Activision is the latest company to feel the sting. Three viewers reported questionable television advertising for two Call of Duty titles to the UK's Advertising Standards Authority (ASA), and the ASA concluded that the ads were unacceptable. The complaints said that the graphics portrayed in advertisements for Call of Duty 2 and Call of Duty: Big Red One were simply too good. The advertisement for CoD 2, meant in part to highlight the new graphical capabilities of the Xbox 360, features highly detailed, gorgeous 3D World War II battle action. The complaints charged that the advertisements were suggesting that the graphics in question are those of the game itself when they clearly are not. Those complaints are correct: nothing aside from a general theme connects the visual representation of the game in the advertisement with the actual visual quality of the game. Furthermore, the advertisements were not labeled in such a way to raise the issue with viewers. As such, the ASA has put the kibosh on those advertisements. Similar TV spots are running inside the US right now.