Do you fit the "profile" of a typical TSX buyer?
12-21-2003, 06:16 PM
#1
Drifting
Thread Starter
Do you fit the "profile" of a typical TSX buyer?
I don't know if this has been discussed already, but I read an article in an automobile magazine recently and saw that Acura expected the TSX buyer to fit into this "profile":
1. Male
2. Annual income of $80k+
And people who buy the TSX are supposed to do so for "emotional reasons" (supposedly people buy the A4 and 3 series for "emotional reasons" also!!!). Hmm...
Do you fit the profile???
1. Male
2. Annual income of $80k+
And people who buy the TSX are supposed to do so for "emotional reasons" (supposedly people buy the A4 and 3 series for "emotional reasons" also!!!). Hmm...
Do you fit the profile???
12-21-2003, 06:46 PM
#3
Drifting
Thread Starter
Kanon23, it's actually USD... I just checked again - the article was actually from Car and Driver. I also missed out a couple other things too:
1. Majority are married
2. Age: 30 something
Hmm.....
1. Majority are married
2. Age: 30 something
Hmm.....
Go figure huh?
12-21-2003, 08:06 PM
#7
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Male
More than 80K US, yes (is it annual household income or just for the buyer)?
Almost married
age 28
Emotional buyer, not. Buyer with good taste, yes.
Just one thing, is Honda targetting canadian buyers with a salary of $110K/year (80K US)???
More than 80K US, yes (is it annual household income or just for the buyer)?
Almost married
age 28
Emotional buyer, not. Buyer with good taste, yes.
Just one thing, is Honda targetting canadian buyers with a salary of $110K/year (80K US)???
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12-21-2003, 09:27 PM
#12
I kAnt Spel guD
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Re: Do you fit the "profile" of a typical TSX buyer?
Originally posted by ostrich
I don't know if this has been discussed already, but I read an article in an automobile magazine recently and saw that Acura expected the TSX buyer to fit into this "profile":
1. Male
2. Annual income of $80k+
And people who buy the TSX are supposed to do so for "emotional reasons" (supposedly people buy the A4 and 3 series for "emotional reasons" also!!!). Hmm...
Do you fit the profile???
I don't know if this has been discussed already, but I read an article in an automobile magazine recently and saw that Acura expected the TSX buyer to fit into this "profile":
1. Male
2. Annual income of $80k+
And people who buy the TSX are supposed to do so for "emotional reasons" (supposedly people buy the A4 and 3 series for "emotional reasons" also!!!). Hmm...
Do you fit the profile???
hahahahahahahahaha!!!!
2. Annual income of $80k+
Oh I WISH!!! hahahahahahahaha!!!!
12-21-2003, 09:30 PM
#13
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I work in advertising and a demographic stat like $80K/year is most likely HOUSEHOLD income.
Makes sense: $80K is a lot easier scrape up with a spouse's income lumped in.
Which makes me a Honda marketing bullseye:
1. Male
2. $80+k (household)
3. Married
4. 35
5. Decision made by equal parts emotion and logic
6. VERY good taste
Makes sense: $80K is a lot easier scrape up with a spouse's income lumped in.
Which makes me a Honda marketing bullseye:
1. Male
2. $80+k (household)
3. Married
4. 35
5. Decision made by equal parts emotion and logic
6. VERY good taste
12-21-2003, 09:32 PM
#14
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1. duude
2. live off the folks
3. a million miles away from marriage
4. Age 16
I bought it because I thought it was realllly nice... to go deeper into detail:
-I got it because it was a 4 door (best one under 30K) for insurance purposes cuz i'm only 16.
-I freakin' love the way it looks... the exterior is just beautiful as is the interior.
-4 cylinder and gas mileage... you get the picture. (I was actually going to get a Liberty Renegade but gas was a killer supposedly)
-The value... (Navi, fully loaded under 30K)
-Luxury.
-Voice Activated System.. makes people go wow.
-I need a car that'll last me a while since I have to buy my own car next time since my parents buy all of me and my siblings our first car.
-YEAHHH theres more but you get the point....
To sum it all up, I don't fit in their targeted group of buyers... but it's ok they made a sale.
