/32 mpg city/highway, and 30 mpg combined.
Acura sales are up 5.6 percent through the 1st 10 months of 2013. MDX and RDX have carried the brand, with the 2 vehicles combined accounting for nearly 60 percent of sales. ILX, TSX, and TL made up most of the rest, with RLX a small contributor and ZDX sales statistically insignificant. RDX sales are up 64 percent for the year, and although MDX sales are down 4.7 percent, that can be attributed to the changeover to the all-new model. Sales of the RLX and ILX are both up owing to low sales last year, as the old RLX was phased out and the ILX was just getting its start in the market. TL and TSX sales are down 28 percent and 38 percent, respectively.
How do you think Honda should improve the Acura brand?
And they need to realize the fact that US market is the foundation of any kind of success of globalization for Acura.
If they can establish a strong brand prestige in the US, then they will have a MUCH MUCH easier time to go global, especially in Asian countries, where BRAND IS pretty much everything.
You'll Never Walk Alone
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They sure did.
That was why the V8, RWD, V10-NSX programs got started back in 2008 by then CEO Takeo Fukui.
The sole purpose of those ambitious programs was nothing but to jack up the Acura brand image towards the recognized luxury level.
However, when Takanobu Ito took over the CEO position, he cancelled everything set up previously by Mr. Fukui, and pulled his own set of strings that did nothing to help rescuing the limping Acura brand image, especially in the US.
Now, it looks like Mr. Ito is finally defeated, and is going back to reuse some of Mr. Fukui's original plans.
That was why the V8, RWD, V10-NSX programs got started back in 2008 by then CEO Takeo Fukui.
The sole purpose of those ambitious programs was nothing but to jack up the Acura brand image towards the recognized luxury level.
However, when Takanobu Ito took over the CEO position, he cancelled everything set up previously by Mr. Fukui, and pulled his own set of strings that did nothing to help rescuing the limping Acura brand image, especially in the US.
Now, it looks like Mr. Ito is finally defeated, and is going back to reuse some of Mr. Fukui's original plans.
I feel the need...
Joined: May 2004
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From: Motown
Which apparently only affected Honda.
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From: Appleton WI
6G TLX-S
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From: YVR
Originally Posted by Edward'TLS
Now, it looks like Mr. Ito is finally defeated, and is going back to reuse some of Mr. Fukui's original plans.
But I certainly have no objection to bring back Mr. Fukui's V8, RWD, and V10 plans, with his root in the Honda racing division.
When a CEO/President of an automobile company is devoted to motor racing and has a long history in the racing and R&D department, the products built under his command would very likely be nothing but all 1st-rated performance automobile.
You'll Never Walk Alone
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I think some of the plans were just scrapped for the time being due to the economy. I remember Ito saying that once things get better, the company would revisit those "old" plans...and it seems like this is what Honda has done.
Safety Car
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From: NC
Nov 2013
12/03/2013 - TORRANCE, Calif.
CR-V sets 2nd consecutive monthly record
Acura RDX sets 19th consecutive monthly record
Acura light trucks post record November sales on strength of all-new MDX and RDX
American Honda Motor Co., Inc. today reported November 2013 U.S. total sales of 116,507 units, a decrease of 0.1 percent compared with record November 2012 sales (down 3.9 percent based on the Daily Selling Rate, or DSR*). Year-to-date sales reached 1,390,057, an increase of 7.8 percent. Honda Division November sales reached 101,948, a decrease of 2.3 percent when compared to record division sales last November. Acura Division posted sales of 14,559, an increase of 18.9 percent compared to November 2012.Acura RDX sets 19th consecutive monthly record
Acura light trucks post record November sales on strength of all-new MDX and RDX
Honda
CR-V set its 2nd consecutive monthly record for November, with sales of 23,509, up 5.3 percent from November 2012
Accord, recently named 2014 Green Car of the Year, was Honda's best-selling model in November with sales of 27,093, up 3.2 percent for the month and up 10.6 percent for the year versus 2012
Honda Division year-to-date sales top 1.2 million, up 7.9 percent for the year
"With our 2nd-best-ever November sales, we likely extended our retail sales lead despite very aggressive market actions by competitors in key high volume segments," said John Mendel, executive vice president of sales at American Honda. "And we're upping the ante as we approach the close of the year with a significantly updated 2014 Civic going on sale in just a few days."Accord, recently named 2014 Green Car of the Year, was Honda's best-selling model in November with sales of 27,093, up 3.2 percent for the month and up 10.6 percent for the year versus 2012
Honda Division year-to-date sales top 1.2 million, up 7.9 percent for the year
Acura
Acura posted November sales of 14,559, an increase of 18.9 percent compared to last November, with Acura light trucks topping a record set in November of 2006
MDX was the brand's best-selling vehicle in November with 6,091 units, up 80.8 percent compared to last November
RDX set its 19th consecutive monthly record with sales of 3,663, up 20.7 percent compared to last year
"It's gratifying that the new MDX has sparked such a strong customer response so shortly after we hit a home run with RDX," said Jeff Conrad, vice president and general manager of Acura sales. "It's clear we've found the sweet spot of the luxury SUV market."MDX was the brand's best-selling vehicle in November with 6,091 units, up 80.8 percent compared to last November
RDX set its 19th consecutive monthly record with sales of 3,663, up 20.7 percent compared to last year
_
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What's wrong?MDX sales have increased year-over-year.
RDX sales have increased year-over-year.
RLX sales have increased by 665 units over RL sales.
TL sales have.... oh.
Well, look at TSX sales, they've.... oh.
Well, look at ILX sales, they've.... oh.
Well, look at ZDX sales, they've.... oh.
Shit.
6G TLX-S
Joined: Dec 2000
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From: YVR
So it is kind of disappointed that the RLX sales has dropped down to under 700 units in November.
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From: Appleton WI
Given the 830 unit sales (best ever for the RLX) in October, and the hefty discounts offered by Acura dealerships ($12K discount off MSRP), most would have thought that the Nov sales could hit the 1,000 unit barrier.
So it is kind of disappointed that the RLX sales has dropped down to under 700 units in November.
So it is kind of disappointed that the RLX sales has dropped down to under 700 units in November.
Even with the heavy discounts they arent selling well. Once they stop with the discounts the sales will plummet. In Motor Trends COTY they said
"Not much adventure here with design elements or functional attributes". "The grille graphics continue with a theme that is remarkably unsuccessful after several attempts". "Design is lackluster and chassis engineering is poor" "simply not a competitive product in the luxury segment"
You'll Never Walk Alone
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Joined: Jun 2005
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From: Vancouver, BC, Canada
And here's Motor Trends conclusion in the recent road test:
Read more: http://www.motortrend.com/roadtests/...#ixzz2mdgLFiS3
Sad......
Though the 2014 Acura RLX offers an impressive set of features, buyers of $50,000-$60,000 cars often seek something more emotionally satisfying than a spacious interior and innocuous styling. That's where the RLX Sport Hybrid SH-AWD -- if it's well-received -- might help. As a flagship luxury sedan, the RLX hybrid could improve public perception of the regular RLX. Suddenly, styling some people label "boring" becomes "tastefully subdued." If the all-wheel-drive RLX hybrid doesn't have that effect, the automaker might go another four to six years with an overlooked yet competent luxury sedan that primarily appeals to loyal Acura fans.
Sad......