2010 RL: Worst selling car in Canada
12-04-2010, 06:01 AM
#1
Cruisin'
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Join Date: Nov 2007
Location: San Jose, Ca
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2010 RL: Worst selling car in Canada
With an astonishing 33 units sold in 2010!
http://www.autoblog.com/photos/canad...-2010/#3626251
And look at the competition!
http://www.autoblog.com/photos/canad...-2010/#3626251
And look at the competition!
12-04-2010, 07:03 PM
#4
so...how many Enzo's did they sell in Canada, or Veyrons?
I don't really think it's a fair comparison but it also means nothing, who cares.
If the car is not on the lots, there's nothing to sell.
I don't really think it's a fair comparison but it also means nothing, who cares.
If the car is not on the lots, there's nothing to sell.
12-04-2010, 10:33 PM
#6
Senior Moderator
It should be killed in Canada. Unless a redesign is successful, it might as well be killed in the US, too. 
Too bad, it is a great car.
Too bad, it is a great car.
12-05-2010, 09:26 PM
#7
Racer
so much for AWD vehicles being the cat's meow in cold places in the winter. Apparently price and appearance have something to do with that. Never should have killed the Legend name in North America.
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12-06-2010, 06:46 AM
#9
The only "new" RL's I have ever seen here were both at the dealer, one silver and one black, and neither one sold in over a year. There are perhaps 6 or 7 of the 2005+ style in the city I live, which has around 350K population. You see plenty of more expensive vehicles around though (S-class Benz, 6 and 7-series BMW, etc)
12-06-2010, 09:54 AM
#10
I dont know but Acura did not do much advertising because everyone that sees my car says " wow nice car what kind is it i have never seen one before" that to me is sad being such a great car. And the sales men are dumb!! they don't even know the differences between the TL and the RL to push the sale of the better model.
12-06-2010, 12:30 PM
#13
Missing my
12-07-2010, 09:02 AM
#14
12-07-2010, 10:09 AM
#18
33 in a month is an atrocity. But 33 in a year... 
the AWD is probably more useful in Canada than in the U.S. too.
Put it out of its misery already.
the AWD is probably more useful in Canada than in the U.S. too.Put it out of its misery already.
12-07-2010, 10:21 AM
#19
Senior Moderator
I'm surprised they allow that to continue. Money has to be spent on Canadianizing the car. Speedo, DRL's etc. Not big expenses, but still. I wonder what it sold in 09. Drop the price to $55K and it may help.
$69,500 is an awfully big number considering the competition and the price of a TL.
$69,500 is an awfully big number considering the competition and the price of a TL.
12-07-2010, 10:24 AM
#20
Senior Moderator
Might want to do a tad of research before posting.
http://www.infinitiusa.com/m/models-...s_Pricing.Link
The previous gen always had an Infinii M35x and now there's a Infiniti M37x and Infiniti M56x.
And AWD isn't the same as 4x4.
http://www.infinitiusa.com/m/models-...s_Pricing.Link
The previous gen always had an Infinii M35x and now there's a Infiniti M37x and Infiniti M56x.
And AWD isn't the same as 4x4.
12-07-2010, 10:26 AM
#21
StonedCL.... 
12-07-2010, 04:00 PM
#22
Might want to do a tad of research before posting.
http://www.infinitiusa.com/m/models-pricing?next=Home_Page.Model_Flyout.Models_Pricing .Link
http://www.infinitiusa.com/m/models-pricing?next=Home_Page.Model_Flyout.Models_Pricing .Link
Good for you guys, you have more to choose.
http://www.infiniti.co.uk/m/models.html
We call full drives - 4x4 in general.
Last edited by Pint; 12-07-2010 at 04:02 PM.
12-07-2010, 04:21 PM
#24
I still think, it is lack of adverts, presentations. Honda must do more in this direction. Sponsoring some movies like "Transporter" or "Taxi", where the main character drives the car under critical conditions and demonstrates advantages of it.
New Hyundai Genesis recently appeared in "Inception", that was smartly done. But Honda doesn't do anything like this. They have created great car, but very few people know about it. That is wrong and sad.
New Hyundai Genesis recently appeared in "Inception", that was smartly done. But Honda doesn't do anything like this. They have created great car, but very few people know about it. That is wrong and sad.
