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Do we know the TLX is more profitable than the Accord and Integra though? FWIW, the Integra is like a reskinned Civic hatchback and I wouldn't be surprised if the profit margin for each is quite nice.
What I see though is that the incentives on these cars (Accord, TLX, Integra) are pretty bad. On Cars.com there are so few new TLX's available as well.
They are shifting production of the Accord to another plant in 2025, so that should free up a bit more room at MAP for Integra and TLX. Until then, I think the sales of the Accord, TLX, and Integra to remain low. They aren't making any of those, and so they won't offer much incentive, and so sales will drop.
Obviously Honda is behind in EV and it looks like they are scrambling to get themselves back as quickly as possible. This is likely why there are compromises with the production lines.
In general, the higher the ATP, the more profitable the car tends to be. Of course there's always exceptions to the rule, but for the most part it holds true. If the profit margin on the TLX is lower than that of an Accord, then something is very wrong.
The Accord and Integra are more examples of good cars but kind of middling around a bit in comparison to what they were expected to be. And now with the release of the Civic hybrid, particularly in its hatchback form, I am not sure what the purpose of the regular Integra is going to continue to be as time marches on.
Originally Posted by iforyou
They are shifting production of the Accord to another plant in 2025, so that should free up a bit more room at MAP for Integra and TLX. Until then, I think the sales of the Accord, TLX, and Integra to remain low. They aren't making any of those, and so they won't offer much incentive, and so sales will drop.
Around my area they don't need to make anymore for now, as you can have your pic of Accords and Integras.
In general, the higher the ATP, the more profitable the car tends to be. Of course there's always exceptions to the rule, but for the most part it holds true. If the profit margin on the TLX is lower than that of an Accord, then something is very wrong.
My bad, I guess I didn't phase it well. The demand for an Accord is generally more than a TLX. The per unit profit for the TLX may be higher, but overall the profit made from selling the Accords might be more than selling the TLXs (i.e. selling 10 Accords at $1000 profit each is more profitable than selling 1 TLX at $2000 profit). We also have to consider the number of Honda dealers vs Acura dealers and the number of sales people at Honda vs Acura.
Originally Posted by ESHBG
The Accord and Integra are more examples of good cars but kind of middling around a bit in comparison to what they were expected to be. And now with the release of the Civic hybrid, particularly in its hatchback form, I am not sure what the purpose of the regular Integra is going to continue to be as time marches on.
The Civic hybrid is awesome, trying to convince my wife to traded in her RDX for one. But like many women, it's hard to convince her to get a hatchback instead of a SUV....
I think this is another reason Honda chose to revamp MAP first. That plant only makes sedans and the Integra and with less demand every year for sedans, they can sacrifice it with minimal losses compared to cutting production of the CRV, Pilot, Civic, etc.
The Accord and Integra are more examples of good cars but kind of middling around a bit in comparison to what they were expected to be. And now with the release of the Civic hybrid, particularly in its hatchback form, I am not sure what the purpose of the regular Integra is going to continue to be as time marches on.
Around my area they don't need to make anymore for now, as you can have your pic of Accords and Integras.
The Integra didn't lean into the 'sporty' or 'luxury' factor enough to clearly separate it from the redesigned Civic. I'd buy a Touring Civic over an non-S Integra right now. IMO, the Integra needs a hybrid model if it's going to be a luxury model or a non-CVT model (not really practical to retool a whole new car) if they want to go down the sports model road.
It's a shame the Accord doesn't look as good as the new Civic. The 11th generation doesn't look related to anything else in the current Honda line. Somebody should have been fired for allowing that design to leave the drawing board.
It's a shame the Accord doesn't look as good as the new Civic. The 11th generation doesn't look related to anything else in the current Honda line. Somebody should have been fired for allowing that design to leave the drawing board.
it's a shame the accord doesn't look as good as the new civic. The 11th generation doesn't look related to anything else in the current honda line. Somebody should have been fired for allowing that design to leave the drawing board.
Took longer than I had hoped, but I traded in my 07 TL-S for the 2024 Type-S. It was hard to part with it, and I almost kept it. This one had a number of upgrades, but I got it for the sticker price, no market fee or any of that nonsense.
So far, I’m loving how the car feels and drives.
Ah, so you're the one who picked up that Apec/Orchid Type S. I inquired about that with Andy while getting my A-Spec serviced.
Definitely seems like Performance Red -- Type S and A-Spec -- is few and far between. IF I had to do it again, I'd try to source a PMC in Curva Red.
If I was to get another TLX I'd definitely search nationwide for a Curva Red PMC. This color is loud and awesome looking.
Funnily enough when I was buying my Type-S back in January 2023 the dealer had a Curva Red PMC on the showroom floor. Problem is back then I wanted Long Beach Blue. Also the dealer wanted $10k over sticker on their Curva Red. I told my salesman "I love Acura but not paying M3 money for a PMC Type-S" as they weren't going to knock off the 10k ADM for it. $74k for a TLX-S is egregious
If I was to get another TLX I'd definitely search nationwide for a Curva Red PMC. This color is loud and awesome looking.
Funnily enough when I was buying my Type-S back in January 2023 the dealer had a Curva Red PMC on the showroom floor. Problem is back then I wanted Long Beach Blue. Also the dealer wanted $10k over sticker on their Curva Red. I told my salesman "I love Acura but not paying M3 money for a PMC Type-S" as they weren't going to knock off the 10k ADM for it. $74k for a TLX-S is egregious
Precisely! $55k is still too much imo but considering an original MSRP of $63,995 its decent I guess. Holding value strong there, current pricing is not even $10k under MSRP lol
Love my performance red though and in some cases it can look better than Curva Red.
