Comment below. What do you think of Acura's strategy here? Looks like they are wanting to fight for marketshare based on features and price. Anyhoo....

 

Isn't the 3 series pretty old? Plus many features on TLX are optional too with upgrades in packages. They should have compared it to Audi A4, that's the new benchmark. They're also comparing V6 to the non 340i ... unfair and cheapshot.

And they used the fake interior sound when TLX passed by on road, can't take the video seriously honestly.

 

Not that most of y'all care, but the 3-Series is still available with a manual transmission. Game over in my book.

 

They have videos for each model, call BS right away. They say TLX has features not available on A4, yet A4 has a shit ton of stuff Acura can only dream for now...

 

But according to the comparison, the TLX has Jewel Eye (R) LED Headlights as standard, whereas it's not available on the BMW.

Come to think of it, Acura really left a few features on the table in the comparison. They should have pointed out how the TLX has the Acura Diamond Pentagon grille, which is not available on the BMW, and how it has a Honda J35Y6 engine, which is also not available on the BMW.

 

Disclaimer, I didn't even bother watching the Audi comparison; I'm assuming it is as overtly biased as the BMW video.

Specific to the 330i comparison, I also thought it was highly suspect the analysis focused on spec sheet/feature list and not on how the cars drive or which performs better.

 

From A4 video: "All right so the Audi of course is a solid choice with a great brand behind it but we're talking overall performance and the TLX has some dynamic driving capabilities that the Audi just doesn't".

Excuse me Acura, don't BS people with these stupid lying propaganda vids

 

They took them to the track, talked about performance, showed the TLX making a pass but never ran them against each other for a result. Slick optics & good marketing on feature price but was a time they could do all that, still actually run the cars against each other, do pretty well & talk about that.

Not a fan of the 330 by any stretch but these types of adds are why most performance oriented buys don't take the TLX very seriously. Maybe when they get the DOHC turbo they will take another shot at it. Right now they are just showing who they want to be.

 

As soon as dude got into selling mode; bullshit meters going off.

".....And TWO screens!!! Pay for the optional wireless charging dock... THESE guys are forward thinkers with tech!"

 

2018 is the last year. Next year the 2019 G series replaces the current F series & will be on the 5 series platform with engine upgrades to 330 @ 265BHP & 340 @ 380BHP. Everybody keeps upping their game.

 

Why bother to watch these videos...
Of course it's biased and BS. It was done by Acura. I just think TLX is for those people who is looking for value whereas Germans are targeting more on advanced engineering and driving. An Infiniti and Acura will always cost less than a German car with similar features.

Also no matter how much people show me proof that an Audi, MB or Audi are more reliable and will have a lower cost of ownership than an Acura. I will still go with an Acura (if that was my main criteria). Hater stay away, this is my opinion and you can have yours lol!

I will pick Acura, Lexus and Infiniti over any German if I want a decent premium car with some sportiness but great resale value and lower cost of maintenance. I am sure some people have bad experience with Acura but not me (Thank God). I bought in 2014 my 2010 TL one month after my friend who bought an a 2011 A4. So far, all I spent is oil changes and one tire replacement due to a flat tire. Every time I meet him, he tells me a new story of this is wrong and that's wrong. To the point that he is going to sell his A4 this coming summer and going to buy a Lexus IS.

I am not saying Audi's are bad cars but maintenance cost is expensive and it's not for everyone.

 

I've seen Soviet propaganda videos that were more insightful. Acura should be ashamed. This turns off customers, especially the so-called 'smart ones' they're after. And if it's for dealership training purposes, it's dweebs like this guy who scare customers away.

 

Like...?

 

I watched this video and it is a sales pitch, nothing more. There is nothing new under the sun that Asians offering are like 20-30% cheaper for similar specs and features.

The F3X is aging, never liked it (and I owned a E46 and E90).

 

330i, Q50, A4, IS300
Funny that they didn't select any of the sport versions, yet they force the Aspec at the end of vids

 

The A4 they compared was the 190hp Ultra. In 2017 that was the only way to get a manual in the A4.

You can get the 252 HP 2.0T with a stick now if you want it.

 

The question was about "They say TLX has features not available on A4, yet A4 has a shit ton of stuff Acura can only dream for now..."

So like ... ?

 

Turbo, digital cockpit, adaptive suspension, full LED lighting everywhere, better sound system, free map updates, flawless 7DCT transmission. What does the TLX have that A4 doesn't, besides SH-AWD and yearly 9ZF updates?

 

 

 

100% confirmed. Booked an appointment for today for minor speaker trim recall and deckled sub vibration. Asked last week and got rental car without any problems.
At Acura have to ask weeks in advance to reserve one. Audi also called me to say they're keeping A4 to make sure vibration is gone, Acura just brushed it off and had to fix it myself on 12 TL for notorious deckled rattle.

 

I just looked up the curbweight of a 2018 Audi A4 Quattro technik, and it came in at 1645kg, or 3619lbs.

A 2018 Acura TLX A-Spec SH-AWD came in at 3838lbs.