Last edited by Pint; 12-07-2010 at 04:25 PM.
12-07-2010, 04:22 PM
#25
12-07-2010, 04:23 PM
#26
I still think, it is lack adverts, presentations. Honda must do more in this direction. Sponsoring some movies like "Transporter" or "Taxi", where the main character drives the car under critical conditions. New Hyundai Genesis recently appeared in "Inception", that was smartly done. But Honda doesn't do anything like this. They have created great car, but very few people know about it. That is wrong and sad.
12-07-2010, 05:10 PM
#28
Torch & Pitchfork Posse
I don't get all the moaning.
The RL has not sold in volume since the 2006MY. The current car with slight alterations and a beating from an ugly stick was baked 7 years ago. It has served it's purpose, paid for itself and showcased technology and engineering throughout the Acura line up and into the Honda brand. Why should Acura kill it? Because moaners who want ultimate popularity say so? The same moaners will cry if everyone drives one. It simply is at the end of it's cycle, in tough economic times and Acura has not invested to update it but instead to re-invent the model forthcoming.
A new model is en route. This one is built out and a simple stop gap until the next model arrives. And when that model arrives I guarantee the same moaners will not be silenced, sell their cars and rush out to buy it. Some may, but more moan than produce anything to this community outside of self centered whines.
Hopefully Canada has 33 very satisfied RL owners who bought a stellar car to please themselves and not just to satisfy the all knowing moaners. I wish those 33 owners well.
Some of you people should create your own car company and be on the other side of the fence. We will see how brilliant your comments are then.
The RL has not sold in volume since the 2006MY. The current car with slight alterations and a beating from an ugly stick was baked 7 years ago. It has served it's purpose, paid for itself and showcased technology and engineering throughout the Acura line up and into the Honda brand. Why should Acura kill it? Because moaners who want ultimate popularity say so? The same moaners will cry if everyone drives one. It simply is at the end of it's cycle, in tough economic times and Acura has not invested to update it but instead to re-invent the model forthcoming.
A new model is en route. This one is built out and a simple stop gap until the next model arrives. And when that model arrives I guarantee the same moaners will not be silenced, sell their cars and rush out to buy it. Some may, but more moan than produce anything to this community outside of self centered whines.
Hopefully Canada has 33 very satisfied RL owners who bought a stellar car to please themselves and not just to satisfy the all knowing moaners. I wish those 33 owners well.
Some of you people should create your own car company and be on the other side of the fence. We will see how brilliant your comments are then.
12-07-2010, 05:36 PM
#29
Torch & Pitchfork Posse
Perspective
Canada sold approx 1/5 of the US sold units.
Canada has 1/10th the population of the US.
Canada has approx 50 dealerships to offer units for sale.
US has approx 250 dealerships to offer units for sale.
Canada model is unique for a market 1/10th of US and build out of such model may dictate availability for sale (regardless of demand).
US sales have been at a trickle with advance build out since 2007.
Where exactly is the shock???
The only thing I find pathetic is the lack of perspective and understanding of market economics. Anything that should be killed is that mentality.
Canada has 1/10th the population of the US.
Canada has approx 50 dealerships to offer units for sale.
US has approx 250 dealerships to offer units for sale.
Canada model is unique for a market 1/10th of US and build out of such model may dictate availability for sale (regardless of demand).
US sales have been at a trickle with advance build out since 2007.
Where exactly is the shock???
The only thing I find pathetic is the lack of perspective and understanding of market economics. Anything that should be killed is that mentality.
12-07-2010, 05:44 PM
#30
And, I thought that cruise would relax you a bit 
12-07-2010, 06:42 PM
#31
I don't get all the moaning.
The RL has not sold in volume since the 2006MY. The current car with slight alterations and a beating from an ugly stick was baked 7 years ago. It has served it's purpose, paid for itself and showcased technology and engineering throughout the Acura line up and into the Honda brand. Why should Acura kill it? Because moaners who want ultimate popularity say so? The same moaners will cry if everyone drives one. It simply is at the end of it's cycle, in tough economic times and Acura has not invested to update it but instead to re-invent the model forthcoming.
