Some people here are jealous of the Hyundai Genesis and are hating on Hyudai now because hyudai beat Acura/Honda to the puch with a rwd platform and a v8,Honda has no balls...

 

It's not that I diss Hyundai, it's just that Hyundai to me is like Canada. I know it's there I just don't consider it for citizenship, ownership or second looks.

 

nice

 

we need to have a poll here.


ACURA TL VS. GENESIS




i will take genesis anytime anyday if both are similarly priced.

 

hopefully, if Genesis is as reliable and luxurious, they will improve Hyundai's image.

 

Cosigns and big to eclipse.

 

honestly.................i don't believe hyundai can stack upto the competition of lexus,bmw,benz. most of the people don't buy those cars for the cars but the name. luxury cars are kinda like suits, some people buy the cheapest ones that fit great and some prefer to get the better name just because of the better name.

 

I knew Canada wasn't popular among americans but damn!.Our opinions do not too differ either.After all,maybe we're like the Genesis, understimated, value-consciencous, powerful, very big and boldly stated.

 

Its still a Hyundai...

It wouldn't have killed them to come up with a more original name for their company

 

I like the Genesis...on paper. And that's the problem with the current Hyundai lineup...it stacks up well, hell, even better, than the competition...on paper. But every single camparo, when putting it amongst equally equipped competitors, it falls short.

The Sonata won the Edmunds comparo because it offered a V6 at a 4-cylinder price. I threw this in there because I knew someone would try to point that one out.

Look at the Tucson. With the recent C&D mini ute comparo amongst 4-cylinders only, out of 9 competitors, it was ranked 8th.

So until the tests are in, I'm not sold.

 

Where are you getting this information!? Once again, who says Hyundai is competing against the luxury marques?

Hyundai never said their goal is to lure buyers away from BMW, Mercedes, Lexus, etc. You see Hyundai comparing their cars to those vehicles because they want to up the image.

Luxury brands are based on loyalty and status symbol. Hyundai doesn't stack up against the premium luxury marques. Do you honestly think that the top management of a global auto manufacturing company is that stupid? Trust me, they know better. They might have better luck selling a ketchup popsicle to a lady in white gloves. BMW owners would never take a second look at Hyundai.

But imagine that you're Average Joe shopping among Camry, Accord, Altima, and Sonata. If the Sonata is being compared to the BMW 5-series, don't you think you would take a second look at the Sonata, and maybe pick the Sonata over those othe cars? That's precisely the point. Not to have BMW owners look at Hyundai and pick a Sonata over a 550i.

These commercials and advertisements aren't targeted toward your demographics. Obviously you're not getting it. But to an Average Joe with a mortgage payment, college fund for their children and other monthly bills who is looking for a value midsize family sedan, it works. The sales numbers back it up.

And that is why Hyundai recently changed its main advertising firm to Silverstein. The previous advertising focus was quality. It was imperative to show that Hyundai's quality is on the up, backed by the then (and still now in some aspects) best warranty in America. Now that Hyundai cars have garnered recognition in the auto industry in the quality department, it's time to shift the focus to building up the brand image... getting ready for the next step which is to move upmarket. The Genesis is that step. This is the same playbook that Honda, Toyota and Nissan used when they built up their brand image and launched their respective premium brands. Rick Wagoner, the CEO of General Motors, stated that "Hyundai is taking the playbook of the Japanese car companies and doing it ten times faster." Toyota recently stated that Hyundai, not Honda, Nissan or GM, is the real threat.

My point is that you drive an Acura and look down on Hyundai. Honda/Acura, at one time, was where Hyundai is now. Hyundai is playing the same game, except they are doing it faster.

I know you like cars and you probably take pride in knowing a lot about them. That's fine. But I just don't think you're seeing the big picture here. Believe me when I say Hyundai is not trying to steal customers from BMW. I would be the first one to laugh at Hyundai if that were true. Instead, the comparisons are being made to instill confidence in the customers that Hyundai cars are good enough to be compared to cars in the higher price range, and that they should pick Hyundai over Honda, Toyota, Nissan, GM, etc. Not Acura, Lexus, Infiniti, Cadillac, etc.

