Why doesn't Acura do this?
#1
Three Wheelin'
Thread Starter
Why doesn't Acura do this?
We have discussed before that part of the reason why the RL doesn't sell well is because generally, customers don't perceive Acura as a "true" luxury brand and therefore are unwilling to pay over a certain base price for an Acura. Advertising could help this situation, but not just typical television advertising. To raise the perception of the Acura brand, which will make customers more willing to spend more money on upscale Acura cars, I think they should make moves similar to this one:
http://www.infinitigalleryofdesign.com/
I hate to say it, but Infiniti is on the rise.
http://www.infinitigalleryofdesign.com/
I hate to say it, but Infiniti is on the rise.
#2
Senior Moderator
I thought Acura had done something like this. I could swear I've seen something similar in the past.
I'll search around this evening and find it.
![Dunno](https://acurazine.com/forums/images/smilies/dunno.gif)
#3
Originally Posted by neuronbob
I thought Acura had done something like this. I could swear I've seen something similar in the past.
I'll search around this evening and find it.
![Dunno](https://acurazine.com/forums/images/smilies/dunno.gif)
The Hanging Garage . Perhaps that is what you are recalling?
#4
Three Wheelin'
Thread Starter
But Infiniti is actually sponsoring a design event. People who attend this event might start to associate the Infiniti brand with elegant industrial design. As Acura bothered to sponsor anything other than golf tournaments?
#5
Three Wheelin'
Originally Posted by jhr3uva90
We have discussed before that part of the reason why the RL doesn't sell well is because generally, customers don't perceive Acura as a "true" luxury brand and therefore are unwilling to pay over a certain base price for an Acura. Advertising could help this situation, but not just typical television advertising. To raise the perception of the Acura brand, which will make customers more willing to spend more money on upscale Acura cars, I think they should make moves similar to this one:
http://www.infinitigalleryofdesign.com/
I hate to say it, but Infiniti is on the rise.
http://www.infinitigalleryofdesign.com/
I hate to say it, but Infiniti is on the rise.
#6
fap fap fap
Originally Posted by dwest1023
I hope the RL NEVER sells well. That way I can continue to buy one of the best cars in the world for 40K or so. Do you want to pay 60K for an Rl when its a much better value in the 40 range? Let the slow sales continue!!
then there will be no more future RLs
#7
Burning Brakes
Originally Posted by jhr3uva90
But Infiniti is actually sponsoring a design event. People who attend this event might start to associate the Infiniti brand with elegant industrial design. As Acura bothered to sponsor anything other than golf tournaments?
Acura Sailing Events
Acura L.A. Bike Tour
Walt Disney Concert Hall
New Orleans Jazz Festival
Acura Classic WTA Tour (Tennis)
Spirit Awards (Independent Film awards)
Pinehurst Resort
GenArt automotive partner: "Acura is the official automotive partner of Gen Art, an arts and entertainment organization dedicated to showcasing emerging fashion designers, filmmakers, musicians and visual artists. Acura will join Gen Art as it celebrates its 10th year of artistic/entertainment programming with a series of arts and entertainment events throughout the year. For details, visit GenArt."
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#8
Safety Car
Originally Posted by jhr3uva90
But Infiniti is actually sponsoring a design event. People who attend this event might start to associate the Infiniti brand with elegant industrial design. As Acura bothered to sponsor anything other than golf tournaments?
There are about 10 Tier 1 tournaments held worldwide, the only bigger tournaments being the majors, such as the Wimbledon, or the US Open, where Belgian Justine Henin took home a cool $2.4M for winning the women's singles title.
Acura also sponsors many other obscure sports, such as car racing (e.g., American Le Mans Series), sailing events, bike races, etc., but golf is probably the most popular event. Your point is well taken, that who remembers all these events, except maybe golf?
#10
Three Wheelin'
Thread Starter
I stand corrected.
#11
What would be nice is to see the RL in some T.V. spots. Its a nice car and for that matter, how about putting any Acura in a T.V. spot. Lexus this and Lexus that...they are on every friggin show..
It would be nice to see Touge's RL on an NYC based T.V. show...that car is top notch !
It would be nice to see Touge's RL on an NYC based T.V. show...that car is top notch !
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03-14-2024 06:59 PM