365 RLs Sold in October

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Old Nov 1, 2007 | 01:12 PM
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Unhappy 365 RLs Sold in October

Down 64.4% from last October where it sold 987.
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Old Nov 1, 2007 | 01:26 PM
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That is 8 more than sold in September! That is a 2% increase. I see progress!

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Old Nov 1, 2007 | 02:28 PM
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i saw a rl on the road for the first time and although many people diss the exterior.. i thought it was a very attractive car and if it was in my price range i would tottally purchase the ccar.
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Old Nov 1, 2007 | 02:43 PM
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Originally Posted by TSX69
Down 64.4% from last October where it sold 987.
I am not sure why everyone is worried about the amount of RL's being sold, if you would notice Acura has reduced production significantly on RL's since 2005 and 2006.

The first year Acura produced way too many, they have learned their lesson and only produced about 15k total for 2007. This is because they are planning the "refreshed" version for 2009.
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Old Nov 1, 2007 | 02:59 PM
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Our economy is not as strong as some would have you believe. I expect to see most cars drop in sales unless they get great mileage.
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Old Nov 1, 2007 | 03:07 PM
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Originally Posted by CL-SSS
I am not sure why everyone is worried about the amount of RL's being sold, if you would notice Acura has reduced production significantly on RL's since 2005 and 2006.

The first year Acura produced way too many, they have learned their lesson and only produced about 15k total for 2007. This is because they are planning the "refreshed" version for 2009.
We're worried because Acura might scrap the whole new RL project. Retooling for a new model costs many millions of dollars. Acura is not going to invest that much in a car that is only going to sell on the average one per dealership per month. One saving grace for the RL is that is could be made in the USA and would save the enormous shipping costs from Japan.
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Old Nov 1, 2007 | 03:10 PM
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TORRANCE, Calif. - 11/01/2007
Record October sales of the turbocharged RDX crossover SUV and strong MDX luxury SUV totals pushed Acura light-truck sales to a fifteenth consecutive record breaking month. October RDX sales of 1,937 units, up by 9.5 percent** versus last October, tallied a third consecutive record month while MDX sales continued strong by surpassing October 2006 sales by 426 units. Year-to-date MDX volume reached 47,809 units, up 13.9 percent*.
"The sporty RDX continues to impress with its strong sales," said Dick Colliver, executive vice president of sales. "The RDX's powerful turbocharged engine, performance-minded SH-AWD and smart design combine to make a vehicle that emphasizes the 'sport' in Sport Utility Vehicle."
Total Acura sales for October were 12,886 vehicles while overall year-to-date sales reached 149,612 vehicles, off 9.7 percent versus last year based on the daily selling rate. October sales of Acura sedans was led by the TL performance luxury sedan selling 3,421 units, followed by the TSX with 2,308 vehicles sold in October-a 0.5 percent increase over last year.
*Year-to-date, the DSR is calculated with 256 days for 2007 and 255 days for 2006. All sales percentages reflect DSR.
**The daily selling rate (DSR) is calculated with 26 days for October 2007, versus 25 days for October 2006.
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Old Nov 1, 2007 | 03:43 PM
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Color Breakdown

Does anybody have a color breakdown of how many they have made of each color during October?
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Old Nov 1, 2007 | 04:49 PM
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Originally Posted by TampaRL
That is 8 more than sold in September! That is a 2% increase. I see progress!

TampaRL, you're FUNNY!!!!
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Old Nov 1, 2007 | 06:36 PM
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Originally Posted by geronimomoe
TampaRL, you're FUNNY!!!!

Why thanks geronimomoe...I try to see the positive in most situations.

And I hope you don't mind my use of your trademark name when I do cannonballs into the pool!
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Old Nov 1, 2007 | 07:05 PM
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Helo

I know sales are slow but you must of crawled from under a rock if you are only now seeing the RL for the first time.

Originally Posted by Soccer_playa1579
i saw a rl on the road for the first time and although many people diss the exterior.. i thought it was a very attractive car and if it was in my price range i would tottally purchase the ccar.
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Old Nov 1, 2007 | 07:47 PM
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Preception has a lot to do with it. I never thought I could afford an RL. When i shopped for a Lexus ES I talked with a lot of unhappy owners (on forums) going through by-backs due to transmission flares...several told me about the great deals on RL's.