A new model is en route. This one is built out and a simple stop gap until the next model arrives. And when that model arrives I guarantee the same moaners will not be silenced, sell their cars and rush out to buy it. Some may, but more moan than produce anything to this community outside of self centered whines.
Hopefully Canada has 33 very satisfied RL owners who bought a stellar car to please themselves and not just to satisfy the all knowing moaners. I wish those 33 owners well.
Some of you people should create your own car company and be on the other side of the fence. We will see how brilliant your comments are then.
The RL has not sold in volume since the 2006MY. The current car with slight alterations and a beating from an ugly stick was baked 7 years ago. It has served it's purpose, paid for itself and showcased technology and engineering throughout the Acura line up and into the Honda brand. Why should Acura kill it? Because moaners who want ultimate popularity say so? The same moaners will cry if everyone drives one. It simply is at the end of it's cycle, in tough economic times and Acura has not invested to update it but instead to re-invent the model forthcoming.
A new model is en route. This one is built out and a simple stop gap until the next model arrives. And when that model arrives I guarantee the same moaners will not be silenced, sell their cars and rush out to buy it. Some may, but more moan than produce anything to this community outside of self centered whines.
Hopefully Canada has 33 very satisfied RL owners who bought a stellar car to please themselves and not just to satisfy the all knowing moaners. I wish those 33 owners well.
Some of you people should create your own car company and be on the other side of the fence. We will see how brilliant your comments are then.
Canada sold approx 1/5 of the US sold units.
Canada has 1/10th the population of the US.
Canada has approx 50 dealerships to offer units for sale.
US has approx 250 dealerships to offer units for sale.
Canada model is unique for a market 1/10th of US and build out of such model may dictate availability for sale (regardless of demand).
US sales have been at a trickle with advance build out since 2007.
Where exactly is the shock???
The only thing I find pathetic is the lack of perspective and understanding of market economics. Anything that should be killed is that mentality.
Canada has 1/10th the population of the US.
Canada has approx 50 dealerships to offer units for sale.
US has approx 250 dealerships to offer units for sale.
Canada model is unique for a market 1/10th of US and build out of such model may dictate availability for sale (regardless of demand).
US sales have been at a trickle with advance build out since 2007.
Where exactly is the shock???
The only thing I find pathetic is the lack of perspective and understanding of market economics. Anything that should be killed is that mentality.
In all seriousness, it doesn't seem like anyone is really complaining aside from the looks, which is completely subjective (I'm a fan of the 2006-2008 RL if it matters, not so much the 09+). I didn't hear anybody moaning or whining that the RL was a bad car.... I think the whole of us are completely lost as to why Acura still keeps the RL around despite its atrocious sales. Many, many cars are killed off, sometimes permanently and prematurely due to slow sales. Many of those aforementioned cars get discontinued despite relatively better sales (compared to the RL)
A prime example I came up with was the NSX. Despite being handbuilt, which ultimately means limited numbers, and an excessively long production run (6 years before the "MMC" and another 6 years until the next "MMC" then another 4 years of basically the same car), almost double the MSRP as the RL and arguably occupying a smaller niche in the market than the RL does (I don't think the RL has a small niche at all) it sold 249 models in the U.S. Yes, the U.S. is a much different market than the U.S. but taking the aforementioned factors into account it's still staggering.
The NSX died off with a whimper and it's 5 year ongoing absence is telling enough. Despite the evidence that a successor was in the works, it has been indefinitely shelved. I'm almost definite Acura milked the NSX for all it's worth, recouping all of it's R&D costs and more than just some. I'm sure Acura is proud of the RL as an engineering showcase and it's absolutely a great car, but I doubt Acura is having any issues keeping up with demand and in the end I don't see what's wrong with questioning why Acura is keeping it around at all.
Seriously..... just wrap your head around this for a moment. 33 units. In one year. 33 mass produced sedans, suitable for a decent amount of households, not some small-niche exotic well past its glory days that's double the price of the aforementioned mass market sedan. If there are 50 Acura dealerships in Canada, that means only 2 in 3 dealerships sold ONE RL, in the span of 12 months. I'm no econ-major, nor do I claim to know much about it, but that just sounds ridiculous to me.
