George Knighton

I hope they are able to get it some decent prime time on television.

If you freeze frame on the three cars abreast, you can make out the final design of the TLX nose, with the aggressive blade removed. Still close to the concept shown at Detroit.

I'm sure you all love it that the RLX is the one that pulls ahead.

Acura sees itself as the real horsepower, eh. Interesting.

Strange, but I like it.

Colin

^^ They present themselves as the 'come from behind' dark horse.

TampaRLX-SH

I like it. It is a long promo, and will get chopped down for typical commercial spots. It also showcases a cohesive look for the brand with the RLX, TLX, NSX showcased, yet each model has distinct purpose.

That said, I like the mechanical horses having LED styled eyes to hint at competitors. If I were the producer, I would have inserted a spot just before the horse transforms into the RLX with a zoom in on the horse's eye and the jewel eyes appear, zooming back out to the RLX.

It has a look and feel of some of the older Acura commercials that I liked. But interestingly this is a new ad firm? Maybe the clumsy delivery of 'Luxury, Luxury, Luxury', Comedians in Cars, etc has been directed back to older Acura images?

Last, I find it an awkward juxtaposition to change from the arrogance of 'Advance' to being the dark horse coming from behind in 'The Race'.

Colin

As far as I know "luxury" was the last for the old firm. I believe that the Comedians campaign is by the new guys but obviously directed at a different audience being all web based.

hadokenuh

Nice commercial!

It delivers the message.

holografique

love it!!!! when that horse turns into the RLX...man...that's the moment. the emotion is captured.

and I'll say it again....that TLX is looking HOOOOOTTTT!!! (my RLX just gave me a dirty look)

victorber

"Very well Done", Acura!!!!!!
Best one I've seen to date...

weather

George...I watched the commercial frame by frame and can't see what you saying about the front of the car being different....what am I missing?

George Knighton

The prototype had a slight protrusion, an aggressive lip or blade.

That doesn't seem to appear in the images we saw after Detroit, or in this video.

Or perhaps I am hallucinating. :-)

Shotgun

Its about time you showed up again TampaRL!

Acura's marketing may have been been weak it the past, and their design choices may have have been less than "leading edge", but their business survival model which has traditionally focused on the concept of "quality always first" has served them, and their customers, very well!

Now, this is an excellent commercial which throws down the gauntlet and notifies all parties to include, supporters, detractors and competitors that its "Game On" and some serious ass-kicking is to follow...

Love this commercial!!!

(excuse the crosspost)

Rocket_man

I suspect the cars like the horses are all CGI. I'm not sure there is a functioning car that looks like the prototype from Detroit. Plus they are driving so perfectly aligned it looks fake. It looked pretty much identical to the prototype to me. I hope they find a way to keep the 'linear fog lights' on the production car. Very distinctive.

06RL/NBP

When it comes to horse racing you can be guaranteed that there are always more horses asses up in the stands than out on the track.

neuronbob

1. Nice to grace with your presence, TampaRL.

2. That is a great ad. More to come, we hope.

George Knighton

Yes, they are.

There are a dozen of them as I type this, although the nose is not exactly like the Detroit car. :-)

Type-S RPh

Love the commercial! I also love how the eyes of the mechanical horses mirror the headlights of the competition.

CGTSX2004

iTrader: (1)

Pretty sure we're still looking at the prototype in that video. I am pretty sure we won't see anything remotely resembling final production until they reveal it at the NYAIS.

Of course, we will continue to see spy shots throughout the next few months.

Timmy18

SH-AWD RLX off roading. lol

JM2010 SH-AWD

Great ad. Let's hope that's real Acura VTEC engine sound.

BDoggPrelude

Am I the only one that thinks the TLX styling already makes the RLX look dated after only a year?

Rocket_man

The TLX is still a prototype... give them a chance to ruin .. uh.. change it for production. But the two cars are aimed at a different demographic.