My current car (at the time) was an 2003 Acura TL. At no point did any Acura dealer, nor headquarters contacted me saying "hey, take a look at our RL...you are a valuable customer and we will give you an extra 3,500 off on an RL...we want to keep you in the fold" Nor did I see an add on TV, in a magazine or even the internet.

I was an active shopper...I was focused on the ES from April 1st until June 27 when I bought the AK....almost by accident due to postings on a Lexus forum...go figure.
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Old Nov 1, 2007 | 08:03 PM
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Originally Posted by TSX69
Down 64.4% from last October where it sold 987.

Hey I bought mine last October, isnt that just neat
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Old Nov 1, 2007 | 08:05 PM
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I dont know to many 16 yr olds that can afford it, you are not alone. As for the exterior, well I think most of us in here like it, that is why we drive RL's.


Originally Posted by Soccer_playa1579
i saw a rl on the road for the first time and although many people diss the exterior.. i thought it was a very attractive car and if it was in my price range i would tottally purchase the ccar.
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Old Nov 1, 2007 | 08:50 PM
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I guess its safe to say we have a collectors model. Very limited production. The new president of American Honda/Acura must be scratching his head on this one....Great car and nobody buying. What gives?

I like the exterior of the car, sure if you lower it and slap some nice wheels it looks even better. I guess its marketing since the M35x to me is ugly, but they did have some nice television ads...I guess.
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Old Nov 1, 2007 | 09:18 PM
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I've decided it's not worth obsessing over the numbers as the issues with selling the car have been beaten to death. I have accepted that I have a limited edition car, I like it, and if it has to die a temporary death like the Q45, then oh well.

Edit: At its current sales rate, the RL will only sell 6000 copies this year. Ouch!
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Old Nov 1, 2007 | 09:23 PM
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Originally Posted by TampaRL
Why thanks geronimomoe...I try to see the positive in most situations.

And I hope you don't mind my use of your trademark name when I do cannonballs into the pool!
Seeing positive is definitely a good way to look at it. If we all see it with a negative spin, we'll all end up be extremely depressed people...

Of course, you can use "my trademark".. as long as you don't use it in vain!
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Old Nov 1, 2007 | 09:24 PM
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I like 'em

When the '05's get below about $25,000 I'll get one
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Old Nov 1, 2007 | 10:24 PM
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It is a sweet car. I've owned many cars since 1968 and my 2006 RL is my favorite. Honda is probably making money on the RL when total worldwide sales is tallied-up. World-wide sales are probably 500 to 600 million bucks which is not too shabby if you consider it to be additional incremental income for Honda. Granted, it would a big plus for Honda and for us RL owners if USA sales were 25,000 units per year. The auto industry is continuing its long running trend of more models and lower sales per model.
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Old Nov 2, 2007 | 03:42 AM
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Originally Posted by neuronbob
I've decided it's not worth obsessing over the numbers as the issues with selling the car have been beaten to death. I have accepted that I have a limited edition car, I like it, and if it has to die a temporary death like the Q45, then oh well.

Edit: At its current sales rate, the RL will only sell 6000 copies this year. Ouch!
I too like the "exclusivity" factor associated with the RL. It's styling, although considered bland and muted when first introduced in 05, now speaks volumes when it comes to elegance and beautiful, enduring design. Other than lusting for a little more power, I care nothing about current sales numbers and have no regrets...
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Old Nov 2, 2007 | 06:04 AM
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With my work I drive about 100 miles a day in my work truck...Almost every day I see an RL or two in my travels. Yesterday, I had driven about 150 miles and I was almost home. I said to myself I can't believe I haven't seen an RL all day. About 5 minutes later I saw one.

Rare yes, exclusive no....limited edition likely.
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Old Nov 2, 2007 | 06:15 AM
  #22  
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Originally Posted by Rexorg
One saving grace for the RL is that is could be made in the USA and would save the enormous shipping costs from Japan.
If that happens I will never buy one again. I stopped buying Hondas because they started making them in America.
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Old Nov 2, 2007 | 06:28 AM
  #23  
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Originally Posted by lumpulus
If that happens I will never buy one again. I stopped buying Hondas because they started making them in America.

My 2003 TL was very well built except for mediocre paint quality. In 4 years of ownership car went to the dealership twice. Once were 3 initial minor repairs, and second one was for transmission recall to install an oil injection nozzle for second gear. The car had no squeaks or rattles and was very tight.