2. live off the folks
3. a million miles away from marriage
4. Age 16
I bought it because I thought it was realllly nice... to go deeper into detail:
-I got it because it was a 4 door (best one under 30K) for insurance purposes cuz i'm only 16.
-I freakin' love the way it looks... the exterior is just beautiful as is the interior.
-4 cylinder and gas mileage... you get the picture. (I was actually going to get a Liberty Renegade but gas was a killer supposedly)
-The value... (Navi, fully loaded under 30K)
-Luxury.
-Voice Activated System.. makes people go wow.
-I need a car that'll last me a while since I have to buy my own car next time since my parents buy all of me and my siblings our first car.
-YEAHHH theres more but you get the point....
To sum it all up, I don't fit in their targeted group of buyers... but it's ok they made a sale.
12-21-2003, 09:55 PM
#16
I am Ahab!
Re: Do you fit the "profile" of a typical TSX buyer?
Originally posted by ostrich
I don't know if this has been discussed already, but I read an article in an automobile magazine recently and saw that Acura expected the TSX buyer to fit into this "profile":
1. Male
2. Annual income of $80k+
And people who buy the TSX are supposed to do so for "emotional reasons" (supposedly people buy the A4 and 3 series for "emotional reasons" also!!!). Hmm...
Do you fit the profile???
I don't know if this has been discussed already, but I read an article in an automobile magazine recently and saw that Acura expected the TSX buyer to fit into this "profile":
1. Male
2. Annual income of $80k+
And people who buy the TSX are supposed to do so for "emotional reasons" (supposedly people buy the A4 and 3 series for "emotional reasons" also!!!). Hmm...
Do you fit the profile???
male
I little over half the expected income.
single.
22 yr
Bought it because I wanted a second car and this was what I picked
12-21-2003, 10:01 PM
#18
Burning Brakes
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Originally posted by lgregoir
Male
More than 80K US, yes (is it annual household income or just for the buyer)?
Almost married
age 28
Emotional buyer, not. Buyer with good taste, yes.
Just one thing, is Honda targetting canadian buyers with a salary of $110K/year (80K US)???
Male
More than 80K US, yes (is it annual household income or just for the buyer)?
Almost married
age 28
Emotional buyer, not. Buyer with good taste, yes.
Just one thing, is Honda targetting canadian buyers with a salary of $110K/year (80K US)???
I guess the WAF (wife acceptance factor) is pretty high on this car (unlike the WRX or 9-3)...
12-21-2003, 10:37 PM
#19
Team Owner
1. Male
2. 85
3. Married
4. 41 But then, driving my TSX makes me feel more like 32.
It was initially an emotional attraction but then I sat down, cranked the numbers, read the reviews, and came to the same conclusion we all did....I MUST have this car!
2. 85
3. Married
4. 41 But then, driving my TSX makes me feel more like 32.
It was initially an emotional attraction but then I sat down, cranked the numbers, read the reviews, and came to the same conclusion we all did....I MUST have this car!
12-21-2003, 10:42 PM
#20
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1. Male
2. over 80k (I was laid off 2+ years ago at $111K plus bonus. I'm doing contract work now, and making similar money).
3. Married (in fact my wife chose the TSX as the only alternative to a beemer 3-series).
4. 47
The decision was probably more emotional than logical. I was leaning more to the G35 or Passat. My wife wanted the beemer (I was worried about future maintanence costs). Then we went to the Acura dealer, test drove the TSX, and she said it was her favorite after the BMW.
2. over 80k (I was laid off 2+ years ago at $111K plus bonus. I'm doing contract work now, and making similar money).
3. Married (in fact my wife chose the TSX as the only alternative to a beemer 3-series).
4. 47
The decision was probably more emotional than logical. I was leaning more to the G35 or Passat. My wife wanted the beemer (I was worried about future maintanence costs). Then we went to the Acura dealer, test drove the TSX, and she said it was her favorite after the BMW.
