Aaron Rodgers gets MVP of the Super Bowl and wins a 2011 convertible camaro... Thanks GM! I'm sure he's happy to have it, but he probably got a $500k bonus for this game alone. Don't you guys think a ZR1 would have been a more appropriate reward for Super Bowl MVP? Even from an advertising standpoint, GM should have forked out an extra $50k to promote the hell out of their company. IMO, they ended up looking cheap.

 

I strongly dislike when car companies do this. 1) They probably don't even have the desire for the car. 2) They could buy it and not think twice about it. 3) They'll probably drive it twice and forget about it.

The money, like you said, should go to more productive things.

 

def was an LOL moment. I wonder if they taped the look of what must've been hidden disgust or "whatever, man" on his face.

 

At least it was a vert.

 

They should've given him an RL to boost RL marketing

 

hahahahahahaha!!

 

I agree, it was pretty pathetic. Me and my buddies were like "yea, that car is going to charity sometime this week".

 

shit ill take it donate it to me

 

But if I was a football player with as much money as Aaron Rodgers has, I probably would donate it within a couple of days to a charity or something. With the amount of money he has, I don't think he's in need of someone giving him a car. LOL

 

It's all marketing. It's their newest car & they decided a gift to the MVP would look good. Not much more to it.

 

 

Just advertising. He will find something to do with it without problem.
Which of you would not take a free new car?

 

This.
http://en.wikipedia.org/wiki/Product_placement#Sports

In tonight's case, they actually used the product itself instead of a logo. GM would love it if he suddenly made it his favorite car and drove it everywhere, but they know that probably won't happen. It was all about the Camaro, not about Aaron and the Camaro making future love together.

 

meh'... the Lombardi trophy, the "ring", the MVP status... those are ALL priceless. So, really, it doesn't matter what car GM gave him... it's a nice gesture. I'm sure AR didn't go... "What??!!! What a piece of crap!!"

 

u guys remember the episode of cribs where after showing all his exotics, 50 cents walks over to a fucking G6, saying how its his baby and loves it more than all the rest of his cars....

 

I remember. I wonder how much he got paid to say that.

 

ding ding ding....

and it worked...because here we are in a thread talking about the camaro vert....and any press is good press...

 

exactly. The didnt give it to him because its desirable, they gave it to him because its the car they are trying to market to the general public.

Car Salesman: "Aaron Rodgers was given one just like this for winning the Super Bowl"
Potential Buyer: "Swwweeeeet mother! I love the Packers, I'll take it!"

 

Loved to have seen his reaction...Acura might hit a mark of selling more than 300 for the month if they did that though. I don't think they'd be able to keep up.

 

This...


He'll take and donate it.

 

He should have gotten a CTS-V based on his performance.

 

^ No joke. THAT would be impressive.

But in reality, it's just marketing and advertisment. Plus, the country just saw that GM gave Aaron Rodgers a car and 90% of those people don't have any clue that the car actually sucks. They see a car that's a pretty color and a convertable and think, "I want that car... It's nice and Aaron Rodgers has one!" I actually think it'd be stupid to give away and market a $50,000+ car that a fraction of the population can afford. It's a MUCH better idea to give away a car like that on national television that infintely more people could buy. Sure, as car guys we see it and get a good laugh, but we're in the minority... Like I said, most people see it and think GM gave away a good looking car and that's all they remember until they want to buy a new sporty car and boom, GM's marketing paid off.

Despite the fact that GM hasn't done amazing in the past few years, they ARE a million dollar company and probably know what they're doing when it comes to advertising.

 

There's nothing more productive to a car company than good advertising.

 

On the flip side, who is to say he wouldn't keep it?
I don't know how AR lives out his personal life, but believe it or not, there are plenty of people who for a lack of better term are swimming in money but don't live all lavish lives. Comfortable, yes, however that doesn't necessarily mean he's is/should be driving a Lambo.

