So last month when it launched, the RDX moved 1,361 units. In September, its 1st full month, it sold 1,704. Total so far = 3,065.

Acura projected 40,000 a year. This is not off to a very good start. Maybe production was limited so sales were slow or something like that? Otherwise, word of mouth and/or mass advertising needs to happen or Acura will have another RL on their hands.

 

Don't know about NC, but in the NY metro area, I see RDX commercials every single night on tv. They seem to be doing a good job on the getting the word out around here. Give it a couple months, maybe sales will go up when dealers are willing to "deal" a bit more and not sell for MSRP or higher. People might just be waiting for the hype to die down a bit.

 

There are quite a few people on this board alone that refuse to buy the RDX for MSRP and others that simply refuse to buy a first year car. Yet there are still people here waiting for their RDX's to arrive. We're in the early adoption phase. Until supply and demand even out the sales numbers don't mean jack unless we also have shipping numbers. If it said that 4000 RDXs were shipped this month but only 1704 were sold, then that would be a bad sign. Remember, even though the dealers are asking for deposits, sales don't happen until the car is in the driver's hands.

 

and there are guys like me who are waiting for lease to go down to a normal price. did you see lease rates? this is crazy...

Base Model - $399 per month and $1495 down
Tech pack - $499 per month and $1495 down

What do the expect with those prices?

 

hey everyone,

virgin post here so please be nice anyways im here in north jersey as well and i expected to see loads of rdx's already but have only seen one and that was a few weeks ago. i only live like 1 mile from an acura dealer and havent seen many on their lots as well ?? wouldnt the expected release of the "new" mdx also effect the sales of the rdxs ??

 

RDX is being advertised hard core in north jersey. I see the same commercial multiple times during prime time tv episodes.

I think it's a great car, but the price point seems wrong. It's a little too close to the MDX i feel. Maybe people aren't differentiating it and going with the MDX anyways? who knows.

 

for all of last month we had only a few RDXs. Just give it a little time.

 

All I can say is I bought one and love every minute I'm in it. Sure I wasn't happy with how my dealer treated me but I still like my RDX.

 

What dealer and what did they do or not do?

 

I made a deposit at the end of August and am still waiting... it's the supply, especially for the tech package.

 

regarding numbers, i thought acura's units were as follows:

16,000 units available during '06

40,000 units in 2007.

if the above numbers are correct, then 3,065 units sold isnt too bad for '06.

remember, the rdx hit the showroom floors mid/late august.

in my opinion, i'm not too worried about sales. from most of the dealerships i went to in the chicago area, the majority of the rdx's in their incoming inventories were already sold.

in time, the longer it gets exposure, and the more people realize that it's a treat to drive, sales should be brisk.....hopefully...

 

Woah..where'd you get those numbers and how many months is that spread over? I'm paying more than that and I put down a lot more.

 

are you crazy? those insane numbers are for 36 month. i'm shopping around for 2 month now. I'll give you an example of different cars and prices.

Murano (fully loaded MSPR - $37K) - they give me $316 a month - $3.500 down.

Lexus RX350 (with no navigation but loaded - MSPR - $42K) - $450 a month and $1500 down.

You see what I mean? Thoses lease rates are just INSANE.

 

I'm in Northern NJ.Got my RDX (w/0 tech package) end of August. I've yet to see another RDX on the road!

I paid about 2000 down (including full lease MV fees and first month lease payment) --about $ 345/mo--and to sweeten the deal there was no final month payment on my lease-turn-in MDX, no extra mileage cost (about 5-k worth) on my MDX and no turn in fees on my MDX.

Love the RDX--bit disappointed in the gas mileage though. The RDX has about 3400 miles on it and overall mileage (on premium--hates less than premium) is 18.2 MPG---for the MDX at the same mileage was 18.6 (and the MDX would run on less than premium).

 

1700 in oct, 4800 since launch. pretty weak vs their targets.

right in between Cr-v and MDX maybe not a big market huh.. hope the resale stays up..

