There's a hell of a lot of advertising going on right now.

It's about the NSX but prominently featuring the RLX.



Sort of makes me wonder whether they've been stockpiling batteries to give us a real run of 2017 model year RLX Sport Hybrid in USDM.

That'd be great.

Probably living in a fantasy world, I know, but why would they feature such a low volume car in the NSX Sport Hybrid commercials?

Hmmm.....

 

Halo cars are used for brand awareness.

 

The factory rep I spoke to did say there was going to be a lot of new commercials coming and shortly after that convo they did.

 

Because it's an awesome car and they want the rest of the driving public (that would be pretty much all of the driving public) to know about it?

 

I think that, with the new ads, Acura MAY BE intending to promote the Sport Hybrid technology more so than specifically the RLX Sport Hybrid. This MAY suggest that this wonderful technology will find it's way into an MDX or other Acura products in a few years time.

Just my guess at the reason for the bump in promotional appearances of the RLX Sport Hybrid.

 

That's a great educated guess. Since everyone else is going with turbo'ed engines (even Porches) nowadays and Acura wants to differentiate them from the rest, Sport Hybrid is the way to go.

The positive feedback from the RLX SH owners is definitely encouraging.

 

I think the main point that Acura/Honda is trying to make is that the hybrid is a performance product. Their new design concept is to trumpet the performance technology which lies hidden under the skin. As it stands now, at least in the RLX SH, it looks the same as a plain vanilla PAWS [in regard to performance-no disrespect meant to PAWS drivers] so the hybrid performance is not apparent by looking at the car. The precision crafted design is a way to distinguish the brand from what others are doing. More like what Tesla stands for -- electric engines = performance and not fuel economy.

 

There was a NSX Commercial during the Superbowl

 

George - do you have a link for the commercial you were referring to at the start of this thread?

 

Sorry, I don't see it on YouTube right away.

It was mostly about the NSX SH, but showed some helicopter shots of the RLX underway, and zoomed in on the SH-AWD on the rear for a couple of seconds.

 

https://www.youtube.com/watch?v=yI6o...E#action=share

 

^ oh that one. yea I've seen that one. it sounded like there was another one.