 

I didn't think it was a big deal when it happened. Actually, first thing that crossed my mind was that it was a pretty good move by Chevy...

 

It's not about the guy getting the car.

It's ALL about GM getting some air time and promoting a current model.

30-second Superbowl commercial = $3,000,000. Camero is what?, $30,000? Sounds like chump change next to what they paid in "real" advertising money.

 

They're a billion dollar company and no, that does not mean they know what they are doing in any aspect of business. I'm not saying they are total idiots, I just think they fell short here.

And that was my point, as well. I just think they could have made a better use of that inexpensive, ultra valuable air time. There is a method (which they chose) to market the newest product in the spotlight. It's not a bad method, and it serves a purpose, but I disagreed with it's application in this situation.

Another way to go would have been to provide the MVP with their top-of-the-line vehicle that would have a better chance of being driven for years to come. Sure, it may be out of reach for many Americans, but the idea is that Aaron Rodgers drives a GM. People of GB may see him driving it around and have the same inspiration to get a GM product several of you have already talked about.

 

I disagree. In the last 1.5 years, GM has dramatically changed the direction they had been going for 30+ years. It is pretty amazing what they have done since the government saved them.

The CTS-V, for example, is an absolutely amazing car with nothing that can even come close to competing with it even relatively close to its price point.

The Camaro this year outside the Ford Mustang for the first time in 24 years.

The list goes on.

...and they are worth a little more than "a million dollar company."

 

^^^
Fact of the matter is though, how many people will 'see' AR driving around in the Camero (or any car given to him) if he was to keep it anyways? With the exception of weirdos who know every intricate detail of the lives of high-profile people they are fans of, that number I'm guessing is going to be extremely low.

The release of the vert is brand new, and IMO (in the eyes of a consumer), I'm not going to give jack shit with AR is driving a Camero or a Pagani Zonda. That's not going to influence what I'd want to purchase if I was in the market for a vehicle.

 

chevy spends millions on a single commercial during the superbowl...disposing of a 30k car for viewers to see it in the flesh is probably the most profitable form of advertising. chevy would give the car to the f*ing cameraman if nobody knew about it.

as for the 500k bonus to rodgers, and speaking of cameramen... i know a guy that directs at CBS Sports for the halftime shows...and his bonus is around 500k during the superbowl. i would hope his bonus wasnt more than that of the winning QB...

 

File this in the WHO CARES folder.

 

I think they're going for "bread and butter" here. Sure they could of done a top-of-the-line Corvette or a CTS-V BUT how many of those do they really expect to sell?

Instead they showcase a car that they want to sell a LOT of. They've been pushing the Camero hard. All the pre-launch hype, Transformers, etc. It's because they can sell LOADS of them as opposed to a couple hundred or a couple thousand.

No matter how they pitch it, position it and market it, you're not going to see a CTS-V at every stop light. But you will see a Mustang at every stop light. And Chevy wants all those Mustangs to be Cameros.

 

they gave him a camaro because it is attainable by the average superbowl watching joe. same reason bumblebee wasnt a zr1. marketing is about knowing your audience

 

Understood. Marketing is as as much about branding as product-placement, but placement is the direction they chose to take in this case. I'm sure they turned a lot of heads and sparked a lot of interest with their choice. I just feel that they could have done better with a classier, albeit "unattainable", car. I guess it's a moot point since neither of us works for GM's marketing department.

 

Exactly.

 

As far as you know.


:wink:

 

maybe it has sentimental value?

Ludacris had a Legend on his episode of Cribs

 

I think we all get that it was a marketing gimmick. the sentiment was that it was cheesy.

 

I wouldn't be surprise if GM had to pay to give the car to the MVP. it was exposure to millions and millions of viewers.

 

I think giving a guy who makes millions of dollars for PLAYING A GAME and THEN makes more for playing one game than most of us make in 4 years is screwed up.

Like he really needs that car at all. Why doesn't Chevy make a donation in Aaron Rogers name to a charity of his choice....