Acura Announces October Sales Results
2006-11-01 14:34 (New York)


Light Truck Sales Reach a Third Consecutive Monthly Record For the Luxury
Division


TORRANCE, Calif., Nov. 1 /PRNewswire/ -- Spurred by sales of the all-new
2007 MDX luxury performance SUV and continued growth in sales of the RDX
crossover SUV, Acura sold an October record of 6,130 light trucks, the
division announced today. The previous record for the month of 5,233 was set
in 2004.

Overall, Acura totaled 15,877 units sold for the month, up 0.7 percent
from a year ago based on the daily selling rate and posting year-to-date sales
at 164,967.

"We made some important strides in sales during October," said Dick
Colliver, executive vice president, sales. "We think November and December
should be big months for us, especially with the all-new MDX and TL Type-S
models available at dealerships."

Continuing its impressive start, 1,701 RDX's were purchased during the new
model's second complete month of sales. Meanwhile, MDX posted 4,429 units
sold during October, an increase of 6.4 percent over a year ago, bringing its
year-to-date total to 41,808.

The TSX sports sedan continued its brisk pace in 2006 with 2,209 units
sold in October, bumping year-to-date TSX sales to 32,046 -- up 4.9 percent
versus 2005.

Bolstered by sales of the recently reintroduced Type-S, the TL performance
luxury sedan maintained its position as the top-selling Acura model, with
5,790 units sold in October, bringing combined year-to-date sales of the model
to 60,064.


* All percentages calculated on 25 selling days in October 2006 versus 26
selling days in October 2005



American Honda Vehicle Sales For October 2006

Month-to-Date Year-to-Date
October October DSR** October October DSR**
2006 2005 % Chg. 2006 2005 % Chg.
MODEL BREAKOUTS
BY DIVISION
Acura Division
Total 15,877 16,398 0.7% 164,967 177,107 -6.9%
RSX 761 1,488 -46.8% 16,158 17,775 -9.1%
CL * 0 0 0 1
TL * 5,790 6,279 -4.1% 60,064 64,809 -7.3%
TSX 2,209 2,742 -16.2% 32,046 30,559 4.9%
RL 987 1,550 -33.8% 10,068 14,996 -32.9%
NSX 0 8 57 189 -69.8%
MDX * 4,429 4,331 6.4% 41,808 48,778 -14.3%
RDX * 1,701 4,766
Selling Days 25 26 255 255

* Honda and Acura vehicles are made of domestic and global sourced parts.
** Daily Selling Rate


SOURCE Acura


CONTACT:
Mike Spencer, +1-714-322-7788, or Chuck Schifsky (Detroit), +1-313-964-5676, or
Chris Naughton (New York), +1-212-355-9191, or Sara Pines (Atlanta), +1-678-339-
1385
-0- Nov/01/2006 19:34 GMT

 

I think thats probably expected for a brand new model. As the prices come down, and as the RDX hopefully doesn't have any major flaws, the sales should come up. it was probably rough on RDX sales when it first was released as it cost about $37k+, and you could get an 06 MDX for slightly more. But now as the RDX price drops and the 07 MDX is very high, RDX sales should do better.

 

I think the RDX will do well. It is a brand new model, and the word is not really out yet. It needs to be seen by more people first and then the popularity will follow.

Remember that during the first year of its sale, the TSX did not seem to be selling all that well, then after a year or so, the sales finally really catch up and they even exceeded everyone's expectations? I think the same will happen to the RDX.

BTW, how many units of X3 did BMW sell last year, I wonder?

 

Sorry dude, that is incorrect. TSX hit (exceeded) its mark every year since its introduction. It was slated for somewhere between 17-22000 in year 1, and sold about 5000 more. It continued upward. I do not believe that the RDX will because it is priced beyond what it is worth (I live in Canada and won't buy it because they are screwing Canadians), its exterior is questionable, and the poor gas mileage. If they put the turbo diesel in and electric seats, dimming mirrors that they skipped in year 1, I think they can boost numbers substantially. Otherwise, it will be parked beside the RL in the dark corner of the lot.

