This is Hyundai stepping up to the plate.





We've seen plenty of spy shots and teasers showing Hyundai's new flagship luxury sedan, the Equus. These, however, are the first official images of the big South Korean luxury car that appear to be from an actual brochure. The Equus is about 7 inches longer, 1.5 inches wider and has a wheelbase nearly 4.5 inches longer than the Genesis, but will launch in South Korea using the same 3.8L V6 and 4.6L V8 currently used by Hyundai's large sedan in the U.S. A more powerful 5.0L V8 producing upwards of 420 horsepower will also reportedly be offered sometime after launch.

If the Genesis is aimed at the BMW 5 Series and Mercedes-Benz E-Class, then the Equus has its sites set squarely on vehicles like the 7 Series, S-Class and Lexus LS460. It is still not known whether Hyundai will sell the Equus in the U.S., though with a base price of 130,000,000 South Korean won (about $93,471 USD), it would be the automaker's most ambitious U.S. offering by far. Hyundai is no doubt watching sales of the Genesis very closely to see if the brand can hold its own in the image-obsessed luxury segments, and early signs in terms of sales and critical success are positive. Whether or not that means the U.S. is ready for such an expensive Hyundai remains to be seen.

 

Something tells me that a $93,471 Hyundai wont do well in the US.

 

Hyundai is at what again? Reposting?

https://acurazine.com/forums/showthr...hlight=hyundai

 

Searching.......works.

Still looks like a hot car. I find it rather humorous that it's called a 460.

 

EEE-YUK. Sorry, that looks like a big old Sonata.

Genesis looks FAR better. I'd buy that instead.

 

They are trying WAAAAY too hard....to copy everyone else.

What ever happened to originality?

 

yeah they definitely copy...so obvious!

their only orignality is trying to make luxury cars in the first place from a brand not exactly known for it.

they [genesis and this] aren't bad looking at all, but thats b/c its everything we already know...Genesis = mercedes front end + BMW rear end + lexus side view...

 

even a $50k Hyundai is a hard choice to swallow.

 

If that's how you think, I guess we can say maxima got an idea of rear end from Toyota Yaris just because yaris was made before maxima.

 

I am far from a Hyundai fanboi, but the stealing of design cues happens with every manufacturer. Obviously, some more so than others. That being said, the back of this Equus looks exactly like the Lexus 460

 

@ hyundai reposting again.

 

Hyundai.... My friends and family have negative experience with them

 

No thanks, good try though.

 

^ Badge whore

















waits for joerockt to start bashing Hyundai

 

looking at that crap box i see, an infiniti m45, audi headlights, lexus ls exhaust, looks like a maxima as well, bentley continental rims... why cant they come up with something original?

 

Seems like a very strange time to be going after the luxury car market.

 

Eat before you talk, son.

 

^

 

but yea they need to start making a brand identity. quality and reliability may have gone up, but whos going to buy a car that looks like every other car

 

I see this going the way of the Phaeton.

Nice Idea

Nice Car

Projected to sell 1000, maybe 150 would be actual.

No one would pay major Mercedes S/CL/SL money for a Hyundai, no matter how good it is. They need to build a better rep over a lot of years before they try this.

(At least the Phaeton was based on the A8, and those are the benchmark in my book)

Let the Genesis build a rep for them. Then start going up and down the line with better cars.

 

93k is S and 7 series money. As long as I like the idea behind the Genesis, proposing a car priced similar with the competitors won't work right away in my opinion. After all, the Genesis is working because it puts the emphasis on value. The Equus, not so much.

 

at hyundai reposting again.

as PA said in the other thread, the car would probably sell in the 40-50 range for non limousine model.