Unintended 4G Rival?
Safety Car
Joined: Jul 2008
Posts: 4,068
Likes: 111
From: NYC
[QUOTE=pebe;9962241]
Honestly, when the Phaeton came out, I was like WOW, that is hot. I think VW produced the Phaeton just to say hey, look what we made. Sure it flopped, and I believe they knew it would too.
QUOTE]
Also true...
Could be wrong here, but dont many manufacturers actually lose money on halo cars? (Cause may be from heavily investing in new engineering)
Honestly, when the Phaeton came out, I was like WOW, that is hot. I think VW produced the Phaeton just to say hey, look what we made. Sure it flopped, and I believe they knew it would too.
QUOTE]
Also true...
Could be wrong here, but dont many manufacturers actually lose money on halo cars? (Cause may be from heavily investing in new engineering)
Trolling Canuckistan
Joined: Oct 2005
Posts: 10,453
Likes: 811
From: 100 Legends Way, Boston, MA 02114
I love showing people how there are literally over 1000 different ways you can configure a Porsche. Don't expect to show up at the dealership and find one exactly the way you wanted it.
Suzuka Master
Joined: May 2004
Posts: 6,558
Likes: 7
From: Queens, NY
[QUOTE=ThermonMermon;9963053]
Honestly, when the Phaeton came out, I was like WOW, that is hot. I think VW produced the Phaeton just to say hey, look what we made. Sure it flopped, and I believe they knew it would too.
QUOTE]
Also true...
Could be wrong here, but dont many manufacturers actually lose money on halo cars? (Cause may be from heavily investing in new engineering)
They definitely do. I'm not sure how many Phaetons were made, but they depreciated real fast. I think more people bought them used than new. Car was ahead of its time for VW, but people didn't think the VW badge was prestigious enough to spend the money.
From Wiki:
"Much like its older cousin, the Volkswagen Passat W8, Phaeton sales fell short of expectations. In the United States market, 1,433 Phaetons were sold in 2004, but just 820 were sold in 2005, leading the company to announce that sales in the American market would end after the 2006 model year. The rare W12-engined models have depreciated significantly, and are selling for a fraction of their original cost.
The 2006 model year had an MSRP of between $66,700 and $101,300.[2]"
Honestly, when the Phaeton came out, I was like WOW, that is hot. I think VW produced the Phaeton just to say hey, look what we made. Sure it flopped, and I believe they knew it would too.
QUOTE]
Also true...
Could be wrong here, but dont many manufacturers actually lose money on halo cars? (Cause may be from heavily investing in new engineering)
From Wiki:
"Much like its older cousin, the Volkswagen Passat W8, Phaeton sales fell short of expectations. In the United States market, 1,433 Phaetons were sold in 2004, but just 820 were sold in 2005, leading the company to announce that sales in the American market would end after the 2006 model year. The rare W12-engined models have depreciated significantly, and are selling for a fraction of their original cost.
The 2006 model year had an MSRP of between $66,700 and $101,300.[2]"
Safety Car
Joined: Jul 2008
Posts: 4,068
Likes: 111
From: NYC
Racer
Joined: Apr 2004
Posts: 434
Likes: 2
From: Long Island, New York
That's the problem they had trying to sell the Phaeton. How would you like to be the guy driving the nearly $100k (with the W12) VW? It's a very nice car but not worth that kind of money.
To me VWs have very nice interiors and the ride/handling balance is usually great. But the quality is just not there.
To me VWs have very nice interiors and the ride/handling balance is usually great. But the quality is just not there.
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