So apparently now Acura is giving HEAVY discounts to dealers so they can unload NSX's that have literally been sitting. Here is an example of an NSX (with heavy options) with an MSRP of $205,000. Now this car is being offered at $155,700... you heard that right.... $44,800 off of MSRP!

Pre-Owned 2017 Acura NSX SH-AWD Sport Hybrid 2dr Coupe in Bridgewater #70096 | Bill Vince?s Bridgewater Acura

 

^ Pre-owned?
They also have one in red for $133k.

Were they titled to the dealer?

 

Still overpriced

 

Nope. I'm not sure why its stated as "pre-owned." It has only 10 miles on the odometer.... According to a sales manager: "There are guidelines, per ACURA to limit discounts on advertising new cars. Both NSX's (the red and black) are BRAND NEW, never titled."

On a side note, this is a phenomenal dealership.

 

 

Honestly, 120-150k is a great bang for your buck. Unfortunately many of these were around 200k sticker. Although the car is "built to order," dealers pretty much disregarded the spirit of Acura's intent. They threw on heavy options and even tried to sell for 15-25k over list.... Look at what has happened? It's just a different ball game when you get into that price point. Just sad if these cars are sub 100k in 1-2 years from now.

 

Perfect!

 

Jalopnik article in 2020

You Can Buy A Used NSX For The Price Of A New M4

 

if it gets closer to $100k. it is great supercar pricing...

 

I wonder if this brings bob to reconsider a V2 purchase... back to NJ!!!

 

I think EVERYONE and their momma was waiting for this to happen.
it was so SILLY on acura's part to offer this machine at that price without the brand cachet

Rob Ferredi will be happy

 

&

It's not that I dislike the new NSX, I just think it was over-priced. So many other cars ahead of it for the money (or less)...

 

Well said. Now if this car was maybe 120-150 (well equipped), this car would sell well IMO. Dealers adding every option and trying to sell them at 200k was a big mistake. Acura does not have the brand image to command such a price. The only way to pull guys away from their beloved exotics is to have numbers that blow EVERYONE out of the water.

 

NSX not selling? I can't image why it's not.

The NSX offers "Supereme reliablity." It has great fuel economic allowing owners to drive "far from gas station." The 9 speed transmission will allow you to "drive long distance in comfort." The NSX will "provide all round performance with total airflow management." It offers "exceptional build by honda standards. and it will stand test of time and not become museum piece." It offers "utlra performance in rain, snow and up and down street of SF." It won't break down on you when going to grocery store. You don't "need a flatbed tow truck to take it to race track."

Acura just needs to do a better job at marketing all those awesome features.

 

Is it that kind of thrill still?

 

You're telling me an Acura dealership is willing to sell a brand new example with 10 miles on it for $155,999 ($200,500 MSRP) whilst an example with near identical options is selling for $165,800 ($188,600 MSRP) with 5,500 miles?

Forgive my skepticism, but it sounds like there's more to these cars. The only other example I see like this is being sold by Zimbrick Acura who claim have took $20,000 off sticker for a "1-mile" example. Any other Acura dealer with a discount has only taken $2-3,000 off MSRP. Otherwise, the current market does not suggest these values at all.

 

I'm not clear on the discounts- where are they originating from? I'm assuming Acura corporate, as this level of discounts need to be approved. Bridgewater Acura (very reputable) already have two cars for sale with these discounts. More are going to jump on board. Offering only 2-3k off sticker is a joke at this point.

1.
Valencia Red
MSRP with options $166,800
(37,592)
Will sell for $129,208

2.
Berlina Black/
MSRP is $200,500
(44,800)
Will sell for $155,700

 

in 3 years, a used example will be $80-100k. fuckin awesome for those who want one!!

 

If it is around 100k I’ll bite

 

Get it down to ~$80k by 2020 and I'd take a good look at one...

 

should I research and send you nsx exhaust threads too ?

 

Speaking of Bob, he hasn't been around in a while. too busy enjoying the NSX he has to worry about the discounted ones on sale here.

 

I've seen him on IG going to meets with the car...

 

he’s busy posting in tlx forums

 

Okay, so maybe I'm a heretic, but I don't get the whole NSX 2.0 thing, I mean why drop between $150,000 and $200,000 on an NSX when a Z06 Corvette can be had for about half of the cheapest NSX and it comes with more power, better fuel economy, and an honest to God manual transmission to boot.

