Audi on the Silver Screen - - - By Paul A. Eisenstein - - Source: The Car Connection

It may have to take second billing to silver screen star Will Smith, but Audi hopes to win over moviegoers with its performance in the upcoming sci-fi adventure, "I Robot." Based on the classic Isaac Asimov novel, the film features a custom-made concept vehicle, which Audi has dubbed the RSQ. It was specially designed in cooperation with director Alex Poroyas, explained Audi's Tim Miksche, who handles relations with the movie industry. (Most automakers seek out attractive "placement" opportunities to show off their products on film.) Poroyas is himself an Audi owner and decided to approach Audi after seeing last year's Nuvolari concept car.

While the film depicts a future in which cars are controlled by an automated grid, star Smith chooses to drive himself, and that, said Miksche, "makes a brand statement for us." It took just ten weeks to go from sketch to drivable vehicle, three running versions of the RSQ being built. One was purposely crashed for the film, another used for interior shots. The third will be used for join promotional efforts sponsored by Audi and Warner Brothers in advance of the debut of "I, Robot," later this year.

 

It reminds me of a really pissed off blow dryer

 

i think its cool

 

nice

 

I like the rims.

 

I actually thought of almost the same thing too when I first saw it

 

are those 19's???????? wtf are those rims or where are they is the better question

 

that shit is HOT

 

Hehehehe...

 

i like it.

 

whoa me like

 

whoa...

 

doesn't even really look like a car

 

Back to the future

 

Does it fly?

 

how come no one ever has the ball to produce a car like this?

btw: reminds me of the cl concept

 

I liked the Lexus in Minority Report better.

 

That takes some big fucking balls.