June RL sales

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Old 07-03-2007 | 12:33 PM
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June RL sales

The slump continues, but at least things continue stable at the 600-700 unit per month range.

624 RLs sold in June. Will update this post soon with comparable figures from competitors.

Overall, Acura's numbers were up 6.9% for June, largely on TL strength (up 8% to 6221) and especially MDX strength (up 26% to 4639).

http://www.hondanews.com/categories/1097/releases/4053
Old 07-03-2007 | 02:55 PM
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In my area there is a lot of TL lease advertising ($339/mo). That may have infused the TL sales a bit.

I wonder what % of RL sales have been driven by people reading this board?
Old 07-03-2007 | 08:34 PM
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That's an interesting point. The number of sales is small enough and the number of visitors we have at this site high enough that perhaps we could potentially influence a significant percentage of sales.

OK, would more of you 624 who bought in June speak up?

Lexus GS 350: 2007 1880, 2006 1771 (+2.2%); YTD 2007 10099, 2006 11349 (-12.2%)

BMW 5 series: 2007 4657, 2006 5199 (-10.5%); YTD 2007 23807, 2006 27835 (-14.5%)--Note: 792 of the 530xi, the RL's direct competitor in the group, were sold

Infiniti M: 2007 1845, 2006 2012 (-11.7%); YTD 2007 11701, 2006 13,128 (-12.0%)
Old 07-03-2007 | 09:35 PM
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Talking

Originally Posted by neuronbob
OK, would more of you 624 who bought in June speak up?
Yeah. Bob's fishin' for commission! He's got a college fund to fatten. And that seriously affects the mod budget. Fess up!
Old 07-03-2007 | 09:41 PM
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while i used this board for info on the TL i bought in 03', this board (as well as the two lexus boards) helped motivate me into closer consideration of the RL.

The first year ES is plauged with problems. People were complaining about by-backs, transmission issues, wind noise design defects, inadvertant accelaration, deisel sounding engines in the morning....On the acura website, its a big deal when owners are complaining about how the intermittant wippers don't speed sychronize as well as they should.

Members on this board and the others helped in purchasing info as to the price that could be had for an 07RL. There is nothing like first hand info given in a timely manner.
Old 07-03-2007 | 09:44 PM
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Originally Posted by neuronbob
The slump continues, but at least things continue stable at the 600-700 unit per month range.

624 RLs sold in June. Will update this post soon with comparable figures from competitors.

Overall, Acura's numbers were up 6.9% for June, largely on TL strength (up 8% to 6221) and especially MDX strength (up 26% to 4639).

http://www.hondanews.com/categories/1097/releases/4053
Still pretty good number (I guess) when it came to account that they don't make 07 RL anymore as I believe.
Old 07-04-2007 | 12:59 AM
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whoa, even without the RSX, the overall sales still increased, not bad.
Old 07-04-2007 | 01:45 AM
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Originally Posted by neuronbob
OK, would more of you 624 who bought in June speak up?
<sheepishly raises hand>
Old 07-04-2007 | 01:50 AM
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Originally Posted by neuronbob
OK, would more of you 624 who bought in June speak up?
#624 here... nighthawk pearl bought 9pm PST June 30...

loving it... black is very nice, but starting to 2nd guess my color choice...

ride is worlds away from the accord it replaced...
Old 07-04-2007 | 08:46 AM
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I am one of the 624. I bought my 2007 RL on June 12.
Old 07-04-2007 | 01:18 PM
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OK, guys, I'll be taking my cut now. Yeah, right. Modding is a labor of love that is 100% volunteer effort.

To the new guys....welcome to AZ!

iforyou, the 2G MDX and a resurgence of the TL this month led to the higher sales. The RDX sales somewhat offset the absence of the RSX.
Old 07-04-2007 | 02:46 PM
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I'm one - June 30 Lakeshore tech w/Ebony.
Old 07-04-2007 | 03:19 PM
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Originally Posted by rmesola
#624 here... nighthawk pearl bought 9pm PST June 30...

loving it... black is very nice, but starting to 2nd guess my color choice...

ride is worlds away from the accord it replaced...
I have black also, and it is hard to keep clean. I recommend as soon as possible to get the XPEL clear bra or similar put on. Stone chips show up immediately, and the clear bra really helps. Make sure you talk to the installer. I have a less than 1/4 inch area between the chrome trim and the XPEL shield exposing the nose of the car, and of course, there are stone chips in that area.
Old 07-05-2007 | 12:19 AM
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Originally Posted by Chas2
I have black also, and it is hard to keep clean. I recommend as soon as possible to get the XPEL clear bra or similar put on. Stone chips show up immediately, and the clear bra really helps. Make sure you talk to the installer. I have a less than 1/4 inch area between the chrome trim and the XPEL shield exposing the nose of the car, and of course, there are stone chips in that area.

Agreed... i'm getting the clear bra ASAP. my neighbor told me about it as well...

there's dust on it everytime I get home... california duster is actually very effective...

I'm going to start a thread on black rl's and wax/care...

thanks
Old 07-06-2007 | 01:23 AM
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I'm one of the 624 as of June 26th. Lakeshore Silver w/Taupe & Tech Package. The dealers in my area are pretty bare as far as 2007 RLs. You have to take what is left as far as color combinations if you want one. I really wanted an ebony interior but the only cars they had available with ebony interiors in three states were with a white exterior.