Is the NSX really that much better of a car than the Corvette?

 

it's a different kind of car than the Vette.
it's a super car,while the Vette is a sports car.

When you price the NSX against it's competitors, it's no longer a value play, as Acura is known for.
thus no demand. thus the price drop! womp, womp, womp!
Bad for people who bought them at $220-240k
Good for the people who want them going forward
good for people who want the car.

 

IMO I would say yes and no. The Corvette and the NSX are conceptually completely different vehicles with different missions. One emphasizes pure grunt with large V8's and supercharged engines, the other emphasizes green performance with a twin turbo V6 and hybrid tech.

There have been spy shots of a new NSX on the nurburgring and I want to say either Acura is doing a model that is only RWD without the hybrid tech or they are making a type R version. IMHO making a pure RWD version without the hybrid tech would be very smart because it would allow them to drop the price to around 120k.

The corvette is something of an anomaly IMHO, it just offers so much for a very great price. I also think it looks WAY better than the GTR and NSX as well as a slew of other sport and super cars. IMHO they nailed the design and the powertrains are awesome. For the first time ever I actually aspire to own a corvette someday, can't say the same for the NSX.

Acura is genuinely not in touch with reality, they think they have a better brand cache than they actually do. Obviously each brand naturally has a certain range of prices that are viable. A 200k mercedes is fine, but a 200k kia or infiniti or cadillac etc would
get scoffed at. Generally the only exception is when there is crazy performance as compared to the peers (130k GTR for example) and after taking like 12 years to come to market, the NSX is lukewarm at best.

 

When you have rare cars that come out like the Type R and the NSX, dealers are gonna mark them up because they're greedy. I hate that. Just gives us all a bad name. So what it's a rare car. you'll business real quick when people see that you're marking it way up. A $4k or 5k is one thing. But when you're marking up a $35k car to $60k or the NSX, that already has a small buyers base as it is, $50k+ above sticker just to sell it, you're being nothing but greedy. I hate when my managers get in Pilot and Odyssey Elites and throw on all the extras. Then you have customers who don't want to buy it because of all the extras they never wanted. Let the customer do the adding. That's the whole point the accessory list. Let the CUSTOMER do the personalization. Not the dealer. Then it's not customer who wanted to make it their own. Then you lose a customer that wanted the car but no longer wants it from you.

 

^ Agreed, the Ford dealer where I bought my F150 had a $25k markup on the couple GT350 they had in stock, $10k on the Raptors & something like $5k on the Focus RS.
Someone will buy it, but not me.

The hard part, I can imagine, from an inventory perspective, is there aren't many manufacturers like Mini who'll let you a la carte pick your options. So you end up waiting a while to order or have to settle for what's on the lot.

 

Put a reminder in your calendar for late 2020

Although honestly, if I have that much free coin to drop on a car... I'm getting an R8...

 

r8 v10?

 

^

 

With all due respect, this argument is tired and it's a crap argument. Why would anyone buy a 911/R8/GT-R/etc. etc. etc. Everyone values different aspects of a car differently.

 

+1. And to your point, I don't care how much of a performance bargain the vette is.. I would NEVER buy one....

 

So the two NSX's I posted above now have pending deposits. These guys got some great deals!

 

what about the mid engine vette that is slated to come out in the near future?

 

Those are damn nice DEALS for an essentially new NSX.

 

Lol dang. Were you traumatized or something? I'd at least rent one on Turo or something to see how I like it.....heh

 

Exactly. I'd drop more money on an NSX. How often do you see them? How often do you see a Vette? The NSX will hold its value longer as well. Vettes are a dime a dozen. That's why normally when you go to the dealer, you can get $10k+ dropped off the price. Rare ones, not so much. The argument of "Well I can buy this car that's better..." doesn't work. I'd buy an R34 before I'd buy a Vette/Viper/R8 if they were all the same price because I like the R34 design and sound better. Someone else might pick the R8. Another the Z06 Vette and so on.

 

Yep. Thing is, the managers only see making the money off that one they have there. Not the money they can make off the next 5 that want to order and place deposits because the other one wasn't marked up. With me, if I go to one dealer and they have a car I want marked up $10k because of add ons and just because they want to have it marked up, I'll look elsewhere for the better price. Then I'll buy from there and tell all my friends looking for that same car. Then they'll go buy.