I don't know it's worth the trouble trying to market the car at all. I'm sure it's not helping that there are stale RLs sitting on the lot. My question to you, now is what does the RL offer that absolutely sets it apart from the 4G TL SH-AWD? Infiniti had this same dilemma in the mid-2000s with the Q45, and they went with the M56 as their flagship, which I'm thinking is what Acura is planning when you look at how much the TL encroaches on the RL's territory.
12-08-2010, 08:40 AM
#32
Senior Moderator
We don't have AWD available on M here unfortunately. Only RWD. This was my research. Can tell you more, even Merc & BMW do not offer full drives here in UK. Only their "jeeps" have it.
Good for you guys, you have more to choose.
http://www.infiniti.co.uk/m/models.html
We call full drives - 4x4 in general.
Good for you guys, you have more to choose.
http://www.infiniti.co.uk/m/models.html
We call full drives - 4x4 in general.
12-08-2010, 07:33 PM
#34
Combined November sales of 10,876 units by the Honda and Acura divisions represented a 22% increase over last year's sales. The Honda Automobile Division reported November sales of 9,427 units, up 19% from last year. Honda's November sales increase was bolstered by record Fit sales, up 249% over last year, in addition to a 57% increase in Odyssey sales.
The Acura Division reported November sales of 1,449 units, a 54% increase over last year, led by a 93% increase in sales of both Acura TSX and the Canadian-built MDX.
Meanwhile Mercedes sold 136 Smart "ForTwo" models in Canada just in November, and for the year so far the total is 1875. There a lot fewer Benz dealers carrying Smart models than Acura dealers up here.
The Acura Division reported November sales of 1,449 units, a 54% increase over last year, led by a 93% increase in sales of both Acura TSX and the Canadian-built MDX.
Meanwhile Mercedes sold 136 Smart "ForTwo" models in Canada just in November, and for the year so far the total is 1875. There a lot fewer Benz dealers carrying Smart models than Acura dealers up here.
12-08-2010, 08:21 PM
#36
I don't get all the moaning.
The RL has not sold in volume since the 2006MY. The current car with slight alterations and a beating from an ugly stick was baked 7 years ago. It has served it's purpose, paid for itself and showcased technology and engineering throughout the Acura line up and into the Honda brand. Why should Acura kill it? Because moaners who want ultimate popularity say so? The same moaners will cry if everyone drives one. It simply is at the end of it's cycle, in tough economic times and Acura has not invested to update it but instead to re-invent the model forthcoming.
A new model is en route. This one is built out and a simple stop gap until the next model arrives. And when that model arrives I guarantee the same moaners will not be silenced, sell their cars and rush out to buy it. Some may, but more moan than produce anything to this community outside of self centered whines.
Hopefully Canada has 33 very satisfied RL owners who bought a stellar car to please themselves and not just to satisfy the all knowing moaners. I wish those 33 owners well.
Some of you people should create your own car company and be on the other side of the fence. We will see how brilliant your comments are then.
The RL has not sold in volume since the 2006MY. The current car with slight alterations and a beating from an ugly stick was baked 7 years ago. It has served it's purpose, paid for itself and showcased technology and engineering throughout the Acura line up and into the Honda brand. Why should Acura kill it? Because moaners who want ultimate popularity say so? The same moaners will cry if everyone drives one. It simply is at the end of it's cycle, in tough economic times and Acura has not invested to update it but instead to re-invent the model forthcoming.
A new model is en route. This one is built out and a simple stop gap until the next model arrives. And when that model arrives I guarantee the same moaners will not be silenced, sell their cars and rush out to buy it. Some may, but more moan than produce anything to this community outside of self centered whines.
Hopefully Canada has 33 very satisfied RL owners who bought a stellar car to please themselves and not just to satisfy the all knowing moaners. I wish those 33 owners well.
Some of you people should create your own car company and be on the other side of the fence. We will see how brilliant your comments are then.
12-08-2010, 08:28 PM
#37
We don't have AWD available on M here unfortunately. Only RWD. This was my research. Can tell you more, even Merc & BMW do not offer full drives here in UK. Only their "jeeps" have it.
Good for you guys, you have more to choose.
http://www.infiniti.co.uk/m/models.html
We call full drives - 4x4 in general.
Good for you guys, you have more to choose.
http://www.infiniti.co.uk/m/models.html
We call full drives - 4x4 in general.