Although I think some people will agree that with the introduction of the Genesis, Hyundai is gnawing at the heels of lower end luxury marques like Acura (hey, I own an Acura and I know it's a lower end premium brand in comparison to their Japanese competitors' counterparts).

.02

 

Who knew my name was Hyundai giveafuck ?

 

people diss'd Honda too back in the 80's when they introduced Acura (and likewise Toyota/Lexus, Nissan/Infiniti)

 

they're not stealing competition but they're trying to say something about luxury cars, so far the only commercials i saw this yr both comparing prices and room with the higher ups. last yr i saw the commercial of one of their suv's and a black lexus RX330 and a woman getting out of the lexus going in the shop then getting into the hyundai mistaking it for the lexus and saying sorry to the driver. im not sure if this is not clear enough that they're trying to say something about luxury.

http://www.autoblog.com/2007/04/04/n...h-the-genesis/
[url]http://www.msnbc.msn.com/id/22879056/[url]
http://www.brandweek.com/bw/news/spo...03705810&imw=Y
all of these links call it a luxury sedan, i must be the rare few that view it as a luxury sedan.

 

didn't we just do this yesterday?

 

btw i believe i stated yesterday that this car was in the regions of a 300M market wise and was quickly shot down stating that.

 

Give the Koreans credit for the direction they are going...shows alot more balls than where Honda's going lately if you ask me.

 

but they did that so that they could import more cars into USDM.. Hyundai is not creating a 'lux' brand, they're placing the Genesis right into their current lineup.

 

No manual transmission = no care


I don't speak Korean, but what does Hyundai mean? How is it not an original name? Better than Chery....

A lot of people associate the Hyundai name with cheapness, mediocrity, etc. Its more reputation than anything. People may still think of the Excel, and that could leave a bad taste in their mouth. Hence why MB reliability/QC went to garbage during the DaimlerChrysler years, yet they still sold in pretty good numbers.

We're all badge whores deep down inside whether we like to admit it or not.... its just that some of us can't fathom the possibility of driving a Hyundai.

 

http://en.wikipedia.org/wiki/Hyundai

The word "hyundai" means "modernity" in Korean

 

Terry

 

lol this is a funny thread im sure Hyundai knows what it is doing and if they really want to step up the game they better move on to something else, instead of simply offering the same/more features with a cheap price. Innovation is important if you want to move upmarket, that is, if Hyundai is really serious about moving upmarket.

 

acura RL vs genesis is a better matchup.

i'd take the hyundai

 

 

(waits for joerockt to chime in)




and IBTL?

 

Lol.....

 

lol

 

first of all
#1. do you own or have driven a Acura?
you can bolt a v-12 to a car but if a v-6 will produce as far as HP/TQ same or close to the same as a V-8. Why not rock the V-6. it's less weight. the 08 TL-S has 286 hp. keep in mind that's no turbo, no S/C.
#2. you talk about V-8 RWD lux sedan in the 3 series catagory. Have you driven a new 335? It's a Twin turbo inline 6. i'm willing to bet almost anything that a 335 will atleast keep up if not beat the Genesis. really up until (M3) you couldn't get a V-8 in a 3 series. so saying you need a V-8 in not always needed.

 

1. what does the OP owning or driving an acura have to do with his statement?

because he is right in that hyundai is producing a V8 AND RWD before honda.

now, whether or not people are hating hyundai because of that? that's up for discussion. but he is right to some extent.

2. well, yea. the 335 is also a lighter car than the genesis.

but who's comparing the genesis to the 3 series?

 

Don't we already have a thread for this discussion?

 

well we just had one two days ago, but it got locked.

and then there's the "official" genesis thread in automobile news.

 

Oh yeah, forgot it got locked...my memory's not the greatest. Somehow I see the same fate for this thread as it reads just like the other one.

 

Hey, have your heard about the new car Hyundai is making called the Genesis? I think they are targeting it towards the more luxury car brands. At least that's what I've hreard.

 

I never knew Silverstein was doing Hyundai's commercials. No wonder the recent ads are pretty good

 

How many times are we going to do this? It was left open to see what would happen... but, as usual, headed down the same path.

 

Wanna keep talking about it...visit the Genesis discussion in Automotive News...

https://acurazine.com/forums/showthread.php?t=320558