can someone maybe tell me what does the "invoice" mean on a cars price? sorry iam not educated in this topic.

 

invoice is the price the dealer pays for the car (more or less)

 

except that there are things like dealer holdback and incentives that reduce the dealer price on the order of 3% or more below the invoice price. I sort of look at invoice as wholesale and most dealers get a discount off invoice. Otherwise no dealer would sell a car below invoice.

 

Yes, its what the dealer pays for the car.
Then at the end of the month they get 3% back on everything they sell, which is called holdback. So in theory a dealership can sell a car at "cost" and yet still make 3%profit.

In reality there can be a number of additional incentives to the dealer from the manufacturer that allows them to sell the car cheaper and/or make more money. So until you are aware of all the incentives available its hard to know exactly what the car cost the dealer and how much they are making. That said, Hondas & Acuras generally have fewer incentives on them than Amercian cars.

Also, I believe that the dealer gets charged for other things like inventory carrying costs for every month the car sits on the lot unsold.