rets

Redesigned Performance Luxury Sedan Shatters Sales Record Its First Full Month On Sale


Torrance, Calif. 12/01/2004 -- Strong demand for the all-new RL helped drive November Acura sales to its 13th consecutive record-breaking month, with total division sales of 15,532 vehicles, surpassing the previous November record of 14,423 set in 2003, by 12.2 percent, Acura announced today. Year-to-date, Acura sales rose to 178,773 units, up 15.1 percent compared to 2003. In its first full month on sale, the dramatically redesigned RL sold 1,941 units, its best month ever, eclipsing the previous record of 1,880 set in March of 1996.

"We knew demand for the all-new RL would be strong because of the dynamic new styling, added performance, the Super-Handling All-Wheel Drive System, and vast array of new features and technology," said Dick Colliver, executive vice president, auto sales. "These early results give us great momentum and should boost Acura sales close to the 200,000 mark for the year."

The TL performance luxury sedan was the top-selling Acura model for the 14th straight month and posted a new November sales record, selling 5,839 units, up 8.5 percent over last year. Year-to-date TL sales jumped to 70,684, exceeding last year by 38.8 percent. Additionally, the MDX luxury SUV set a new November sales record, up 8.0 percent compared to 2003, with sales of 5,124 units surpassing the previous record of 4,940 vehicles set last year. Year-to-date MDX sales increased to 53,267, up 3.4 percent compared to 2003.


October Sales Record


December Sales Record

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shodog

Wow I am surprised that the RL is selling so well. I have yet to see one out on the road. Even if I have I have probably mistaked it for an Accord

rets

This is how those 14 months have...


Oct. 6031 TL
Nov. 5608
Dec. 5853
Jan. 5036
Feb. 6274
Mar. 7310
Apr. 6711
May. 7177
Jun. 6393
Jul. 6282
Aug. 6445
Sep. 6500
Oct. 6717
Nov. 5839

Total: 88,176

rets

Actually, RL sales number wasn't too impressive if you compare to its major competitors... https://acurazine.com/forums/showthread.php?t=73


But, indeed, RL is still selling well if you compare to other OLD RLs...

neuronbob

I'm still amazed that the TL is selling so well with virtually no advertising. I haven't seen a TV or print ad for the TL since the beginning of the year. Literally. I see LOTS of ads for the RL, none for the TL.

cM3go

the car is so sweet, it sells itself!

Teh Jatt

the more it sells the more we gonna hear I HAVE VIBRATION PROBLME

cM3go

and buttprints!

rets

I guess Acura-TL, then Acurazine, has helped TL's sales...