Acura: RDX News
07-13-2006, 11:58 AM
#801
Originally Posted by sdho
wonder if they will add v6 during mid-life changes? I'm willing to pay 38K for V6 with tech package. I like what GM did with Aracadia v6, 6-speed and 17-24mpg. I know GM is no Acura but I wish I can pick and choose what I want.
07-13-2006, 01:58 PM
#802
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Originally Posted by sdho
wonder if they will add v6 during mid-life changes? I'm willing to pay 38K for V6 with tech package. I like what GM did with Aracadia v6, 6-speed and 17-24mpg. I know GM is no Acura but I wish I can pick and choose what I want.
07-16-2006, 02:36 PM
#804
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Acura aims for young, affluent buyers with RDX crossover - - By KATHY JACKSON | AUTOMOTIVE NEWS - - Source: Autoweek
SAN FRANCISCO -- Acura is targeting affluent, 30-something professional males and young families when its compact RDX crossover goes on sale in August.
The first spots are expected to begin Aug. 10, with the theme "The new state of the art." The tag line: "The all-new technocharged Acura RDX."
Jeff Conrad, vice president of advertising for American Honda Motor Co., says that because the car is new, the commercials will focus on the attributes of the RDX, with little voiceover.
He says the ads will be done in a fun way, using graphics to show the car performing various feats. It's Acura's attempt to connect with the consumer in a lighthearted manner.
"The ads will be upscale in looks, emphasizing technology," Conrad says.
The car is powered by a turbocharged four-cylinder engine. An optional technology package includes a 410-watt surround-sound audio system with 10 speakers.
Most of the 15- and 30-second spots will be on local TV and network cable TV.
Conrad also has partnered with the local ABC stations in Acura's top six markets for the Technocharged RDX Tour. These one-day parties in September will be in New York, Philadelphia, Washington, Chicago, Los Angeles and San Francisco. The events will allow people to get acquainted with the vehicle.
One person at each event will win the chance to visit the ESPN studios in Bristol, Conn.; videotape the visit; and then replay the visit on their local ABC station.
Acura dealers also will host "Turbo Bash" parties in their markets to show off the RDX.
Conrad will not divulge the budget for the launch but says it is less than $50 million. "Within the luxury category and the volumes we're talking about, it's a major launch," he says. "You can't launch something on a shoestring."
Acura's RDX SUV goes on sale Aug. 10 with a base sticker price of $33,610, including the $615 shipping charge. Acura expects about 13,000 sales this year and 40,000 annually. Conrad says the technology package will represent about 40 percent of the sales.
The first spots are expected to begin Aug. 10, with the theme "The new state of the art." The tag line: "The all-new technocharged Acura RDX."
Jeff Conrad, vice president of advertising for American Honda Motor Co., says that because the car is new, the commercials will focus on the attributes of the RDX, with little voiceover.
He says the ads will be done in a fun way, using graphics to show the car performing various feats. It's Acura's attempt to connect with the consumer in a lighthearted manner.
"The ads will be upscale in looks, emphasizing technology," Conrad says.
The car is powered by a turbocharged four-cylinder engine. An optional technology package includes a 410-watt surround-sound audio system with 10 speakers.
Most of the 15- and 30-second spots will be on local TV and network cable TV.
Conrad also has partnered with the local ABC stations in Acura's top six markets for the Technocharged RDX Tour. These one-day parties in September will be in New York, Philadelphia, Washington, Chicago, Los Angeles and San Francisco. The events will allow people to get acquainted with the vehicle.
One person at each event will win the chance to visit the ESPN studios in Bristol, Conn.; videotape the visit; and then replay the visit on their local ABC station.
Acura dealers also will host "Turbo Bash" parties in their markets to show off the RDX.
Conrad will not divulge the budget for the launch but says it is less than $50 million. "Within the luxury category and the volumes we're talking about, it's a major launch," he says. "You can't launch something on a shoestring."
Acura's RDX SUV goes on sale Aug. 10 with a base sticker price of $33,610, including the $615 shipping charge. Acura expects about 13,000 sales this year and 40,000 annually. Conrad says the technology package will represent about 40 percent of the sales.
07-16-2006, 05:49 PM
#806
She said: it's GINORMOUS!
i can't wait to see how much hp/tq after hondata chips this ecu.
the car is priced alright for an acura, tech package could be lower. too much pork in these cuv/suv vehicles.
the car is priced alright for an acura, tech package could be lower. too much pork in these cuv/suv vehicles.
07-16-2006, 06:30 PM
#807
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Don't let it fool you. Retiring baby boomers will be the market for nearly every new automotive product in the next decade or so.
Well, I'm out to "umpimp" Grandpa's Scion ride.
Well, I'm out to "umpimp" Grandpa's Scion ride.
07-16-2006, 06:32 PM
#808
Suzuka Master
Originally Posted by mg7726
i can't wait to see how much hp/tq after hondata chips this ecu.
the car is priced alright for an acura, tech package could be lower. too much pork in these cuv/suv vehicles.
the car is priced alright for an acura, tech package could be lower. too much pork in these cuv/suv vehicles.