The car was well built for how it is designed.

The 2007 RL is built better, but it is designed better, with higher scale of materials throughout the vehicle. I would buy an american built RL, but I would hold my breath over paint and body finish quality.
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Old Nov 2, 2007 | 07:16 AM
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Originally Posted by larrynimmo
My 2003 TL was very well built except for mediocre paint quality. In 4 years of ownership car went to the dealership twice. Once were 3 initial minor repairs, and second one was for transmission recall to install an oil injection nozzle for second gear. The car had no squeaks or rattles and was very tight.

The car was well built for how it is designed.

The 2007 RL is built better, but it is designed better, with higher scale of materials throughout the vehicle. I would buy an american built RL, but I would hold my breath over paint and body finish quality.
The TL is a good car. But given the fact that it's being redesigned next summer makes it not surprising that their sales numbers dropped 50% from last year. The more surprising thing is that the TSX sales were strong and up a half percent! That car is being redesigned too very shorthly.
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Old Nov 2, 2007 | 07:19 AM
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Originally Posted by lumpulus
If that happens I will never buy one again. I stopped buying Hondas because they started making them in America.
+1

I worship Sayama and pray to it that an RL (or some Acura model) will continue to be produced there.

Although I am intrigued the next RL will likely be designed in the US, I also worry. I worry they styling may be too fashionable and less enduring. And I worry it would be assembled in the US. My TL was not bad, but it was not what I expected from a premiun brand.

I guess I have recessive Japanese genes. It seems my conservative style and tastes are well served by Honda and in particular the RL. The low sales do puzzle me, but it has no impact on my decision to buy the RL and my enjoyment of this vehicle. If the RL reflects my taste and was a made to order car, I am quite happy to know that I am a rarity of the masses.
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Old Nov 2, 2007 | 07:39 AM
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Want a good laugh? Just checked Kelley Blue Book on my '06 RL with 18,000 miles. They say it has a trade-in value of $35,000 and retail value of $42,085!!! Anyone wanna buy a duck?
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Old Nov 2, 2007 | 11:02 AM
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Is that good or bad? do you have CMBS?
$42k for a used RL (non CMBS) seems pretty good, new 06s were going for that.

ps- on US build quality, both of my 03 CLS coupes were very well built, with no problems. maybe better than the LEgends I had. still going.
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Old Nov 2, 2007 | 11:58 AM
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Originally Posted by SpicyMikey
The TL is a good car. But given the fact that it's being redesigned next summer makes it not surprising that their sales numbers dropped 50% from last year. The more surprising thing is that the TSX sales were strong and up a half percent! That car is being redesigned too very shorthly.
The TSX lease was and is a great deal, that is part of the reason it showed growth over last year. The RL still has a crappy lease with a money factor that rivals a retail APR.
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Old Nov 2, 2007 | 12:37 PM
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Originally Posted by black label
The TSX lease was and is a great deal, that is part of the reason it showed growth over last year. The RL still has a crappy lease with a money factor that rivals a retail APR.
I didn't know that about the TSX lease. Good for them to finally figure out how this game is played. I agree about the RL. It's lease is terrible and the depreciation is barely average. It's the kind of car you need to buy and want to keep for 4+ years. That fit me well so I bought my RL.
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Old Nov 2, 2007 | 03:13 PM
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^^^
Unfortunate that the RL in the 50K range (a price range that is typically leased) gets a bad lease and a really affordable car gets the great lease.

The financially savy TSX customer is going lease to retail now, essentially financing the first 42% (on average) at a rate in the low 4's and buying the car out in the end. It can save quite a bit in finacne charges vs. financing 100% of the car in the low 6's on a retail loan.
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Old Nov 3, 2007 | 10:22 AM
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Lightbulb Comparison Totals


Mid-Luxury
1. 5-Series - 4,943
2. E-Class - 4,176
3. STS - 1,862
4. M - 1, 535
5. GS - 1,507
7. A6 - 937
8. S80 - 893
9. RL - 365
10. 9-5 - 282
11. S-Type - 161
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Old Nov 3, 2007 | 11:08 AM
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Thanks for the comparative numbers, TSX69. It appears that other than BMW and MB, the luxury market is hurting right now.
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