When I was visiting the different dealers you would have thought they were giving away the MDXs. I noticed a lot of those going out the door.
Old 07-06-2007 | 08:22 AM
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Originally Posted by rmesola
Agreed... i'm getting the clear bra ASAP. my neighbor told me about it as well...
Clear bra good. Rock chips bad. I think you made a good decision as long as you are realistic about the limitations. Three months ago I was driving to have my dyno done, and was behind a big truck. it flicked a HUGE rock off the road and now I have a nice dent on the hood. Smaller rock chips (far more common) are easily avoided, though, with the clear bra and I'm VERY happy I put it on.

As far as RL inventory....I'm sitting in my dealer right now for service and the only RLs I see are mine in the service bay (the guys are enjoying the 5zigen exhaust ), in the showroom, and a tester out front. Can't speak for the back lot right now, though....When I bought my RL, there were easily a dozen or more on the back lot, four out front.....
Old 07-06-2007 | 11:17 AM
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Glad to hear that the clear bra sounds like a worthwhile investment. I just had one installed and started to doubt that I needed it. The '05 TL with Navi I just traded in definitely could have used one.
Old 07-06-2007 | 09:32 PM
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Originally Posted by neuronbob
OK, guys, I'll be taking my cut now. Yeah, right. Modding is a labor of love that is 100% volunteer effort.

To the new guys....welcome to AZ!

iforyou, the 2G MDX and a resurgence of the TL this month led to the higher sales. The RDX sales somewhat offset the absence of the RSX.
Yea, the new MDX sold better now, same with the TL, but RDX...hmm...it's not selling too well either....
Old 07-06-2007 | 10:26 PM
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I note that the table does not break the TL numbers down into the regular TL and the TL type S. I was curious to see if they are selling any TL type S's, because I have yet to see a single one on the road. I wonder how they are selling?
Old 07-08-2007 | 01:33 AM
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Originally Posted by Godwhacker
I note that the table does not break the TL numbers down into the regular TL and the TL type S. I was curious to see if they are selling any TL type S's, because I have yet to see a single one on the road. I wonder how they are selling?
In Vancouver, Canada, I see about 3 each week. Last week I saw 4 of them in one day though.
Old 07-08-2007 | 08:43 AM
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Originally Posted by iforyou
Yea, the new MDX sold better now, same with the TL, but RDX...hmm...it's not selling too well either....
4 cylinder suv? I'm not surprised it's not selling well. Acura makes some weird decisions sometimes
Old 07-08-2007 | 08:46 AM
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Originally Posted by NWRL
Glad to hear that the clear bra sounds like a worthwhile investment. I just had one installed and started to doubt that I needed it. The '05 TL with Navi I just traded in definitely could have used one.
How "invisible" is it really? I'm interested in the idea now after I ended up with $900 worth of love-bug damage on my Mini-van this year. Does it change the color of the car from a distance? How visible is teh "edge" where it ends?
Old 07-08-2007 | 12:02 PM
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Depends, from most angles you can hardly see clear-bra, but if it's sunny and you look at it from behind you can faintly see the lines.
Old 07-08-2007 | 12:11 PM
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Originally Posted by SpicyMikey
4 cylinder suv? I'm not surprised it's not selling well. Acura makes some weird decisions sometimes
The CR-V is a 4-cylinder SUV and it sells amazingly well. The RDX is not meant to be a mainstream product like the Lexus RX mommy SUV. The RDX is meant for young professionals living in densely populated urban cities such as New York or San Francisco. Those people want more cubic feet in a vehicle, but they also want a vehicle that is compact enough to parallel park easily. Sales of the RDX will continue to improve over time, but it will never approach the sales of the MDX or the Lexus RX. All Acura needs to do is learn how to promote the RDX to their target market and sales will improve. Advertising is not enough!
Old 07-08-2007 | 01:06 PM
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Originally Posted by SpicyMikey
How "invisible" is it really? I'm interested in the idea now after I ended up with $900 worth of love-bug damage on my Mini-van this year. Does it change the color of the car from a distance? How visible is teh "edge" where it ends?

Here's my clear bra install. It's pretty invisible from everywhere but up close.

https://acurazine.com/forums/showthread.php?t=3138
Old 07-08-2007 | 01:28 PM
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Thanks for the photos Bob. Looks nice. I think I'll do it.
Old 07-10-2007 | 09:18 PM
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Originally Posted by jhr3uva90
The CR-V is a 4-cylinder SUV and it sells amazingly well. The RDX is not meant to be a mainstream product like the Lexus RX mommy SUV. The RDX is meant for young professionals living in densely populated urban cities such as New York or San Francisco. Those people want more cubic feet in a vehicle, but they also want a vehicle that is compact enough to parallel park easily. Sales of the RDX will continue to improve over time, but it will never approach the sales of the MDX or the Lexus RX. All Acura needs to do is learn how to promote the RDX to their target market and sales will improve. Advertising is not enough!
The CR-V is a great compact SUV, but not a luxury one, so I don't think the comparison is quite equal. I think I read a few months back that Infiniti is planning a compact lux SUV for next year with Nissan's ubiquitous V-6 that I think is going to pummel RDX sales even more, so I don't think promotion is going to help it all that much.

That being said, I have seen a fair number of RDX's here in Western PA, but our hilly terrain, potholed roads, and rough winter driving are not representative of much of the USA, so the cars that are popular here are not always popular everywhere else.
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