We have discussed before that part of the reason why the RL doesn't sell well is because generally, customers don't perceive Acura as a "true" luxury brand and therefore are unwilling to pay over a certain base price for an Acura. Advertising could help this situation, but not just typical television advertising. To raise the perception of the Acura brand, which will make customers more willing to spend more money on upscale Acura cars, I think they should make moves similar to this one:

http://www.infinitigalleryofdesign.com/

I hate to say it, but Infiniti is on the rise.

 

I thought Acura had done something like this. I could swear I've seen something similar in the past. I'll search around this evening and find it.

 

I recall this Ad (saw it in Acura Style and elsewhere)
The Hanging Garage . Perhaps that is what you are recalling?

 

But Infiniti is actually sponsoring a design event. People who attend this event might start to associate the Infiniti brand with elegant industrial design. As Acura bothered to sponsor anything other than golf tournaments?

 

I hope the RL NEVER sells well. That way I can continue to buy one of the best cars in the world for 40K or so. Do you want to pay 60K for an Rl when its a much better value in the 40 range? Let the slow sales continue!!

 

then there will be no more future RLs

 

From Acura.com:

Acura Sailing Events
Acura L.A. Bike Tour
Walt Disney Concert Hall
New Orleans Jazz Festival
Acura Classic WTA Tour (Tennis)
Spirit Awards (Independent Film awards)
Pinehurst Resort
GenArt automotive partner: "Acura is the official automotive partner of Gen Art, an arts and entertainment organization dedicated to showcasing emerging fashion designers, filmmakers, musicians and visual artists. Acura will join Gen Art as it celebrates its 10th year of artistic/entertainment programming with a series of arts and entertainment events throughout the year. For details, visit GenArt."

 

Acura sponsored a Tier 1 Womens Tennis Even in La Costa, CA, the Acura Classic. After this year, the tournament is no more, but not due to Acura's fault. Acura even offered to pay more to keep the tournament, but the owners of the tournament sold it back to the Women's Tennis Association, and the IMG management company killed this Tier 1 tournament in favor of another sponsor's tournament, the Bank of the West, which holds its tournament at Stanford. San Diego was one of the most poplular amongst women players, and after a 24 year run, it is sad to see it go.

There are about 10 Tier 1 tournaments held worldwide, the only bigger tournaments being the majors, such as the Wimbledon, or the US Open, where Belgian Justine Henin took home a cool $2.4M for winning the women's singles title.

Acura also sponsors many other obscure sports, such as car racing (e.g., American Le Mans Series), sailing events, bike races, etc., but golf is probably the most popular event. Your point is well taken, that who remembers all these events, except maybe golf?

 

They also had an Acura Celebrity Golf Classic at Innesbrook. I got a 3'x5' Acura flag from the event hanging in my garage.

 

I stand corrected.

 

What would be nice is to see the RL in some T.V. spots. Its a nice car and for that matter, how about putting any Acura in a T.V. spot. Lexus this and Lexus that...they are on every friggin show..

It would be nice to see Touge's RL on an NYC based T.V. show...that car is top notch !