07-17-2006, 07:40 AM
#809
Race Director
40K/yr is pretty optimistic - will some of those canabalize sales from the MDX/TL? They should have aimed lower so when the higher figures come in they'll look like they're doing better than projected (like with the TSX).
And what's with everyone disavowing the SUV name - all of a sudden people will be dumb and buy it just cause marketeers call it a crossover when yesterday the same vehicle was called an SUV?
And what's with everyone disavowing the SUV name - all of a sudden people will be dumb and buy it just cause marketeers call it a crossover when yesterday the same vehicle was called an SUV?
Last edited by biker; 07-17-2006 at 07:43 AM.
07-17-2006, 08:13 AM
#810
Originally Posted by kurt_bradley
Hondata isn't going to touch this car for retail. There isn't the target demo for them. Remeber how long it took for us to develop the amount of interest that would make it worth Hondata's time on the TSX? The RDX isn't going to be in that category. Don't get me wrong, we'd all like to see a little more out of it, but it's a bit out of the class of a large enough buying public to make the effort cost-effective for Doug and the guys at Hondata.
07-17-2006, 10:48 AM
#811
Originally Posted by biker
40K/yr is pretty optimistic - will some of those canabalize sales from the MDX/TL? They should have aimed lower so when the higher figures come in they'll look like they're doing better than projected (like with the TSX).
07-17-2006, 12:28 PM
#812
The sizzle in the Steak
How does the RDX compete versus the CX7.
If one was to cross-shop the two: A fully loaded CX7 AWD w/ Nav is about 33k.
This is the starting price for the RDX without tech package.
Tech pkg is about 4k for the RDX. Will cross-shoppers pay an additional 4k for the RDX?
If one was to cross-shop the two: A fully loaded CX7 AWD w/ Nav is about 33k.
This is the starting price for the RDX without tech package.
Tech pkg is about 4k for the RDX. Will cross-shoppers pay an additional 4k for the RDX?
07-17-2006, 01:35 PM
#813
Race Director
Originally Posted by Moog-Type-S
How does the RDX compete versus the CX7.
If one was to cross-shop the two: A fully loaded CX7 AWD w/ Nav is about 33k.
This is the starting price for the RDX without tech package.
Tech pkg is about 4k for the RDX. Will cross-shoppers pay an additional 4k for the RDX?
If one was to cross-shop the two: A fully loaded CX7 AWD w/ Nav is about 33k.
This is the starting price for the RDX without tech package.
Tech pkg is about 4k for the RDX. Will cross-shoppers pay an additional 4k for the RDX?
07-17-2006, 01:59 PM
#814
The sizzle in the Steak
Originally Posted by biker
Yes, for the same reason people pay extra for an MB.
In the RDX case it would be paying 4k more for ugly.
07-17-2006, 02:44 PM
#815
Smitty's Moral Police
When making analogies like this people seem to take it too far. He's not saying Acura >= MB, he's saying Acura >> Mazda. From sitting in the latest gen Mazda 6, I would say even Honda is a bit too nice to be compared to Mazda, but that's my opinion. Don't get me wrong here either, the 6 is a nice car. The Accord is nicer. The TL is much much nicer.
07-17-2006, 03:20 PM
#816
The sizzle in the Steak
Originally Posted by unlemming
When making analogies like this people seem to take it too far. He's not saying Acura >= MB, he's saying Acura >> Mazda. From sitting in the latest gen Mazda 6, I would say even Honda is a bit too nice to be compared to Mazda, but that's my opinion. Don't get me wrong here either, the 6 is a nice car. The Accord is nicer. The TL is much much nicer.
All of these post are opinnions.
07-17-2006, 04:10 PM
#817
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Originally Posted by subtledreamer
Saw a black one on the street yesterday, looks pretty good, but definitely nothing spectacular/turn-heads.
07-18-2006, 07:44 AM
#818
Senior Moderator
Originally Posted by Chief F1 Fan
Saw one in Montreal==no likey here, not at all.
Bland (IMO) styling strikes Honda yet again.
If only they made the production versions look like those concept drawings that get shown before the the concept is debuted.
07-19-2006, 03:58 PM
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Originally Posted by dom
Bland (IMO) styling strikes Honda yet again.
If only they made the production versions look like those concept drawings that get shown before the the concept is debuted.
If only they made the production versions look like those concept drawings that get shown before the the concept is debuted.
07-19-2006, 04:04 PM
#821
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Originally Posted by 04EuroAccordTsx
Honda needs some bold styling to stand out more, this is where Nissan and Toyota have excelled and Honda has lacked!
07-19-2006, 06:05 PM
#823
Senior Moderator
Originally Posted by Stevens24
I'll give you Nissan but nobody does bland like Toyota.
,.....Toyota = bland (IMO anyway). I think all their cars are boring to look at and sit in.