That's an extra 220 pounds. Performance nod over the TLX?

 

 

Turbo makes for a wonderful marketing hype, but is a fallacious argument as I don't want to spend for it. The V6 is already more powerful and gives the TLX a better power-to-weight ratio. The glorious and superb V6 is definitely more at home than the Jetta's engine.

Digital cockpit, what gives? Another trendy and useless thing? BTW, do you have live tire pressure readouts?

Same goes for LED. Just trendy & flashy.

Better sound system? Maybe. I don't know about the on in the tech. But with my smartphone, I am not interested by the tech packages. Just Android Auto. Maybe.

7DCT is so good that Audi decided to upgrade it with the ZF8. I hated every S-Tronic/DSG I drove including the one I had for 2000km in the Alps. So no, thanks.

Also the TLX has a rear torque vectoring system, not available on the A4, only in the S4 as a $3000 package. Zillions times better than your basic AWD tech.

No remote starter in the Audi, and I use it every single day in winter. Overall the TLX is more comfortable & quiet car.

Finally long term, historically, Audi is no match to bring to 300000 miles, even 200000 miles. Better warranty on major components. Premium dealer is BS and frankly, we Acura owners, don't need it desperately like Audi drivers do.

 

In this age, most nobody keeps a car to 200000+ miles. I'm willing to bet no more than 5% of car owners do.

 

 

Saintor, in the last 10 years, you've had more than 3 cars.... None of them touched 200k.
practice what you preach

 

 

lol! well said. We visit the dealer once a year to change oil

 

But when you do need it, Acura's reliability is only as good as to how they fix it. But usually not a problem since as designed, no lol?

 

Acura's reliability took a dive after you bought your car.

 

I still love my TLX and I know it's not perfect- there are things I wish were improved but I wanted SH-AWD and for the price there's not really anything else I would've wanted. Kia is doing a good job competing with the stinger but Kia and Acura aren't true luxury brands. Acura is an entry level luxury brand, simple as that. But in saying that, I think these videos are complete trash. The only thing Acura wins at in these comparisons is value and even that is questionable since it lacks new tech and under powered. Acura really needs to improve the customer service aspect of the brand though- based on everyone's issues (luckily I haven't had any.. *knock on wood*). I have high hopes that Acura is going in the right direction with the new RDX though, but until they can get an over haul of the full line up, they gotta stop making these dumb videos and focus their attention on improving their customer service.

 

Research by R.L. Polk says that the average age of a modern vehicle is 11.4 years, while the average length of time drivers keep a new vehicle is 71.4 months -- around6 years.

Luxury cars turn over faster because the buyers can make the change due to typically shorter financing terms.

Mileage kind of fits your statement, my long term 330 had 120K miles on it @ 10 years. The whole 200K miles thing as a + is bogus for most people.

That said actually with repairs you can keep anything on the road. My 67' StingRay was 25+ years old when I sold it. The odometer crapped out around 280K years before it was sold. Car was sold with an actual mileage unknown title. Cars like that are unicorns & generally worth a lot of money.

 

I wont argue with you on that. It's possible. I don't own a TLX so it would be wrong to say yes or no. But do you agree that cost of ownership for an Audi is a lot higher than any Japanese car not just Acura?

 

I really hate this kind of marketing. Reminds me of the marketing for Hyundai/Kia etc from years ago when they compare random meaningless features they have to random meaningless features of a competitor.

This guy also comes across as less likable than the guy in the "real people" Chevy commercials, and the commercial is equally cringe-worthy.

Hopefully this web experiment dies quickly.

 

Maybe yes & maybe no. Cost of ownership starts with purchase price the maintenance etc gets piled on top of that. How much is maintenance on a $60K Lexus vs a $60K Audi & do the buyers of either car really care if they can afford the cars?

Acura gets marked up over HONDA so what about other higher priced Japanese cars? Be interesting to see what the Lexus sites say about maintenance costs.

Also the cost of owning something has to be figured against income & family life style. Yeah a TLX might be cheaper to own but an Audi owner might be making enough to make total out of pocket a wash as a percent of income.

When I lived in the projects my old man had a 1952 Ford. Bet his cost of ownership impacted his income way more then my car impacts mine.

 

I agree original owners may not keep their cars that long, but the 200K miles thing reflects clearly in the used car market. The longer a car lasts with minimal repairs, the higher price it commands in the used market. Certain people just buy 5 year old cars with 100K miles and drive them to 200K miles or more. Best way to save money on cars.

So at 5 years or 100K miles, a reliable car can command a higher resale values than its comparables.

BUT yeah, the videos are bad for Acura. Funny at best.

 

I care! Overall, the BMW is the better driver's car, especially with usable torque throughout most of the rev range (258 @ 1450 - 4800 rpm). The TLX seems to be the better value player though.

As for the ad itself, meh. Some people do respond to an itemized comparison, but I think most people respond to intangibles first, then look up the details if they're still interested.

 

https://jalopnik.com/5885287/how-i-p...ust-five-years
https://highmileclub.wordpress.com/tag/honda/

 

Acura is just Trolling you guys....