12-21-2003, 10:44 PM
#21
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The first time I read that C&D article, I laughed because I felt like they were describing me.. except that I'll be married in May and I'm 26 (close enough)
Emotional reasons??? I was impressed by how it looked on the outside and loved the interior, but emotions probably would have led me to BMW. I have the impression many Acura/Honda buyers are more logic driven - Acura can hope, I guess. They'll be there one day
Kanon, you should move $outh
Emotional reasons??? I was impressed by how it looked on the outside and loved the interior, but emotions probably would have led me to BMW. I have the impression many Acura/Honda buyers are more logic driven - Acura can hope, I guess. They'll be there one day
Kanon, you should move $outh
12-21-2003, 10:47 PM
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Re: Do you fit the "profile" of a typical TSX buyer?
Originally posted by ostrich
I don't know if this has been discussed already, but I read an article in an automobile magazine recently and saw that Acura expected the TSX buyer to fit into this "profile":
1. Male
2. Annual income of $80k+
Do you fit the profile???
I don't know if this has been discussed already, but I read an article in an automobile magazine recently and saw that Acura expected the TSX buyer to fit into this "profile":
1. Male
2. Annual income of $80k+
Do you fit the profile???
I fit the target...
32
income is there
male
college
single
12-21-2003, 11:51 PM
#24
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Originally posted by jcg878
The first time I read that C&D article, I laughed because I felt like they were describing me.. except that I'll be married in May and I'm 26 (close enough)
Emotional reasons??? I was impressed by how it looked on the outside and loved the interior, but emotions probably would have led me to BMW. I have the impression many Acura/Honda buyers are more logic driven - Acura can hope, I guess. They'll be there one day
Kanon, you should move $outh
The first time I read that C&D article, I laughed because I felt like they were describing me.. except that I'll be married in May and I'm 26 (close enough)
Emotional reasons??? I was impressed by how it looked on the outside and loved the interior, but emotions probably would have led me to BMW. I have the impression many Acura/Honda buyers are more logic driven - Acura can hope, I guess. They'll be there one day
Kanon, you should move $outh
and yes...same emotional reason of choosing TSX over the others
12-22-2003, 08:45 AM
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1. male
2. 80k ....subtract about 30k from that
3. dating, getting married soon probably
4. 23 yrs old
5. my reason for buying the tsx was :..it came out right when my old lease finished, noone had it yet in my area, it looked cool...nothing more,nothing less.
2. 80k ....subtract about 30k from that
3. dating, getting married soon probably
4. 23 yrs old
5. my reason for buying the tsx was :..it came out right when my old lease finished, noone had it yet in my area, it looked cool...nothing more,nothing less.
12-22-2003, 10:18 AM
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Originally posted by Kanon23
I guess that's why my co-worker thinks that my car look like something a lawyer drives
I guess that's why my co-worker thinks that my car look like something a lawyer drives
2. 100k (individual)
3. Married
4. 26
My coworkers think the same thing...wait, I am a lawyer.
12-22-2003, 10:23 AM
#32
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I fit the profile almost perfectly. If I remember correctly the article also stated that the car would be a compromise for those who wanted something sporty but wanted the room of a family-type car for hauling around kids or whatever. That's exactly what drew me to the car. It's sporty enough for me while being practical enough for the family-side of things.
12-22-2003, 11:11 AM
#34
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1. Female
2. 100k+ (individual and household)
3. Married
4. 30
this fits me to a "T."
2. 100k+ (individual and household)
3. Married
4. 30
I fit the profile almost perfectly. If I remember correctly the article also stated that the car would be a compromise for those who wanted something sporty but wanted the room of a family-type car for hauling around kids or whatever. That's exactly what drew me to the car. It's sporty enough for me while being practical enough for the family-side of things.
12-22-2003, 02:03 PM
#39
Looking at the '15 TLX
Re: Re: Do you fit the "profile" of a typical TSX buyer?
Originally posted by KC 2004 TSX
The training I went to for the TSX last spring I thought went over this topic. Acura's target market was early 30's male, college grad., $80K sounds correct.
I fit the target...
32
income is there
male
college
single
The training I went to for the TSX last spring I thought went over this topic. Acura's target market was early 30's male, college grad., $80K sounds correct.
I fit the target...
32
income is there
male
college
single
33
income is in NO WAY even close to there
male
workin on finishing college 2nd time around
very single
I bought it for the name basically. Acura, a division of Honda, which means this car should last me a while, until I can make that $80K. Plus I liked all the includes for the price and I had a friend who had an RSX and raved about it. Peer pressure.