 

My instincts tell me that the RDX will underperform in sales because it is perceived to be overpriced. Personally, I feel the fair price w/ tech is around 33ish - which is what I'll shoot for after a year or so.

 

A couple of thing effected the sales.

1) The high price of gas. ($3+ per gallon scares off some buyers)

2) The fear of the economy softening ( Home sales down etc.)

3) As mentioned above price of the RDX not much lower thn the MDX.

4) Release Date of the MDX (Too close to the RDX release affecting marketing $$)

I don't think the price of this vehicle MSRP will go down though. I believe you will be able to get discounts on it come late winter early spring due to the high number of leftover '06 MDX's and RDX vehicles. But overall the Acura strategy seems to be to target the middle to upper middle class driver who can afford a 40-50K car but have different needs. They dropped the RSX, the new TL's are mostly selling for 37-40 and the TSX is the new entry level car at 30-32K. By narrowing their focus on this niche market they hopefully will be able to be a one-stop-shop for our car buying needs.

When you look at the price points they seem to be targeting the users preference for what they want, you want a 40K sports car you get the TL, a 40K sports SUV you get the RDX, a 40K Luxury SUV the MDX. All cars offer a different driving experience, but with very little difference in pricing.

The RL's pricing at 50-55k shows that it might not be hitting their target market strategy so I think you will see some revisions in this car soon.

Overall though the numbers for the RDX are not bad at all, considering the fact that sales have mostly been driven through word of mouth and direct mail pieces. (I have seen loads of MDX ads on tv and in print). What it will boil down to is how many people with 40K want a small sport SUV, a sports sedan, or a family SUV? I think this strategy will work.

Hope they make a 6cy Turbo within the next few years for my next RDX.

JD

 

1,701 units sold in October ...

 

Ouch.

 

All these excuses for poor sales makes sense but then how do you explain such strong sales of the new MDX? Acura hit the mark with new MDX and missed it by about 2 ft with RDX.

Hopefully word of mouth gets out there and sales improve.

 

Maybe because the MDX already has a strong market presence, ie. the market already knows of the model. Also, it does seem that the large SUV market has bigger potential. There seems to be a lot of X5, Pilots and MDXs on the road.

 

I agree, while heavily redesigned, the MDX is not a new model. Many of the people buying the new MDX are trading up from the old MDX. I'm sure Acura's projected sales for the new MDX were much higher than that of the RDX.

Of all the reasoning I have read on this thread I think that being a brand new model is the biggest reason. Included in that also is the fact that the RDX has the first Acura turbo....

 

That press release doesn't actually give the numbers of '07 MDX's sold. I'm betting that most of those are '06's that are being sold at large discounts to get them off the lots.

 

right, those cant be 07's, and who said the 07 is not a redesign? its a completely new car.

The rdx is slow, period. Honda put in a lotof advertising $ into it, and the sales arent reflecting that nor their estimates. One thing I will agree with is that the price will come down significantly, and more people will be attracted to it. With a 08 update on the minor niggles on this forum, i think the sales should do even better. Id venture to say that the suspension will get softened up a tad too for 08. This is similar to the FX that received too many complaints of its stiff suspension.

 

yes ouch. and if you are a current owner, whether you know it or not, you want the RDX to be a hot car. Fact is, it hasnt been as smokin as honda would have hoped,. This ultimately hurts the resale value of the car, but if you plan to keep it for 5+ years, that doesnt matter anyways.

 

RDX = 1,701
X3 = 1,854
CX-7 = 4,272

I am not saying the sales are bad bc it is kind of early but Acura might want to start a new gameplan before they have another RL on their hands ....

 

I certainly hope that's not the case. After a test drive, I felt the suspension is the RDX's strongest forte. If you want soft suspension, go buy a Benz or Lexus.

 

Actual transaction prices may come down but the MSRP will not. And its the MSRP that brings people into the dealer. I don't think they can pull an RL here and offer a lower cost variant in a few years. There simply isn't enough to take away.

Its still early anyway, Acura can start panicking if sales don't pick up in a few months. But reports of 20-30 RDX's sitting on lots certainly doesn't look good.