There's also a guy near where I work that has a 2020 TLX PMC, I prefer Valencia Red over Curva Red.
Perf. Red kinda reminds me of Valencia Red but not as vibrant and intense as Valencia Red
I don’t know why Acura is saying there is a 2025 TLX Type S when there are none being manufactured. SOOOOO weird! I just don’t understand it. Just pull the TLX off the Acura website!
I have put an order down on a 2024 TLX Type S end of February. 6-8 weeks was my estimate. 8 weeks later I was informed there were "factory issues" at which time I found the article that they are changing up the Marysville Ohio plant so they can make EVs. And that in 2025, Accord production is being moved to Indiana (no information on TLX). I'm told there are many others waiting for a TLX in dealerships in and around Chicago. It's sad to see my dealer with 0 inventory of any trim or model year of TLX and they are a large Acura dealer.
Is it really just a bunch of "fan boys" that want a TLX - but then you can't go and say "TLX's are not selling no one wants sedans!" when you don't make any to purchase....
This situation reminds me of going with my daughter to buy a 2007 Accord. She wanted a V6 with manual transmission. The dealer didn't have one, and when asked the sales manager said they didn't stock them because nobody wanted a manual. When she asked how long it would take to order one he replied "quite a while, we have a wait list".
This situation reminds me of going with my daughter to buy a 2007 Accord. She wanted a V6 with manual transmission. The dealer didn't have one, and when asked the sales manager said they didn't stock them because nobody wanted a manual. When she asked how long it would take to order one he replied "quite a while, we have a wait list".
Everyone's got a "blind side". It's just some are blinder than others!
My dealer has zero TLX Type-Ss. It has fifty-six ZDXs which includes ten Type-Ss. I've never seen a ZDX on the road.
The ZDX is a huge gaffe (and many of us said it would be btw) and I don't know how they are going to dig themselves out of this one. I see many Lyriq's on the road and I have two neighbors with one also but I have not seen a single ZDX yet. With the current fire sale on them that will have to just keep getting better I still don't think many will move.
Acura built only 610 TLX in September-GM produced 912 ZDX for Acura the same month-this tells you everything. It must make sense to someone at Acura Corporate though.........
Zdx is a contract build by GM assembly lines and Acura probably couldn't reduce the count. TLX is reduced because its's Marysville shared plant (w Accord and Integra) was cut in half while one line is being bulldozed and replace with the new powertrain flex-line for EV's and the 26 Prelude/RSX.
Best thing is to search for a 2024 cpo so there is no wait. Type 2024 tlx type s into acuracertified.com and put in a search radius.
Sometimes it feels like Acura hates their customer base, lol. It's like they sit in a conference room thinking about what would build excitement - then scratch it off the list.
Then go all in with an EV plant when that's NOT where demand is. And make it worse by releasing a very poor Acura badged GM that feels NOTHING like an Acura when you sit in it. And unlike Lexus/Toyota, their is zero synergy between the two brands.
Lexus correctly saw the future as hybrids. They went all in with hybrids for Toyota and Lexus. You can get an ICE or hybrid small sedan, large sedan, small crossover, midsize SUV or large SUV.
Honda/Acura don't really seem to compliment each other's product lines.
The value proposition for the Acura as a gussied up Civic has been blown up by the very good Civic hybrid.
The sedan market is a hot mess. The 11th gen Accord has a fantastic hybrid engine it...but is ugly/bland. The TLX has been left to wither with no future vision for it.
The RDX design is stale and desperately needs the hybrid option the Honda CRV has.
The rumor is the upcoming ADX will be a 4-cylinder turbo ICE....which will make it a tough sell against the hybrid CRX Touring. (Integra like issues)
I ended up keeping my 21 TLX at the end of the lease. But I'm having a hard time seeing another Acura in my future unless they change direction and make something that is compelling.
Sometimes it feels like Acura hates their customer base, lol. It's like they sit in a conference room thinking about what would build excitement - then scratch it off the list.
Then go all in with an EV plant when that's NOT where demand is. And make it worse by releasing a very poor Acura badged GM that feels NOTHING like an Acura when you sit in it. And unlike Lexus/Toyota, their is zero synergy between the two brands.
Lexus correctly saw the future as hybrids. They went all in with hybrids for Toyota and Lexus. You can get an ICE or hybrid small sedan, large sedan, small crossover, midsize SUV or large SUV.
Honda/Acura don't really seem to compliment each other's product lines.
The value proposition for the Acura as a gussied up Civic has been blown up by the very good Civic hybrid.
The sedan market is a hot mess. The 11th gen Accord has a fantastic hybrid engine it...but is ugly/bland. The TLX has been left to wither with no future vision for it.
The RDX design is stale and desperately needs the hybrid option the Honda CRV has.
The rumor is the upcoming ADX will be a 4-cylinder turbo ICE....which will make it a tough sell against the hybrid CRX Touring. (Integra like issues)
I ended up keeping my 21 TLX at the end of the lease. But I'm having a hard time seeing another Acura in my future unless they change direction and make something that is compelling.
And also the Honda/Acura recalls that seem to happen almost daily now and I read an unfortunate story from a family who purchased a new CRV and Civic, both are under recall for the steering issue (which is effecting their daily driving) and Honda is saying their usual yeah sit back and wait for the letter, we will figure this out soon. I am also surprised to see some of the options left off of the highest trims that many competitors offer on the lower trims e.g. 360 camera. Honda/Acura need to shift their strategy quickly, as it is so competitive now and there are a lot of options.
