Old Legend/NSX ad
03-06-2008, 09:34 PM
#1
Senior Moderator
Thread Starter
Old Legend/NSX ad
http://jp.youtube.com/watch?v=g6EbLaX2oh8&feature=user
Now THIS is a brand-building ad from the early 90's with both NSX and Legend, without the lower-end Acura products to muddy up the waters. Here's hoping Acura brings back the NSX sooner than later, then remakes this ad to push the next RL. Man, where are the ads like this from Acura nowadays?
I just thought we needed something to cheer us up around here after the dismal launch of the RL's MMC.
Now THIS is a brand-building ad from the early 90's with both NSX and Legend, without the lower-end Acura products to muddy up the waters. Here's hoping Acura brings back the NSX sooner than later, then remakes this ad to push the next RL. Man, where are the ads like this from Acura nowadays?
I just thought we needed something to cheer us up around here after the dismal launch of the RL's MMC.
03-06-2008, 11:21 PM
#3
Race Director
iTrader: (1)
Join Date: Oct 2006
Location: Charlotte(home) /Raleigh (school), NC
Age: 35
Posts: 11,395
Likes: 0
Received 0 Likes
on
0 Posts
Actually I just mentioned this in car talk but does anyone here think the new MDX ad is really good? The one where they go "it wasnt bmw lexus mercedes etc it was the Acura that won carandrives comparsion." I think acura needs way more commericals like that.
03-07-2008, 07:36 AM
#4
Intermediate
Join Date: Feb 2008
Age: 40
Posts: 36
Likes: 0
Received 0 Likes
on
0 Posts
http://www.youtube.com/watch?v=hNeQhTkc4S8
Now this is the type of Advertising they need to throw out there...
I hadn't seen this commercial until you said something. Good on them.
Now this is the type of Advertising they need to throw out there...
I hadn't seen this commercial until you said something. Good on them.
03-07-2008, 09:57 AM
#5
Torch & Pitchfork Posse
I would like to see Acura return a bit more to the roots of great engineering and precision craftmanship. That is what the NSX and LEGEND brought to the table.
The technology features are nice, but the Advance campaign is more about technology than well engineered automobiles. I think they need to focus on the integration of the two, otherwise Acura comes across as Best Buy on Wheels.
Somehow the technology trend has become the forefront of automobile marketing. Not that it is a bad thing, but technology is too disposable to be the foundation for a brand. It will not wear long term for consumer. Return to solid, well though out engineering and precision craftmanship, and then they can bolt on all the technology accessories they want.
The technology features are nice, but the Advance campaign is more about technology than well engineered automobiles. I think they need to focus on the integration of the two, otherwise Acura comes across as Best Buy on Wheels.
Somehow the technology trend has become the forefront of automobile marketing. Not that it is a bad thing, but technology is too disposable to be the foundation for a brand. It will not wear long term for consumer. Return to solid, well though out engineering and precision craftmanship, and then they can bolt on all the technology accessories they want.
03-07-2008, 05:42 PM
#6
UrLEGEND
Join Date: Mar 2007
Location: Socal
Posts: 85
Likes: 0
Received 0 Likes
on
0 Posts
Have you guys seen the 2000 RL commercial? I remember it was a black RL doing high speeds on a test track then two black NSXs' pull up next to it saying that its like an NSX but with 4 seats.
03-07-2008, 08:48 PM
#7
Senior Moderator
Join Date: May 2003
Location: Better Neighborhood, Arizona
Posts: 45,641
Received 2,329 Likes
on
1,309 Posts
Originally Posted by RLuvr08
Have you guys seen the 2000 RL commercial? I remember it was a black RL doing high speeds on a test track then two black NSXs' pull up next to it saying that its like an NSX but with 4 seats.
Trending Topics
03-08-2008, 05:59 PM
#8
UrLEGEND
Join Date: Mar 2007
Location: Socal
Posts: 85
Likes: 0
Received 0 Likes
on
0 Posts
Originally Posted by Ken1997TL
The 2000 RL handles like a boat. Even the "sporty" suspension on the '02 - '04 RL's cant overcome the fact that its a 4000 pound FWD sedan. Take my word, i own an '02.
03-08-2008, 09:14 PM
#9
My only car is a Bus
Join Date: Sep 2005
Location: Republik of Kalifornia
Posts: 3,254
Likes: 0
Received 1 Like
on
1 Post
Great used car for a family tho.
Originally Posted by Ken1997TL
The 2000 RL handles like a boat. Even the "sporty" suspension on the '02 - '04 RL's cant overcome the fact that its a 4000 pound FWD sedan. Take my word, i own an '02.
03-08-2008, 09:30 PM
#10
Senior Moderator
Join Date: May 2003
Location: Better Neighborhood, Arizona
Posts: 45,641
Received 2,329 Likes
on
1,309 Posts
Originally Posted by CL6
Great used car for a family tho.
03-09-2008, 07:24 PM
#12
Senior Moderator
Thread Starter
Originally Posted by RLuvr08
Have you guys seen the 2000 RL commercial? I remember it was a black RL doing high speeds on a test track then two black NSXs' pull up next to it saying that its like an NSX but with 4 seats.
a 2000 RL? Like an NSX? Only for people actively using crack.The 2G RL, however.....with SH-AWD, that is a slightly more realistic claim. Acura might have gotten some mileage out of that ad, at least with current Acura owners.
Thread
Thread Starter
Forum
Replies
Last Post