Just read in the Wall Street Journal this morning that Audiovox Corporation of Hauppage NY has purchased the car audio assets of ALPS Electronics of Japan, namely, Alpine.

"The first change we'll make is to get rid of all head units above $149 MSRP", said Tom Malone, president of Audiovox Electronics. "The real fat part of the volume curve is between $89 and $149, according to our market research".

The cause for the surprising acquisition seems to have been somewhat obscure. "For 2005, we dropped some input filtering circuitry on many of our amps" an anonymous Alpine insider stated. "Acura buyers stopped using our amps, and the next thing you know, sales are down and we're getting Audiovox-silkscreened Beefy-T's in the mail".

 

April Fools..!!

 

and a very merry fools day to you ken

 

whats with all the ninja smilies? is there a hidden msg behind that story?

im just reading and believing what it says.

 

OH NO!!

 

So they want to stop selling HU above $150 because they make more money selling cheaper HU? Sounds like an AudioVox type of move to me.

 

and a Happy April's Fools' Day back at ya...

 

: )

 

good to hear that

 

you almost got me ken!

 

Audiovox Rocks!!!

 

ha werd at first i was like wtf then the $150 HU gave it away. Good try

 

hahah the part that clicked for me was "acura stopped buying our amps.."

 

kinda got me with that one but I thought something was fishy with getting rid of the headunits above 150

 

no one can honestly tell me they thought that alpine would have sold out to audiovox

 

well you did see how the whole MB Quart thing played out...

 

And in other news Darrell Issa is buying back Directed Electronics....

 

Just think how awsome that Audiovox amp would have sounded on Emerson speakers.

 

SQ would be off the charts!