I saw 12 at my dealer a few weeks ago.

 

Sales threads merged.

 

i agree that the msrp will def not change, but the "its a hot car we dont come off msrp" tune from the dealers while you see the same 10+ rdxs on their lot for over a month, will surely be gone if not already from what ive experienced.

 

I think Acura over-projected the RDX by quite a bit, but the sales numbers look pretty good compared to the X3 which is truely its target competitor. I wonder how many potential X3 sales were lost due to the RDX though??? I know they lost one from us as we were going to buy the 07 X3, but just couldn't justify the $5-6K in price difference even if we were doing European Delivery on the X3 (more like $8-9K if bought at the dealer). The RDX was 85 to 90% of the X3 in driving fun while having a nicer interior IMHO. The X3 is a really nice car though, handling was great and the power from the new motor is really nice. The 6 speed is nice too. The CX-7 is a terrific value, however, imho not quite up to the entry level luxury segment that Acura and BMW is in. The upcoming real competitors will be the CUVs from Audi, Volvo, Lexus, Land Rover, and Mercedes next year. I really think after all these CUVs come out next year, the RDX will again be the value leader.

I'm still waiting for the first comparison tests between the X3 and RDX! I'm really curious to see if most mags are inline with our assessment when we test drove the cars.

Jim

 

What really amazes me is the # of CX-7's sold, since I've barely seen any of them on the roads and it's been months since it came out.

 

I wonder what the sales were for some competiors: X3, CX-7, etc. Acura is not a high volume brand by any stretch. 1701 vehicles at a selling average of $35k (or so) is about $60 milllion. Not bad for a month's work for one model!

 

Anyone see the sales numbers for the new 07 CR-V? October was a record month for Honda selling 20,413 in the CR-V's first full month of sales. Sure glad I don't have one of those! At that rate we're all gonna be surrounded by them!

 

I think the RDX is a great car (own one) for us in that it's smallish and very a very spiffy performer with lots of cool tech content (missing a few things of course). We don't need a large SUV like the MDX and the cost is not a huge issue if the car is right. But I'm not sure there are huge number of folks looking for a small, expensive thirsty SUV even if it's really nice.

 

When I saw the prototype at the Detroit auto show, I really liked it. When i saw the sales model at the same show last year I asked the salesman what did they do to the exterior. The changes really turned me off. I would love the turbo engine and AWD and the interior is really nice, but Acura really missed the boat here. I always thought the Mazda was the 'real' competition for this vehicle given their similar drivetrains and size. The sales differences are not surprising to me. If you want prestige, you pay 7K more for the BMW, if you want psuedo luxury you go rdx, if you want value you go Mazda. Obviously, to some extent you get what you pay for (handling especially), but the timing of the Mazda and Acura releases really hurt Acura. If they want to keep the MSRP where it is, they have to trick out the car, including all the toys they left off plus the stereo. Then drop the price of the tech package by 2000. I really wonder after a really poor start, whether a car can recover. I think not. Look at that 500. Picture this: sales could get even worse, as one could argue that all the diehards bought in the first 2 months. RL revisited.

 

Not sure why so many are concerned about the sales. I myself don't particularly like seeing my vehicle every time I turn around. They are selling and in some areas better than others.

I traded my TSX once I drove the RDX as it imo out handles, out powers, out carries the TSX. I wanted an all wheel drive vehicle and I was glad that Acura finally put it in a package I could appreciate.

Yes the gas mpg may not as good as my TSX but not nearly as bad as many have made it out to be at least to this point. That is something I am prepared to accept though due to its fun to drive quotient for me.

I don't blame people for waiting for better deals to come along but as in digital cameras waiting for the price to drop or the next best thing to come along means you don't have the opportunity to drive it or use it while you are waiting and wanting.

I personally am enjoying every moment of driving it and unless you have one you really won't know what you are missing. A test drive just doesn't give you the whole picture. It may not be perfect for many but it is close enough for me for now regardless of the wish list of things that people feel are missing from it and or the price it is being sold for.