07-19-2006, 07:39 PM
#824
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Originally Posted by Stevens24
I'll give you Nissan but nobody does bland like Toyota.
on the other hand, Acura is the most bland styling of the 3 luxury Japanese brands
Styling it goes:
Infiniti > Lexus > Acura
Interior it goes:
Lexus > Acura > Infiniti
(IMO)
07-19-2006, 11:29 PM
#825
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I think Acura designs are more expressive than Lexus designs, which merely resemble Toyotas with more taut front ends.
We could probably agree on the interiors, but I prefer Honda/Acura ergonomics.
We could probably agree on the interiors, but I prefer Honda/Acura ergonomics.
09-13-2006, 03:30 PM
#826
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Acura designs, of late, have become more agressive and not necessarily more expressive. I prefer to think of acura designs as being "Simple and Sharp". Lexus on the other hand has a rounded which truly is for the older generation folks. There are a few exceptions ofcourse like the IS. I truly liked the understated elegance of the older generation IS, but the new one has kind of a love it / hate it extremity.
01-17-2007, 06:11 AM
#827
Safety Car
CNET Car Tech Awards 2006
RDX Nominated for Tech Car of the Year & Best Stereo; WINS Best Navi
Nomination Info for Tech Car of the Year:
Top 5 tech features
* • GPS navigation with real-time traffic reporting
* • Bluetooth cell phone interface
* • Voice commands for car functions
* • ELS surround-sound audio system
* • Super-handling all-wheel drive
Why we nominated the 2007 Acura RDX:
Acura offers a similar technology package in the Acura RDX as it did with last year's winner, the 2005 Acura RL. But the RDX gets an even better stereo system. The package includes a navigation system with an overlay of live traffic reporting, Bluetooth cell phone integration, and a surround-sound stereo system. A voice command system lets the driver control most of the cabin technology. Acura also designed a new turbo system for the RDX's technically advanced engine.
Info on Navi Win:
he navigation system in the 2007 RDX is top-notch. It's easy to enter desinations, and its points-of-interest database goes beyond restaurants, gas stations, and ATMs to include all sorts of retails stores. It's like having a yellow pages in the car. The navigation system also does a good job with route guidance, showing a split screen with a graphic to indicate upcoming turns. Best of all, the RDX has the same live traffic reporting found on the RL. The sytem shows icons for traffic incidents, such as construction or crashes, as well as traffic speed on freeways and major roadways.
Info on Best Stereo Nomination:
The RDX's ELS surround-sound stereo system supports a host of audio sources, including XM satellite radio, MP3, WMA, RedBook CDs, DVD audio, radio, and auxiliary inputs. An iPod adapter is also available as an option. And the stereo sounds good--really, really good. The system uses a six-channel, 410-watt amplifier, pumping music through 10 speakers, including one center fill and a subwoofer. The Surround effect works very well, making it hard to pinpoint a sound source. Highs are extraordinarily crisp, the midrange is excellent, but lows get just a little muddy at high volumes. It's a rich and clear sound, making every instrument stand out in a track. With our most bass-heavy music, we found the subwoofer tame enough not to shake the car.
10-29-2007, 08:45 PM
#830
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RDX Wins 1st Place in Motor Trend Comparison Test
Taken from an email I received today from Acura's Fall 2007 Newsletter:
When the RDX was stacked up against the BMW X3 3.Osi, Land Rover LR2 SE and Lincoln MKX AWD, there was simply no comparison.
Read the Motor Trend review (link to the official Acura webpage with article).
Here's the full article in PDF format.
I drive an '07 TL, but it's always nice to see Acura in the news in a positive light
When the RDX was stacked up against the BMW X3 3.Osi, Land Rover LR2 SE and Lincoln MKX AWD, there was simply no comparison.
Read the Motor Trend review (link to the official Acura webpage with article).
Here's the full article in PDF format.
I drive an '07 TL, but it's always nice to see Acura in the news in a positive light
10-29-2007, 09:09 PM
#831
Some dude
Interesting seeing as I see mostly negative comments on the RDX on the acurazine forums.
10-29-2007, 10:04 PM
#832
Senior Moderator
Originally Posted by mikeschicagoRL
Interesting seeing as I see mostly negative comments on the RDX on the acurazine forums.
10-29-2007, 10:29 PM
#833
The sizzle in the Steak
RDX is still the right engine...in the wrong car.
10-30-2007, 09:50 AM
#837
Senior Moderator
LR2 SE: 4,310lbs w/only 234lb-ft! 
I am looking forward to see the next comparo which should include the Infiniti EX.
I am looking forward to see the next comparo which should include the Infiniti EX.
10-30-2007, 10:33 AM
#838
The sizzle in the Steak
Motor Trend is losing their credibility.
10-30-2007, 12:34 PM
#840
The sizzle in the Steak
Originally Posted by GreenMonster
Really ?? I didn't know it was a gas guzzler...
by comparison here are the MDX figures
15 / 20 / 17 mpg (combined)